Hires Big H
- Company typePrivate
- Founded1959
- HeadquartersSalt Lake City, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Hires Big H firmographics
Firmographics- Name
- Hires Big H
- Legal name
- Hires Enterprises Inc
- Website
- https://hiresbigh.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hires Big H industry classification
Industry- Product category
- Drive-In Restaurants
- NAICS
- Limited-Service Restaurants (722513), Food Service Contractors (722310)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger QSR (THAFAAAA)
Keywords
Where Hires Big H is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hires Big H business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-Restaurant Dining (Dine-in, Drive-Thru, Counter): The primary revenue stream. Customers order and pay at the counter or drive-thru at one of three Utah locations. Menu includes burgers, fries, onion rings, shakes, drinks, and desserts. Closed Sundays at all locations.
- Catering & Events: Full-service catering for events of 100–500 people along the Wasatch Front. Catering menu includes burger bar, fresh-cut fries, hand-dipped onion rings, garlic bread, signature root beer or canned soda, and desserts (homemade brownies with ice cream, root beer floats). Customizable packages available. Catering team uses same fresh ingredients as dine-in operations.
- Root Beer Extract (E-Commerce / Amazon): The company sells its signature root beer extract (4 fl oz per bottle, makes 3–4 gallons) directly via Amazon. Sold in single bottles, 2-packs, 6-packs, and 12-packs. Ships free with Amazon Prime. Prices are set by Amazon. The company participates in the Amazon Associates Program and earns from qualifying purchases.
- Digital Gift Cards: Digital e-gift cards delivered instantly by email. Redeemable for food at all three Utah locations (dine-in, curbside, or online food orders). Available in any amount. Not redeemable for Amazon extract purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh-Cut Fries — Regular Order |
| Unit Pricing | Pay-as-you-go | Fresh-Cut Fries — Combo Add-On |
| Unit Pricing | Pay-as-you-go | Handmade Onion Rings Order |
| Unit Pricing | Pay-as-you-go | House-Made Brownie |
| Unit Pricing | Pay-as-you-go | Veggie H Burger |
| Unit Pricing | Pay-as-you-go | Golden Veggie H Burger |
| Unit Pricing | Pay-as-you-go | Big H Burger Combo |
| Unit Pricing | Pay-as-you-go | Soup and Salad Combo |
| Unit Pricing | Multi-year contract | Catering — Events of 100–500 Guests |
| Unit Pricing | Pay-as-you-go | Root Beer Extract — Single Bottle |
| Unit Pricing | Pay-as-you-go | Root Beer Extract — 2-Pack |
| Unit Pricing | Pay-as-you-go | Root Beer Extract — 6-Pack (Most Popular) |
| Unit Pricing | Pay-as-you-go | Root Beer Extract — 12-Pack (Best Value) |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Hires Big H product offering
Product offeringCore offering
Hires Big H operates three family-owned drive-in restaurants in Utah serving a from-scratch menu of fresh-ground USDA Choice beef burgers, seven-step fresh-cut fries, hand-dipped double-breaded onion rings, shakes, frosty root beer, and house-made desserts. Beyond dine-in and drive-thru service, the company sells its signature Root Beer Extract via Amazon, offers digital gift cards, and provides full-service catering for events of 100-500 guests along the Wasatch Front.
Product overview
Hires Big H is a family-owned Utah drive-in restaurant chain founded in 1959, operating three locations in Salt Lake City, Midvale, and Daybreak (South Jordan). The company offers a unified restaurant experience built around hand-cut, fresh-ground burgers made from USDA Choice beef ground in-house daily. The core product portfolio includes signature burgers (The Big H, Country H, Ranch Bacon H, Roquefort Bacon H, Cheeseburger), a vegetarian option (Veggie H/Golden Veggie H), fresh-cut fries with a seven-step process, hand-dipped double-breaded onion rings, shakes and malts, and signature frosty root beer. Complementary products include a retail Root Beer Extract sold on Amazon for at-home preparation, and digital gift cards. The company also provides catering services for events of 100-500 people. The business operates as a single unified brand with no modular product architecture — all locations serve the same menu using identical scratch-made preparation standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Root Beer Extract At-home root beer making kit in a 4 fl oz amber bottle using the original Hires Big H recipe, producing 3-4 gallons of root beer per bottle. Sold via Amazon (sold and shipped by Amazon) in 1-bottle, 2-pack, 6-pack, and 12-pack sizes with free Prime shipping, and marketed for gifting, family gatherings, and recreating the drive-in experience at home.
- Digital Gift Cards Digital e-gift cards delivered instantly by email in any denomination, redeemable for food purchases at all three Hires Big H Utah locations (dine-in, curbside, or online food orders). Not redeemable for online Root Beer Extract purchases.
- Catering Services Full-service off-premise catering for events of 100-500 guests along the Wasatch Front, including corporate lunches, family reunions, weddings, birthday parties, office parties, and community events. The menu centers on a burger bar, fresh-cut fries, hand-dipped onion rings, garlic bread, signature root beer or canned soda, and desserts (homemade brownies with ice cream, root beer floats), with custom packages quoted per event.
- Drive-In Restaurant Service (Dine-In and Drive-Thru) Counter and drive-thru service of a from-scratch American drive-in menu across three Utah locations (Salt Lake City, Midvale, South Jordan/Daybreak). The menu features fresh-ground USDA Choice beef burgers (The Big H, Country H, Ranch Bacon H, Roquefort Bacon H, Cheeseburger), the baked Veggie H and Golden Veggie H, fresh-cut fries, hand-dipped double-breaded onion rings, shakes and malts, frosty root beer, cherry limeade, and grilled hot dogs. Customers can also place pickup orders through SpotOn online ordering.
Companies that use Hires Big H
Customer profileSegments2 records
Ideal customer profiles3 records
Hires Big H technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Hires Big H partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Hires Big H competitors and assessment
Company assessmentBroad incumbents
- Shake Shack: Public fast-casual burger and shake concept with strong urban/family appeal. Comparable on premium burger positioning, hand-spun shakes, and from-scratch culinary standards; larger scale, public-company governance, and broader geographic reach.
- Five Guys: National fast-casual burger chain with a 'fresh, hand-prepared' positioning. Comparable in counter-service drive-in format, fresh-ground beef, and hand-cut fries; broader scale and national footprint with a more standardized operating model.
- A&W Restaurants: Long-standing American drive-in chain best known for its root beer, burgers, and frosty mug service. Closely comparable on the drive-in heritage, root-beer-centric identity, and counter-service family format; operates via franchising at a much larger national scale.
- Culver's: Midwest-based fast-casual chain known for ButterBurgers and frozen custard. Comparable on scratch-quality positioning, family-friendly drive-in heritage, and signature frozen dessert (custard) complementing the burger core; materially larger footprint.
- Whataburger: Iconic regional burger chain (Texas/Southwest) with strong heritage identity and fresh-prepared positioning. Comparable on family-owned heritage, regional cult-brand status, and 'never frozen' quality stance; much larger scale and broader footprint.
- In-N-Out Burger: Iconic West Coast family-owned burger chain with a famously limited menu, fresh ingredients, and no-freezer policy. Direct comparable on 'never frozen, family-owned, scratch quality' positioning, though vastly larger scale and more geographic reach.
- Freddy's Frozen Custard & Steakburgers: Fast-casual chain combining steakburgers, hot dogs, and frozen custard in a nostalgic drive-in format. Closely comparable on the burger + custard + family-drive-in model; significantly larger national footprint and franchise-based growth.
Regional players
- Arctic Circle: Intermountain West regional burger chain founded in Utah, with drive-in locations across Utah, Idaho, Wyoming, and Nevada. Comparable in heritage, format (drive-in/quick-service), and family-friendly identity; serves overlapping customer segments in the same broader region.
- Apollo Burger: Family-owned Utah-based burger chain operating multiple locations across the Wasatch Front. Comparable in geography, format, and heritage-family positioning; competes directly for the same local Utah drive-in burger customer.
Direct peers
- Crown Burgers: Family-owned Salt Lake City burger chain since 1978, known for its original Crown Burger with pastrami. Direct same-market, same-format, family-owned peer competing for the same Utah burger consumer with a similar scratch/quality positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hires Big H social profiles
Digital presenceHires Big H financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hires Big H leadership team
Management profileNumber of profiles
Profiles1 record
Hires Big H funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hires Big H M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hires Big H
What does Hires Big H do?
Hires Big H operates three family-owned drive-in restaurants in Utah serving a from-scratch menu of fresh-ground USDA Choice beef burgers, seven-step fresh-cut fries, hand-dipped double-breaded onion rings, shakes, frosty root beer, and house-made desserts. Beyond dine-in and drive-thru service, the company sells its signature Root Beer Extract via Amazon, offers digital gift cards, and provides full-service catering for events of 100-500 guests along the Wasatch Front.
Is Hires Big H a public or private company?
Hires Big H is a private company. It is classified as family owned and is currently operating.
When was Hires Big H founded?
Hires Big H was founded in 1959.
Where is Hires Big H based?
Hires Big H is headquartered in Salt Lake City, United States, in the North America region.
How does Hires Big H make money?
Four revenue lines are on record. In-Restaurant Dining (Dine-in, Drive-Thru, Counter) is the primary driver. The others are catering & Events, root Beer Extract (E-Commerce / Amazon) and digital Gift Cards.
Who are Hires Big H's main competitors?
Broad incumbents on record are Shake Shack, Five Guys, A&W Restaurants, Culver's, Whataburger, In-N-Out Burger and Freddy's Frozen Custard & Steakburgers. Regional players are Arctic Circle and Apollo Burger. Crown Burgers is listed as a direct peer.
Does Hires Big H have an API?
No public API is recorded for Hires Big H.
What industry is Hires Big H in?
Hires Big H's product category is Drive-In Restaurants. Its primary akta.pro industry code is THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5812.