Burnaby Now

What Burnaby Now does

Burnaby Now is a local community news publication founded in 1983, serving residents of Burnaby, British Columbia, Canada. It operates as an archive-led digital news portal under the Vancouver Is Awesome media network, which is owned by Lodestar Media. The platform organizes content into categorised sections including Business, General Archive, Living, News, Opinion, Photos and Videos, Sponsored Content, Sports, Spotlight, and Stand Out, and also surfaces local weather, real estate listings, classifieds, and community events. Content is freely accessible to readers without a paywall or registration requirement, and the site has no standalone mobile application.

The underlying technology is a standard web-based digital publishing platform with no proprietary features, no public API, no SDKs, and no disclosed integrations. Revenue is not generated at the Burnaby Now entity level; instead, advertising is managed at the parent network level via Vancouver Is Awesome's campaign infrastructure. The publication derives its strategic value from its geographic specificity to Burnaby and its embedding within Lodestar Media's broader portfolio of regional news brands across British Columbia and Alberta, including North Shore News, Richmond News, Times Colonist, Castanet, and others.

Burnaby Now serves a single primary customer segment: Burnaby residents seeking local news, events, weather, and community information. The employer is a small organisation (11–50 employees as reported in firmographic data), consistent with a community-scale editorial operation. There is no disclosed management team, no funding history, no partnerships, and no standalone incorporation details — indicating that strategic and financial decisions are concentrated at the Lodestar Media / Vancouver Is Awesome parent level rather than within the Burnaby Now brand itself.

Name

Burnaby Now

Legal name

Burnaby Now

Website

https://www.burnabynow.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Burnaby Now is a local digital news publication founded in 1983, serving Burnaby, British Columbia residents with community news, sports, opinion, and local events. It operates as an archive section within the Vancouver Is Awesome media network owned by Lodestar Media.

Ownership category

akta.pro rank

Product category

Local Community News Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Blogging & Website Publishing Platforms (MPACAIAB)

akta.pro secondary industry

Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

• Local news publishing
• Community journalism
• Digital news archive
• Sponsored content
• Local media

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Burnaby Now is a free online local news publication serving the Burnaby, British Columbia community. It publishes categorized editorial content including local news, opinion, sports, business, living, photos and videos, and sponsored content. The site operates as an archive and current news portal within the Vancouver Is Awesome digital media network owned by Lodestar Media.

Product overview

Burnaby Now is a local news and magazine website operated as part of the Vancouver Is Awesome network. It functions as a single, unified editorial platform providing community-focused content across categories including Business, Living, News, Opinion, Sports, Photos and Videos, and Sponsored Content. The site serves as a digital archive and news portal for the Burnaby community in British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Burnaby Now Archive
• Free Email Newsletter
• Sponsored Content Section

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Castanet: BC Interior-focused community news and classifieds platform, also part of the Lodestar network. Peer in the same hyperlocal digital news and advertising business model, though serving different geographies within BC.
• Times Colonist: Victoria-based daily newspaper also under Lodestar Media. Peer in legacy community/metro newspaper transitioning to digital with shared sponsored content and newsletter monetization.
• Delta Optimist: Lodestar Media-owned community newspaper serving Delta, BC. Closely comparable as a smaller, geo-targeted community publication under the same parent with shared digital infrastructure.
• Squamish Chief: Lodestar Media-owned community newspaper in Squamish, BC. Directly comparable small-team community news outlet operating under the same network business model.
• Vancouver Is Awesome: The parent digital media network under Lodestar Media that hosts Burnaby Now. Operates the same hyperlocal digital news model across Metro Vancouver and serves overlapping advertisers and audiences.
• North Shore News: A sibling Lodestar Media property covering North Vancouver. Operates the same community newspaper-to-digital model with local news, sports, and sponsored content, serving adjacent Metro Vancouver markets.
• Richmond News: Another Lodestar Media local news site covering Richmond, BC. Direct peer in geography-adjacent community digital news publishing with shared parent monetization infrastructure.

Broad incumbents

• Business in Vancouver: BC's leading business newspaper, also part of the Lodestar Media network. Comparable as a regional digital news publication but focused on business rather than hyperlocal community content.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/BurnabyNOW_News
• Facebookfacebook.com/BurnabyNOW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnaby Now