Katell Leclaire

What Katell Leclaire does

Katell Leclaire is a French sole-proprietorship artisan jeweler and professional trainer (SIRET 893 313 890 00012) operating from a boutique-atelier at 10 rue du Jerzual, Dinan, Brittany, France. Founded in 2011 by Katell Leclaire after training at London Metropolitan University (Sir John Cass Department), UCA Rochester, and WAES, the business produces handcrafted contemporary jewelry using recycled or ethically mined silver 950, gold, and brass with traceability, organized into collections including Signature, Evanescence/Flex, Intemporels, and Gems, plus newer 'Hommes' and 'Charleston' lines. The founder's proprietary 'Bijou Essence de Soi' method underpins the bespoke service, combining colorimetry, morphology, and elemental essence (air, water, earth, fire) analysis to create personalized pieces.

The company operates two business lines. The jewelry line generates one-time revenue from ready-to-wear collections, made-to-order custom pieces (e.g., Trésor Doré ring at ~70€ in brass), and the Bijou Essence de Soi bespoke service. The training line, branded Les Ateliers K, delivers professional services via three formulas: Formule Corail (jewelry technique initiation/perfectionnement at 330€/day), Formule Quartz (business development for solo jewelers at 330€/day), Formule Pyrite (workshop space rental for trained alumni), plus consumer-facing workshops including Ateliers Zest' (2.5-hour beginner ring-making) and the Alliance Creation Workshop (840€ full-day couple experience). Les Ateliers K holds Datadock validation (since June 2018) and Qualiopi certification (2024), enabling access to French public training funds (CPF).

Go-to-market is direct-to-consumer via the Dinan boutique-atelier, the own e-commerce site (katell-leclaire.fr), and an Etsy marketplace listing for selected pieces. Marketing runs through the website, Facebook, earned media (Maison et Jardin Magazine, Oct-Nov 2023), and craft-event participation (JEMA 2024 at Léhon Abbey). The company is privately held by its founder, has no disclosed external funding or institutional investors, and employs 1 founder plus approximately 10 trainers tied to Les Ateliers K course enrollment.

Name

Katell Leclaire

Legal name

Katell Leclaire

Website

https://katell-leclaire.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Katell Leclaire is a French artisan jeweler and professional trainer in Dinan, Brittany, offering handcrafted ethical contemporary jewelry (silver, gold, brass) and jewelry-making training programs through its Qualiopi-certified Les Ateliers K division, serving individual consumers, engaged couples, and aspiring/professional jewelers via a DTC boutique, e-commerce, and Etsy.

Ownership category

akta.pro rank

Product category

Artisan Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Bridal Jewelry Customization & Bespoke (CRAKACAG), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Bespoke jewelry design
• Ethical jewelry making
• Wedding ring workshops
• Professional jewelry training
• Artisan goldsmithing

Headquarters

HQ city

Dinan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Bespoke Jewelry Sales: Creation and sale of contemporary ethical jewelry pieces in silver, gold, and brass with precious stones. Includes both ready-to-wear collections (Signature, Evanescence, Intemporel, Gems, Flex) and made-to-order custom pieces.
2. Jewelry Training Programs: Professional training in jewelry making techniques for individuals and professionals. Programs include basic techniques, advanced skills, design process, and business development for solo entrepreneurs. Financing options available for established creators.
3. Alliance Creation Workshops: Couple-focused full-day workshop where participants co-create their wedding rings. Includes materials (silver) with gold as additional cost. One full day at 840€ including silver alliances.
4. Zest' Workshops: Beginner-friendly 2.5-hour workshops where participants create their own silver 950 ring. Small groups of 2-4 people, suitable for individuals, friends, couples, or as gifts.
5. Workshop Space Rental (Formule Pyrite): Rental of jewelry workshop space and equipment for trained individuals who have completed prior training. Provides access to tools and machinery for autonomous work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Katell Leclaire designs and handcrafts contemporary ethical jewelry in silver, gold, and brass under multiple named collections (Signature, Gems, Intemporels, Flex, Evanescence), including bespoke pieces made via the proprietary "Bijou Essence de Soi" personalization method. The business also offers jewelry-making workshops for individuals and couples (Ateliers Zest' and Alliance Creation workshops) and operates a professional training center, Les Ateliers K, delivering certified courses in jewelry techniques and jewelry-business development.

Product overview

Katell Leclaire is a French jewelry designer and trainer offering contemporary bespoke jewelry and professional jewelry training. The product portfolio includes four jewelry collections (Signature, Gems, Intemporels, Flex) featuring handcrafted rings, necklaces, bracelets, and earrings in silver, gold plating, and brass. Services encompass custom jewelry creation through the Bijou Essence de Soi method, workshops for ring-making (Ateliers Zest'), and alliance/wedding band creation workshops. The training division (Les Ateliers K) provides three formulas: Corail for jewelry technique courses, Quartz for business development, and Pyrite for equipment access. All pieces are made with ethically sourced materials including recycled or ethically mined gold and silver.

Differentiator

Problem solved

Functional benefit

Brands

• Zest' Workshops: Short jewelry workshops where participants create a ring in 2h30, designed for beginners in small groups of 2 people maximum.
• Opales de Feu
• Bijou Essence de Soi

Products and services

• Signature Collection Signature jewelry collection of original designs including Hollow Form, Spikosyde, Le Sculptural, L'Or Noir, Lagune, Flamenco, El Flamenco, and Bubbly pieces in silver and gold, for individual jewelry buyers.
• Gems Collection Gemstone jewelry collection featuring pieces such as Bague Lympid, Topaz Bleu, Emeraude, Ice Cubes, Glaçon, Pyrite, Fils d'Or, La Stalact, L'Oxyde, and Forest rings and earrings, for individual jewelry buyers seeking stone-set pieces.
• Intemporels Collection Timeless jewelry collection including Trésor sertie, Epure, Délice, Brise d'Argent, Miroir, Tulal, Curves, Tullal, Parchemins, Corset d'Oxyde, Corset, Trésor, Murmure, and Stick pieces, for individual jewelry buyers.
• Flex Collection Flexible semi-rigid jewelry collection in silver and gold plating, including sautoir necklaces, earrings, rings, and necklaces, for individual jewelry buyers.
• Ateliers Zest' Workshop Beginner-friendly 2.5-hour workshop where participants create their own silver 950 ring in small groups of up to 4 people, guided by the artisan jeweler. Suitable for individuals, friends, couples, or as gifts.
• Alliance Creation Workshop Full-day co-creation workshop where couples craft their own wedding bands from metal sheets, learning jewelry techniques with Katell Leclaire in Dinan. Priced at €840 including silver alliances, with gold charged separately.
• Bijou Essence de Soi Bespoke Service Bespoke custom jewelry service based on the Essence of Self method, considering colors, morphology, and personal energy (air, water, earth, fire) to create personalized pieces that reveal the wearer's personality.
• Formule Corail - Jewelry Initiation Training Jewelry initiation and advanced workshop for individuals or professionals, full-day format (7 hours or two 3.5-hour half-days) teaching techniques like sawing, drilling, filing, soldering, riveting, and texturing. Priced at €330 TTC per day. Gift vouchers available.
• Formule Quartz - Business Development Training Business creation and development training for solo entrepreneurs in jewelry, covering commercial development, accounting, communication, marketing, pricing, inventory management, and legal obligations. 5-day program (35 hours total) at €330 TTC per day in self-financing.
• Formule Pyrite - Workshop Space Rental Rental of jewelry workshop space and equipment for trained individuals who have completed prior training, providing access to tools and machinery for autonomous work.
• Les Ateliers K Professional Training Center Professional training center affiliated with Katell Leclaire, offering technical and cross-functional training programs across creative jewelry techniques and broader artisanal craft and business skills, with a team of 10 trainers, Qualiopi certified.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/1789690761339458
• LinkedInlinkedin.com/company/katell-jewels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katell Leclaire