La Receta Y Compania S A S
La Receta Y Compania S A S is a privately held Colombian food retail operator running three owned brands — Il Forno (Italian), Wajaca (Mexican), and Mocata (gelato) — across six cities with more than 900 employees serving direct-to-consumer casual and fast-casual diners.
- Company typePrivate
- Founded2000
- HeadquartersMedellín, Colombia
- Headcount10,001+
- GTM typeB2C
- OfferingServices
What La Receta Y Compania S A S does
La Receta Y Compania S A S, operating under the legal name LA RECETA CIA S.A.S., is a privately held Colombian food retail operator headquartered in Medellín. Founded on October 5, 2000, by Santiago Botero and partners following his culinary training in Florence, Italy, the company owns and operates three consumer-facing brands in the casual and fast-casual dining segment: Il Forno (Italian cuisine featuring wood-fired oven cooking), Wajaca (Mexican cuisine), and Mocata (an artisanal gelato line sold through the company's own points of sale). The company is structured as a Sociedad por Acciones Simplificada (SAS) under Colombian law and is founder-owned with no disclosed institutional investors, parent company, or external funding rounds.
The business operates exclusively through physical restaurant locations, with a national footprint spanning six Colombian cities: Medellín, Cali, Bogotá, Barranquilla, Cartagena, and Manizales. Customer acquisition relies on brand presence, brand-specific social media (Instagram and Facebook pages for Il Forno and Wajaca), Google Ads campaigns, and word-of-mouth. Pricing is set at the individual restaurant level by location and menu item, with no public pricing or online ordering platform disclosed. The company employs more than 900 people and has issued active procurement tenders (rfp-000001) for industrial tablets to support kitchen and point-of-sale operations across its network, indicating ongoing investment in standardized in-store technology.
The underlying technology stack is standard restaurant retail infrastructure rather than a proprietary platform: no proprietary software, APIs, mobile applications, AI/ML capabilities, patents, or data assets are disclosed. The company's distribution is entirely direct-to-consumer through owned physical storefronts, and there is no evidence of franchising, licensing, B2B contracts, or international operations. Source evidence does not disclose revenue figures, and growth signals are limited to multi-city expansion, brand portfolio diversification, and continued operational procurement activity through 2025-2026.
La Receta Y Compania S A S firmographics
Firmographics- Name
- La Receta Y Compania S A S
- Legal name
- LA RECETA CIA S.A.S.
- Website
- https://lareceta.co
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- La Receta Y Compania S A S is a privately held Colombian food retail operator running three owned brands — Il Forno (Italian), Wajaca (Mexican), and Mocata (gelato) — across six cities with more than 900 employees serving direct-to-consumer casual and fast-casual diners.
- Ownership category
- akta.pro rank
La Receta Y Compania S A S industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where La Receta Y Compania S A S is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices8 records
Markets served
La Receta Y Compania S A S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Operations: Operating owned restaurant brands (Il Forno - Italian cuisine, Wajaca - Mexican cuisine) and gelato line (Mocata) through physical locations across Colombia. Revenue generated from direct consumer purchases at restaurant locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Receta Y Compania S A S product offering
Product offeringCore offering
La Receta Y Compania S A S is a Colombian food retail operator that owns and runs two casual-dining restaurant brands and one artisanal gelato line. Il Forno offers Italian cuisine with wood-fired oven cooking inspired by Florence and a 20+ year national presence, while Wajaca serves Mexican dishes such as tacos across multiple Colombian cities. The Mocata gelato line is sold at the company's physical restaurant points of sale.
Product overview
La Receta Y Compania S A S operates a multi-brand food retail portfolio consisting of two restaurant chains and one artisanal gelato line. The core offerings are Il Forno (Italian casual-dining with wood-fired tradition spanning 20+ years) and Wajaca (Mexican casual-dining), both present nationally across six Colombian cities. A third brand, Mocata, is an artisanal gelato line. The company functions as an operator of own brands in the food retail sector rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Il Forno: Italian restaurant brand with over 20 years of trajectory, offering traditional dishes with fresh ingredients, sustainable and artisanal dining experiences. National presence across multiple cities.
- Wajaca
- Mocata
Products and services
- Il Forno Italian casual-dining restaurant brand with more than 20 years of trajectory, featuring traditional recipes, fresh ingredients, and wood-fired cooking inspired by Florence. Present across multiple Colombian cities including Medellín, Cali, Bogotá, Barranquilla, Cartagena, and Manizales.
- Wajaca Mexican casual-dining restaurant brand offering tacos and traditional Mexican dishes with vibrant, colorful dining experiences. Present in major Colombian cities including Medellín, Cali, Bogotá, Barranquilla, Cartagena, and Manizales.
- Mocata Artisanal gelato product line produced and sold by La Receta, representing the company's third brand alongside its restaurant operations. Delivers handcrafted frozen dessert products under the company's food retail portfolio.
Companies that use La Receta Y Compania S A S
Customer profileSegments1 record
Ideal customer profiles1 record
La Receta Y Compania S A S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Receta Y Compania S A S partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
La Receta Y Compania S A S competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
La Receta Y Compania S A S social profiles
Digital presenceLa Receta Y Compania S A S financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Receta Y Compania S A S leadership team
Management profileNumber of profiles
Profiles1 record
La Receta Y Compania S A S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Receta Y Compania S A S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Receta Y Compania S A S
What does La Receta Y Compania S A S do?
La Receta Y Compania S A S is a Colombian food retail operator that owns and runs two casual-dining restaurant brands and one artisanal gelato line. Il Forno offers Italian cuisine with wood-fired oven cooking inspired by Florence and a 20+ year national presence, while Wajaca serves Mexican dishes such as tacos across multiple Colombian cities. The Mocata gelato line is sold at the company's physical restaurant points of sale.
Is La Receta Y Compania S A S a public or private company?
La Receta Y Compania S A S is a private company. It is classified as family owned and is currently operating.
When was La Receta Y Compania S A S founded?
La Receta Y Compania S A S was founded in 2000. It employs 10,001+ people.
Where is La Receta Y Compania S A S based?
La Receta Y Compania S A S is headquartered in Medellín, Colombia, in the Latin America region.
How does La Receta Y Compania S A S make money?
One revenue line is on record: restaurant Operations.
Does La Receta Y Compania S A S have an API?
No public API is recorded for La Receta Y Compania S A S.
What industry is La Receta Y Compania S A S in?
La Receta Y Compania S A S's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.