HiBreeding
HiBreeding is a Dutch hydrangea breeding company that develops and selects proprietary varieties—including Hi Fire, Hi Mountain, and Hi River—through its "Hi Selection" program, selling B2B wholesale to commercial growers in the horticultural supply chain.
- Company typePrivate
- Founded2017
- HeadquartersDe Lier, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HiBreeding does
HiBreeding is a Dutch horticultural breeding company that develops and commercializes proprietary hydrangea varieties for the ornamental plant market. Founded from the merger of two established Westland-based hydrangea growers—Sjaak van Schie B.V. and The Mastergrowers—HiBreeding runs a proprietary breeding program branded "Hi Selection" that subjects new cultivars to a strict selection process, retaining only the most durable and strongest varieties for commercial release. The company's product portfolio centers on named cultivars including Hi Fire (vivid purple-blue flower heads), Hi Mountain (pastel pink and blue with strong stems), and Hi River (cascading pink and blue with round flower shape), marketed for both indoor houseplant and outdoor garden use.
The company operates a B2B wholesale model, distributing proprietary hydrangea varieties to commercial growers who in turn supply the downstream retail and consumer market. Its go-to-market is direct-contact driven (website, phone, email) targeting commercial hydrangea growers across the horticultural supply chain, and the firm positions itself as active from breeder to end consumer. HiBreeding is headquartered in De Lier, in the Westland region of the Netherlands—a premier European horticultural cluster—and operates as a privately held entity with 1–10 employees and no disclosed external funding, leadership team details, or financial metrics.
Commercially, HiBreeding monetizes through plant and variety sales (hardware_sales revenue stream) at undisclosed prices quoted on a contact basis. The underlying technology is conventional plant breeding augmented by decades of combined domain expertise from the founding entities, with no disclosed patents, plant breeders' rights, certifications, or digital/AI capabilities. Distribution is regional in scope, and the company's stated ambition is to elevate the hydrangea category through continuous variety innovation rather than through scale or geographic expansion.
HiBreeding firmographics
Firmographics- Name
- HiBreeding
- Legal name
- HiBreeding
- Website
- https://hibreeding.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HiBreeding is a Dutch hydrangea breeding company that develops and selects proprietary varieties—including Hi Fire, Hi Mountain, and Hi River—through its "Hi Selection" program, selling B2B wholesale to commercial growers in the horticultural supply chain.
- Ownership category
- akta.pro rank
Where HiBreeding is headquartered
LocationHeadquarters
- HQ city
- De Lier
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HiBreeding business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Hydrangea Plant and Variety Sales: Revenue generated from breeding and supplying proprietary hydrangea varieties to commercial growers throughout the supply chain, from grower to consumer.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
HiBreeding product offering
Product offeringCore offering
HiBreeding is a Dutch horticultural company that breeds and selects new hydrangea varieties for the commercial ornamental plant market. It was formed through the merger of two Westland-based growers, Sjaak van Schie B.V. and The Mastergrowers, combining their breeding programs to develop and supply proprietary hydrangea cultivars.
Product overview
HiBreeding is a horticultural breeding company specializing in hydrangea plant varieties. The company operates as a unified brand combining the expertise of Sjaak van Schie B.V. and The Mastergrowers, two Westland-based growers. HiBreeding's product portfolio centers on the 'Hi Selection' collection—a curated line of proprietary hydrangea varieties including Hi Fire, Hi Mountain, and Hi River. These varieties are developed through breeding programs, subjected to strict selection processes, and marketed throughout the entire value chain from grower to consumer. The company is active across breeding, growing, and distribution, positioning itself as both innovator and supplier in the ornamental plant market.
Differentiator
Problem solved
Functional benefit
Products and services
- Proprietary Hydrangea Varieties
Companies that use HiBreeding
Customer profileSegments2 records
Ideal customer profiles1 record
HiBreeding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HiBreeding partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sjaak van Schie B.V.coreOne of two founding parties that merged to form HiBreeding. Sjaak van Schie B.V. is a Westland-based hydrangea grower with extensive experience in the sector. Combined with The Mastergrowers to create a unified breeding operation with shared passion for hydrangea innovation.
- The MastergrowerscoreOne of two founding parties that merged to form HiBreeding. The Mastergrowers is a Westland-based hydrangea grower. Combined with Sjaak van Schie B.V. to create HiBreeding with shared expertise and passion for developing distinctive hydrangea varieties.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
HiBreeding competitors and assessment
Company assessmentDirect peers
- Concept Plants: Dutch-based plant variety management company representing breeders' new ornamental introductions internationally. Comparable to HiBreeding in the breeder-to-grower model and in being Dutch-rooted in the Westland-adjacent horticulture ecosystem.
- Dümmen Orange: One of the world's largest ornamental plant breeders with an extensive hydrangea portfolio. Direct competitor to HiBreeding in developing and licensing proprietary hydrangea varieties to commercial growers.
- Proven Winners: Network of plant breeders that brands and markets distinctive ornamental varieties, including hydrangeas, to growers and retailers. Highly comparable business model to HiBreeding's Hi Selection program.
- PlantHaven International: Plant variety management and licensing company that represents breeders' new ornamental introductions to the global market. Comparable to HiBreeding in the breeder-to-grower licensing model for new plant genetics.
- Syngenta Flowers: Global breeder and producer of ornamental flower varieties including hydrangeas. Competes with HiBreeding in supplying proprietary genetics and young plants to the commercial grower channel.
- Ball Horticultural Company: Major horticultural breeder and distributor with breeding programs across potted and garden plants, including hydrangeas. Comparable to HiBreeding in supplying proprietary varieties through wholesale grower channels.
- Star Roses and Plants: North American breeder and grower of ornamental shrubs and flowering plants including hydrangeas. Comparable to HiBreeding in developing and wholesaling branded woody ornamental genetics to grower and landscape channels.
- Green Fuse Multiflora: Independent breeder focused on developing new annual and perennial ornamental varieties for the grower market. Comparable to HiBreeding as a smaller specialist breeder supplying proprietary genetics to commercial growers.
Broad incumbents
- Monrovia: Established North American grower of ornamental shrubs and plants including hydrangeas. Overlaps with HiBreeding in hydrangea genetics and grower-to-retailer flow, but operates at much broader scale and primarily serves the US market.
Regional players
- Bailey Nurseries: Large wholesale nursery in North America that breeds and grows ornamental shrubs including hydrangeas. Comparable in product category and grower/wholesale model, but operates primarily in North America rather than competing directly in HiBreeding's European channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights5 records
Customer concentration
HiBreeding social profiles
Digital presenceHiBreeding financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiBreeding leadership team
Management profileNumber of profiles
Profiles1 record
HiBreeding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiBreeding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiBreeding
What does HiBreeding do?
HiBreeding is a Dutch horticultural company that breeds and selects new hydrangea varieties for the commercial ornamental plant market. It was formed through the merger of two Westland-based growers, Sjaak van Schie B.V. and The Mastergrowers, combining their breeding programs to develop and supply proprietary hydrangea cultivars.
Is HiBreeding a public or private company?
HiBreeding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HiBreeding founded?
HiBreeding was founded in 2017. It employs 1 to 10 people.
Where is HiBreeding based?
HiBreeding is headquartered in De Lier, Netherlands, in the Europe region.
How does HiBreeding make money?
One revenue line is on record: hydrangea Plant and Variety Sales.
Who are HiBreeding's main competitors?
Direct peers on record are Concept Plants, Dümmen Orange, Proven Winners, PlantHaven International, Syngenta Flowers, Ball Horticultural Company, Star Roses and Plants and Green Fuse Multiflora. Monrovia is listed as a broad incumbent. Bailey Nurseries is listed as a regional player.
Does HiBreeding have an API?
No public API is recorded for HiBreeding.