What Hans Gassler Ag does

Hans Gassler AG is a fourth-generation, family-owned Swiss industrial services company founded in 1912, headquartered in Gretzenbach with a branch in Brig, employing approximately 80 staff including painters, industrial coaters, project managers, mechanics, and office personnel plus 12 apprentices. The company operates four integrated service divisions: Electropainting (E-Coating), Korrosionsschutz (mobile corrosion protection), Malen + Gipsen (building painting and plastering), and Industrielackierung (industrial coating including powder coating, wet painting, and hot-dip galvanizing partnerships). Its technology stack centers on surface treatment — notably an electrostatic spray bell achieving 98% paint utilization for on-site metal coating, an automated powder coating line with capacity up to 7m x 2m x 1m and 1000kg per component, and wet painting capacity up to 12m x 4m x 6m and 4000kg — supported by the proprietary Toplex powder coating brand for galvanized steel, GFS certification for facade renovation, and 2.5 million CHF of recent capital investment in sandblasting and conveyor automation.

The company generates revenue through project-based, quote-driven engagements with 60-day quote validity and 30-day net payment terms (with partial draw requests up to 90% during execution), targeting enterprise and institutional clients across Swiss banking, healthcare, rail, postal logistics, energy, retail, and cultural-heritage verticals — including Bank Julius Bär, Kantonsspital Aarau, SBB Basel Perronhalle, Swiss Post, Lindt & Sprüngli, KKG Däniken nuclear plant, Migros, Coop, and Kunstmuseum Basel. Customer acquisition is direct via the company website, trade association referrals (SMGV, VSKF, GRM), and project-based field sales, with no intermediaries, resellers, or recurring SaaS-style revenue. The model is services-led, project-led, and Switzerland-anchored, with mobile crews covering the entire country and a fixed production facility for industrial coating.

Name

Hans Gassler Ag

Legal name

Hans Gassler AG

Website

https://gassler.ch

Company type

Private

Founded year

1912

Operating status

Operating

Short description

Hans Gassler AG is a fourth-generation Swiss family-owned industrial coating and painting services firm (founded 1912, ~80 staff, Gretzenbach/Brig) delivering Electropainting, corrosion protection, building painting, and powder/wet industrial coating to enterprise and institutional clients across Switzerland.

Ownership category

akta.pro rank

Product category

Industrial Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Paint and Coating Manufacturing (325510)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Industrial coating services
• Corrosion protection services
• Electropainting services
• Building painting services
• Metal facade renovation

Headquarters

HQ city

Gretzenbach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Project-based Coating Services: One-time project fees for painting, powder coating, wet painting, and corrosion protection services. Revenue generated through individual project quotes based on scope, materials, and labor requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hans Gassler AG delivers industrial and building painting and coating services through four integrated divisions: Corrosion Protection (including electropainting/E-coating), Industrial Coating (powder and wet painting), Building Painting + Plastering, and Metal Facade Renovation. The company serves enterprise, public-sector, and institutional clients from two Swiss locations (Gretzenbach and Brig), combining an automated in-house production line with mobile on-site workshop vehicles. The firm is a fourth-generation, family-owned Swiss provider operating since 1912 with approximately 80 employees.

Product overview

Hans Gassler AG is a family-owned Swiss painting and surface treatment company with over 110 years of history operating four core business areas: Electropainting (E-Coating), Korrosionsschutz (Corrosion Protection), Malen + Gipsen (Building Painting + Plastering), and Industrielackierung (Industrial Coating). The company's offerings span from mobile on-site corrosion protection services and electrostatic painting to automated industrial powder and wet coating in their Gretzenbach facility. Key specialized services include metal facade renovation, historical building restoration, clean room coatings, industrial floor systems, and graffiti protection. The company operates its own automated production lines with capabilities including sandblasting, powder coating (Toplex brand), and wet painting, and maintains a second location in Brig, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Toplex: Branchenbekannte Marke für Pulverbeschichtung auf feuerverzinktem Stahl in vielfach bewährter Qualität.

Products and services

• Electropainting (E-Coating) Electropainting service that applies an electrostatic coating to metal components, providing durable corrosion protection for industrial, infrastructure, and manufacturing clients. Delivered as part of the Corrosion Protection division, both in-house and on-site at the customer's premises.
• Corrosion Protection Services Comprehensive corrosion protection services for metallic assets of industrial, infrastructure, and public-sector clients, encompassing electropainting/E-coating, protective coating systems, and on-site mobile service delivery. Clients served include railways, postal services, and nuclear power plants.
• Industrial Coating (Powder and Wet Painting) Powder coating and wet painting services for OEM manufacturers, retail brands, and other producers of metal or industrial components requiring durable, consistent finishes. Operated through an automated in-house production line that supports both small and large production runs, with sales leadership under René Pempe and division leadership under Andreas David.
• Building Painting + Plastering Building painting and plastering services for commercial, residential, and historical properties, covering both exterior and interior painting as well as plastering work for renovations, refurbishments, and new construction. Co-led by Miriam Ragaz-Gassler and René Lindemann.
• Metal Facade Renovation Specialized renovation of metal building facades for property owners, facility managers, and contractors, including restoration of metal cladding and complementary protection treatments. Operated as a dedicated service line under the Building Painting + Plastering division.
• Graffiti Protection

Quantifiable outcome

• 98% paint utilization rate with Electropainting technology
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GRM (Gütegemeinschaft für Religionsgemeinschaften)coreStrategic or Co-development PartnerQuality association for metal facade renovation and coating. Hans Gassler AG holds GFS certification through this organization, demonstrating quality standards for facade work.
• SMGV (Schweizerischer Maler- und Gipserverband)coreStrategic or Co-development PartnerSwiss painter and plasterer trade association. Membership provides industry credentials, training resources, and professional network for painting and coating trades.
• VSKF (Verband für Korrosionsschutz)coreStrategic or Co-development PartnerSwiss association for corrosion protection. Membership provides industry credentials, technical standards, and professional network for corrosion protection specialists.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Sika AG: Swiss-listed global leader in construction chemicals and industrial coatings, with overlapping flooring, sealing, and protective-coating products that compete in some of the same industrial and infrastructure end markets as Hans Gassler.
• TIGER Coatings: Austrian-headquartered powder coatings manufacturer with comparable industrial coating systems and finishes; competes with Hans Gassler's powder coating line in Switzerland and across Europe.
• Akzo Nobel: Global paints and coatings major with industrial, protective, and architectural coating brands (e.g., International, Sikkens) competing in many of the same end markets as Hans Gassler across Switzerland and Europe.
• Caparol (DAW SE): Large German architectural paint and facade coating manufacturer with products used in building painting and facade renovation — overlapping with Hans Gassler's Malen + Gipsen and Metallfassaden-Sanierung services.
• Sto AG: German facade-systems specialist offering facade paints, coatings, and surface treatments. Comparable in metal-facade renovation and architectural coating services, but operates at much larger scale across Europe.

Regional players

• KEIM Farben: German manufacturer of silicate-based mineral paints widely used in heritage building restoration across German-speaking Europe; competes with Hans Gassler's historical-building and facade renovation services, particularly in Switzerland and southern Germany/Austria.
• STRACK AG (Lack- und Farbenfabrik): Swiss paint and coatings manufacturer focused on architectural and industrial coatings, with overlapping customer base in Switzerland for industrial and building painting applications.

Direct peers

• Mäder Group: European industrial coatings manufacturer with powder and liquid coating systems used in similar industrial and architectural applications; serves overlapping customer segments in Switzerland and broader Europe.
• Stierli Oberflächentechnik AG: Swiss specialist surface-treatment company offering industrial coating, powder coating, and wet painting services with comparable technical capabilities and customer profile to Hans Gassler AG's Industrielackierung division.
• Frei Lacke (Karl Wörwag Lack- und Farbenfabrik): German industrial coatings specialist focused on functional and protective coatings for metal surfaces — directly comparable to Hans Gassler's industrial coating and corrosion-protection offerings, especially for industrial OEM customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hans-gassler-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Gassler Ag