Iowa Heart Foundation

What Iowa Heart Foundation does

Iowa Heart Foundation is a 501(c)(3) non-profit organization headquartered in West Des Moines, Iowa, operating for over 30 years (founded 1993) to advance heart disease prevention across the state. The foundation's core offerings include the AED Placement Program, which distributes automated external defibrillators to qualifying Iowa non-profits, schools, and government entities; the Annual Scholarship Program supporting Iowa healthcare students; the Iowa Has Heart awareness campaign; the Cardiovascular Today Conference for healthcare provider continuing education; and the SWITCH School Wellness Program delivered in partnership with Iowa 4-H and Iowa State University Extension and Outreach. Supporting educational products include heart health lessons and interactive classroom kits, the State of Heart Health in Iowa Counties data visualization dashboard, CPR and AED awareness materials, and CardioSmart-based patient resources.

The organization's business model is donation-driven, with revenue streams from individual donations, corporate contributions, memorial and honorary gifts, and event-based fundraising such as the Ottumwa Has Heart and Fort Dodge Has Heart 5K runs. Suggested donation tiers span $50 (blood pressure device) to $1,500 (AED placement), with a $1,000 nursing scholarship option. Distribution occurs through online and mail-in donations, an application-based AED awards process, and a healthcare provider conference registration channel. The foundation employs 1-10 staff and is governed by a Board of Directors composed primarily of MercyOne Iowa Heart Center physicians and other Central Iowa professionals, with operational and clinical expertise supplied through the core partnership with MercyOne Iowa Heart Center. The foundation maintains an Iowa-only geographic footprint, with no subsidiaries, funding rounds, or M&A activity disclosed.

Name

Iowa Heart Foundation

Legal name

Iowa Heart Center Foundation

Website

https://iowaheartfoundation.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Iowa Heart Foundation is a West Des Moines-based non-profit that distributes AEDs, funds healthcare scholarships, and delivers heart disease prevention education across Iowa schools, non-profits, and communities.

Ownership category

akta.pro rank

Product category

Cardiovascular Health Non-Profit Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Preventive Cardiology & Lipidology (HLAKABAF)

akta.pro secondary industries

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO), Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

Keywords

• Cardiovascular health education
• AED placement programs
• Nursing scholarships
• CPR awareness training
• Heart disease prevention

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting heart health initiatives in Iowa.
2. Corporate Donations: Contributions from businesses and organizations supporting cardiovascular health programs.
3. Memorial and Honorary Donations: Donations made in memory or honor of individuals, supporting scholarship and AED programs.
4. Event Fundraising: Funds raised through events such as the Ottumwa Has Heart 5K Run/Walk and Fort Dodge Has Heart 5K.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Iowa Heart Foundation is a non-profit organization that focuses on heart disease prevention in Iowa. It places automated external defibrillators (AEDs) with non-profits, schools, and government entities, administers nursing and healthcare scholarships, delivers continuing medical education through the Cardiovascular Today Conference, and runs community heart-health awareness campaigns (Iowa Has Heart), classroom education kits, and a State of Heart Health data dashboard for Iowa counties.

Product overview

Iowa Heart Foundation is a non-profit organization (formerly Iowa Heart Center Foundation) offering a portfolio of heart disease prevention programs. The core offerings include the AED Placement Program providing automated external defibrillators to Iowa organizations, the Iowa Has Heart awareness campaign with educational materials and events, the Annual Scholarship Program supporting healthcare students in Iowa, and the Cardiovascular Today Conference for professional education. Educational products include heart health lessons and interactive activities for schools, the State of Heart Health in Iowa Counties data visualization dashboard, and a School Wellness Program in partnership with Iowa 4-H. The foundation also provides CPR/AED awareness training and cardiovascular health resources including CardioSmart materials and shared decision-making guides. These programs work together to advance the foundation's mission of improving heart health education and preventing heart disease across Iowa communities.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Placement Program Application-based program that awards automated external defibrillators (AEDs) to Iowa non-profit organizations, schools, and government entities to increase survival rates for sudden cardiac arrest victims.
• Iowa Has Heart Campaign

Quantifiable outcome

• Giving CPR and using an AED early nearly doubles the chance of survival from sudden cardiac arrest
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MercyOne Iowa Heart CentercoreStrategic or Co-development PartnerMercyOne Iowa Heart Center physicians serve on the Board of Directors and provide clinical expertise. The foundation supports MercyOne Iowa Heart Center Prevention & Wellness Clinic through culinary medicine certification for registered dietitians.
• Iowa 4-HcoreStrategic or Co-development PartnerIowa Heart Foundation partners with Iowa 4-H and Iowa 5-2-1-0 Healthy Choices Count to improve health of Iowa's youth in 4-H clubs and schools through unified messaging for healthy, active lifestyle.
• Iowa State University Extension and OutreachcoreStrategic or Co-development PartnerSupports the SWITCH School Wellness Program along with ISU Extension and Outreach to deliver heart health education to Iowa schools.
• Iowa 5-2-1-0 Healthy Choices CountminorStrategic or Co-development PartnerStatewide initiative coordinated through Iowa Healthiest State collaborative supporting youth health messaging.
• Iowa Department of Public Health - Heart Disease and Stroke PreventionminorStrategic or Co-development PartnerProvides heart disease and stroke prevention data and resources. The foundation sponsors a visualization dashboard using publicly available state health data.
• American College of CardiologyminorStrategic or Co-development PartnerIowa Heart Foundation Executive Director serves as Chapter Executive of the Iowa Chapter of the American College of Cardiology. Provides CardioSmart infographics for patient education.
• Meadows Events CenterminorGTM or Marketing PartnerVenue host for the annual Cardiovascular Today Conference in Altoona, Iowa.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile program allows shoppers to donate a percentage of purchases to Iowa Heart Foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Heart Association: The largest U.S. cardiovascular health nonprofit, running national heart-disease awareness, CPR training, and AED placement initiatives that directly overlap with Iowa Heart Foundation's mission. AHA's national scale and AHA-funded research positions it as the dominant incumbent whose state-level activities most directly compete with Iowa Heart Foundation for donors, sponsors, and awareness real estate.

Direct peers

• Parent Heart Watch: A national nonprofit focused on preventing sudden cardiac arrest in youth through AED placement in schools and youth-serving organizations. Directly comparable to Iowa Heart Foundation's AED Placement Program, which similarly prioritizes schools and community non-profits serving Iowa youth, and competes for the same corporate AED-sponsorship dollars.
• Mended Hearts: A national nonprofit peer-support organization for heart disease patients and families, offering educational resources and patient advocacy. Comparable to Iowa Heart Foundation's cardiovascular education mission, though focused on patient support rather than AED placement; both compete for heart-health donor dollars.
• Project ADAM: A national nonprofit that implements public-access defibrillation programs in schools and youth organizations, including CPR/AED training and AED placement—directly mirroring Iowa Heart Foundation's core AED Placement Program and School Wellness Program activities for K-12 institutions.
• Sudden Cardiac Arrest Foundation: A national nonprofit dedicated to raising awareness about sudden cardiac arrest, CPR/AED education, and AED access—aligning closely with Iowa Heart Foundation's CPR/AED Awareness Program and AED Placement Program. Both organizations serve overlapping grassroots constituencies and compete for the same donor and AED-sponsor pool.

Regional players

• Heart Foundation (Australia): A leading national cardiovascular health charity in Australia running heart disease prevention campaigns, professional education, and community grants. Functionally identical in mission and programming structure to Iowa Heart Foundation, though operating in a different geography and competing in a different donor market.
• MercyOne Iowa Foundation: The philanthropic arm of MercyOne, the parent health system whose Iowa Heart Center physicians anchor Iowa Heart Foundation's board. Comparable as a regional Iowa health-focused nonprofit fundraiser that solicits donations from overlapping corporate and individual donors and could partner with—or compete against—Iowa Heart Foundation for cardiology-related giving.

Others

• American College of Cardiology - Iowa Chapter: The Iowa Chapter of the ACC, for which Iowa Heart Foundation's Executive Director serves as Chapter Executive. Functionally a professional society rather than donor-funded nonprofit, but it co-hosts cardiovascular education (e.g., CardioSmart resources) and represents an adjacent, ecosystem-level peer for cardiology education and clinical guideline dissemination in Iowa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Iowa-Heart-Foundation
• LinkedInlinkedin.com/company/iowa-heart-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Heart Foundation