Developer docs
API playgroundTry for free, no card

Search company profiles

Mediaaffairs

Full company profile

uuid02lr2vl

Namestring
Mediaaffairs
Legal namestring
MediaAffairs GmbH
Websiteurl
mediaaffairs.at
Company typeenum
Private
Founded yearstring
-
Descriptiontext

MediaAffairs GmbH is a privately held Austrian media analysis and communication consulting firm headquartered in Vienna (Altgasse 20/8, 1130 Wien) with a secondary office in Losenstein, Upper Austria (Eisenstraße 64, 4460 Losenstein), founded and managed by Maria Pernegger and Walter Schwaiger. The firm employs approximately 15 people organised around managing directors, trained analysts, media monitoring staff, and project support, and is legally structured as an Austrian private limited company (GmbH) with no disclosed external investors or parent entity.

The company offers five interlocking services: Medienmarktanalyse (Media Market Analysis), Kommunikationscontrolling (Communication Controlling), Beratung (Consulting), Studien & Medientrends (Media Studies & Trends), and the Kommunikations-Radar analysis module. Its core technical differentiator is a proprietary methodology that combines quantitative and qualitative reporting analysis conducted by specially trained analysts — explicitly not automated keyword-database systems — to produce what the firm terms a 'cartographic' view of media markets from a market-and-industry perspective rather than a conventional resonance/clip-count perspective. The Kommunikations-Radar module is positioned as a comprehensive tool for monitoring media presence, communication patterns, and discourse trends.

MediaAffairs generates revenue through B2B professional services — project-based engagements and ongoing consulting relationships with Austrian government institutions (Volksanwaltschaft, Arbeiterkammer Wien), constitutional and political bodies, corporates (Wiener Stadtwerke, Raiffeisen Bank International, Ordensklinikum Linz, RHI Magnesita, Industriellenvereinigung, Sodexo Österreich, win2day, Ludwig Boltzmann Gesellschaft), and NGOs (FIZ Vorarlberg, exploristas, Verein FELIN, Journalistinnenkongress). Pricing is not publicly disclosed and is negotiated per engagement. Distribution is direct sales within Austria only, with thought-leadership marketing via the company website, free published studies, Austrian press coverage, and speaking engagements at conferences. The firm holds no patents and has recorded no funding rounds, M&A activity, or restructuring events.

Short descriptiontext

MediaAffairs GmbH is an Austrian media analysis and communication consulting firm that provides media market analysis, communication controlling, commissioned societal studies, and strategic communication advice to Austrian government, corporate, and NGO clients using a proprietary human-analyst-driven content analysis methodology.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLosenstein, Austria
HQ citystring
Losenstein
HQ countrystring
Austria
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
media market analysis, communication consulting, media monitoring services, public communications research, strategic media advisory
Industry2 codes
1Media & Audience Measurement Analytics
CodeBPAHALAOPrimaryYes
2Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights)
CodeMPAAALAMPrimaryNo
NAICS code1 code
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising7310
Product category
Media Analysis & Communication Consulting
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Media Market Analysis Services
TypeProfessional Services
Description

B2B consulting services providing media market analysis, discourse analysis, and communication controlling for government and corporate clients. Revenue generated through project-based engagements and ongoing consulting relationships with Austrian institutions and businesses.

mediaaffairs.at
2Studies & Research Publications
TypeProfessional Services
Description

Commissioned studies on societal topics including gender representation, inclusion, poverty, and sports media coverage. Studies are commissioned by government agencies, NGOs, and industry organizations.

mediaaffairs.at
3Strategic Communication Consulting
TypeProfessional Services
Description

Advisory services for positioning and strategic communication based on their media market analysis and expertise.

mediaaffairs.at
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
Offering typeServices
Services
Core offering1 text field

MediaAffairs is an Austrian media analysis and communication consulting firm that delivers media market analysis (Medienmarktanalyse), communication controlling (Kommunikationscontrolling), strategic consulting, media studies and trends, and its Kommunikations-Radar offering to government institutions, political organizations, corporations, and NGOs. Its work is grounded in a proprietary methodology that combines quantitative and qualitative analysis, executed by trained human analysts rather than purely automated tooling.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Studies on gender representation in media have been cited extensively in Austrian media and policy discussions, with findings on women's media presence (28% on federal level, 30% in studies) informing gender equality initiatives
+2 more records
Product overview1 text field

MediaAffairs is a media analysis and consulting company offering a unified platform of services centered on media market analysis and communication strategy. The core offering consists of five interconnected services: Medienmarktanalyse (Media Market Analysis) for mapping complex media markets with quantitative and qualitative reporting analysis; Kommunikationscontrolling (Communication Controlling) for objective evaluation of communication effectiveness; Beratung (Consulting) leveraging deep market insights for strategic positioning; Medienstudien & Trends (Media Studies & Trends) for research on societal and media trends; and Kommunikations-Radar as a comprehensive analysis module. The company specializes in discourse analysis, political communication research, and studies on topics including gender representation, disability inclusion, and poverty discourse in media.

Product and service5 records
1Media Market Analysis (Medienmarktanalyse)
CategoryMedia Analysis
2Communication Controlling (Kommunikationscontrolling)
CategoryCommunication Measurement
3Consulting (Beratung)
CategoryStrategic Consulting
4Media Studies & Trends (Medienstudien & Trends)
CategoryResearch & Studies
5Kommunikations-Radar
CategoryCommunications Monitoring
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Arbeiterkammer Wien (AK Wien)
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Collaborated on the 'Frauen – Politik – Medien' studies, with AK Wien providing support for research on women's representation in politics and media.

2Journalistinnenkongress (JoKo)
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Cooperation partner for the annual 'Frauen – Politik – Medien' study series, supporting awareness-building on gender equality in media.

3RHI Magnesita
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Supported the 'Frauen – Politik – Medien 2018' study with the goal of raising awareness to increase the number of women in leadership positions.

4Industriellenvereinigung (IV)
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Partner in the 'Frauen – Politik – Medien 2018' study, contributing to awareness-building efforts for gender equality in business leadership.

5Verein FELIN
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Commissioned the study on visibility of female politicians in Styria (2024), focusing on gender representation in political media coverage.

mediaaffairs.at
6exploristas
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Initiated the 'Genderbalance in der Sportberichterstattung' study, with MediaAffairs conducting the pioneering research on female athlete visibility.

7win2day
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Partner of the Equal Play Day initiative, supporting awareness campaigns for women's sports visibility with MediaAffairs providing analytical insights.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mediaaffairs

Media Analysis & Communication Consultingmediaaffairs.at

MediaAffairs GmbH is an Austrian media analysis and communication consulting firm that provides media market analysis, communication controlling, commissioned societal studies, and strategic communication advice to Austrian government, corporate, and NGO clients using a proprietary human-analyst-driven content analysis methodology.

What Mediaaffairs does

MediaAffairs GmbH is a privately held Austrian media analysis and communication consulting firm headquartered in Vienna (Altgasse 20/8, 1130 Wien) with a secondary office in Losenstein, Upper Austria (Eisenstraße 64, 4460 Losenstein), founded and managed by Maria Pernegger and Walter Schwaiger. The firm employs approximately 15 people organised around managing directors, trained analysts, media monitoring staff, and project support, and is legally structured as an Austrian private limited company (GmbH) with no disclosed external investors or parent entity.

The company offers five interlocking services: Medienmarktanalyse (Media Market Analysis), Kommunikationscontrolling (Communication Controlling), Beratung (Consulting), Studien & Medientrends (Media Studies & Trends), and the Kommunikations-Radar analysis module. Its core technical differentiator is a proprietary methodology that combines quantitative and qualitative reporting analysis conducted by specially trained analysts — explicitly not automated keyword-database systems — to produce what the firm terms a 'cartographic' view of media markets from a market-and-industry perspective rather than a conventional resonance/clip-count perspective. The Kommunikations-Radar module is positioned as a comprehensive tool for monitoring media presence, communication patterns, and discourse trends.

MediaAffairs generates revenue through B2B professional services — project-based engagements and ongoing consulting relationships with Austrian government institutions (Volksanwaltschaft, Arbeiterkammer Wien), constitutional and political bodies, corporates (Wiener Stadtwerke, Raiffeisen Bank International, Ordensklinikum Linz, RHI Magnesita, Industriellenvereinigung, Sodexo Österreich, win2day, Ludwig Boltzmann Gesellschaft), and NGOs (FIZ Vorarlberg, exploristas, Verein FELIN, Journalistinnenkongress). Pricing is not publicly disclosed and is negotiated per engagement. Distribution is direct sales within Austria only, with thought-leadership marketing via the company website, free published studies, Austrian press coverage, and speaking engagements at conferences. The firm holds no patents and has recorded no funding rounds, M&A activity, or restructuring events.

Mediaaffairs firmographics

Firmographics
Name
Mediaaffairs
Legal name
MediaAffairs GmbH
Website
https://mediaaffairs.at
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
MediaAffairs GmbH is an Austrian media analysis and communication consulting firm that provides media market analysis, communication controlling, commissioned societal studies, and strategic communication advice to Austrian government, corporate, and NGO clients using a proprietary human-analyst-driven content analysis methodology.
Ownership category
akta.pro rank

Mediaaffairs industry classification

Industry
Product category
Media Analysis & Communication Consulting
NAICS
Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising (7310)
akta.pro primary industry
Media & Audience Measurement Analytics (BPAHALAO)
akta.pro secondary industry
Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

  • Media market analysis
  • Communication consulting
  • Media monitoring services
  • Public communications research
  • Strategic media advisory

Where Mediaaffairs is headquartered

Location

Headquarters

HQ city
Losenstein
HQ country
Austria
HQ region
Europe

Offices2 records

Markets served

Mediaaffairs business model

Business model
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Media Market Analysis Services: B2B consulting services providing media market analysis, discourse analysis, and communication controlling for government and corporate clients. Revenue generated through project-based engagements and ongoing consulting relationships with Austrian institutions and businesses.
  2. Studies & Research Publications: Commissioned studies on societal topics including gender representation, inclusion, poverty, and sports media coverage. Studies are commissioned by government agencies, NGOs, and industry organizations.
  3. Strategic Communication Consulting: Advisory services for positioning and strategic communication based on their media market analysis and expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Mediaaffairs product offering

Product offering

Core offering

MediaAffairs is an Austrian media analysis and communication consulting firm that delivers media market analysis (Medienmarktanalyse), communication controlling (Kommunikationscontrolling), strategic consulting, media studies and trends, and its Kommunikations-Radar offering to government institutions, political organizations, corporations, and NGOs. Its work is grounded in a proprietary methodology that combines quantitative and qualitative analysis, executed by trained human analysts rather than purely automated tooling.

Product overview

MediaAffairs is a media analysis and consulting company offering a unified platform of services centered on media market analysis and communication strategy. The core offering consists of five interconnected services: Medienmarktanalyse (Media Market Analysis) for mapping complex media markets with quantitative and qualitative reporting analysis; Kommunikationscontrolling (Communication Controlling) for objective evaluation of communication effectiveness; Beratung (Consulting) leveraging deep market insights for strategic positioning; Medienstudien & Trends (Media Studies & Trends) for research on societal and media trends; and Kommunikations-Radar as a comprehensive analysis module. The company specializes in discourse analysis, political communication research, and studies on topics including gender representation, disability inclusion, and poverty discourse in media.

Differentiator

Problem solved

Functional benefit

Products and services

  • Media Market Analysis (Medienmarktanalyse)
  • Communication Controlling (Kommunikationscontrolling)
  • Consulting (Beratung)
  • Media Studies & Trends (Medienstudien & Trends)
  • Kommunikations-Radar

Quantifiable outcome

  • Studies on gender representation in media have been cited extensively in Austrian media and policy discussions, with findings on women's media presence (28% on federal level, 30% in studies) informing gender equality initiatives
  • +2 more outcomes

Companies that use Mediaaffairs

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Mediaaffairs technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Mediaaffairs partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered supporting and core.

  • Arbeiterkammer Wien (AK Wien)supportingStrategic or Co-development PartnerCollaborated on the 'Frauen – Politik – Medien' studies, with AK Wien providing support for research on women's representation in politics and media.
  • Journalistinnenkongress (JoKo)supportingStrategic or Co-development PartnerCooperation partner for the annual 'Frauen – Politik – Medien' study series, supporting awareness-building on gender equality in media.
  • RHI MagnesitasupportingStrategic or Co-development PartnerSupported the 'Frauen – Politik – Medien 2018' study with the goal of raising awareness to increase the number of women in leadership positions.
  • Industriellenvereinigung (IV)supportingStrategic or Co-development PartnerPartner in the 'Frauen – Politik – Medien 2018' study, contributing to awareness-building efforts for gender equality in business leadership.
  • Verein FELINcoreStrategic or Co-development PartnerCommissioned the study on visibility of female politicians in Styria (2024), focusing on gender representation in political media coverage.
  • exploristascoreStrategic or Co-development PartnerInitiated the 'Genderbalance in der Sportberichterstattung' study, with MediaAffairs conducting the pioneering research on female athlete visibility.
  • win2daysupportingStrategic or Co-development PartnerPartner of the Equal Play Day initiative, supporting awareness campaigns for women's sports visibility with MediaAffairs providing analytical insights.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Mediaaffairs competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Mediaaffairs social profiles

Digital presence

Mediaaffairs compliance and trust

Trust signal

Compliance3 records

Mediaaffairs financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mediaaffairs leadership team

Management profile

Number of profiles

Profiles2 records

Mediaaffairs funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mediaaffairs M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaaffairs

What does Mediaaffairs do?

MediaAffairs is an Austrian media analysis and communication consulting firm that delivers media market analysis (Medienmarktanalyse), communication controlling (Kommunikationscontrolling), strategic consulting, media studies and trends, and its Kommunikations-Radar offering to government institutions, political organizations, corporations, and NGOs. Its work is grounded in a proprietary methodology that combines quantitative and qualitative analysis, executed by trained human analysts rather than purely automated tooling.

Is Mediaaffairs a public or private company?

Mediaaffairs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mediaaffairs founded?

Mediaaffairs was founded in -1. It employs 1 to 10 people.

Where is Mediaaffairs based?

Mediaaffairs is headquartered in Losenstein, Austria, in the Europe region.

How does Mediaaffairs make money?

Three revenue lines are on record. Media Market Analysis Services are the primary driver. The others are studies & Research Publications and strategic Communication Consulting.

Does Mediaaffairs have an API?

No public API is recorded for Mediaaffairs.

What industry is Mediaaffairs in?

Mediaaffairs's product category is Media Analysis & Communication Consulting. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 5418 and its SIC code is 7310.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales