Interior Design Force

What Interior Design Force does

Interior Design Force, operating as Creative Design Force Interiors, LLC, is a New York-based interior design firm founded in 1985 by Bob Goldberg, ASID, and Stephen Thompson, ASID. Following the amicable 2011 dissolution of the original partnership, Goldberg continued the business as sole principal and hands-on designer under a new LLC entity. The firm provides full-service interior design for two primary verticals: high-end residential properties (luxury homes, estates, penthouses, and vacation homes) and the hospitality sector (hotels, resorts, restaurants, country clubs, catering halls, and banquet facilities). Projects span the Northeastern United States, the U.S. Virgin Islands, and select international locations including Ireland.

Service delivery is organized around a structured workflow that begins with in-depth client consultation and budget planning, then moves through conceptual design, interior architectural design and detailing, construction plans and specifications, construction and furniture layout drawings, and lighting design, and concludes with procurement of furniture, fixtures, and equipment (FF&E). The firm generates revenue through two streams: professional design fees for the design and project management workflow, and procurement markups on merchandise, freight, and applicable taxes. Pricing is custom-quoted on a project basis under multi-year contracts, with no standardized pricing tiers.

The firm does not operate a proprietary technology platform; it functions as a traditional professional services practice. Its go-to-market relies on a project portfolio website, referrals from architects, contractors, and existing clients, and limited digital marketing via Google Analytics and newsletter outreach. Documented enterprise hospitality engagements include Russos On The Bay, Vetro Restaurant & Catering, Stamford Marriott, Sugar Bay Plantation, Brookshire Hotel, and Villa Roma Resort, several of which have been continuous clients for multiple decades. The current operating entity is privately held with 1-10 employees, no external investors, and no disclosed parent company.

Name

Interior Design Force

Legal name

Creative Design Force Interiors, LLC

Website

https://interiordesignforce.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Design Force Interiors is a New York-based, privately held interior design firm founded in 1985, providing full-service design (concept through FF&E procurement) to U.S. hospitality venues and high-end residential clients across the Northeast, Caribbean, and select international markets.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Interior design services
• Hospitality design
• Residential design
• FF&E procurement
• Space planning

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: The firm provides comprehensive interior design and procurement services including conceptual design development, interior architectural design and detailing, construction plans and specifications, lighting design, and procurement of FF&E (Furniture, Fixtures, and Equipment). Revenue is generated through design fees and procurement markups on merchandise and furnishings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creative Design Force Interiors (DBA Interior Design Force) provides comprehensive interior design and procurement services for high-end residential properties and hospitality venues. The firm delivers conceptual design development, interior architectural design and detailing, construction plans and specifications, lighting design, and procurement of FF&E (Furniture, Fixtures, and Equipment). Services span custom luxury residences, hotels, resorts, restaurants, catering halls, and banquet facilities.

Product overview

Creative Design Force Interiors is an interior design firm offering residential and hospitality design services. The core offering consists of two main service lines: Residential Interior Design Services (custom designs for high-end homes, estates, and apartments) and Hospitality Interior Design Services (for hotels, restaurants, resorts, and banquet facilities). These are supported by a suite of professional service modules including Budget Planning, Conceptual Design Development, Interior Architectural Design & Detailing, Construction Plans & Specifications, Construction & Furniture Layout Drawings, Lighting Design, and Procurement/Purchasing of FF&E, along with strategic alliances with contractors and architects.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Custom interior design services for high-end residential properties including single-family homes, estates, mansions, penthouses, and cottages, featuring distinctive designs from dramatic penthouses overlooking Manhattan to luxurious estates on Long Island's North Shore and international beach houses. Designed for affluent homeowners seeking unique, personalized interiors rather than signature template designs.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ContractorsminorImplementation/ SI/ Consulting PartnerStrategic alliances with contractors for project implementation and execution of interior design projects.
• ArchitectsminorImplementation/ SI/ Consulting PartnerStrategic alliances with architects for collaborative design projects, particularly on new construction hospitality projects like Sugar Bay Plantation where design force worked closely with the architect.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jamie Drake: NYC boutique interior design firm known for high-end residential and select hospitality work, led by a named principal with strong industry credentials. Directly comparable in size, principal-driven model, and luxury client focus.
• Victoria Hagan Interiors: Boutique New York interior design firm focused on luxury residential and hospitality projects with a named-principal-led model. Comparable in client segment, scale, and emphasis on classic-yet-tailored interiors.
• Champalimaud Design: New York-based boutique interior design studio specializing in luxury hospitality and high-end residential projects globally. Comparable to Interior Design Force in client type, project scale, and hospitality-residential dual focus, though operating at a larger international scale.
• Studio Sofield: New York-based boutique interior design firm led by a named principal, working on luxury residential and select hospitality projects. Highly comparable in boutique scale, principal-led model, and emphasis on tailored design over template aesthetics.
• Pierre-Yves Rochon (PYR): Paris- and New York-based boutique interior design firm specializing in luxury hospitality including palace hotels, resorts, and restaurants. Directly comparable in hospitality specialization, principal-led model, and emphasis on one-of-a-kind, non-template design.
• David Kleinberg Design Associates: New York-based boutique interior design firm specializing in luxury residential and select hospitality commissions. Comparable in boutique scale, principal-led design philosophy, and Manhattan-headquartered operating model.
• Cullman & Kravis: New York-based boutique interior design firm specializing in luxury residential and select hospitality projects with a principal-led model. Comparable in boutique scale, residential-leaning portfolio, and NYC-headquartered operations.

Broad incumbents

• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with extensive hotel, resort, and restaurant portfolio. Comparable in hospitality specialization but is a much larger multinational incumbent rather than a boutique principal-led studio.
• Yabu Pushelberg: Globally recognized hospitality and luxury residential design firm with offices in Toronto, New York, and Shanghai. Comparable in hospitality-luxury residential dual focus but operates at significantly larger scale and broader geographic footprint than Interior Design Force.
• Wimberly Interiors (WATG): Hospitality-focused interior design practice within WATG, serving global hotel and resort operators. Comparable in hospitality focus but operates as part of a broader architecture and design platform at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/interior-design-force-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interior Design Force