Innovation consultant
Made Between is a boutique innovation consultancy advising enterprise clients on organizational transformation, leadership, culture change, product innovation, and AI readiness, with offices in New York City, London, Miami, and Los Angeles.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Innovation consultant does
Made Between is a privately-held boutique innovation consultancy operating as Made Between LLC. The firm advises enterprise clients across five core service lines: full organization transformation, leadership and strategy, culture and people change, new products and services, and AI readiness. Its stated philosophy — "Change doesn't happen to people. It happens between them" — positions relational dynamics, rather than individual behavior, as the primary locus of transformation, which shapes its engagement model.
The firm serves named enterprise clients including Novartis, HP, Four Seasons Hotel, Chobani, Church & Dwight, Sanofi, TD Bank, PepsiCo, General Motors, and Pfizer, alongside mission-driven organizations such as The Michael J. Fox Foundation and a Disney logo featured on the firm's website. Client segments are defined as personas — established brands, historic institutions, visionary leaders, and mission-focused organizations — rather than by industry vertical. No proprietary software platform, technology stack, or productized offering is disclosed; the firm is a pure professional services deliverer, not a software company.
Made Between is structured as a private LLC headquartered in Brooklyn, New York, with an operating presence across four cities: New York City, London, Miami, and Los Angeles. The firm employs 1–10 people and operates a high-touch, consultative sales motion with no public pricing, no disclosed funding, no parent company, and no documented partnerships. Revenue is generated entirely through professional services engagements, with quote-based pricing and direct consultant-to-client delivery. The firm is positioned as a single partner for end-to-end organizational change needs, with multi-disciplinary capabilities spanning strategy, culture, product innovation, and emerging technology readiness.
Innovation consultant firmographics
Firmographics- Name
- Innovation consultant
- Legal name
- Made Between LLC
- Website
- https://joshpeters.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Made Between is a boutique innovation consultancy advising enterprise clients on organizational transformation, leadership, culture change, product innovation, and AI readiness, with offices in New York City, London, Miami, and Los Angeles.
- Ownership category
- akta.pro rank
Innovation consultant industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Organization Design & Operating Model Consulting (BPAHAGAB), Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Innovation consultant is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Innovation consultant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Innovation Consulting Services: Professional services revenue model. The firm provides strategic consulting engagements including full organization transformation, leadership and strategy development, culture and people change programs, new products and services development, and AI readiness assessments. Revenue is generated through consulting engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Innovation consultant product offering
Product offeringCore offering
Made Between is an innovation consulting firm that delivers professional advisory services to enterprise clients across five practice areas: Full Organization Transformation, Leadership and Strategy, Culture and People Change, New Products and Services, and AI Readiness. Engagements are sold and delivered directly to senior leadership of established brands, historic institutions, visionary leaders, and mission-focused organizations via consultative engagements rather than packaged products or technology platforms.
Product overview
Made Between is an innovation consulting firm offering professional advisory services rather than a software product platform. Their service portfolio includes five core offerings: Full Organization Transformation, Leadership and Strategy, Culture and People Change, New Products and Services, and AI Readiness. These consulting services are delivered to established brands, historic institutions, visionary leaders, and mission-focused organizations across their office locations in New York City, London, Miami, and Los Angeles. There are no modular software products, platforms, or named product lines beyond their consulting service offerings.
Differentiator
Problem solved
Functional benefit
Companies that use Innovation consultant
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Innovation consultant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Innovation consultant partnerships and signals
Strategic signalExpansion highlights4 records
Innovation consultant competitors and assessment
Company assessmentEmerging players
- Innosight: Strategy and innovation consultancy focused on enterprise transformation and growth strategy. Comparable to Made Between because both help established organizations rethink strategy, culture, and new venture creation, though Innosight typically operates at slightly larger scale.
Direct peers
- IDEO: Pioneer in design-led innovation and organizational transformation consulting. Comparable to Made Between because both are boutique consultancies helping established brands rethink strategy, culture, and new products through a human-centered lens.
- frog (Capgemini Invent): Innovation and design strategy consultancy now part of Capgemini Invent. Comparable to Made Between because both serve Fortune 500 clients on transformation, product innovation, and emerging-tech readiness with a creative, multidisciplinary engagement model.
- R/GA: Creative consultancy combining strategy, technology, and design to drive enterprise transformation. Comparable to Made Between because both target established brands seeking integrated transformation across culture, products, and emerging channels.
- Lippincott: Brand strategy and innovation consultancy serving established enterprises on identity, culture, and growth. Comparable to Made Between because both operate in the niche of brand-driven, culture-sensitive transformation for heritage and mission-focused clients.
Broad incumbents
- Bain & Company: Top-tier management consulting firm with strength in organizational design and change management. Comparable to Made Between because both sell advisory on enterprise transformation, leadership effectiveness, and operating-model change.
- McKinsey & Company: Global management consulting leader serving large enterprises on strategy, organization, and transformation. Comparable to Made Between because both compete for the same enterprise transformation and organizational change budget, though McKinsey operates at vastly greater scale.
- Accenture Strategy: Global consulting arm of Accenture covering strategy, organization, and technology-enabled transformation. Comparable to Made Between because both target enterprise change agendas, with Accenture increasingly competing in AI readiness advisory.
- Deloitte Consulting: Big Four advisory practice with broad human capital and transformation offerings. Comparable to Made Between because both serve multinational enterprises on culture, leadership, and large-scale change programs.
- Boston Consulting Group (BCG): Global strategy and transformation consultancy with dedicated innovation and people & organization practices. Comparable to Made Between because both target enterprise leadership teams for organization-wide transformation and AI readiness engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Innovation consultant social profiles
Digital presenceInnovation consultant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovation consultant leadership team
Management profileNumber of profiles
Innovation consultant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovation consultant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovation consultant
What does Innovation consultant do?
Made Between is an innovation consulting firm that delivers professional advisory services to enterprise clients across five practice areas: Full Organization Transformation, Leadership and Strategy, Culture and People Change, New Products and Services, and AI Readiness. Engagements are sold and delivered directly to senior leadership of established brands, historic institutions, visionary leaders, and mission-focused organizations via consultative engagements rather than packaged products or technology platforms.
Is Innovation consultant a public or private company?
Innovation consultant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovation consultant founded?
Innovation consultant was founded in 2015. It employs 1 to 10 people.
Where is Innovation consultant based?
Innovation consultant is headquartered in Brooklyn, United States, in the North America region.
How does Innovation consultant make money?
One revenue line is on record: innovation Consulting Services.
Who are Innovation consultant's main competitors?
Innosight is listed as an emerging player. Direct peers are IDEO, frog (Capgemini Invent), R/GA and Lippincott. Broad incumbents are Bain & Company, McKinsey & Company, Accenture Strategy, Deloitte Consulting and Boston Consulting Group (BCG).
Does Innovation consultant have an API?
No public API is recorded for Innovation consultant.
What industry is Innovation consultant in?
Innovation consultant's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 54161 and its SIC code is 8742.