Frosch Sportreisen GmbH

What Frosch Sportreisen GmbH does

Frosch Sportreisen GmbH is a privately held German tour operator headquartered in Münster that has specialized in sport, skiing, and active holidays for 40 years. Its product set is organized around owned or exclusively chartered "Frosch Sportclubs" in European destinations (Austria, Switzerland, Italy, France, Greece, Spain, Portugal, Croatia, Turkey, Albania) with selective long-haul offerings in Morocco and South Africa. The portfolio spans seven core product lines — Sportclubs, Singlereisen, Familienreisen, Aktivreisen, Fernreisen, Skireisen, and Tagestouren — supplemented by the MyFrosch service portal for bookings and digital travel documents, plus add-on revenue from MDT-underwritten travel insurance and Deutsche Bahn rail tickets.

The company operates a hybrid go-to-market: direct-to-consumer via its website, the MyFrosch portal, and a phone sales desk (Mo–Fr 10:00–17:00), combined with a B2B2C channel through a network of travel agencies that earn 10% commission on first bookings rising to 11% above €100,000 in annual sales, plus an online affiliate program. The experiential offering is anchored by 500+ in-destination guides and instructors and a free equipment pool of 800+ mountainbikes, surf gear, climbing equipment, and beginner skis bundled into package pricing. Three primary customer segments — singles (25–49, with dedicated singles-only clubs and half-double-room options), couples, and families — are served via separate programs; family weeks include children's and youth programs running at least five days per week during school holidays.

Revenue mechanics come principally from all-inclusive package sales (accommodation, meals, sport activities, equipment), with ancillary streams from agency commission economics, insurance products (cancellation, interruption, health, luggage) underwritten via MDT/Helvetia, and rail add-ons through Deutsche Bahn. Pricing is opaque at the package level; the company discloses tiered insurance pricing and a public commission schedule for travel-agency partners, but no package retail rates or financial statements. The firm is fully independent with no parent, no disclosed investors, no funding rounds, and no M&A history in the available data.

Name

Frosch Sportreisen GmbH

Legal name

Frosch Sportreisen GmbH

Website

https://frosch-sportreisen.de

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Frosch Sportreisen GmbH is a privately held German tour operator in Münster running owned Sportclubs and packaged sport, ski, and active holidays for singles, couples, and families across Europe and select long-haul destinations, distributing via direct website/phone sales and a 100+ travel-agency partner network.

Ownership category

akta.pro rank

Product category

Sport Tour Operator

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Sports tour operator
• Ski vacation packages
• Active holiday travel
• Single travel clubs
• Family sport holidays

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Package Holidays/Tours: All-inclusive sport travel packages including accommodation, meals, sport activities, and equipment. Core revenue stream from sport clubs, active travels, ski trips, and adventure holidays.
2. Travel Agency Commissions: Travel agencies receive 10% commission from first booking, 11% for 100,000+ Euro annual revenue through the partner program.
3. Travel Insurance Products: Travel protection packages including cancellation insurance, travel interruption insurance, health insurance, and luggage insurance offered as add-on products.
4. Train Travel Add-ons: Deutsche Bahn train tickets offered as add-on service for convenient travel to destinations in Germany, Austria, Switzerland, and Italy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Frosch Sportreisen GmbH is a German tour operator that sells all-inclusive sport and ski vacation packages through its own branded Frosch Sportclubs and partner accommodations across Europe. Each package includes accommodation, meals, guided sport activities (hiking, biking, skiing, water sports, yoga, etc.), and complimentary use of sport equipment such as mountain bikes and beginner skis. Target customers are German-speaking singles, couples, and families seeking active holidays with a social atmosphere.

Product overview

Frosch Sportreisen GmbH is a German sports travel operator based in Münster offering a portfolio of sport-focused vacation packages across multiple brands and product lines. The core offering consists of owned or exclusively chartered Sportclubs at various destinations, supplemented by specialized offerings for singles (Singlereisen), families (Familienreisen), active travelers (Aktivreisen), long-distance destinations (Fernreisen), ski travel (Skireisen), and day tours (Tagestouren). Value-added services include travel insurance (Reiseschutz via MDT), rail travel booking (DB-Sparpreise), and a customer portal (MyFrosch). The sister company Frosch Ferienhäuser extends the portfolio with holiday homes. All sport travel packages include complimentary sports activities, equipment rental, and guided tours, with over 500 local staff deployed across destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportreisen / Sportclubs Owned or exclusively chartered small to medium hotels and facilities offering sports-focused vacations with free sports activities including hiking, biking, beach volleyball, skiing, snowboarding, water sports, and yoga for individual travelers, couples, and groups.
• Singlereisen (Single Travel) Single-only sport clubs and group travel experiences designed for solo travelers aged 25-49, featuring half-double room options without surcharge and exclusive singles-only departures at destinations such as Kriopigi (Greece) and Korfu (Greece).
• Familienreisen (Family Travel) Family-focused sport travel with dedicated children's and youth programs offering sports and adventure activities without parents, alongside family-friendly activities during school holidays.
• Aktivreisen (Active Travel) Active travel packages in small groups worldwide, including hiking, biking, and multi-active trips to various destinations across Europe, Africa, and other regions.
• Fernreisen (Long-Distance Travel) Long-distance active travel experiences in small groups to international destinations, including multi-active adventure trips.
• Skireisen (Ski Travel) Ski travel packages to Austria, Switzerland, Italy, and France with free ski area guided tours, ski pass included, and equipment rental options.
• Tagestouren (Day Tours) Day trip activities and excursions for local participation at or near destinations.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Deutsche BahncoreStrategic or Co-development PartnerPartnership offering discounted train tickets (DB-Sparpreise) for travel to destinations in Germany, Austria, Switzerland, and partially Italy. Includes seat reservations, City-Ticket for local public transport, and free travel for children under 14.
• MDT travel underwriting GmbHcoreOthersTravel insurance partner providing complete insurance packages including cancellation insurance, travel interruption, health insurance, 24h emergency assistance, and luggage insurance. Insurance is underwritten by Helvetia-Versicherungs-AG.
• Frosch-FerienhäuserminorStrategic or Co-development PartnerSister company recommendation for larger groups in winter and smaller/larger holiday homes in the Alps and Baltic Sea. Frosch Sportreisen recommends this sister company for accommodations outside their standard offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G Adventures: Global small-group adventure tour operator with active itineraries, included activities and equipment, serving solo and couple travelers. Closest international peer in the small-group Aktivreisen / Fernreisen model.
• Scott Dunn: Luxury family-focused tour operator with included kids' clubs and active experiences at resort partners. Comparable in target family segment and activity-included product architecture, though at the premium price tier.
• Wikinger Reisen: German tour operator specialized in active and adventure travel (hiking, cycling, trekking) with small-group itineraries worldwide. Direct competitor in the DACH active-travel niche.
• Hauser Exkursionen: German adventure tour operator focused on trekking, mountaineering and active small-group trips worldwide. Directly comparable product mix in small-group Aktivreisen/Fernreisen.
• Studiosus Reisen: German tour operator offering culturally guided group tours including active/walking itineraries. Comparable in scale, German-origin market, guided group-travel model and price point.
• Gebeco Reisen: German tour operator (part of DER Touristik group) with active, nature and small-group travel lines including hiking and cycling itineraries. Overlaps directly with Frosch's Aktivreisen offering for the DACH customer.
• Club Med: Operates all-inclusive resort villages with extensive included sports, equipment, and group activities for singles, couples, and families. Closest international comparable to Frosch's own-branded Sportclub model with free-included activities and equipment.

Broad incumbents

• DER Touristik: Largest German tour operator with full-spectrum packages and active/sport sub-lines. Direct competitive overlap from a much larger incumbents in the same DACH market.
• TUI Musement / TUI Group: Largest European tour operator with broad holidays, excursions, and active product extensions. Competes for the same DACH consumer wallet but at vastly greater scale and with a much wider portfolio.
• Schauinsland-Reisen: German tour operator with broad Mediterranean and active holiday packages competing for the same DACH consumer. Larger incumbent with similar price tier and family/singles offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frosch.sportreisen
• LinkedInlinkedin.com/company/frosch-sportreisen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frosch Sportreisen GmbH