Name

Börskollen Sverige AB

Legal name

Börskollen Sverige AB

Website

https://www.borskollen.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Huddinge

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate / referral fees: The site embeds affiliate links to third-party financial services (brokerages such as Avanza, Nordnet, eToro; insurance aggregators; comparison platforms). Börskollen earns commissions when users click through or sign up via these links. The site explicitly discloses advertising and affiliate links in its editorial policy.
2. Display advertising: The site displays third-party advertising and sponsored content sections (e.g., casino comparison links, betting guides), clearly labeled as advertisements per editorial policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Börskollen Sverige AB operates a free Swedish-language financial news and stock-market information platform distributed via its website (borskollen.se) and native iOS/Android mobile apps. The platform aggregates and curates economic, stock-market, and personal-finance content from 100+ external sources, supplemented by dedicated modules for analyst price targets, insider trading, short-selling, earnings calendars, fund comparison, and insurance/loan/broker comparison. Revenue is generated exclusively from affiliate referral commissions and display advertising; no fees are charged to end users.

Product overview

Börskollen is a financial news aggregation platform and mobile application that collects and curates economic news, stock market information, and personal finance content from over 100 external sources. The core offering consists of the Börskollen web platform and mobile app, which provide real-time financial news, stock market data, and investment information. The platform integrates specialized tracking modules including Insynskollen (insider trading tracker), Blankningskollen (short-selling tracker), Riktkurskollen (analyst price target aggregator), Analyskollen (stock analysis compilation), Fondkollen (fund tracker), Rapportkalender (earnings calendar), and Aktiekollen (stock profiles). Additional features include a newsletter delivery service, podcast and video content aggregation, financial blog curation, news widgets for external websites, and insurance comparison tools. The platform covers Nordic listed companies as well as major international stocks, cryptocurrencies, and alternative investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Börskollen Web Platform (borskollen.se) Free Swedish-language financial news aggregation platform that collects economic news, stock-market news, and personal-finance content from 100+ external sources into a single destination for Swedish retail investors and personal-finance consumers.
• Börskollen Mobile App (iOS/Android) Free native mobile application for iOS and Android that delivers stock-market and financial news aggregation, personalized watchlists, push notifications for monitored stocks, and company-profile browsing to Swedish retail investors.
• Börskollen Newsletter (Nyhetsbrev) Free weekly email newsletter (sent up to four times per week) summarizing the most important financial news, stock-market updates, investment tips, and personal-finance topics for Swedish retail investors.
• Analyskollen (Stock Analysis Aggregator)
• Insynskollen (Insider Trading Tracker)
• Blankningskollen (Short-Selling Tracker)
• Riktkurskollen (Target Price Aggregator)
• Rapportkalender (Earnings Calendar)
• Fondkollen (Fund Tracker)
• Aktiekollen (Stock Tracker)
• Försäkringsjämförelseverktyg (Insurance Comparison Tool)
• Villaförsäkringsjämförelse (Home Insurance Comparison)
• Nyhetswidget (Embeddable News Widget)

Quantifiable outcome

• 4.6/5 average app rating across App Store and Google Play
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AvanzacoreGTM or Marketing PartnerBörskollen maintains affiliate and marketing partnerships with leading Swedish online brokers. Avanza is prominently featured in comparison guides and article content, with Börskollen earning referral fees when users navigate to and sign up for Avanza's services. The partnership is disclosed as advertising/affiliate relationships in editorial content.
• NordnetcoreGTM or Marketing PartnerNordnet is featured alongside Avanza in investment platform comparisons. Börskollen includes affiliate links to Nordnet and earns commissions for referred users. Both platforms are described as having over 2 million customers each in the Nordic region.
• eTorominorGTM or Marketing PartnereToro is recommended for trading and crypto investment in Börskollens comparison guides, with affiliate links included. eToro is described as a global trading platform with 35+ million users, positioning it as an alternative for users interested in social trading and crypto.
• TradingViewminorGTM or Marketing PartnerTradingView is recommended as the preferred technical analysis platform within Börskollens trading guides. The partnership drives affiliate referrals to TradingView's premium subscription tiers. TradingView is positioned as complementary to Börskollens news coverage.
• ZmartaminorGTM or Marketing PartnerZmarta is referenced as a comparison service for insurance products (motor, home, boat) in Börskollens comparison tools. Börskollens comparison pages use Zmarta as a partner for aggregating insurance quotes.
• CompricerminorGTM or Marketing PartnerCompricer is mentioned alongside Zmarta as a comparison service used within Börskollens villa- and hemförsäkring comparison tools to aggregate quotes from multiple insurance providers.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Lysa: Leading Swedish robo-advisor featured prominently in Börskollen's fund-robot comparisons. Comparable as a Swedish retail-finance brand competing for the same investor audience and operating in Börskollen's affiliate comparison ecosystem.
• Opti: Swedish robo-advisor covered in Börskollen's fondrobot comparisons. Comparable as a Swedish retail-investment destination with overlapping content and affiliate dynamics.
• eToro: Global social-trading platform with 35M+ users. Featured as an affiliate partner in Börskollen's crypto and trading guides; comparable as an alternative retail-investing destination that competes for the same Swedish retail-investor wallet.
• Savelend: Nordic P2P lending marketplace referenced in Börskollen's alternative-investment content. Comparable as a Nordic retail-investment alternative-investment product competing for the same Swedish retail-investor wallet.

Broad incumbents

• TradingView: Global charting and technical-analysis platform with social/community features. Referenced as an affiliate partner in Börskollen's trading guides; comparable as a content-and-data platform aimed at retail traders that overlaps with Börskollen's market-analysis audience.
• IG Markets: Global broker referenced in Börskollen's CFD and forex trading guides. Comparable as a broad-incumbent trading platform competing for the same active Swedish retail-trader audience.
• Avanza: Sweden's largest online broker with over 2 million Nordic customers and its own content/education hub (Placera). Comparable as both a core affiliate partner and as a broker that bundles news and market commentary alongside trading — the most direct competitive threat to Börskollen's affiliate funnel.
• Nordnet: Leading Nordic online broker with 2M+ customers and an integrated content platform covering markets, funds, and personal finance. Comparable to Börskollen as a major affiliate partner and as an incumbent that competes for the same Swedish retail-investor attention.

Direct peers

• Compricer: Swedish personal-finance comparison service aggregating insurance, loans, mortgages, and banking products from multiple providers. Comparable to Börskollen's comparison tools (villa, hem, MC, boat, credit cards) and operates in the same Swedish consumer-finance affiliate market.
• Zmarta: Nordic comparison service for insurance, loans, and personal finance products. Comparable to Börskollen's Försäkringsjämförelseverktyg and a peer in the embedded-comparison space that monetizes via partner referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Börskollen Sverige AB