Klarer Freizeitanlagen Ag

What Klarer Freizeitanlagen Ag does

Klarer Freizeitanlagen AG is a Swiss family-owned engineering and manufacturing company that designs and builds custom premium water slides and themed leisure attractions for swimming pools, water parks, and recreational facilities worldwide. Founded in 1981 and headquartered in Hallau, Switzerland, the company operates under the "System Klarer" and "Klarer Wasserrutschen" brands and is currently led in its second generation by siblings Claudia and Stefan Klarer as co-CEOs.

The product portfolio comprises approximately 20 distinct water-slide configurations — including the Magic Twice racing slide, Kamikaze high-drop, Magic Eye transparent section, Wildwasserfluss rapids channel, and children's Ottilie and Triple Slide lines — combined with around 15 add-on attraction modules such as LED video panels, RGB lighting effects, the Infinity Jump optical illusion, Fake Slide elements, Flowmotion Lights with individually controllable LED points, interactive touchpoints, electronic timing systems, and themed storytelling components. Underlying technical capabilities cover glass-fibre-reinforced plastic fabrication, waterproof LED-array engineering, acrylic-glass viewing sections, and modular program-selection systems that configure rider experiences.

The business operates a project-based sales-led go-to-market model: each water slide is engineered to customer specifications and supported from concept and planning through installation and ongoing maintenance. Distribution is direct in Switzerland and channel-driven internationally through dedicated regional sales representatives in France (Power Composite), Denmark (LML Sport), Sweden/Norway (Vattenkvalité AB), and China/Japan (Shin Asia International Trading). Revenue is generated primarily through one-time project licensing of custom slide systems plus hardware sales of add-on attraction modules; pricing is not publicly disclosed and there is no online sales channel. The company holds memberships in IAAPA, EWA, and Kunststoff.swiss and maintains an active trade-show presence including Aquanale and IAAPA Expo Europe.

Name

Klarer Freizeitanlagen Ag

Legal name

Klarer Freizeitanlagen AG

Website

https://klarer.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Klarer Freizeitanlagen AG is a Swiss family-owned engineering company that designs and manufactures custom premium water slides and themed leisure attractions for swimming pools and water parks worldwide, operating under the System Klarer brand.

Ownership category

akta.pro rank

Product category

Water Park Equipment

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Custom water slides
• Water park attractions
• Aquatic leisure equipment
• Themed slide installations
• Swimming pool rides

Headquarters

HQ city

Hallau

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Water Slide Systems: Project-based revenue from designing, engineering, and installing custom water slide systems. Includes planning, realization, and ongoing maintenance services.
2. Attraction Add-ons: Additional attraction features such as LED panels, lighting effects, time measurement systems, and interactive gaming elements that enhance slides.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Klarer Freizeitanlagen AG designs, engineers, manufactures, and installs custom premium water slides and themed leisure attractions for swimming pools, water parks, and leisure facilities worldwide. Its offering consists of 20 distinct water slide products (racing slides, tube slides, high-thrill drops, family slides, and children's slides) and 15 attraction enhancement modules (LED video panels, dynamic lighting effects, optical illusion elements, interactive touchpoint gaming, electronic timing systems, themed start/exit areas, and acrylic glass viewing sections). Each installation is delivered as a custom project from initial concept and planning through manufacturing, on-site installation, and ongoing maintenance.

Product overview

Klarer Freizeitanlagen AG is a Swiss engineering company specializing in custom-designed premium water slides and leisure attractions for aquatic facilities globally. The product portfolio comprises 20 distinct water slide products and 15 attraction enhancement modules. The core offerings include racing slides (Racer Slide, Magic Twice), tube slides (Röhrenrutsche, Magic Tube), high-thrill drops (Kamikaze, Crazy Jump), family slides (High Fly, Breitrutsche), and children's attractions (Kinderrutsche, Triple Slide, Ottilie). These base products are complemented by 15 add-on attraction modules including LED video panels, lighting effects (Kunstlicht, Tageslicht), interactive gaming (Touchpoints, Zeitmessung), visual illusions (Fake Slide, Infinity Jump, Acryl), theming elements (Storytelling, Leuchtmotive), and water effects that operators can integrate to create differentiated experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wasserrutsche (Water Slide) Premium custom water slide systems designed and manufactured in Switzerland for aquatic facilities worldwide. Serves as the foundational product category covering the company's slide engineering capabilities.
• Magic Twice Racing water slide where two riders compete side by side, featuring a dual fall-start option for competitive racing experiences. Targeted at water parks and leisure facilities that want to offer competitive attractions.
• Kamikaze High-speed steep-drop water slide attraction delivering intense thrill experiences for adventurous riders at leisure facilities.
• Crazy Jump Water slide featuring unexpected drops and jumps for surprise thrills, part of the thrill slide product range.
• High Fly High-capacity water slide attraction suitable for family entertainment at leisure facilities.
• Breitrutsche (Wide Slide) Wide-format water slide offering space for multiple riders or family sliding experiences.
• Racer Slide Competitive racing water slide for multiple riders to race simultaneously, designed for leisure facilities seeking repeatable competitive attractions.
• Turborutsche (Turbo Slide) High-speed turbo water slide with accelerated flow technology for thrill-focused riders.
• Trichterrutsche (Funnel Slide) Funnel-shaped water slide that spins riders into a central catch basin.
• Röhrenrutsche (Tube Slide) Enclosed tube water slide offering dark interior experiences with potential for lighting effects and visual enhancements.
• Stormchaser Dynamic water slide attraction with changing direction and speed elements for varied ride experiences.
• Magic Eye Water slide featuring transparent viewing elements for visual spectacle.
• Magic Tube Inflatable ring / inner tube water slide for body sliding experiences.
• Cone Slide Cone-shaped water slide attraction with spinning descent.
• Stehrutsche (Standing Slide) Standing water slide where riders experience the slide in an upright position.
• Varia River Lazy river attraction with variable current and flow features.
• Wildwasserfluss (Wild Water Channel) Wild water channel attraction simulating natural river rapids.
• Kinderrutsche (Children's Slide) Compact water slide designed specifically for young children with low slope angles for safe use.
• Triple Slide Multi-lane children's water slide with three different slide paths including steep, gentle, and wavy options.
• Ottilie Snake-shaped body slide winding down a decorated tree trunk for children.
• LED Panels Attraction Module Large-scale video animation panels installed inside water slides using modern LED technology for immersive rider experiences, combinable with sound systems.
• Infinity Jump Attraction Module Supplementary attraction for tube slides featuring a steeper drop section with an optical illusion that pretends the slope continues straight while the actual path curves downward unexpectedly.
• Fake Slide Attraction Module Visual illusion element that appears to show a straight path but actually curves, creating surprise experiences. Can use LED panels or acrylic glass for effects.
• Kunstlicht (Artificial Lighting) Module Artificial lighting effects including RGB color gradients, LED flash strobe effects, running lights, and Flowmotion Lights creating dynamic light shows inside slides.
• Tageslicht (Daylight) Module Daylight effects using translucent material areas that create lighting effects from natural daylight without electricity, plus external spotlights for nighttime.
• Touchpoints Interactive Gaming Module Interactive gaming component where riders activate illuminated touch surfaces inside the slide to score points and compete for high scores.
• Zeitmessung (Electronic Timing) Module Electronic timing system with start lights and best-times leaderboard to encourage repeat riding and competitive use of water slides.
• Fallstart (Vertical Drop Start) Module Vertical drop starting platform where riders hold a bar and release to plunge down, available as single or double variant for Magic Twice racing slides.
• Acryl (Acrylic Glass) Module Transparent acrylic glass elements creating sections where riders appear to float above ground before re-entering the slide tube.
• Storytelling Themed Experience Module Thematic experience design creating immersive narratives and themed environments throughout the water slide attraction.
• Custom Project Engineering, Installation, and Maintenance Services Full lifecycle services covering planning, on-site installation, and ongoing maintenance for each custom water slide project. Includes telephone advisory and consultation.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Kunststoff.swissminorOthersSwiss plastics industry association membership providing networking and professional exchange around materials, processing, and innovation.
• IAAPAcoreOthersGlobal association connecting leisure and attractions industry companies. Membership provides international networking and proximity to industry developments.
• European Waterpark Association (EWA)coreOthersEuropean water park industry network engaged in quality, safety, and industry development exchange.
• Power CompositeminorChannel Partner/ Reseller/ DistributorExclusive sales representative for France, located in Roche les Beaupré.
• LML SportminorChannel Partner/ Reseller/ DistributorSales representative for Denmark, located in Horsens.
• Vattenkvalité ABminorChannel Partner/ Reseller/ DistributorSales representative for Sweden and Norway, located in Stockholm area.
• Shin Asia International Trading LtdminorChannel Partner/ Reseller/ DistributorSales representative for China and Japan markets, with office in Hong Kong.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProSlide Technology: Canadian manufacturer of high-performance water rides including water slides, hydromagnetic coasters, and water coasters. Competes directly with Klarer in the design, engineering, and supply of premium water attractions for water parks globally.
• Vortex Aquatic Structures International: Manufacturer of aquatic play structures, splash pads, and water park attractions. Comparable to Klarer's children's and family-oriented attractions segment (Kinderrutsche, Triple Slide, Ottilie, Storytelling), serving similar municipal pool and leisure facility customers.
• Polin Waterparks: Turkey-based global water slide manufacturer offering custom water park attractions, themed rides, and aquatic play structures. Directly competes with Klarer in the premium custom water slide category and serves a similar mid-market and enterprise customer base of leisure operators worldwide.
• WhiteWater West Industries: World's largest designer and manufacturer of water slides and water park attractions, headquartered in Canada. Directly comparable to Klarer as a full-spectrum custom water slide manufacturer serving global leisure operators, but with significantly broader product range, scale, and direct sales infrastructure.
• Van Egdom: Dutch manufacturer of custom water slides and water park attractions with European focus. Direct competitor to Klarer in the European mid-market for municipal pools and leisure facilities, offering a comparable custom-engineering product range.
• Waterplay Solutions: Designer and manufacturer of aquatic play equipment, water slides, and splash pad installations. Comparable to Klarer in the children's and family aquatic attraction segment, particularly for municipal pools and resort customers.
• Splashtacular: US manufacturer of water slides and aquatic play structures. Direct peer to Klarer in custom-engineered water slide supply, particularly serving municipal and commercial aquatic facilities in North America.
• Aquatic Development Group: US-based design, construction, and equipment supplier for water parks and aquatic facilities. Comparable as a full-service supplier of aquatic attractions and infrastructure to leisure operators, competing with Klarer in the broader project-based water park build-out market.
• Murphy's Waves: UK-based specialist in wave pool technology and water ride systems. Comparable to Klarer in supplying engineered aquatic attractions to leisure facilities, though focused on wave generation rather than water slides.
• Wiegel Wassertechnik: German manufacturer and supplier of water slides, wave technology, and aquatic attractions for pools and water parks. Direct European peer competing for the same German and Central European leisure operator customers as Klarer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5DpqynkrjV9oFugxWJcY3A
• Facebookfacebook.com/system.klarer
• LinkedInlinkedin.com/company/klarer
• Instagraminstagram.com/system.klarer/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klarer Freizeitanlagen Ag