What Bruss'help does

Bruss'help is a Brussels-based public interest organization established in 2019 under the ordinance of June 14, 2018 (art. 62) to coordinate emergency aid, social insertion programs, and homelessness research across the Brussels-Capital Region. Succeeding the former support center La Strada, Bruss'help operates as a publicly mandated coordination hub rather than a direct service provider, structuring itself into two principal cells: an Operational cell monitoring permanent availability of emergency shelter places and developing durable rehousing solutions, and a Specialized Advisors cell studying homelessness and coordinating comprehensive intervention programs.

The organization's service portfolio is delivered through a digital infrastructure — the Help In Brussels web directory mapping regional social services (shelters, food distribution, hygiene, healthcare, social-legal aid), the restricted Portail Pro for professionals (Masterplan tracking, circulars, newsletters, sanitary maps, shelter monitoring), annual homelessness counts (dénombrement), thematic studies, and activity reports — supported by region-wide partnerships with 35+ shelter homes and dozens of day centers, social restaurants, and specialized providers. Bruss'help serves people experiencing homelessness, poorly housed individuals and families, migrants and refugees (notably Ukrainians under EU protection), and specific populations including youth, women with children, victims of violence, and LGBTQIA+ individuals, through orientation and coordination rather than direct service delivery.

Bruss'help's business model is non-commercial and non-transactional: all services to beneficiaries are free of charge, and the organization is funded entirely through public institutional sources, principally COCOM (Commission communautaire commune) and the Brussels-Capital Region, under its ordinance-backed mandate. No pricing tiers, subscription revenue, or commercial GTM motion exist; distribution is institutional (website, professional portal, publications, newsletters, public health coordination) within a clearly bounded regional geography of the Brussels-Capital Region. As a publicly mandated coordination body with 11-50 employees, Bruss'help occupies a regulatorily protected niche with no direct commercial competitors, but its operational scope is structurally capped to its regional mandate.

Name

Bruss'help

Legal name

Bruss'help

Website

https://brusshelp.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bruss'help is a Brussels-based public interest organization mandated since 2019 under regional ordinance to coordinate emergency aid, social insertion programs, and homelessness research across the Brussels-Capital Region, serving homeless individuals and refugees through partner shelters and digital directories.

Ownership category

akta.pro rank

Product category

Homelessness Services Coordination

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Homelessness coordination services
• Social services directory
• Emergency shelter coordination
• Homelessness research studies
• Social insertion programs

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public institutional funding: Bruss'help is mandated by ordinance (ordonnance du 14 juin 2018, art. 62) and funded by public institutions including COCOM (Commission communautaire commune) and the Brussels-Capital Region to coordinate emergency aid and insertion programs for the Brussels region.

Distribution channels3 records

Marketing channels4 records

Core offering

Bruss'help coordinates emergency aid devices and social insertion programs for people experiencing homelessness and inadequate housing in the Brussels-Capital Region. The organization operates the Help In Brussels directory mapping all regional social services, monitors real-time availability of emergency shelter places, conducts annual homelessness counts and thematic research studies, and develops durable housing solutions through its operational and specialized advisor cells. All services are provided free of charge to beneficiaries under the public mandate established by ordinance of June 14, 2018.

Product overview

Bruss'help is a social coordination organization mandated by the Brussels-Capital Region ordinance of June 14, 2018 (art. 62) to coordinate emergency aid and social insertion programs for people experiencing homelessness. Founded in 2019, the organization operates through two main cells: an Operational cell managing emergency shelter availability and developing durable housing solutions, and a Specialized Advisors cell conducting homelessness research and coordinating global intervention programs. Bruss'help's digital portfolio includes Help in Brussels (an online directory mapping social services), the Portail Pro (professional coordination portal with masterplan tracking, circulars, and newsletters), annual counting studies, thematic research reports, activity reports, and specialized initiatives like Help Ukraine. The organization functions as a coordination hub rather than a direct service provider, connecting people in need with existing social services across the Brussels region.

Differentiator

Problem solved

Functional benefit

Products and services

• Help in Brussels An online directory mapping social services and resources for people experiencing homelessness or housing insecurity in the Brussels-Capital Region. Offers categorized search for emergency shelters, food distribution, hygiene services, healthcare, legal aid, and other support services. Available free of charge to beneficiaries.
• Portail Pro Professional portal providing access to Bruss'help coordination tools including the Evolution Masterplan, Help in Brussels directory, 36 bis portal, Bruss'help circulars, newsletters, paper maps, sanitary access maps, and monitoring services. Designed for social workers, field professionals, and partner organizations in the Brussels social services sector.
• Masterplan A strategic plan coordinated by Bruss'help to combat homelessness through concrete actions, with objectives targeted for achievement by 2029. Includes monitoring and evolution tracking through the Masterplan portal. Designed for public authorities, partner organizations, and field professionals.
• Dénombrement des personnes sans-chez-soi Annual count and analysis of people experiencing homelessness in the Brussels-Capital Region, providing statistical snapshots and tracking the evolution of the phenomenon over time. Includes registration operations, comprehensive reports, and infographic summaries. Commissioned for public authorities, policymakers, and researchers.
• Help Ukraine Specialized information portal for Ukrainian refugees arriving in Brussels, providing guidance on housing, social assistance, employment, childcare, and access to services under EU protection status. Developed in collaboration with Social.brussels and Helpukraine.brussels.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• COCOM (Commission communautaire commune)coreOthersPrimary public funding authority that mandates and funds Bruss'help's coordination activities for emergency aid and social insertion in Brussels.
• Brussels-Capital RegioncoreOthersRegional government entity that provides institutional support and funding for homelessness coordination initiatives.
• La Strada (former Centre d'appui)coreStrategic or Co-development PartnerBruss'help originated from La Strada, the former Brussels support center for homeless assistance, which became Bruss'Help in 2019 under ordinance 2018.
• Social.brusselsminorStrategic or Co-development PartnerCollaborates on information sharing for social services, particularly for Ukrainian refugee assistance (Help Ukraine initiative).
• Helpukraine.brusselsminorStrategic or Co-development PartnerCross-reference partnership for Ukrainian refugee support and information distribution.
• Espace Social Télé-Service Consigne Article 23minorChannel Partner/ Reseller/ DistributorPartner social service center providing showers, laundry, lockers, food distribution, and other basic services listed in the Help In Brussels directory.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Centre for Homelessness Impact: A UK-based center focused on evidence and data on homelessness interventions; comparable to Bruss'help's research and analysis cell (thematic studies, dénombrement).
• CAW (Centrum Algemeen Welzijnswerk): CAW is a Flemish/Belgian network of welfare centers providing integrated social support including housing assistance — directly comparable as a regional coordination and front-line social services body.
• Samusocial: Samusocial Brussels and Samusocial International operate emergency and outreach services for homeless and vulnerable populations, making it the closest operational peer to Bruss'help in the same city and population.
• Homeless Link: Homeless Link is the national membership body for homelessness organizations in England, performing a coordination, training, and data role analogous to Bruss'help's regional coordination mandate.
• La Strada (predecessor organization): Bruss'help's direct predecessor (rebranded 2019); comparable as the historical coordination body for Brussels homelessness services and the institutional origin point of the current mandate.

Broad incumbents

• FEANTSA: The European Federation of National Organisations Working with the Homeless is the EU-wide umbrella Bruss'help engages with on homelessness research and policy, providing the supranational peer frame for its coordination mandate.
• National Alliance to End Homelessness: US-based policy, research, and advocacy organization focused on ending homelessness — analogous to Bruss'help's combination of coordination, data, and strategic planning through the Masterplan.

Regional players

• FAS (Fédération des Acteurs de la Solidarité): French federation of social solidarity actors coordinating emergency housing, accommodation, and social insertion; comparable as a national-level coordination body serving homelessness populations.
• Pleegzorg Vlaanderen (Vlaanderen-wide social welfare coordination): Belgian regional-level coordination bodies for vulnerable populations provide a peer reference for the kind of public-mandate coordination Bruss'help performs at the Brussels-Capital Region level.

Others

• European Social Network (ESN): ESN is a peer-learning network for public social services authorities across Europe, sharing research, tools, and best practices — relevant as a comparator for Bruss'help's coordination and knowledge-dissemination functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brusshelp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruss'help