Fox Labs International, Inc.

What Fox Labs International, Inc. does

Fox Labs International, Inc. develops and sells high-strength pepper spray formulations and related defense sprays for law enforcement, security professionals, and civilian self-defense users. The company was established in 1993 and is headquartered in Mount Clemens, Michigan, operating today as a wholly owned brand of Byrna Technologies Inc. (NASDAQ: BYRN), a public less-lethal equipment manufacturer. Fox Labs' product portfolio centers on five core SKUs: ONE POINT FOUR (premium 1.4 Major Capsaicinoid formula, from $26.99), FIVE POINT THREE (legacy 2% OC at 5.3M SHU, from $24.99), MEAN GREEN (green staining 3M SHU formula, from $19.99), Outdoor Spray (5.3M SHU + 1% CS tear gas, $69.99), and Inert Training Units ($19.99), with adjacent SUDECON decontamination product support. The technical differentiator is an oil-based formulation using industry-leading 5,300,000 SHU organic pepper resin — at up to 10x the raw material cost of competitors — paired with invisible UV marking dye, non-flammable and Taser-safe properties.

The business runs a three-channel go-to-market: direct-to-consumer e-commerce via a Shopify-powered storefront (foxlabs.com) with free shipping above $75 and Google Pay support; an authorized dealer/wholesale network ([email protected]) with explicit prohibition on Amazon, Walmart, and third-party marketplaces to protect pricing; and dedicated law enforcement sales (978-620-5845) with field training programs coordinated through Byrna's Law Enforcement Division. Fox Labs also operates a GovX ID-verified 20% discount program for Military, First Responders, Medical Workers, and Teachers. Pricing is purely transactional (one-time license per unit) with no subscription or recurring revenue layer, and the customer mix spans law enforcement agencies, corrections officers, US military, and a fragmented civilian tail subject to 18+ age gating and state-specific shipping restrictions (HI, MI, NJ, NY, plus broader restrictions on the Outdoor Spray). Internationally, the brand has historical reach across Canada, the UK, Germany, Mexico, South America, and Russia, though current shipping appears US-only.

Name

Fox Labs International, Inc.

Legal name

Fox Labs International, Incorporated

Website

https://foxlabs.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Fox Labs International, a wholly owned brand of Byrna Technologies (NASDAQ: BYRN), develops premium oil-based pepper spray formulations (up to 5.3M SHU) for law enforcement, corrections, US military, and civilian self-defense markets via DTC e-commerce, wholesale dealers, and dedicated agency sales.

Ownership category

akta.pro rank

Product category

Less-Lethal Defense Sprays (OC Pepper Spray)

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Chemicals & Allied Products (2800)

akta.pro industry

PRIMARYCRADAKAJ

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

Keywords

• Less-lethal weapons
• Pepper spray manufacturing
• Oleoresin capsicum sprays
• Law enforcement equipment
• Personal defense sprays

Headquarters

HQ city

Mount Clemens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through foxlabs.com online store. Products shipped directly to customers. Free shipping on orders $75+. Law enforcement sales via dedicated phone line.
2. Wholesale/Dealer Sales: Authorized dealer and wholesale distribution program for retail partners. Contact via [email protected]. Company maintains control by prohibiting resellers on Amazon, Walmart, or third-party marketplaces.
3. Military/First Responder Discount Program: 20% discount available for Military, First Responders, Medical Workers and Teachers verified through GovX ID.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fox Labs International, Inc. manufactures and sells high-concentration oleoresin capsicum (OC) pepper spray products for law enforcement, corrections, military, and civilian personal-defense use. Its product lineup includes the ONE POINT FOUR (1.4% MC), FIVE POINT THREE (5.3% MC), MEAN GREEN, Outdoor Pepper Spray, Inert Training Units, and SUDECON formulations, with a stated industry-leading heat rating of 5,300,000 Scoville Heat Units (SHU). The company distributes these products through a direct-to-consumer e-commerce storefront and through direct sales to federal, state, and local law enforcement agencies.

Product overview

Fox Labs International, Inc. is a wholly owned brand of Byrna Technologies Inc. (NASDAQ: BYRN), specializing in high-strength pepper spray and less lethal self-defense products. The company offers a portfolio of premium aerosol defense sprays with varying heat intensities: ONE POINT FOUR (hottest formula at ~1.4 Major Capsaicinoids), FIVE POINT THREE (legacy formula at 5,300,000 SHU), MEAN GREEN (staining formula with green dye), and Outdoor Spray (with CS tear gas for extended range). Supporting products include Inert Training Units for practice and SUDECON for decontamination. All live formulas are oil-based, non-flammable, and Taser-safe. Products are carried by law enforcement, correctional officers, and the US military.

Differentiator

Problem solved

Functional benefit

Brands

• ONE POINT FOUR: Police strength pepper spray formula with 1.4 Major Capsaicinoids (MC) featuring 5,300,000 SHU pepper extract, doubled pepper content for nearly blistering heat levels.
• FIVE POINT THREE
• MEAN GREEN
• SUDECON
• WHITE LIGHTNING
• FOXFIRE
• Outdoor Pepper Spray

Products and services

• ONE POINT FOUR (1.4% MC) High-concentration oleoresin capsicum (OC) pepper spray at 1.4% major capsaicinoids (MC), part of the Fox Labs lineup for personal defense and law enforcement duty carry.
• FIVE POINT THREE (5.3% MC) High-concentration oleoresin capsicum (OC) pepper spray at 5.3% major capsaicinoids (MC), positioned as the high-heat option in the Fox Labs lineup for personal defense and law enforcement duty carry.
• MEAN GREEN Fox Labs pepper spray product in a green formulation/label, part of the company's OC spray lineup for civilian and agency buyers.
• Outdoor Pepper Spray Fox Labs OC pepper spray tailored for outdoor use, marketed to civilians and outdoor recreation consumers.
• Inert Training Units Inert (non-active) replicas of Fox Labs OC sprays used by law enforcement, corrections, and military training programs to safely practice deploy/spray techniques without live agents.
• SUDECON Fox Labs inert training unit product (SUDECON) used by law enforcement, corrections, and military training programs to safely train officers in OC spray deployment.

Quantifiable outcome

• Most subjects compliant in 3 seconds or less
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Byrna Technologies Inc.coreStrategic or Co-development PartnerByrna Technologies Inc. (NASDAQ: BYRN) is the parent company that acquired Fox Labs International's brand and formulas in 2022. Byrna specializes in Personal Security Devices, Military, Law Enforcement, Corrections, and Private Security. The Company develops and manufactures innovative, less lethal equipment and munitions. Fox Labs operates as a wholly owned brand of Byrna.
• Shopify Inc.coreTechnology or IntegrationShopify provides the online e-commerce platform that powers foxlabs.com. All website functionality, product listings, shopping cart, checkout, and order processing runs through Shopify's infrastructure.
• GovX IDstrategicGTM or Marketing PartnerGovX ID verification service enables Fox Labs to offer 20% discounts to Military, First Responders, Medical Workers and Teachers. Customers verify their eligibility through the GovX platform to unlock professional discounts at checkout.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Guard Alaska: Bear spray manufacturer with strong presence in Alaska and outdoor retail. Overlapping OC-based formulation technology and self-defense use cases, but primarily serves a different geographic niche than Fox Labs.

Direct peers

• Mace Security International: Long-established pepper spray and personal security brand offering consumer and law enforcement defense sprays. Comparable product portfolio and target customers as Fox Labs with overlapping OC-based formulations.
• UDAP Industries: Manufacturer of bear spray and personal defense sprays using high-concentration capsaicin formulations. Comparable technical approach to Fox Labs with premium positioning in outdoor/animal-deterrent and self-defense segments.
• Sabre Security Equipment Corporation: Largest pepper spray brand in the US, sold through major retail and online channels. Directly competes with Fox Labs across consumer, law enforcement, and corrections segments with broader distribution and lower price points.
• POM Industries: Specialty pepper spray manufacturer focused on law enforcement and corrections markets. Competes head-to-head with Fox Labs' FIVE POINT THREE and ONE POINT FOUR formulas for agency procurement contracts.
• Counter Assault: Bear spray and personal defense brand competing in the outdoor enthusiast channel where Fox Labs Outdoor Spray also plays. Overlap in OC-based formulation technology and hunter/hiker customer base.

Broad incumbents

• ASP (Armament Systems and Procedures): Established less-lethal equipment supplier to law enforcement offering batons, restraints, and chemical agents. Competes with Fox Labs in the broader law enforcement less-lethal procurement category though with a wider portfolio.
• Byrna Technologies: Parent company of Fox Labs and broader less-lethal platform (launchers, munitions, training). Comparable defense/security customer base and product category, but Fox Labs' specialty pepper spray focus represents a narrower niche within Byrna's portfolio.

Emerging players

• Salt Supply Co: Less-lethal defense brand marketing pepper spray and pepper ball launchers to civilians. Adjacent offering in the personal defense category with a more consumer/lifestyle positioning than Fox Labs' professional focus.
• Stun Master / VIPERTEK: Consumer-focused stun gun and personal defense spray brand sold through online channels. Competes with Fox Labs in the civilian self-defense segment with overlapping DTC distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwYePniWMeQgLZhVLnSFRNg
• Facebookfacebook.com/foxlabspepperspray
• LinkedInlinkedin.com/company/fox-labs-international-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Labs International, Inc.