What Brookfield Annuity Co La Compagnie De Rentes Brookfield does

Blumont Annuity Company (formerly Brookfield Annuity Company / La Compagnie De Rentes Brookfield) is a Canadian life insurance company headquartered in Mississauga, Ontario, and a wholly owned subsidiary of Brookfield Wealth Solutions Ltd. Established in 2016, the firm is the only Canadian life insurer primarily focused on group annuity solutions for defined benefit (DB) pension plans, addressing the pension de-risking needs of large plan sponsors. As of February 2025, the company managed approximately $7.5 billion in retirement assets and served over 45,000 annuitants.

The firm's core product suite spans pension buy-outs, pension buy-ins, longevity insurance, association annuities, and broader de-risking solutions. Its operating model rests on long-duration liability assumption: the firm takes on pension obligations from corporate plan sponsors in exchange for a single premium payment, then manages the underlying assets and longevity risk. Major transactions include a $1.5 billion pension risk transfer deal with IBM Canada (the second-largest PRT in Canadian history at the time) and a partnership with the Ontario Medical Association. The firm holds an AM Best A (Excellent) financial strength rating with stable outlook, having been upgraded from A-, and maintains a LICAT Total Ratio of 141% and Core Capital Ratio of 136% (Q1 2026). Service and distribution partnerships include RBC Insurance and TELUS Santé (formerly Buck).

Revenue is generated primarily through net investment spreads on assets backing annuity liabilities, supplemented by lumpy premium income from new PRT transactions. In February 2025, the firm rebranded from Brookfield Annuity to Blumont Annuity to establish an independent market identity while remaining within the Brookfield ecosystem. Janice Madon was appointed CEO in December 2023 to lead the next phase of growth and market expansion.

Name

Brookfield Annuity Co La Compagnie De Rentes Brookfield

Legal name

Blumont Annuity Company

Website

https://blumontannuity.ca

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Blumont Annuity Company (formerly Brookfield Annuity Company) is a Canadian life insurer specializing in pension risk transfer solutions — buy-outs, buy-ins, longevity insurance, and de-risking products — for defined benefit pension plan sponsors. Wholly owned by Brookfield Wealth Solutions Ltd.

Ownership category

akta.pro rank

Product category

Pension Risk Transfer Insurance

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Group Annuities (Employer/Institutional) (FSAIACAI)

akta.pro secondary industries

Annuity Reinsurance (Immediate, Deferred, VA/GMxB) (FSAOAAAF), Liability-Driven Investment (LDI) & Pension Risk Transfer (PRT) Asset Management (FSAAAGAI)

Keywords

• Group annuity solutions
• Pension risk transfer
• Defined benefit de-risking
• Longevity insurance
• Annuity administration

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Group Annuity Premiums: Blumont Annuity generates revenue primarily through the collection of single premium payments from plan sponsors purchasing group annuity policies for their defined benefit pension plans. These premiums fund the future annuity obligations to plan members.
2. Annuity Payment Administration: The company collects and manages pension assets from plan sponsors and makes ongoing periodic payments (typically monthly for life) to annuitants. Revenue derives from the spread between investment returns on assets and guaranteed annuity payments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Blumont Annuity Company is a Canadian life insurance company that provides group annuity solutions to defined benefit pension plan sponsors. Its core offerings are Pension Buy-Out and Pension Buy-In policies that transfer pension liabilities from corporate plan sponsors to the insurer, complemented by Association Annuities for individual members and Longevity Insurance products. The company underwrites single-premium group annuity contracts and administers ongoing monthly retirement income payments to annuitants.

Product overview

Blumont Annuity Company operates as a specialized Canadian life insurance company offering a focused portfolio of group annuity solutions for defined benefit pension plans. The company's core offerings center on two primary pension de-risking products: Pension Buy-Out (transferring full liability to the insurer with direct pensioner payments) and Pension Buy-In (with insurer payments flowing through the plan). These are complemented by Association Annuities providing individual life annuities through partner associations, and Longevity Insurance for transferring longevity risk. The company also provides dedicated member services for policyholders through external administration partners, serving over 45,000 annuitants with $7.5 billion in retirement assets under management as of February 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Pension Buy-Out (Group Annuity Policy with Liability Transfer) A group annuity policy where the insurer makes guaranteed payments directly to pensioners, transferring full pension liability from the plan sponsor; pensioners become annuitants of the insurer, eliminating the plan sponsor's ongoing responsibility. Targeted at defined benefit pension plan sponsors seeking to de-risk their balance sheets.
• Pension Buy-In A group annuity policy where the pension plan makes a single premium payment to the insurer, and the insurer makes guaranteed payments to the pension plan representing total pensioner benefits while the plan continues to pay pensioners directly. Targeted at defined benefit pension plan sponsors seeking partial de-risking.
• Longevity Insurance An insurance product allowing pension plans to transfer longevity risk; the plan pays fixed premiums based on expected pensioner lifespan and receives variable payments based on actual lifespan outcomes. Targeted at defined benefit pension plans seeking to hedge longevity exposure.
• Association Annuities Individual life annuity policies offered to members of professional and trade associations through group retirement savings plans, leveraging the company's pension and retirement expertise combined with partner asset management capabilities. Targeted at association members seeking guaranteed lifetime retirement income.
• Pension De-Risking Solutions Comprehensive pension de-risking advisory and insurance solutions for defined benefit pension plans, enabling organizations to manage and transfer pension risk while fulfilling obligations to retirees. Includes full buy-out, buy-in, and longevity insurance structuring. Targeted at defined benefit pension plan sponsors and their advisors.

Quantifiable outcome

• Transferred $1.5 billion in pension liabilities in single IBM Canada transaction (second-largest pension risk transfer in Canadian market)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• RBC Life Insurance Company (RBC Insurance)coreChannel Partner/ Reseller/ DistributorIn the $1.5B IBM Canada pension risk transfer transaction, RBC Insurance insures 25% of pension benefit payments while Blumont/Brookfield Annuity insures 75%. RBC Insurance acts as the lead administrator, providing protected retirement income payments to retirees and beneficiaries beginning May 1, 2025. Brookfield Annuity settles its liabilities under its group annuity contract directly with RBC Insurance.
• TELUS Santé (formerly Buck)coreImplementation/ SI/ Consulting PartnerTELUS Santé (formerly known as Buck) is partnered with Blumont Annuity as the primary external provider of group annuity policy administration services in Canada. As a participant of Blumont Annuity, policy members receive their monthly benefits accurately and on time through this administration partnership.
• IBM Canada Ltd.flagshipChannel Partner/ Reseller/ DistributorIBM Canada selected Brookfield Annuity (now Blumont Annuity) to participate in a $1.5 billion pension risk transfer transaction, the second-largest such transaction in Canadian market history. Approximately 6,000 IBM Canada plan participants and beneficiaries were included in the transaction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pacific Life: US-based life insurer with growing pension risk transfer practice that has transacted large US deals, representing a future competitive entrant if Blumont or Brookfield expand the platform beyond Canada.

Direct peers

• Manulife Financial: One of Canada's largest life insurers with significant group retirement and annuity capabilities, directly competing with Blumont in pension risk transfer and association annuity offerings.
• Industrial Alliance (iA Financial Group): Canadian life and annuity insurer with growing group annuity and pension de-risking capabilities, offering similar buy-out solutions to Canadian DB pension plan sponsors.
• Canada Life: One of Canada's largest life insurers and a leading provider of group annuity and pension risk transfer solutions, directly competing with Blumont Annuity in the Canadian DB pension de-risking market.
• BMO Insurance: Insurance division of Bank of Montreal offering individual and group annuity products with capabilities in retirement solutions, partially overlapping with Blumont's Canadian footprint.
• RBC Insurance: Insurance arm of Royal Bank of Canada that jointly participated with Blumont in the IBM Canada $1.5B PRT transaction and is a direct competitor in the Canadian group annuity and pension de-risking market.
• Desjardins Insurance: Canadian insurer with group retirement and annuity offerings, providing overlapping products and competing for Quebec and broader Canadian association and pension plan business.
• Sun Life Financial: Major Canadian life insurer with a sizable group annuity and pension de-risking business, offering overlapping buy-out and longevity insurance solutions to large Canadian pension plan sponsors.
• Equitable Life of Canada: Canadian mutual life insurer offering group annuity and pension de-risking solutions, competing with Blumont for mid-size Canadian DB pension risk transfer mandates.

Broad incumbents

• Brookfield Wealth Solutions: Parent company of Blumont Annuity and a leading global capital solutions and reinsurance business providing insurance solutions across life, annuities, and pension risk transfer globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blumont-annuity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookfield Annuity Co La Compagnie De Rentes Brookfield