Levity Llc

What Levity Llc does

Levity LLC is a US-based consumer packaged goods (CPG) branding and packaging agency founded in 2016 by Theo van Blyenburgh. The firm operates a proprietary Concept-to-Commerce (C2C) methodology that integrates market research, consumer insights, visual identity design, and industrial packaging design with production feasibility from day one, delivered through what the firm calls a "Creative Concierge" model in which director-level talent is staffed on every engagement rather than the junior-heavy pyramid common to creative agencies.

Levity's client portfolio is anchored to Fortune 150/250/500 CPG brand owners and spans roughly 25+ named brands across food and beverage (Anheuser-Busch InBev, Haagen-Dazs, Nescafé, Nestlé Purina, Sara Lee, Tropicana, Gallo, Deschutes Brewery, Cenote Tequila, Que Pasa / Nature's Path), personal care (TRESemmé, St. Ives, Philadelphia Cream Cheese), pet care (Mead Johnson / Nestlé), household goods (Rust-Oleum), age-21+ products (Cohiba / Scandinavian Tobacco Group, Lucas Oil), sporting goods (Wilson), and emerging verticals including plant-based (Madly Hadley) and cognitive-wellness beverages (BrainPOP). The firm claims 100% Fortune 150 client retention since inception, and its eight service modules cover marketplace audits, brand strategy, graphic and industrial packaging design, prototyping, and production feasibility.

The business model is project-based professional services revenue, with strategic production work delivered in partnership with CAPS57 (Tom Kane) for prototyping and feasibility. Levity is a bootstrapped private company with no external funding disclosed, operates with a small visible senior leadership team, and maintains diversity-supplier certifications through NMSDC, USPAACC, and NDVSB. The Levity Foundation, a separate philanthropic vehicle, has deployed over $1M into early-stage consumer startups and commits 10% of annual profit to charitable purposes. The firm has earned consecutive Halfwheel Packaging Top 10 placements (2024, 2025) and a 2025 Graphis Packaging 11 Gold Award, and operates across US and Canadian markets.

Name

Levity Llc

Legal name

Levity LLC

Website

https://www.levity.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Levity LLC is a US-based CPG branding and packaging agency founded in 2016 by Theo van Blyenburgh, serving Fortune 150 brand owners across food, beverage, personal care, pet care, and household categories via a proprietary Concept-to-Commerce methodology and a director-level "Creative Concierge" delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Twin Peaks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding and Packaging Consulting Services: Levity operates as a professional services firm delivering branding, packaging strategy, visual identity, and industrial design services to CPG brands. Revenue is generated through project-based engagements, likely structured as consulting or creative retainers, with services spanning marketplace audits, brand strategy, graphic and industrial packaging design, prototyping, and production feasibility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Levity is a private creative agency that delivers branding, packaging strategy, visual identity, and industrial packaging design services to consumer packaged goods (CPG) brands. Its work is delivered through a proprietary Concept-to-Commerce (C2C) methodology that combines marketplace audits, brand strategy, graphic and industrial packaging design, prototyping, and production feasibility assessment. The firm deploys director-level talent throughout every engagement and produces award-winning packaging work for Fortune 500 brands as well as select emerging CPG companies.

Product overview

Levity LLC is a CPG branding and packaging agency operating as a single-service firm rather than a platform-plus-modules architecture. Their core offering is the Concept-to-Commerce™ (C2C) methodology, which is supported by eight integrated service modules: Marketplace Audits + Brand Strategy, Visual Identity + Naming, Portfolio Strategy + Architecture, Graphic + Industrial Packaging Design, Pack-Ad Integration, Prototypes + Production Feasibility, Merchandising + POS, and Consumer Research Planning + Stimuli. These modules work together as a unified service offering, with Levity deploying director-level talent across all engagements. The agency demonstrates its capabilities through portfolio case studies including award-winning packaging for Cohiba Spectre, Cenote Tequila redesign, Que Pasa tortilla chip rebranding, Madly Hadley plant-based product refresh, and BrainPOP beverage design.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept-to-Commerce (C2C) Methodology Levity's branded end-to-end CPG branding and packaging service combining marketplace audits, brand strategy, visual identity, graphic and industrial packaging design, and production feasibility for CPG brand owners.

Quantifiable outcome

• Doubled initial market share goal within six months for a Fortune 250 beverage launch
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CAPS57 (Tom Kane, Managing Director)coreImplementation/ SI/ Consulting PartnerCAPS57 is led by Tom Kane, a 35-year packaging craftsmanship veteran, and serves as Levity's go-to production partner for color-correct digital comps, prototypes, and sales samples. Tom and his team ensure production-perfect art, bridging the gap between Levity's industrial design concepts and manufacturable final products.
• National Minority Supplier Development Council (NMSDC)coreStrategic or Co-development PartnerLevity is a member of NMSDC, using this platform to build commerce bridges between corporations and an ever-diversifying consumer base, supporting minority-owned business development.
• US Pan Asian American Chamber of Commerce (USPAACC)coreStrategic or Co-development PartnerLevity is a member of USPAACC, leveraging this network to build commerce bridges between corporations and diverse consumer bases.
• National Diversity Veteran Small Business (NDVSB) eMarketplacecoreStrategic or Co-development PartnerLevity is part of the NDVSB eMarketplace program, using this platform to build commerce bridges between corporations and an ever-diversifying consumer base.
• Jay Williams ConsultingminorChannel Partner/ Reseller/ DistributorJay Williams, a Brand Management Advisory Coach and former Levity client, introduced Madely Hadley to Levity at Expo West, facilitating the partnership that led to a pro bono packaging redesign. Jay Williams also guided Madelyn Hadley in finding her unique brand voice during the iteration process.
• Arts of LifeminorOthersLevity supports Arts of Life through its Foundation, which commits a minimum of 10% of annual profit to charitable organizations. Arts of Life provides artists with intellectual and developmental disabilities a collective studio to expand their practice, strengthen leadership, and build independence through creativity.
• Opportunity InternationalminorOthersLevity supports Opportunity International through its Foundation. This global nonprofit helps women living in poverty launch businesses, build financial independence, and invest in their families, delivering $1.85B in capital in 2024 alone, 95% to women.
• Feed My Starving Children (FMSC)minorOthersLevity supports Feed My Starving Children through its Foundation. FMSC provides nutritious meals to children worldwide and has supplied more than four billion meals.
• Crazy Horse Memorial FoundationminorOthersLevity supports the Crazy Horse Memorial Foundation through its Foundation. Located in the Black Hills of South Dakota, this ongoing monument honors the culture and heritage of Native Americans while supporting education, healthcare training, and preserving Native art and artifacts.
• Native American Heritage Association (NAHA)minorOthersLevity supports NAHA through its Foundation. NAHA supports Sioux families on South Dakota reservations with life essentials including heating assistance, food, clothing, and critical household supplies.
• CC United Soccer ClubminorOthersLevity supports CC United Soccer Club through its Foundation. Since 1989, CC United has opened doors for youth of all backgrounds to play, learn, and grow through high-level soccer regardless of ability or financial situation.
• Mia Hamm FoundationminorOthersLevity supports the Mia Hamm Foundation through its Foundation. The foundation funds bone marrow transplant awareness and creates more opportunities for girls and women in sport.
• Project One GoalminorOthersLevity supports Project One Goal through its Foundation. Based in Jamaica, this nonprofit hosts structured soccer camps to give children, especially girls, equal chances to play, learn life skills, and find mentorship through sport.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chase Design Group: US-based CPG packaging design agency with deep enterprise relationships across food, beverage, beauty, and household categories. Comparable boutique scale, enterprise client roster, and CPG-centric service offering.
• BrandOpus: London-headquartered branding agency with a strong CPG focus, delivering brand strategy, visual identity, and packaging design for major consumer brands. Comparable in scale, mid-market-to-enterprise client mix, and CPG-driven revenue concentration.
• MetaDesign: International brand design consultancy offering brand strategy, identity, and packaging design, with significant CPG and consumer-brand work. Comparable in offering breadth and design-led positioning, though larger and more geographically distributed than Levity.
• Pearlfisher: London-based but globally operating CPG branding and packaging design agency with a near-identical positioning to Levity — focused on creating desirability for consumer brands through branding, structural packaging, and storytelling. Closest like-for-like competitor in scale and category.
• Bulletproof: Branding and packaging design agency with deep CPG expertise (now part of the WPP network), serving enterprise food, beverage, beauty, and household clients. Comparable in scope (strategy through industrial design) and enterprise CPG client roster, though embedded in a larger holding structure.
• CBX: US-based consumer branding and packaging design agency (formerly Sterling Brands) serving Fortune-class CPG clients across food, beverage, and household categories. Directly comparable in enterprise focus, integrated graphic-and-industrial design capability, and category coverage.
• Hatch Design: US-based branding and packaging design firm focused on food, beverage, wellness, and lifestyle CPG brands. Closely comparable in boutique scale, enterprise CPG client roster, and integrated branding-plus-structural packaging capability.

Regional players

• Elmwood: UK-based award-winning design consultancy specializing in CPG branding and packaging design. Directly comparable in craft and category focus, but primarily serves UK and European markets rather than competing head-on with Levity's North America footprint.

Broad incumbents

• Interbrand: Global brand consultancy with a packaging design practice serving Fortune-class CPG clients. Adjacent incumbent — overlaps with Levity on enterprise CPG brand and packaging engagements but operates as a much broader, geographically distributed strategic consultancy.
• Landor & Fitch: Global branding consultancy (part of WPP) operating across corporate identity, brand strategy, and packaging design for the world's largest CPG and consumer companies. Overlaps with Levity on enterprise CPG packaging work, but as part of a much broader portfolio and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blij-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levity Llc