Frandent Group Srl

What Frandent Group Srl does

Frandent Group Srl is an Italian agricultural machinery manufacturer founded in 1977 in Osasco (Torino), specializing in the design and production of equipment for soil preparation, seeding, and haymaking. The company's product portfolio spans three divisions: Land Working (power harrows across the Eternum and Classic series, including fixed, folding, and vineyard/orchard variants — 74 models with working widths from 0.90m to 8.00m), Seeders (mechanical and pneumatic integrated units, including the Sprinter SCE combined seeder that prepares soil and sows in a single pass), and Grass/Hay equipment (tedder spreaders and rotary rakes, 23 models with working widths from 2.00m to 8.40m). Technical differentiators include the proprietary Eternum system with conical roller bearings and reinforced rotor construction, the patented Rapident quick-tooth replacement system, and a modern manufacturing facility employing a Lean Production System with robotic welding, automatic vertical warehousing, and a 15,000 sqm Shock Track test field for durability validation.

The company generates revenue through one-time sales of professional agricultural machinery via a network of authorized dealers and concessionaries in Italy and international markets, supplemented by direct sales to large contractors and OEM partnerships. Major customers include professional farmers, agricultural contractors (contoterzisti), and OEM partner Sulky (Burel Group brand), for whom Frandent has produced over 10,000 rotary harrows since 2001. Frandent operates with 11-50 employees and reports approximately €10 million in annual turnover. The company was acquired by France's Burel Group in two phases — majority stake in July 2021 and full ownership in September 2025 — and now sits under the SKY Agriculture brand while maintaining its Italian production site, brand identity, and management team. Alessandra Berardo was appointed Vice President and Chief Operating Officer upon completion of the acquisition.

Name

Frandent Group Srl

Legal name

Frandent Group Srl

Website

https://frandent.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Frandent Group Srl is an Italian manufacturer, founded 1977, of professional agricultural machinery — rotary harrows, seeders, and haymaking equipment — serving professional farmers, contractors, and OEM partner Sulky/Burel Group across Europe.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Row Crop Planters (Vacuum/Mechanical) (AFAAABAA)

Keywords

• Agricultural machinery
• Rotary harrows
• Soil preparation equipment
• Integrated seeders
• Haymaking equipment

Headquarters

HQ city

Rosasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural equipment including rotary harrows, seeders, tedder spreaders, and rotary rakes. Revenue generated through dealer network and direct sales in Italy and internationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Frandent designs and manufactures professional agricultural machines for soil preparation, seeding, and haymaking. Its portfolio spans three divisions: Land Working (fixed, folding, and vineyard/orchard rotary harrows in the Eternum and Classic series), Seeders (mechanical and pneumatic seeders, including the Sprinter SCE integrated seeder that combines soil preparation and sowing in a single pass), and Grass/Hay (tedder spreaders and rotary rakes). Production is carried out at its Osasco (Turin) facility, employing a Lean Production System with robotic welding islands, an automated vertical warehouse, and an in-house Shock Track testing facility.

Product overview

Frandent Group Srl is an Italian manufacturer of agricultural machinery founded in 1977, specializing in three product divisions: Land Working (power harrows), Seeders, and Grass/Hay equipment. The product portfolio includes the Eternum series rotary harrows with conical roller bearings, the Classic series for economy applications, and folding variants for large-scale operations. Seeder offerings comprise mechanical and pneumatic integrated seeders, including the new Sprinter SCE combined seeder. The grass division produces tedder spreaders (spandivoltafieno) and rotary rakes (ranghinatori) in multiple configurations. Frandent operates as a subsidiary of the French Burel Group (Holding F. Burel SA) following full acquisition in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Harrows - Eternum Series (Fixed) Professional rotary harrows with conical roller bearings (Eternum system) offering exceptional durability and reliability. Available in fixed configurations for professional farmers and contractors.
• Power Harrows - Classic Series (Fixed) Economical and sturdy rotary harrows for small and medium farms, featuring ball bearings, oversized gear hubs, reinforced 4mm steel basins with 12mm internal reinforcement, and an adjustable rear roller.
• Folding Power Harrows - Eternum Series
• Vineyard & Orchard Power Harrows
• Sprinter SCE Integrated Seeder Combined seeder that prepares soil and sows in a single pass. Integrates with Frandent Eternum rotary harrows, configurable with discs or tines, for professional seeding operations.
• Mechanical Flow Seeders (SSE Series) Mechanical seeders designed for integration with Frandent rotary harrows, combining soil preparation and sowing in one pass.
• Integrated Pneumatic Seeders (SPE Series) Professional pneumatic seeders that follow ground contours perfectly, with depth adjustment via graduated lever, integrating with Frandent rotary harrows.
• Integrated Mechanical Seeders (SCX Series) Combined seeders designed for ergonomics with wide, deep hopper for easy loading and integration with Frandent rotary harrows.
• Tedder Spreaders (Spandivoltafieno) Grass spreading and turning machines for hay-making, available in 2-rotor to 6-rotor configurations with various arm counts.
• Rotary Rakes (Ranghinatori)

Quantifiable outcome

• Reduce work time and costs by up to 50% with integrated seeders
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sulky (Burel Group Brand)coreTechnology or Integration · 1 January 2001Long-standing OEM partnership where Frandent produces rotary harrows (over 10,000 units) for Sulky brand. Sulky seeders are combined with Frandent rotary harrows to create integrated seeding solutions. This partnership evolved into the full Burel Group acquisition.
• MArcEL Project ConsortiumminorStrategic or Co-development PartnerFrandent participates in the MArcEL (Agricultural Electric Machines) project developing electric agricultural equipment with advanced precision farming systems. Project is funded under Horizon 2020/Europe principles and involves multiple companies in the Piedmont region.
• Pawlonia ProjectminorOthersEnvironmental initiative where Frandent plants Paulownia trees (high CO2 absorption) at its facility. Customers who plant Paulownia receive a 10% discount on Frandent products.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• AGCO Corporation: Global agricultural machinery manufacturer with brands like Massey Ferguson and Fendt, covering tillage and seeding categories. While AGCO plays across the entire farm lifecycle, its tillage and seeding portfolio overlaps with Frandent's core offerings.
• CNH Industrial: Global OEM with Case IH and New Holland brands, encompassing tillage implements, seeders, and hay/forage equipment. Serves the same European professional farmer base but at vastly larger scale and broader product scope.

Direct peers

• Kverneland Group: Major European manufacturer of tillage equipment, seeders, and hay/forage machinery with a broad product portfolio overlapping directly with Frandent's rotary harrows, seeders, and tedder/rakes. Comparable customer base of professional farmers and contractors across Europe.
• Pöttinger: Austrian family-owned manufacturer of tillage, seeding, and hay/forage machinery. Directly competes with Frandent's rotary harrows, integrated seeders, and tedder/rake products in the European contractor and farmer market.
• Maschio Gaspardo: Italian agricultural machinery manufacturer with a strong overlap in tillage, seeding, and haymaking equipment. As a fellow Italian OEM with similar dealer channels, Maschio Gaspardo is among Frandent's closest domestic competitors.
• Lemken: German family-owned manufacturer specializing in soil cultivation, seeding, and crop care equipment. Directly competes with Frandent's rotary harrows and integrated seeders in the European professional farming segment.
• Sulky-Burel: Frandent's parent group brand and long-standing OEM partner. Sulky seeders combined with Frandent rotary harrows create integrated seeding solutions, making Sulky both a customer and a closely related product peer under SKY Agriculture.
• Kuhn Group: French agricultural machinery manufacturer with strong presence in hay/forage (tedders, rakes) and tillage/seedbed preparation. Highly comparable to Frandent's product mix and target customer segments.
• Amazone: German manufacturer of soil tillage, sowing, and crop protection equipment. Directly comparable in rotary harrows, integrated seeders, and the European professional farmer/contractor segment.

Emerging players

• Bednar FMT: Czech manufacturer of tillage, seeding, and fertilization equipment with growing European footprint. Comparable product categories (rotary harrows, seeders) and a focus on professional farmers, though at a smaller and more recently international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=3kSvpZ6RNgQ
• LinkedInlinkedin.com/company/frandent-group-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frandent Group Srl