Les Jardins de La Magodière à Orvault

What Les Jardins de La Magodière à Orvault does

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Name

Les Jardins de La Magodière à Orvault

Legal name

Romain LEROY – Les Jardins de La Magodière

Website

https://lamagodiere.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

No source-backed description is available for this company. The supplied material does not contain a resolvable WX source identifier, so no company-specific facts can be extracted under the governing attribution rules.

Ownership category

akta.pro rank

Product category

Organic vegetable farming

NAICS

Vegetable and Melon Farming (1112), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)

akta.pro secondary industry

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD)

Keywords

• Organic vegetable farming
• Fresh produce retail
• Click and collect
• Farm direct sales
• Seasonal produce

Headquarters

HQ city

Orvault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh produce sales (click & collect): Primary revenue stream from selling freshly harvested organic vegetables and fruits through the online boutique with scheduled click & collect pickup at the farm (Tuesday evenings), at local markets, or via anti-gaspi baskets. Payment is made on-site upon collection. Prices vary by product and unit (per kg, per piece, per bunch, per box).
2. Market stall sales: Direct cash/card sales at two weekly markets — Friday evening at Marché de Susan (Nantes) and Sunday morning at Marché du Bourg d'Orvault. Customers purchase on-site; unsold items are offered as anti-gaspi baskets.
3. Processed preserves (épicerie): Value-added products (coulis, veloutés, caviars, sauces, gaspacho) produced in partnership with Atelier Potpote, an artisanal cannery in Bouguenais. These are sold via the online boutique alongside fresh produce, broadening the revenue mix beyond perishable goods.
4. Seasonal plant sales: Spring sales of organic vegetable and aromatic plant seedlings (plants) produced on the farm, offered for direct sale to customers for home kitchen gardens. Pricing at €2.50 per plant or €20 for a bundle of 10. Seasonal and limited-time offering.
5. Loyalty programme: A loyalty card (carte de fidélité) offers a 20% discount on the entire basket upon the 11th purchase, incentivizing repeat business and customer retention across all sales channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Les Jardins de La Magodière à Orvault is a small organic market garden farm that grows and sells fresh seasonal organic vegetables and fruits through three direct channels: an online boutique with click & collect, two weekly markets (Nantes and Orvault), and farm-gate sales on Tuesday evenings. The farm also sells organic vegetable and herb seedlings in spring and offers a range of processed preserves (soups, sauces, vegetable caviars) produced through a partnership with the artisanal cannery Atelier Potpote, alongside free guided visits of the gardens.

Product overview

Les Jardins de La Magodière is a small-scale organic market garden operating on less than one hectare in Orvault, France. The farm operates a unified offering combining fresh produce (vegetables, fruits, and herb seedlings) with a complementary line of preserved products (soups, sauces, spreads, and coulis) created in partnership with Atelier Potpote artisanal conservatory in Bouguenais. Sales are conducted through an online shop with click & collect pickup, local markets (Orvault on Sundays, Nantes-Susan on Fridays), and on-farm sales. The farm also offers seasonal guided garden tours for educational purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh organic vegetables and fruits Seasonal certified-organic vegetables and fruits harvested to order and sold directly to local consumers via click & collect, weekly markets, and farm-gate sales.
• Organic vegetable and herb seedlings Organic seedlings of vegetables and aromatic herbs sold seasonally in spring to home gardeners through the online boutique and seasonal on-site sales.
• Click & collect fresh produce baskets Pre-packed or custom-sized baskets of fresh organic produce ordered online and picked up at the farm, designed to fit household needs and reduce waste.
• Velouté Carotte, Coco & Curry Organic carrot, coconut and curry velouté produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Gaspacho Courgette Concombre & Menthe Organic zucchini, cucumber and mint gaspacho produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Sauce aux Légumes du Soleil Organic Mediterranean vegetable sauce produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Coulis Tomates Anciennes au Basilic Organic heirloom tomato and basil coulis produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Velouté de Courgettes, Carottes et Curry Doux Organic mild-curry zucchini and carrot velouté produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Sauce Courgette & Basilic Organic zucchini and basil sauce produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Crème de Poireaux Organic leek cream soup produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Caviar d'Aubergine Organic eggplant spread/caviar produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Caviar de Courgette au Curry Organic curry zucchini spread/caviar produced in partnership with an artisanal cannery and sold through the farm's online boutique.
• Lot/gift baskets of processed products Pre-assembled gift baskets/lots of the farm's processed organic preserves (e.g., Velouté baskets), sold as gift vouchers through the online boutique.
• Guided visits of the gardens (visites guidées) Free guided tours of the organic market garden offered to customers and the local community, available on appointment.

Quantifiable outcome

• 100% of vegetables and fruits are certified organic by Ecocert following annual audits of practices and compliance with the French Agriculture Biologique specification.
• +3 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Atelier PotpotecoreStrategic or Co-development PartnerAtelier Potpote is an artisanal cannery based in Bouguenais that transforms La Magodière's organic vegetables into a line of prepared foods (coulis, veloutés, caviars, sauces, gaspacho). The partnership adds value to La Magodière's harvest by creating shelf-stable products, reducing waste, and offering customers year-round access to farm produce in processed form. All processed products use La Magodière's organically grown vegetables combined with Atelier Potpote's artisanal preparation expertise.

Scale indicators5 records

Direct peers

• Le Jardin du Piqueur: Small organic market garden in western France operating on a similar human-scale, manual-cultivation model with direct sales to local consumers.
• Ferme de la Bourdillière: Small-scale organic farm in western France with comparable direct-to-consumer sales of seasonal organic vegetables. Direct peer: same micro-farm scale, organic certification, and DTC market/farm-gate motion.
• Les Jardins de Tessa: Small French organic market garden selling direct to local consumers via baskets and markets. Comparable operating model to La Magodière on a similar micro-acreage footprint.
• La Ferme de Chelles: Organic peri-urban farm producing vegetables and fruits for direct local sales in the Paris region. Highly comparable on organic certification, DTC motion, and peri-urban community positioning.
• La Ceinture Verte: Cooperative of small organic peri-urban farms supplying local consumers in a French metropolitan area. Highly comparable on the peri-urban organic DTC model, though structured as a cooperative.
• La Ferme du Bonheur: Small French organic farm with direct local sales and a strong brand/community narrative. Comparable on organic production, DTC channels, and community-engagement model.

Emerging players

• Le Champ des Fraises: Small pick-your-own / direct-sales organic fruit and vegetable producer in France. Partial overlap on local DTC organic produce with experiential farm-visit element.

Others

• AMAP (Associations pour le Maintien d'une Agriculture Paysanne): Nationwide French network linking local organic farmers directly to consumer subscribers via weekly basket subscriptions. Functions as both a competitive channel for farm-gate sales and an ecosystem for similar small farms.

Broad incumbents

• Ferme de Sainte-Marthe: Larger French organic producer offering organic seeds, plants, and produce with direct and online sales. Overlaps with La Magodière on organic vegetable plants and produce but at significantly larger scale.
• Les Fermes de Gally: Established peri-urban farming operation in the Paris region offering farm visits, on-site sales, and seasonal produce. Comparable on the peri-urban DTC concept but operates at a much larger scale with multiple sites.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lamagodiere
• Instagraminstagram.com/lamagodiere
• LinkedInlinkedin.com/company/lamagodiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Jardins de La Magodière à Orvault