Mattivi Srl

What Mattivi Srl does

Mattivi Srl, operating as Mattivi Group, is an Italian family-owned berry breeding and production company founded in 1975 in Baselga di Pinè, Trentino, now in its third generation of cultivators. The company develops proprietary berry varieties (strawberries, raspberries, blueberries) through traditional crossing techniques combined with modern tools, including a micropropagation tissue culture laboratory and an LED-illuminated vertical farm powered by solar energy — both built in 2019 to control the nursery supply chain. Its product portfolio consists of seven Plant Breeders' Rights (PBR)-protected varieties, including Karima and Munira strawberries, Serena, Nives, Dolcevita, and Isabella raspberries, and M.H. 1-07 blueberry, with documented performance metrics such as Isabella yields up to 36 tons per hectare and Munira picking intervals of 5–6 days.

Name

Mattivi Srl

Legal name

Mattivi Srl

Website

https://mattivi.it

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Mattivi Srl is an Italian family-owned berry breeding company that develops proprietary PBR-protected strawberry, raspberry, and blueberry varieties through traditional breeding and micropropagation, selling licensed plant material to nurseries and growers worldwide.

Ownership category

akta.pro rank

Product category

Fruit Breeding and Berry Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF), Berry Sorting & Packing Facilities (AFAOAGAD), Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Berry breeding
• Plant variety licensing
• Micropropagation services
• Fresh berry production
• Plant breeders rights

Headquarters

HQ city

Baselga Di Pinè

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Berry Production and Sales: Mattivi Group produces berries (strawberries, raspberries, blueberries, blackberries) and sells them to retailers. The company operates in the entire supply chain from breeding to fruit production to packing and sales.
2. Plant Licensing and Nursery Sales: The company licenses its proprietary berry varieties (protected by Plant Breeders' Rights - PBR) to growers worldwide and sells plant material produced through micropropagation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mattivi Srl develops and breeds proprietary berry varieties (strawberries, raspberries, blueberries) using traditional cross-breeding techniques combined with modern tools such as micropropagation and vertical farming. The company licenses its PBR-protected varieties to commercial growers and nurseries internationally, and also produces and supplies fresh berries to retailers. It operates production sites in Italy, Mexico, and Morocco.

Product overview

Mattivi Group is an independent berry breeding program operating from genetics to berries across the entire supply chain. The company's portfolio consists of registered plant varieties protected under Plant Breeders' Rights (PBR), including strawberry varieties (Karima® A.Karima PBR, Munira A.Munira PBR), raspberry varieties (Serena® M.P. 745 PBR, Nives® M.P. 102 PBR, Dolcevita® M.F. 500 PBR, Isabella® M.F. 1116 PBR), and blueberry varieties (M.H. 1-07 PBR). These proprietary varieties are developed through traditional breeding techniques and distributed through the company's nursery network, supporting the full cycle from breeding through micropropagation, nurseries, fruit production, and packing and sales to retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Proprietary strawberry, raspberry, and blueberry varieties (PBR-protected) Exclusive berry varieties bred by Mattivi and protected by Plant Breeders' Rights, licensed to commercial growers and nurseries worldwide for fruit production.
• Micropropagated berry plant stock Clean, virus-indexed berry plants produced via in vitro micropropagation, supplied to licensed growers and nurseries as starting material for commercial fruit production.
• Fresh branded berry supply Fresh strawberries, raspberries, and blueberries grown from Mattivi's proprietary varieties and supplied to retailers and supermarket chains across Europe.

Quantifiable outcome

• Isabella raspberry yields up to 36 tons per hectare or more depending on climate
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Driscoll's: Global market leader in berry breeding, production, and distribution with proprietary varieties across strawberries, raspberries, blueberries, and blackberries. Mattivi is comparable as a direct competitor developing and licensing proprietary berry genetics, though Driscoll's operates at vastly larger scale and a fully integrated grower network.
• Hortifrut: Chilean-origin global blueberry and berry producer with proprietary genetics programs and vertically integrated operations. Comparable as a berry company with breeding, production, and international distribution, though operating at much larger scale and public-company scale.
• BerryWorld Group: UK-headquartered berry variety development, licensing, and marketing company with proprietary varieties in raspberries, strawberries, and blueberries. Comparable to Mattivi as a peer berry genetics and marketing company operating across multiple countries with licensed nurseries and retailer relationships.
• LimaGrain (KWS subsidiary berry program): French cooperative seed group with berry breeding activities through subsidiary programs. Comparable as a major incumbent with plant breeding capabilities and global seed/plant distribution infrastructure that could compete with Mattivi in licensed nursery channels.

Direct peers

• Planasa: Spanish-based berry breeding and nursery company developing proprietary varieties of strawberries, raspberries, and blueberries for global licensing. Highly comparable as a peer breeding company with similar PBR-protected variety portfolio, micropropagation capabilities, and international nursery distribution model.
• ABZ Seeds: Netherlands-based strawberry breeding company developing F1 hybrid strawberry varieties for global growers. Comparable as a peer breeding company focused on proprietary strawberry genetics, though operates with a different hybrid breeding approach versus Mattivi's traditional crossing method.
• Plant Sciences Inc. US-based berry and strawberry breeding company developing proprietary varieties for global licensing with Plant Patent protection. Comparable as a peer berry breeding company focused on strawberry variety development with similar B2B licensing business model.
• Kraege Beerenpflanzen: German nursery specializing in berry plant propagation and distribution including strawberry, raspberry, and blueberry varieties. Comparable as a peer European nursery company with berry plant multiplication and grower supply operations, though focused on nursery rather than breeding.
• Fall Creek Farm & Nursery: Leading global blueberry breeding and nursery company developing proprietary low-chill and high-chill blueberry varieties with PBR protection. Directly comparable as a specialty berry genetics company with global licensing and nursery operations, particularly relevant given Mattivi's M.H. 1-07 blueberry launch.

Emerging players

• NIAB EMR: UK-based horticultural research organization with active soft fruit breeding programs for strawberries and raspberries. Comparable as an emerging player in berry variety development with research-driven breeding, though operates as a non-profit research institute versus Mattivi's commercial breeding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookm.facebook.com/Mattivibreeding
• LinkedInlinkedin.com/company/mattivi-group
• Instagraminstagram.com/mattivi_breeding?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattivi Srl