Northern Lights Village

What Northern Lights Village does

Northern Lights Village is a founder-owned private resort group established in 2016 by Markku Inkilä (CEO) and Susanna Inkilä (Sales & Marketing), operating four glass-roof Aurora resort locations across Finnish Lapland: Saariselkä (flagship, 80 Aurora Cabins and 20 Polar Sky Suites), Levi, Pyhä, and Ivalo. The company specializes in aurora viewing experiences, offering signature 2- to 6-night packages (P1–P5) priced at €525–€2,150 per person, alongside standalone activities (husky safaris, snowmobile tours, aurora hunting expeditions, reindeer experiences, ice fishing), a Stay & Dine accommodation tier, photography services, restaurant dining, sauna facilities, childcare, and airport transfers.

The technology stack is built on third-party booking infrastructure (Mews Systems for accommodation, Checkfront and FareHarbor for activities) with proprietary customer-facing features including a complimentary Aurora Alert app that sends automated notifications when northern lights are detected by resort cameras, and digital room keys delivered via Google Wallet and Apple Wallet. Guest photography is delivered through password-protected SmugMug galleries, with photos available for purchase (€5/image, €30/album).

The business model is direct-to-consumer with packages sold primarily through the company's own website, supplemented by OTAs (TripAdvisor), email/phone sales inquiries for group bookings, and earned media coverage in publications such as Vogue, Marie Claire, The Mirror, and The Week. Customer segments include families with children, couples seeking romantic getaways, active/adventure travelers, and nature enthusiasts/photographers. The company operates through two Finnish private limited entities (Wilderness Safaris Saariselkä Oy for Saariselkä and Ivalo locations, and Northern Lights Village Levi Oy for Levi), with primary revenue concentrated in the November–April winter aurora season.

Name

Northern Lights Village

Legal name

Northern Lights Village Levi Oy

Website

https://northernlightsvillage.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Northern Lights Village is a Finnish Lapland resort group operating four glass-roof aurora cabin locations (Saariselkä, Levi, Pyhä, Ivalo) that sells bundled Northern Lights viewing packages, Arctic activities, and photography services to international leisure tourists.

Ownership category

akta.pro rank

Product category

Arctic Resort Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

akta.pro secondary industries

Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Camps & Tented Lodges (THAGAOAF), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Arctic resort accommodation
• Aurora viewing experiences
• Lapland tourism packages
• Glass-roof cabins
• Winter activity safaris

Headquarters

HQ city

Saariselkä

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Accommodation Packages: Full-board accommodation packages including Aurora Cabins and Polar Sky Suites with breakfast, lunch, and dinner. Packages range from 2-night to 6-night stays with bundled activities and airport transfers.
2. Standalone Activity Bookings: Individual activity bookings including husky safaris, snowmobile tours, aurora hunting expeditions, reindeer experiences, cross-country skiing, and ice fishing. Activities can be booked separately or added to package bookings.
3. Photography Services: Optional photography service during activities; guests can purchase individual photos (€5/image), full albums (€30), wall art, desk art, and keepsakes for additional fee.
4. Dining: Restaurant dining services including breakfast, lunch buffet, and dinner buffet available to both overnight guests and day visitors.
5. Childcare Services: Third-party professional childcare services offered through independent contractor Tanja Ikonen, priced at €49/hour with night-time premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Northern Lights Village operates a portfolio of four glass-roof resort properties across Finnish Lapland (Saariselkä, Levi, Pyhä, Ivalo) offering Aurora Cabin and Polar Sky Suite accommodations bundled with full-board meals, thermal clothing, airport transfers, and guided Arctic activities such as husky safaris, snowmobile tours, aurora hunting, reindeer experiences, ice fishing, and photography workshops. The company sells multi-night packages directly to international tourists and day visitors through its own website and select online travel platforms.

Product overview

Northern Lights Village is a multi-location Lapland resort group (est. 2016) offering Aurora Borealis viewing experiences across four Finnish locations (Saariselkä, Levi, Pyhä, Ivalo). The core product consists of glass-roof Aurora Cabins and Polar Sky Suites providing direct Northern Lights viewing. The portfolio includes five signature package products (P1-P5) ranging from 2-6 nights with bundled Arctic activities (husky safaris, snowmobile tours, reindeer experiences, Aurora expeditions), complemented by standalone Stay & Dine accommodation, a Photography Service for capturing Aurora moments, Restaurant & Dining with buffet meals, Sauna Facilities (including Igloo Sauna and hot tubs), Childcare Services, Airport Transfers, and Digital Room Key functionality via Google Wallet and Apple Wallet. The company uses third-party booking platforms (Checkfront, Mews Systems, Fareharbor) for activity and accommodation reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurora Cabins Glass-roof cabins (~29 m²) designed for unobstructed Northern Lights viewing from bed, with relaxation space, used as the core accommodation across all four Lapland locations.
• Polar Sky Suites Premium suite accommodations at the Saariselkä flagship resort offering enhanced amenities alongside glass-roof Aurora viewing capabilities.
• [P1] Best of Lapland 5-Night Package 5-night, 6-day full-board package priced at €2,150/person including aurora hunting, husky safari, snowmobile, reindeer experience, thermal clothing, meals, and airport transfers. Available at all four Lapland locations.
• [P2] Northern Lights Above 2-Night Package Entry-level 2-night, 3-day Aurora Cabin package at €525/person with full board, thermal clothing, 10km husky safari, and airport transfers. Available at Levi, Saariselkä, and Pyhä.
• [P3] Searching for the Northern Lights 3-Night Package 3-night, 4-day package from €1,220–1,225/person featuring Aurora photography workshop, snowshoe Aurora expedition, husky safari, snowmobile and ice fishing, and heated sleigh aurora hunt.
• [P4] Romantic Aurora Escape 3-Night Package Couples-focused 3-night, 4-day package at €1,305/person with Aurora Cabin, full board, private sauna, massage, private snowshoe aurora hunt, snowmobile safari, heated sleigh dinner date with 3-course dinner and sparkling wine, reindeer express, and complimentary professional photos.
• [P5] Nordic Family Adventure 5-Night Package Family-oriented 5-night, 6-day package at €1,195/person including Aurora Cabin or Suite, full board, husky safari, aurora hunting by heated sleigh, Searching for Santa activity, water park visit, reindeer express, cross-country skiing lesson, and complimentary kids' snowmobile experience (ages 6+).
• Stay & Dine Accommodation-only package from €104–279/person/night depending on location including Aurora Cabin stay and breakfast/dinner; minimum 2-night stay at most locations.
• Ivalo 3-Night Package Ivalo-specific 3-night, 4-day package at €1,400/person with guesthouse room, full board, husky safari with outdoor lunch, aurora hunting by heated sleigh, electric snowmobile safari and ice fishing, overnight in glass-roof Aurora Kota, daily sauna, and airport transfers (available Dec 1 – Mar 31).
• Ivalo 4-Night Package Extended 4-night, 5-day full-board package at €1,750/person at the Ivalo location.
• Photography Service Professional photography during aurora hunting and selected activities; guests purchase digital images (€5/photo), full albums (€30), wall art, desk art, and keepsakes via password-protected online gallery.
• Aurora Expeditions & Wilderness Activities Guided standalone Arctic activities including aurora hunting by snowshoe, heated sleigh, and wilderness trekking; husky safaris; snowmobile tours; reindeer experiences; and ice fishing.
• Restaurant & Dining On-site restaurant serving breakfast, lunch buffet, and dinner buffet with special-diet accommodations, available to overnight guests and day visitors.
• Sauna Facilities Private sauna facilities including Igloo Sauna with hot tub and Sauna with hot tub and ice pool available for private bookings.
• Childcare Services Professional childcare during guest stays provided through independent contractor Tanja Ikonen from €49/hour (minimum 2 hours), covering outdoor activities, meal assistance, and bedtime routines; available in English, Swedish, French, and Northern Sámi.
• Airport Transfers Shared shuttle service between Kittilä Airport and the resort, included in all packages.

Quantifiable outcome

• Average aurora visibility every second night during Northern Lights season
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Checkfront Inc.coreTechnology or IntegrationActivities online booking system provider. Checkfront provides the booking infrastructure for scheduling and managing activity bookings including husky safaris, aurora expeditions, snowmobile tours, and other experiences. Located at 844 Courtney Street, 4th floor, Victoria, BC, Canada, V8W 1C4.
• Mews Systems BVcoreTechnology or IntegrationAccommodation online booking system provider. Mews provides the property management and booking system for room reservations, check-in, and guest management. Company ID: NL 856548327B01, located at Herengracht 372, 1016Ch Amsterdam, Netherlands.
• FareHarborcoreTechnology or IntegrationBooking platform for activities, sauna sessions, and transportation. Embedded booking widget on the resort website for seamless customer booking experience.
• Tmi Tanja IkonensupportingImplementation/ SI/ Consulting PartnerIndependent professional childcare service provider offering on-site childcare during guest stays. Fluent English, good Swedish, basics French and Northern Sámi. Business ID: 3544574-7. Provides outdoor activities, meal assistance, and bedtime routines for children.
• Finnish Meteorological InstituteminorOthersReference partner for weather and aurora forecasting data. Cited as source for snow cover statistics (average starting date of permanent snow cover ranges between October 27 and November 6; average ending date between May 10 and May 20).

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kakslauttanen Arctic Resort: Original glass-igloo resort in Saariselkä, Finnish Lapland, offering aurora-viewing cabins and Arctic experiences. Operates in the same Saariselkä micro-market as Northern Lights Village's flagship and offers a near-identical product, making it the closest direct competitor.
• Inari Arctic Resort / Wilderness Hotel Inari: Lapland-based aurora resort group operating wilderness hotels and aurora-viewing activities in the Inari/Ivalo area, head-to-head with Northern Lights Village's Ivalo property for premium Finnish Lapland aurora stays.
• Northern Lights Ranch: Norwegian glass-cabin resort near Alta offering premium aurora-viewing accommodation with activity packages. Direct category peer for the glass-roof aurora cabin product.
• Levin Iglut (Golden Crown Igloos): Glass-igloo resort in Levi, Finnish Lapland offering premium aurora-viewing accommodation on Northern Lights Village's home turf. Same product and same destination, making it a direct head-to-head competitor.
• Apukka Resort: Rovaniemi-based Finnish Lapland resort with glass-roof aurora cabins, husky safaris, snowmobile tours and full-board packages. Direct competitor with identical bundled experience model targeting the same international aurora-traveler segment.
• Arctic SnowHotel & Glass Igloos: Sinettä/Rovaniemi resort combining glass igloos with snow hotel construction and Arctic activity packages. Closely comparable glass-roof aurora cabin product and Lapland location targeting a similar premium guest.
• Sorrisniva Arctic Wilderness Lodge: Norwegian Arctic resort near Alta offering aurora-watching wilderness lodges, glass cabins, husky safaris and snowmobiling. Nearly identical experiential product targeting European aurora tourists with bundled packages.

Broad incumbents

• Lapland Hotels (Saariselkä): Largest indigenous hotel chain in Finnish Lapland with a Saariselkä property directly adjacent to Northern Lights Village's flagship. Offers full-service hotels rather than glass-roof cabins but competes for the same aurora-tourism package demand.

Emerging players

• Camp Tamok (Northern Norway): Tromsø-region Norwegian operator offering aurora-focused wilderness cabins and dog-sledding safaris. Comparable bundled activity-and-stay model, though more focused on day-trip experiences than multi-night glass-roof cabins.

Regional players

• Hotel Rangá: Iceland-based luxury wilderness lodge specializing in aurora-viewing packages, full-board meals, and activity bundles. Comparable high-end product positioning and bundled aurora-tourism model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsqXrZeVulUjYdcYIGLJzEg
• Facebookfacebook.com/northernlightsvillage
• Instagraminstagram.com/northernlightsvillage
• LinkedInlinkedin.com/company/northern-lights-village

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Lights Village