What Hyundai Greece does

Hyundai Greece (legal entity: Hyundai ΕΛΛΑΣ ΑΒΕΕ, founded August 2, 1990) is the exclusive importer, marketer, and distributor of Hyundai passenger and light commercial vehicles in Greece. The company is majority-owned (70% since 2016) by the Autohellas Group, part of the Th. Vasilakis conglomerate, and is headquartered in Kifissia, Greece. It distributes vehicles and after-sales services through a network of 42+ authorized dealer and service points nationwide and operates Hyundai LEASING — a full-service leasing offering built on a partnership with Autohellas — providing bundled maintenance, insurance, roadside assistance, and tax inclusions with monthly payments starting at €192.20 for a KONA Electric.

Hyundai Greece's product portfolio covers the full powertrain spectrum: battery electric (IONIQ 3, IONIQ 5, IONIQ 5 N, INSTER, KONA Electric), hybrid and plug-in hybrid (KONA Hybrid, TUCSON Hybrid, TUCSON Plug-in Hybrid, SANTA FE Plug-in Hybrid, STARIA Hybrid), mild-hybrid 48V, and conventional internal combustion engines (i20, BAYON, i30 family). Underlying technology platforms include the E-GMP 400V/800V dedicated BEV architecture with up to 350 kW DC charging and Vehicle-to-Load functionality, SmartSense ADAS suite, Bluelink telematics, the Android Automotive OS-based Pleos Connect infotainment with AI voice recognition, Digital Key 2.0, and OTA software updates. Hyundai Motor Company is committing €72 billion globally (2022-2030) toward carbon neutrality, and Hyundai is targeting 2035 Europe carbon neutrality for new vehicles.

Revenue mechanics combine one-time vehicle sales through dealers, recurring leasing revenue through Hyundai LEASING, after-sales services, and genuine parts and accessories. Customer segments split between individual consumers (primary) and business/fleet customers. The company does not publicly disclose revenue; the Autohellas Group employs over 1,700 people and operates a 46,000+ vehicle fleet across 8 countries (Greece, Cyprus, Romania, Bulgaria, Serbia, Montenegro, Ukraine, Croatia). Hyundai Greece has ranked among the top 2 brands in the Greek retail automotive market since 2019, was named the most loved car brand in Greece in 2021, and was awarded Best Importer globally by Hyundai Motor Company.

Name

Hyundai Greece

Legal name

Hyundai ΕΛΛΑΣ ΑΒΕΕ

Website

https://hyundai.gr

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Hyundai Greece (Hyundai ΕΛΛΑΣ ΑΒΕΕ) is the exclusive importer and distributor of Hyundai passenger and light commercial vehicles in Greece, majority-owned by Autohellas Group. It sells BEVs, hybrids, PHEVs, and ICE models through 42+ authorized dealers and offers Hyundai LEASING in partnership with Autohellas.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

akta.pro secondary industry

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

Keywords

• Passenger vehicle distribution
• Automotive retail
• Electric vehicle sales
• Vehicle leasing services
• Authorized dealer network

Headquarters

HQ city

Kifissia

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of new Hyundai vehicles across all powertrain types including electric, hybrid, plug-in hybrid, and conventional ICE vehicles through authorized dealer network.
2. Vehicle Leasing: Hyundai LEASING service provides monthly rental revenue through partnership with Autohellas, including vehicles with full maintenance, insurance, road tax, and roadside assistance bundled into monthly payments.
3. After-Sales Services: Revenue from authorized service centers performing vehicle maintenance, repairs, and technical services using genuine Hyundai parts.
4. Genuine Parts and Accessories: Sale of genuine Hyundai spare parts, accessories, and merchandise through the authorized dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hyundai ΕΛΛΑΣ ΑΒΕΕ imports, markets, and distributes Hyundai passenger and light commercial vehicles in Greece through an authorized dealer network of more than 42 points across the country. The offering spans the full Hyundai vehicle portfolio across all powertrain types — battery electric (BEV), hybrid (HEV), plug-in hybrid (PHEV), mild-hybrid 48V, hydrogen fuel cell (FCEV), and conventional internal combustion engines — supported by connected car services (Bluelink, myHyundai app), a vehicle leasing programme (Hyundai LEASING), and authorized after-sales service with genuine parts.

Product overview

Hyundai Greece operates as the official importer and distributor of Hyundai vehicles in Greece, part of the Autohellas Group. The product portfolio spans multiple vehicle segments and electrification technologies: fully electric vehicles (BEV) including INSTER, IONIQ 3, IONIQ 5, IONIQ 5 N, and KONA Electric; hybrid and plug-in hybrid vehicles (HEV/PHEV) such as KONA Hybrid, TUCSON Hybrid/Plug-in Hybrid, and SANTA FE Plug-in Hybrid; and traditional internal combustion engine vehicles including i20, BAYON, and the i30 family. Connected services are delivered through the myHyundai app with Bluelink telematics, Digital Key 2.0, and Lifetime Mapcare. The company also offers Hyundai LEASING for flexible vehicle acquisition. All vehicles are supported by a 5-year unlimited mileage warranty, with battery warranties ranging from 3-8 years depending on the powertrain type.

Differentiator

Problem solved

Functional benefit

Brands

• IONIQ: Dedicated electric vehicle sub-brand of Hyundai, representing the brand's lineup of exclusively battery electric vehicles.
• Hyundai N

Products and services

• Hyundai IONIQ 3 Fully electric compact SUV with up to 497 km range, built on the E-GMP 400V platform with Pleos Connect infotainment, Digital Key 2.0, and SmartSense ADAS. Targeted at consumers seeking a compact BEV SUV.
• Hyundai INSTER Fully electric city car (segment A) with up to 370 km range and modern design, targeted at urban mobility and entry-level EV buyers in Greece.
• Hyundai IONIQ 5 Mid-size electric SUV built on the E-GMP platform with up to 570 km range and 800V ultra-fast charging capability (10-80% in 18 minutes). Targeted at consumers seeking a long-range BEV with fast charging.
• Hyundai IONIQ 5 N First fully electric high-performance N model with enhanced dual motors, awarded Car of the Year 2023 by TopGear.com. Targeted at performance-oriented EV buyers.
• Hyundai KONA Electric Compact electric SUV with up to 510 km range, progressive design, and advanced technology. Targeted at consumers seeking a compact BEV SUV in Greece.
• Hyundai KONA Hybrid Compact hybrid SUV combining a petrol engine with an electric motor for improved fuel efficiency. Targeted at consumers seeking a hybrid compact SUV.
• Hyundai TUCSON Hybrid Mid-size SUV full hybrid with advanced safety features and contemporary design. Targeted at families and SUV buyers seeking a hybrid powertrain.
• Hyundai TUCSON Plug-in Hybrid Mid-size SUV plug-in hybrid with larger battery offering pure electric driving capability and extended range. Targeted at consumers seeking PHEV flexibility and SUV practicality.
• Hyundai SANTA FE Plug-in Hybrid Large SUV plug-in hybrid with premium features and seating for seven, offering electric driving with petrol engine backup. Targeted at large families and premium SUV buyers.
• Hyundai STARIA Hybrid People-mover MPV with hybrid powertrain offering comfortable transportation for up to 11 passengers. Targeted at large families, shuttle operators, and group transportation buyers.
• Hyundai i20 Compact city car (segment B) featuring advanced connectivity, safety technologies, and sporty design with up to 8 exterior colors. Targeted at urban buyers seeking a small, well-equipped hatchback.
• Hyundai BAYON Compact crossover SUV combining urban practicality with distinctive design and efficient powertrains. Targeted at urban buyers seeking a small crossover.
• Hyundai i30 Family Family of compact cars including i30 Hatchback, i30 Fastback, and i30 Tourer, featuring N high-performance variants. Targeted at compact-car buyers wanting multiple body styles.
• Hyundai KONA (ICE) Compact SUV available with petrol and mild-hybrid 48V powertrains, featuring the latest Hyundai design language. Targeted at buyers preferring conventional or mild-hybrid powertrains.
• myHyundai App Unified smartphone application integrating Bluelink connected car services, remote vehicle control, vehicle status monitoring, charging management, and Digital Key functionality. Targeted at Hyundai vehicle owners in Greece.
• Bluelink Connected Car Service Telematics service enabling remote vehicle control, real-time vehicle status, send-to-car navigation, and emergency assistance through smartphone integration. Targeted at Hyundai owners.
• Hyundai Lifetime Mapcare Free map update service for Hyundai navigation systems, allowing customers to download the latest maps annually via computer and transfer to the vehicle. Targeted at Hyundai owners with factory navigation.
• Hyundai LEASING Modern vehicle leasing service operated with Autohellas, bundling full maintenance, insurance, roadside assistance, and vehicle replacement into one monthly payment starting from €192.20/month (e.g., KONA Electric). Targeted at individual and fleet customers seeking predictable monthly ownership costs.
• Hyundai After-Sales Service Authorized service centers performing vehicle maintenance, repairs, and technical services using genuine Hyundai parts, including warranty support (5-year unlimited km factory warranty, 8-year battery warranty). Targeted at Hyundai owners in Greece.
• Genuine Parts and Accessories Sale of genuine Hyundai spare parts, accessories, and merchandise through the authorized dealer network. Targeted at Hyundai owners needing OEM parts or accessories.

Quantifiable outcome

• 5-year factory warranty with unlimited kilometers
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Autohellas GroupcoreStrategic or Co-development PartnerAutohellas Group is the parent company of Hyundai Greece (acquired 70% of Hyundai Ελλάς and KIA Ελλάς in 2016). Autohellas is the largest national Hertz franchisee globally and provides the Hyundai LEASING service. The group employs over 1,700 people and operates in 8 countries with a fleet of over 46,000 vehicles.
• HertzminorChannel Partner/ Reseller/ DistributorAutohellas Group is the largest Hertz franchisee globally. This partnership provides rental fleet supply for Hertz operations, though primarily through Autohellas rather than directly with Hyundai.
• Healthy SeasminorStrategic or Co-development PartnerEnvironmental partnership for marine conservation. Healthy Seas, in collaboration with Hyundai Motor Europe, has removed 36 tons of marine debris from abandoned mussel farms in Salamina, Greece - the sixth such operation since 2021.
• FIFAminorGTM or Marketing PartnerHyundai Motor Company is an official FIFA World Cup sponsor since 1999, providing the largest mobility and robotics fleet for the 2026 tournament. Partnership includes various marketing activations and the FIFA Museum presence.
• Epic GamesminorGTM or Marketing PartnerPartnership for gaming and digital presence. Hyundai is integrating IONIQ 6 N Line into popular online games globally as part of FIFA World Cup 2026 marketing campaign.
• Boston DynamicsminorStrategic or Co-development PartnerPartnership featuring Atlas robot in Hyundai's 'School of Football' campaign for FIFA World Cup 2026, showcasing robotics technology integration.
• NürburgringminorStrategic or Co-development PartnerHyundai operates a dedicated High-Performance Test Center within the Nürburgring circuit for testing and development of N performance vehicles and technologies.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renault Hellas: Exclusive Renault importer in Greece with dealer network and electrified portfolio (Megane E-Tech, etc.). Directly comparable European competitor in the C-segment and EV space.
• Mercedes-Benz Hellas: Exclusive importer of Mercedes-Benz in Greece operating through dealer network and offering leasing services. Comparable business model focused on premium positioning.
• BMW Hellas: Exclusive importer of BMW in Greece operating through an authorized dealer network. Comparable in business model (single-brand importer/distributor with dealer and service network) but focused on the premium segment.
• Audi Hellas: Exclusive Audi importer in Greece, operating with a premium dealer network and a growing BEV lineup. Comparable single-brand importer model focused on the premium segment.
• Toyota Hellas: Exclusive Toyota importer and distributor in Greece with a similar mass-market dealer network, hybrid/electrified portfolio, and leasing offerings. A direct rival for the top position in Greek new vehicle registrations.
• Fiat Hellas: Exclusive Fiat importer in Greece, part of the broader Stellantis Greek distribution structure. Competes in mass-market segments including electrified offerings (Fiat 500e, etc.).
• Kia Hellas: Sibling company under the same Autohellas Group parent, also an exclusive importer of a Korean brand in Greece. Operates with parallel dealer, leasing, and after-sales structures, making it the most directly comparable entity to Hyundai Greece.
• Peugeot Hellas: Exclusive Peugeot importer in Greece, also part of the Stellantis Greek distribution. Operates with similar dealer and electrified vehicle offerings, competing for the same mainstream consumers.
• Volkswagen Hellas: Exclusive Volkswagen importer in Greece with multi-brand portfolio (VW, Skoda, Seat/Cupra). Competes in the same mass-market segments as Hyundai Greece with parallel electrified powertrain offerings.

Broad incumbents

• Hyundai Motor Europe: Regional headquarters coordinating distribution of Hyundai vehicles across more than 40 European markets. Directly comparable as the parent/principal entity that oversees all national sales companies including Hyundai Greece.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HyundaiGreece
• LinkedInlinkedin.com/company/hyundai-hellas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Greece