Kronenbrauerei Alfred Schimpf Gmbh

What Kronenbrauerei Alfred Schimpf Gmbh does

Kronenbrauerei Alfred Schimpf GmbH, trading as Brauerei Schimpf, is a privately-held German family brewery founded in 1870 in Remmingsheim (Neustetten municipality, Baden-Württemberg) and now in its fifth generation of family ownership and management. It brews a portfolio of beer specialties — core lagers, wheat beers, pilsners, the unfiltered Urtrüb, and seasonal Märzens, Bockbier, Weihnachtsbier, and Fasnetsbier — alongside the alcohol-free s'Höpfle bio line, the FETZ! and Frucade Hauslimo soft-drink ranges, Kronenwasser mineral water, and Tannenkrone Dry Gin, all brewed under the German Reinheitsgebot (purity law of 1516) using regional raw materials sourced from named Tettnang hop-farming families, Schwaben Malz, and local barley/wheat farmers.

Production combines traditional craftsmanship with selectively modernized equipment: a PackTec palletizing robot (April 2023), a new external-washer keg filling line with frequency-controlled motors and water-recycling (Spring 2025), a modernized lager cellar replacing legacy aluminum tanks with stainless steel (2020-2023), and a Summer 2025 tank expansion adding 150 hl, 55 hl, and a 27 hl alcohol-free yeast tank. The brewery operates entirely on 100% climate-neutral energy from its own photovoltaic installations and hydropower, and has revived the traditional Eisgalgen natural-ice cooling method for its 150th anniversary. Capex has been materially de-risked through EU ELER, MEPL III, GAK, and MSV subsidies tied to the GAP-Strategieplan 2023-2027.

Revenue is generated across five streams: packaged and draft beer and beverage sales; fest-service equipment rental bundled with beverage orders; minimum-120-case custom-label beer (setup fee €150 plus ~€300 printing); brewery experiences including tours (€18/person), tastings (€20/person), and brewing courses (€105/person); and gift products (gift boxes, 2L magnums, beer advent calendars). The go-to-market is direct-to-consumer via the on-site Abholmarkt, supplemented by a regional distributor network of independent Getränkefachhandel and E-Center retailers within a ~50km radius, online specialty platforms (funfass.de, craftbeer-shop.com, bierspezialitaeten.shop, bierparadies-bw.de), and on-premise supply to local Gaststätten and club halls. The family-run Brauereigaststätte 'Zur Krone' restaurant provides additional on-premise experience. Customers are regional consumers, the local hospitality sector, independent beverage retailers, event organizers, and corporate personalization buyers. The brewery is led by Geschäftsführer Martin Schimpf with Seniorchef/Braumeister Alfred Schimpf and Seniorchefin Hertha Schimpf, supported by Master Brewer Björn Vollmann, two regional sales managers, and a small back-office team. Revenue is undisclosed; the entity is registered as HRB 390145 at Amtsgericht Stuttgart.

Name

Kronenbrauerei Alfred Schimpf Gmbh

Legal name

Kronenbrauerei Alfred Schimpf GmbH

Website

https://brauerei-schimpf.de

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Short description

Kronenbrauerei Alfred Schimpf GmbH (Brauerei Schimpf) is a fifth-generation German family brewery in Remmingsheim, Baden-Württemberg, brewing regional beer specialties, alcohol-free s'Höpfle bio, and the FETZ!/Frucade soft-drink lines for consumers, hospitality, and retailers within a ~50km radius.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Craft beer brewing
• Non-alcoholic beverages
• Regional brewery products
• Event equipment rental
• Brewery experiences

Headquarters

HQ city

Neustetten

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer and beverage product sales: Core revenue from brewing and selling beer specialties and non-alcoholic beverages including wheat beers, pilsners, lagers, seasonal beers, radlers, and soft drinks under brands like Schimpf, Frucade, and FETZ.
2. Fest service and equipment rental: Rental of event equipment including draft beer systems, cooling vehicles, tent pavilions, tables, bar elements, and serving supplies in connection with beverage orders for festivals and events.
3. Custom/individual label beer: Minimum 120 cases of custom-labeled beer with personalized bottle labels, with setup fees and printing costs. Offered for beers, FETZ! lemonade, gin, and water.
4. Brewery experiences and courses: Revenue from brewery tours, beer tastings, technical tours, and brewing courses at the minibrewery.
5. Gift products: Sale of gift items including gift boxes with beer selections, 2-liter magnum bottles, Tannenkrone Dry Gin, and beer advent calendars.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Kronenbrauerei Alfred Schimpf GmbH brews traditional Swabian beer specialties (pilsners, wheat beers, lagers, seasonal beers, radlers) and produces non-alcoholic beverages and soft drinks under brands including Schimpf, s'Höpfle, FETZ!, FRUCADE, Kronenwasser, and Tannenkrone Dry Gin. The family brewery complements its beverage production with event equipment rental (Festservice), custom-labeled beer, gift products, and on-site brewery experiences including tours, tastings, and brewing courses.

Product overview

Kronenbrauerei Alfred Schimpf GmbH is a family-owned Swabian brewery offering a diverse portfolio of beers and non-alcoholic beverages. The core offering includes regular beers (Hell, Spezial, Pils, wheat beers, Urtrüb, seasonal specialties), complemented by the alcohol-free s'Höpfle bio line and rising-demand products like "Fläschle" Lager. Non-alcoholic offerings encompass the FETZ! brand sodas (Cola-Mix, Orange, Zitrone) and FRUCADE Hauslimo line including spritzers, isotonics, and lemonades, plus Kronenwasser mineral water. Specialty products include Tannenkrone Dry Gin, gift boxes, custom-labeled beers, and event services (Festservice with equipment rental). The brewery also offers experiences: tours, tastings, and brewing courses. The company operates as a traditional craft brewery without software product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• FETZ!: Cola-mix and fruit-flavored soft drinks (Zitrone, Orange) marketed as Schimpf's Hauslimo
• Tannenkrone Dry Gin
• s'Höpfle
• Frucade Hauslimo
• Kronenwasser

Products and services

• Schimpf Beers (Core Range) Core range of traditional Swabian beers including Halbe Spezial, Kleine Halbe, Urtrüb (unfiltered lager), Krone Pils Bio (organic pilsner), Hell (lager), Hefeweizen hell/dunkel (wheat beers), Kristallweizen (filtered wheat), Hefeweizen alkoholfrei (alcohol-free wheat), and Radler (beer-lemonade mix). Brewed in accordance with the German Reinheitsgebot (purity law of 1516). Sold regionally to consumers via pickup market, hospitality, and retailers.
• Schimpf Seasonal Beers Seasonal specialties including Weihnachtsbier (festive winter beer with stronger caramel malts), Bockbier (traditional strong beer brewed April-June and Christmas period), 1870 Jubi Märzen (anniversary Märzen), and Fasnetsbier (Swabian carnival season lager). For regional consumers and hospitality venues seeking limited-release specialty beers.
• "Fläschle" Hell alkoholfrei Alcohol-free organic beer made from regionally and ecologically grown ingredients, filled in 0.33l Euro bottle with crown cap. Targeted at health-conscious regional consumers seeking non-alcoholic alternatives.
• "Fläschle" Lager Lager beer targeted at younger consumers who prefer milder beers with high 'drinkability'. Filled in 0.33l Euro bottle with crown cap. For regional retail and hospitality customers.
• Höpfle Radler alkoholfrei Alcohol-free radler version of the popular s'Höpfle beer mixed with natural cloudy lemonade. Sparkling, fruity, refreshing and alcohol-free. Targeted at consumers seeking non-alcoholic options in response to growing demand.
• s'Höpfle bio alkoholfrei Organic alcohol-free beer with hoppy aroma, made from regional organic ingredients. Awarded GOLD at European Beer Star 2024 and recognized for quality. For health- and sustainability-conscious regional consumers.
• FETZ! Orange & Zitrone naturtrüb FETZ! Orange (3% fruit content) and FETZ! Zitrone naturtrüb (5.5% fruit content, 3.5% lemon) are natural cloudy lemon and orange sodas marketed as Schimpf's Hauslimo. Available in 0.33l Euro bottle with crown cap. For regional consumers and beverage retailers.
• FETZ! Cola-Mix Cola-mix beverage with orange and lemon fruit aroma, available in 0.33l and 0.5l bottles. Marketed as Schimpf's Hauslimo for regional consumers and as a mixer.
• FRUCADE Hauslimo Range Traditional fruit lemonades including ACE still (vitamins A, C, E), Apfel Schorle (55% apple from Lake Constance), Cola Mix (1.5% orange), Orangen Limonade (3% orange), Schwarze Johannisbeere (12% blackcurrant), Iso-Sport (isotonic with 6 vitamins), and Zitronen Limonade. For regional retail and consumer purchase.
• Kronenwasser Filtered brewing water with carbonation in Perlend (sparkling) and Sanft (mild) varieties. For consumers and hospitality venues.
• Tannenkrone Dry Gin Dry gin featuring spruce needles, hop cones, juniper, orange, lemon, and ginger botanicals. Award-winning regional gin for gifting and premium beverage retail.
• Individual-Etikett (Custom Label Beer) Custom-labeled beer service with personalized bottle labels. Minimum 120 cases (20x0.5l or 20x0.33l) per order. Setup fee 150€ per sort/order plus label printing costs (~300€). Offered for beers, FETZ! lemonade, gin, and water. Targeted at companies and individuals for corporate gifts, weddings, and special events.
• Festservice (Event Equipment Rental) Rental of event equipment including draft beer systems, cooling vehicles, tent pavilions, tables, bar elements, and serving supplies. Provided only in connection with sufficient beverage orders. Minimum order surcharges apply. For event organizers, private celebrations, festivals, and weddings.
• Brauerei-Besichtigungen (Brewery Tours) Guided brewery tour experiences including welcome drink and tank sample. Standard tour 18€/person (groups 15-50), technical tour 21€/person (groups 15-20). For regional groups, tourists, school classes, and corporate outings.
• Bierverkostung (Beer Tasting) Beer tasting experience in the historic cellar with 4 additional beers, crackers, and Q&A session. 20€ per person, max 20 persons. Includes 1.5 hours of tasting. For groups and individual connoisseurs.
• Braukurs (Brewing Course) Full-day brewing course where participants brew their own beer, including lunch, brewery tour, and ~80 liters of brewed beer to take home after 6-8 weeks of aging. 105€ per person (groups 15-25). For amateur brewers and enthusiast groups.
• Abholmarkt (Pickup Market) Direct on-site retail pickup market at Schwarzwaldstraße 43, Remmingsheim where consumers can purchase beers and beverages directly from the brewery without intermediaries. Open Monday-Friday and Saturday mornings with seasonal afternoon hours.
• Gift Products (Geschenkkiste, Magnum, Advent Calendar) Gift items including Geschenkkiste (rustic wooden box with 10 beer specialties and 1 glass), 2-liter Magnumflasche Keller Pils Bio, and Bieradventkalender (24-door advent calendar with different beer specialties from Schimpf and partner breweries). For seasonal gift purchases and corporate gifting.

Quantifiable outcome

• European Beer Star 2025: 1x GOLD & 2x BRONZE medals
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schwaben Malz (Schwäbische Alb)coreOthersRegional malt supplier. Barley and wheat for malt production sourced exclusively from the region and processed at Schwaben Malz on the Swabian Alb.
• Tettnanger Hopfenbauernfamilien (Robert Bentele, Peter Bentele, Familie Locher)coreOthersLocal hop farmers supplying Tettnanger hopfen (local Swabian variety). Personal relationships with farmers ensure quality and trust.
• Local Farmers (Familie Scheihing, Familie Maier, Wolfgang Schimpf)coreOthersRegional farmers supplying barley and wheat for malt production. Personal contact and regional sourcing are core to brewery philosophy.
• DrinkStar GmbH (Rosenheim)minorOthersProduct images provider for Frucade branded products.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Fürstlich Fürstenbergische Brauerei: Historic Donaueschingen-based German brewery with extensive heritage brewing and broad regional distribution. Comparable on heritage-driven positioning and traditional German brewing methods, but operates with substantially larger geographic reach and broader product portfolio than Schimpf.
• Badische Staatsbrauerei Rothaus: State-owned Black Forest brewery with significantly larger scale and broader German distribution. Comparable on traditional lager/pilsner brewing and regional identity positioning, but operates at materially greater production volume and geographic reach than Schimpf.
• Weltenburger Kloster Brauerei: Bavarian monastery brewery with deep heritage, traditional brewing methods, and award-winning lagers. Comparable on heritage-driven brand identity and traditional craft brewing, but operates at significantly larger scale with national German distribution.
• Hofbrauhaus München: Iconic Munich state brewery combining traditional Bavarian brewing with destination gaststätte/tourist experience model. Comparable on the gaststätte + brewery + experiential tour combination that Schimpf also operates at smaller scale, though at vastly larger production and tourist volumes.

Direct peers

• Dinkelacker-Schwaben Bräu: Stuttgart-based regional Swabian brewery producing lagers, pilsners, and wheat beers for the Baden-Württemberg market. Closest geographic and category competitor to Brauerei Schimpf, competing for the same independent retail, hospitality, and regional festival accounts within overlapping ~50km radius.
• Privatbrauerei Ganter: Freiburg-based family/regional brewery producing traditional German lagers and specialty beers for the Baden-Württemberg market. Comparable on regional family identity, traditional brewing methods, and Swabian/Black Forest retail footprint, though at larger scale than Schimpf.
• Stuttgarter Hofbräu: Stuttgart-based traditional brewery with a regional gaststätte and classic lager/pilsner portfolio serving Baden-Württemberg. Directly comparable on Swabian regional positioning, traditional brewing heritage, and on-premise gaststätte model to Brauerei Schimpf.
• Privatbrauerei Hoepfner: Karlsruhe-based traditional German brewery producing lagers, pilsners, and specialty beers with regional Baden-Württemberg distribution. Comparable on family-owned/traditional brewing heritage, regional Baden focus, and mid-sized independent brewery positioning in the same southern German retail footprint.

Emerging players

• Camba Bavaria: Bavarian craft brewery specializing in hop-forward specialty beers with modern craft positioning. Comparable on craft quality awards and modern brewing infrastructure investments (canning, automation), but with a fundamentally different go-to-market targeting craft beer enthusiasts nationally vs. Schimpf's regional Swabian focus.
• Schönramer Brauerei: Bavarian craft brewery known for traditional methods, regional sourcing, and Reinheitsgebot adherence. Comparable on family/independently-owned craft positioning, traditional brewing philosophy, and award-winning quality reputation — though Schönram operates with broader craft distribution ambition than Schimpf's strict ~50km radius.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=qXUdVv7AyG0
• Facebookfacebook.com/brauerei.schimpf
• Instagraminstagram.com/brauerei_schimpf
• LinkedInlinkedin.com/company/kronenbrauerei-alfred-schimpf-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronenbrauerei Alfred Schimpf Gmbh