New England Primate Conservancy

Name

New England Primate Conservancy

Legal name

New England Primate Conservancy

Website

https://neprimateconservancy.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Conservation Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Primate conservation education
• Wildlife education resources
• Primate species profiles
• Biodiversity lesson plans
• Conservation nonprofit resources

Headquarters

HQ city

Merrimac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations: The organization operates as a nonprofit and relies on donations from supporters to fund its educational mission. Donations are accepted via the website (PayPal).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

New England Primate Conservancy is a nonprofit animal protection and wildlife conservation organization that provides free, standards-based educational content about primate species, their habitats, behaviors, and conservation status. Its offerings include primate species profiles, grade-banded lesson plans (grades 3–5 and 6–8), a youth-oriented video series, primate facts, action guides, and a content library covering biodiversity, taxonomy, and threats to primates.

Product overview

New England Primate Conservancy is an animal protection and wildlife conservation organization that operates primarily as an educational content platform. Its core offering is the Primate Species Profiles — a living library profiling hundreds of primate species — supplemented by educational resources including the Primates and the Living Earth lesson program, video series (Our Cousins in the Canopy and Discovering Primates), Primate Facts, and What You Can Do action guides. The organization does not offer a tech/SaaS product with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Primate Species Profiles Free, in-depth species profiles describing individual primate species, including taxonomy, physical characteristics, habitat, behavior, diet, and conservation status, intended for students, educators, and the general public.
• Primates and the Living Earth Lessons Free, standards-based lesson plans for grades 3–5 and grades 6–8 that teach students about primates and their connection to broader ecosystems and biodiversity.
• Our Cousins in the Canopy Video Series Free youth-oriented video series exploring the lives of primates in their natural habitats, intended for students and general viewers.
• Discovering Primates Video Series Free introductory video series introducing viewers to primate species, their behaviors, and the importance of primate conservation.
• What You Can Do Action Guides Free action guides outlining practical steps individuals and supporters can take to support primate conservation and reduce threats to primates and their habitats.
• Primate Conservationist Limelight Free editorial content that spotlights individual conservationists and researchers contributing to primate protection and welfare.
• Primate Facts Free short-form factual content delivering primate trivia, biology, and conservation facts to a general audience of learners.
• Biodiversity: All Around You Free educational feature connecting primate conservation to broader biodiversity themes, helping learners understand ecosystems and the role of primates within them.

Quantifiable outcome

• 64% of primate species are threatened by extinction; 100% are losing habitat to human activities

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• International Fund for Animal Welfare: Global animal welfare and wildlife conservation nonprofit with policy advocacy and education programs. Comparable donor-funded nonprofit model and educational mission, broader species scope than NEPC.
• Primate Conservation Inc. Small nonprofit specifically dedicated to primate conservation through field research and small grants. Most directly comparable to NEPC in taxonomic focus (primates only), though more field-research oriented and less education-driven.
• Defenders of Wildlife: U.S.-based wildlife conservation advocacy nonprofit with education programs and species-focused campaigns. Comparable in advocacy-driven nonprofit model and education-channel strategy.
• Re:wild: Species- and habitat-focused conservation nonprofit protecting wildlife and wild places globally, with strong overlap on primate range countries (Africa, Latin America, Asia). Comparable education, advocacy, and species-protection orientation at a similar nonprofit scale.
• African Wildlife Foundation: Conservation organization focused on African wildlife and habitats, with education programs and species-specific initiatives including primates. Comparable in mission and donor-funded model; geographically narrower than NEPC.

Emerging players

• International Primatological Society: Professional society supporting primate research, conservation, and education globally. Shares NEPC's taxonomic focus on primates and education/advocacy orientation, though more academic/research-oriented and less public-facing.

Broad incumbents

• National Wildlife Federation: U.S. conservation organization with strong wildlife education programs (including classroom curricula) and broad donor base. Comparable in education-led nonprofit model, particularly the K-12 standards-aligned curriculum approach.
• The Nature Conservancy: Large environmental nonprofit protecting land and water, with biodiversity programs intersecting NEPC's habitat-focused content. Significantly larger scale and broader mission; comparable in advocacy/education model.
• World Wildlife Fund: Global wildlife conservation nonprofit with extensive fundraising, advocacy, and education programs. Overlaps NEPC on wildlife education and primate/African species protection, but operates at vastly larger scale and with a broader species portfolio.
• Wildlife Conservation Society: Operates zoos and conservation programs focused on wildlife and wild places, with significant primate conservation work in Africa and Asia. Comparable in mission (wildlife conservation and education), broader in operational scope than NEPC.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/neprimatesanctuary
• Facebookfacebook.com/NEPrimateConsrv
• Instagraminstagram.com/neprimateconsrv
• Pinterestpinterest.com/neprimateconsrv
• LinkedInlinkedin.com/company/new-england-primate-conservancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Primate Conservancy