Loxity

What Loxity does

Loxity is a privately held regional vehicle rental company based in Brittany, France, operating three physical agency locations in Vannes, Rennes, and Quéven (Lorient). Founded as a specialist in utility vehicle rental in 1994, the company rents passenger cars, utility/commercial vehicles (3m³ to 30m³), minibuses (including TPMR wheelchair-accessible variants), trailers (caged, flatbed, refrigerated), and — most recently — electric-assist bicycles (VAE) to both individual and professional customers.

The product portfolio is structured around flexible rental durations spanning short-term (half-day to 59 days), medium-term (3 to 12 months), and long-term leasing (LLD, 1+ year contracts). Pricing is asset-based and unit-priced, with examples including a 30m³ truck from €96/day, a refrigerated 8m³ truck from €174/day, a car carrier from €97/day, and LLD utility vehicles for professionals starting at €465/month (HT) under 48-month contracts with maintenance included. Service features include 24/7 breakdown assistance, complementary insurance to reduce deductibles, vehicle delivery, and a partnership with Rent & Drop enabling one-way rentals outside the home market.

Loxity distributes primarily through its three owned physical locations — supplemented by online booking via loxity.bzh — and markets via Facebook, Instagram, the company website, and sponsorship of regional Brittany festivals (Lorient Océan, Interceltique de Lorient, Festival d'Arvor, among others). Customer segments are horizontally diversified across individual consumers, SMEs/artisans, larger enterprises, associations, and municipalities. The company carries no disclosed external funding, parent entity, or acquisitions, operating as an independent local player with a stated headcount of 1-10 employees across the Morbihan and Ille-et-Vilaine departments.

Name

Loxity

Legal name

Loxity

Website

https://loxity.bzh

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Loxity is a privately held regional vehicle rental company in Brittany, France, operating three physical agencies (Vannes, Rennes, Lorient) that rent cars, utility vehicles, minibuses, trailers, and electric bikes to individuals and professional customers on short-, medium-, and long-term contracts.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Light-Duty Cargo Van Rentals (THADAJAA), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Vehicle rental services
• Utility truck rental
• Long-term vehicle leasing
• Minibus rental
• Electric bike leasing

Headquarters

HQ city

Theix

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Rental Fees: Loxity generates revenue through vehicle rental services offered in three duration formats: short-term (1 day to 59 days), medium-term (3 to 12 months), and long-term (1 year and above). Customers pay based on the rental duration and vehicle category selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Loxity rents passenger cars, utility vans and trucks (3m³ to 30m³), 9-seat minibuses (including TPMR wheelchair-accessible variants), trailers, and electric-assist bicycles to both private individuals and professional customers (PME, artisans, enterprises, municipalities, and associations). The catalog is offered through three rental-duration tiers: short-term (half-day to 59 days), medium-term (3-12 months), and long-term leasing/LLD (1+ years, up to 48 months). Service is delivered via three physical agencies in Brittany (Vannes, Rennes, Lorient) supplemented by online booking on loxity.bzh.

Product overview

Loxity is a regional vehicle rental company operating three locations in Brittany (Vannes, Rennes, Lorient) serving both individuals and professionals. The offering is organized around multiple vehicle categories—passenger cars, utility/commercial vehicles, minibuses (including TPMR accessible transport), trailers, and electric bikes (VAE)—with flexible rental terms spanning short-term (half-day to 59 days), medium-term (2-11 months), and long-term leasing (LLD, 1+ years). The company positions itself on vehicle quality, transparent pricing, and proximity service, with maintenance, breakdown assistance, and complementary insurance options included or available add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Location Voiture (Passenger Car Rental) Rental of passenger cars (compact, routière, SUV, 7-seat SUV, premium BMW Series 1 Pack M) for individuals and professionals, available in short-term (1-59 days), medium-term (3-12 months), and long-term (1+ years) formats.
• Location Utilitaire (Utility/Commercial Vehicle Rental) Rental of commercial utility vehicles ranging from 3m³ vans to 30m³ trucks, including box trucks, refrigerated trucks, flatbed trucks, car transporters, and trucks with tail lifts. Used for personal moves or professional activities such as deliveries and construction.
• Location Minibus (Minibus Rental)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rent & DropminorStrategic or Co-development Partner · 18 February 2020Partnership for one-way utility vehicle rental service allowing customers to rent a truck 6, 12, or 20m3 with unlimited kilometers in one-way trips. Rent & Drop enables customers to pick up in one location and return in another.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Hertz: Hertz is a major global car rental brand with French operations. Competes with Loxity in the broader passenger car rental market, particularly for travel and short-term rentals.
• Enterprise Rent-A-Car: Enterprise is a global car rental giant with significant presence in France. Overlaps with Loxity's business customer segment (PME, artisans) but operates at much larger scale with broader fleet offerings.
• Europcar: Europcar is a major European car rental incumbent with extensive fleet and brand presence in France. Overlaps with Loxity's passenger car rental business at the broader market level, though Loxity specializes in utility vehicles and local service.
• Sixt: Sixt is a European premium car rental and leasing company with strong presence in France. Competes with Loxity's passenger car rental segment, particularly with Loxity's premium BMW Series 1 offering, though Sixt operates at much larger scale.

Direct peers

• Ada: Ada is a French specialist in utility vehicle rental (location d'utilitaires) with nationwide presence. Directly comparable to Loxity's core utility vehicle rental business, serving both individuals and professionals with similar multi-duration offerings.
• Locapro: Locapro is a French B2B utility vehicle rental and long-term leasing specialist. Comparable to Loxity's LLD utility vehicle program for professionals, with similar target customers (PME, artisans, enterprises).
• Ucar: Ucar is a French car rental and short-term subscription specialist with a network of agencies across France. Directly competes with Loxity in passenger car rental and increasingly in shorter-term subscription models similar to Loxity's LLD offerings.
• Rent & Drop: Rent & Drop is a French one-way utility vehicle rental specialist. Loxity has a strategic partnership with Rent & Drop for one-way trips, indicating close operational alignment in the utility vehicle rental segment.

Emerging players

• Virtuo: Virtuo is a French digital car subscription and rental service targeting urban markets. Comparable to Loxity's medium and long-term rental offerings, with a stronger digital-first approach that Loxity lacks.
• Leclerc Location: Leclerc Location is the vehicle rental service of French retailer E. Leclerc, operating in many locations across France. Competes with Loxity in short-term utility and passenger car rentals, leveraging retail footfall.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Loxity.bzh
• Instagraminstagram.com/loxity.bzh
• LinkedInlinkedin.com/company/loxity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loxity