D-Plus
D-Plus is a Japanese subscription car-leasing specialist operating 18 retail stores across the Tokai and Kansai regions, offering all-inclusive monthly leases from ¥5,000 to individual consumers and small businesses, supplemented by inspection, repair, buyback, and SUV subscription services.
- Company typePrivate
- Founded-
- HeadquartersOkazaki, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What D-Plus does
D-Plus (ディープラス) is a Japanese car subscription and leasing specialist headquartered in Okazaki, Aichi Prefecture, operating 18 physical retail stores across five prefectures in the Tokai (Aichi, Gifu, Shizuoka, Mie) and Kansai (Osaka) regions. Its core product is a residual-value-based new-car lease priced as a flat all-inclusive monthly payment (月々コミコミ) starting at ¥5,000/month for kei cars and ranging up to over ¥29,000/month for minivans such as the Nissan Serena. The bundled payment covers the vehicle, seven years of automobile tax, two inspection (shaken) cycles, maintenance, and compulsory insurance under contracts of 36–84 months, eliminating the upfront purchase burden and variable running costs that deter many consumers from car ownership. Distribution is omnichannel: in-store sales consultation supported by toll-free phone lines (separate numbers for prospects and existing customers), an online pre-qualification (仮審査) flow, and a store-reservation system, with brand awareness driven by TV commercials featuring comedian ダンディ坂野 (Dandy Sakano) and an active content footprint on LINE, Instagram, Facebook, YouTube, and a dedicated editorial magazine.
The company operates a vertical automotive-services stack beyond the core lease, including a 45-minute car-inspection (車検) service, body repair and painting (鈑金塗装), car buyback (買取), and an SUV-focused subscription sub-brand (D-Plus × SUV). It also runs a dedicated 法人・個人事業主向け service line that allows corporations and sole proprietors to book lease payments as business expenses, targeting tax-deductible fleet use by SMEs and self-employed professionals. Operational infrastructure is provided through financial partners Showa (翔華) and APLUS (阿普拉斯), which handle lease-contract documentation and the online pre-qualification platform. The company self-describes as the top-scale monthly-payment car-lease provider in Aichi Prefecture.
In May 2026, D-Plus listed on the Tokyo Stock Exchange TOKYO PRO Market, the venue for growth-stage Japanese issuers, marking a transition from privately held to publicly listed status. Ownership is independently held with no disclosed parent company or institutional investors. Revenue, headcount, and active-contract figures are not disclosed in the available source data, and no patents, trademarks, or certifications are on record.
D-Plus firmographics
Firmographics- Name
- D-Plus
- Legal name
- D-Plus
- Website
- https://d-plus.com
- Company type
- Private
- Operating status
- Operating
- Short description
- D-Plus is a Japanese subscription car-leasing specialist operating 18 retail stores across the Tokai and Kansai regions, offering all-inclusive monthly leases from ¥5,000 to individual consumers and small businesses, supplemented by inspection, repair, buyback, and SUV subscription services.
- Ownership category
- akta.pro rank
D-Plus industry classification
Industry- Product category
- Auto Leasing Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where D-Plus is headquartered
LocationHeadquarters
- HQ city
- Okazaki
- HQ country
- Japan
- HQ region
- Asia
Offices17 records
Markets served
D-Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Monthly Car Lease Payments: Subscription-based monthly lease payments ranging from ¥5,000 to over ¥29,000 depending on vehicle type, with residual value pricing structure. Payments include vehicle cost, automobile tax (7 years), inspection fees (2 times), maintenance, and compulsory insurance. Contract terms range from 36 to 84 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level kei car lease from ¥5,000/month |
| Subscription | Monthly | Popular compact and standard vehicles from ¥11,000-¥29,000/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
D-Plus product offering
Product offeringCore offering
D-Plus operates a car leasing subscription service through 18 retail stores across the Tokai and Kansai regions of Japan. The core offering is an all-inclusive monthly new car lease (月々コミコミ) starting from ¥5,000 per month, bundling vehicle cost, automobile tax (7 years), inspection fees (2 times), maintenance, and compulsory insurance. Contract terms range from 36 to 84 months, with a residual-value pricing structure.
Product overview
D-Plus operates as a car leasing (カーリース) business offering monthly payment plans starting from 5,000 yen per month. The core product is the car lease service which bundles vehicle cost, automobile tax, inspection fees, maintenance, and compulsory insurance. The company also offers related automotive services including car inspection (年检), body repair and painting (鈑金塗装), car buyback (收购), and SUV subscription (ディープラス×SUV), as well as dedicated services for business users.
Differentiator
Problem solved
Functional benefit
Brands
- D-Plus x SUV: SUV-focused car leasing sub-brand operated as D-Plus x SUV.
Products and services
- Monthly Car Lease (カーリース)
- D-Plus Car Inspection (ディープラス車検)
- D-Plus Body Repair & Painting (ディープラス鈑金塗装)
Quantifiable outcome
- Up to ¥500,000 savings compared to purchasing the same vehicle outright
- +1 more outcomes
Companies that use D-Plus
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
D-Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
D-Plus partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
D-Plus competitors and assessment
Company assessmentDirect peers
- SUSTINA: Suzuki's official car subscription program targeting kei cars and compact vehicles — the same budget-conscious consumer segment as D-Plus's entry-level offerings. Directly comparable pricing tier and vehicle mix.
- KINTO: Toyota Financial Services' flagship car subscription service offering all-inclusive monthly plans on Toyota and Lexus vehicles. Closely comparable to D-Plus as a direct consumer-facing monthly car subscription with bundled insurance/maintenance, though at OEM scale and on premium vehicle lines.
- CAL (Mitsubishi Auto Leasing): Long-standing Japanese auto leasing company offering both consumer and corporate lease products across multiple OEM brands. Comparable in offering multi-brand consumer leases with bundled maintenance and tax options.
- Norel: Nissan's consumer car subscription service providing fixed monthly payments on Nissan vehicles. Direct competitor in the same Japanese consumer subscription-lease category, leveraging OEM backing and dealer-network distribution.
- SOMPO Auto Lease: Japanese insurance/finance group offering consumer and corporate auto leases with bundled insurance. Comparable multi-brand lease structure and insurance-bundled monthly pricing.
Broad incumbents
- Times Mobility (Times Car Rental): Operates Japan's largest car-sharing and rental network under the Times brand, with subscription-like monthly plans. Adjacent in mobility-access model but emphasizes short-term rental/car-sharing rather than fixed-term leases.
- Sumitomo Mitsui Auto Service Company: Major Japanese auto leasing company serving corporate fleets and consumers with multi-brand leasing programs. Comparable consumer-lease offerings but with an institutional/corporate-fleet focus at substantially larger scale.
- ORIX Auto Corporation: One of Japan's largest auto leasing and rental companies, offering consumer lease, subscription, and rental products nationally. Operates at much larger scale than D-Plus with broader geographic and product coverage.
- Honda Auto Lease: Honda's captive leasing arm offering consumer and corporate leases on Honda vehicles across Japan. Comparable in monthly-lease structure, though tied to a single OEM and operating at national scale.
Emerging players
- Smart (car subscription service by major brand): Subscription-based car access programs emerging from premium OEMs (BMW/Smart) in Japan. Comparable all-inclusive monthly subscription model, but targeting premium segments rather than D-Plus's kei-car/budget focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
D-Plus social profiles
Digital presenceD-Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
D-Plus leadership team
Management profileNumber of profiles
D-Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D-Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D-Plus
What does D-Plus do?
D-Plus operates a car leasing subscription service through 18 retail stores across the Tokai and Kansai regions of Japan. The core offering is an all-inclusive monthly new car lease (月々コミコミ) starting from ¥5,000 per month, bundling vehicle cost, automobile tax (7 years), inspection fees (2 times), maintenance, and compulsory insurance. Contract terms range from 36 to 84 months, with a residual-value pricing structure.
Is D-Plus a public or private company?
D-Plus is a private company. It is classified as public and is currently operating.
When was D-Plus founded?
D-Plus was founded in -1.
Where is D-Plus based?
D-Plus is headquartered in Okazaki, Japan, in the Asia region.
How does D-Plus make money?
One revenue line is on record: monthly Car Lease Payments.
Who are D-Plus's main competitors?
Direct peers on record are SUSTINA, KINTO, CAL (Mitsubishi Auto Leasing), Norel and SOMPO Auto Lease. Broad incumbents are Times Mobility (Times Car Rental), Sumitomo Mitsui Auto Service Company, ORIX Auto Corporation and Honda Auto Lease. Smart (car subscription service by major brand) is listed as an emerging player.
Does D-Plus have an API?
No public API is recorded for D-Plus.
What industry is D-Plus in?
D-Plus's product category is Auto Leasing Services. Its primary akta.pro industry code is TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term), with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 532112 and its SIC code is 7510.