Lynx Optique Sas
Lynx Optique Sas is a French optical retailer (legal entity Krys Group Services Expansion) operating the Lynx Optique and YOU DO brands, selling prescription eyewear, sunglasses, and contact lenses to mass-market consumers via omnichannel stores across France and Morocco plus e-commerce.
- Company typePrivate
- Founded-
- HeadquartersNanterre, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Lynx Optique Sas does
Lynx Optique Sas is a French optical retail chain operated under the legal entity Krys Group Services Expansion, an SAS registered in Nanterre, France with declared share capital of €5,742,221 and led by Directeur Général Patrice Camacho. The business operates through two commercial brands — Lynx Optique and the value-oriented YOU DO sub-brand — selling prescription glasses, sunglasses, and contact lenses to general consumers requiring vision correction. Distribution is omnichannel: physical stores span multiple French departments and Moroccan cities (Agadir, Casablanca, Marrakech, Rabat, Tanger), while the e-commerce site lynx-optique.com offers home delivery, click-and-collect, and a Cabine d'Essayage Virtuel virtual try-on tool covering 800+ frame models.
The product assortment spans 170+ contact lens SKUs sourced from major manufacturers (Alcon, Johnson & Johnson/Ethicon Vistakon, CooperVision, Bausch & Lomb, Menicon), plus branded frames (Ray-Ban, Guess, Boss, Tommy Hilfiger, Polo Ralph Lauren, Levi's, Zadig & Voltaire, Le Coq Sportif) and proprietary optical services including eye examinations, prescription management, and myopia management programs. Pricing is structured on a unit-pay-as-you-go basis with entry-level packages from €9.90 for frames plus classic lenses, second-pair promotions from €1, and SUNNY DEAL price matching against online competitors.
Revenue mechanics combine one-time retail sales (in-store and online) and professional optical services, supplemented by tiers payant direct-billing partnerships with French mutuelles that operationalize the 100% Santé reform. The company is part of the broader Krys Group network, which provides brand identity, supplier scale, and centralized operational infrastructure; Krys Group Services Expansion acts as the website publisher and data controller. No private equity, venture capital, or external investor ownership is identified in the available sources, and the company is not publicly listed.
Lynx Optique Sas firmographics
Firmographics- Name
- Lynx Optique Sas
- Legal name
- Krys Group Services Expansion
- Website
- https://lynx-optique.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Lynx Optique Sas is a French optical retailer (legal entity Krys Group Services Expansion) operating the Lynx Optique and YOU DO brands, selling prescription eyewear, sunglasses, and contact lenses to mass-market consumers via omnichannel stores across France and Morocco plus e-commerce.
- Ownership category
- akta.pro rank
Lynx Optique Sas industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Lynx Optique Sas is headquartered
LocationHeadquarters
- HQ city
- Nanterre
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Lynx Optique Sas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Optical Sales: Physical store sales of prescription glasses, sunglasses, and contact lenses through owned retail locations across France and Morocco
- E-commerce Sales: Online sales of contact lenses, accessories, and glasses through lynx-optique.com with home delivery or in-store pickup options
- Optical Services: Eye examinations, prescription management, and optical consultations provided in-store by qualified opticians
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prescription Glasses Packages from €9.90 |
| Unit Pricing | Pay-as-you-go | Sunglasses from €29.90 |
| Unit Pricing | Pay-as-you-go | Contact Lenses from €15.00 |
| Unit Pricing | Pay-as-you-go | Second Pair from €1 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lynx Optique Sas product offering
Product offeringCore offering
Lynx Optique is an omnichannel optical retailer that sells prescription glasses, sunglasses, and contact lenses through physical stores in France, Morocco, and Poland, complemented by an e-commerce site. It delivers in-store professional services such as eye examinations, prescription management, myopia correction, and personalized fitting, and operates a value-focused sub-brand, YOU DO, offering fixed-price eyewear packages starting at €9.90.
Differentiator
Problem solved
Functional benefit
Brands
- YOU DO: Sub-brand of Lynx Optique offering budget-friendly optical packages starting from €9.90, a 30-day return policy, and web-price matching on sunglasses.
Products and services
- Prescription Glasses (Lunettes de vue) Prescription eyeglasses sold both in physical Lynx Optique and YOU DO stores and on the lynx-optique.com website. Packages combine frames with classic or progressive lenses and are available across multiple designer brands, women's, men's, and children's ranges. Targeted at individual consumers needing vision correction.
- Sunglasses (Lunettes de soleil) Non-prescription sunglasses for women, men, and children, available in-store and online with fixed-price packages starting at €29.90 and web-price matching via the SUNNY DEAL campaign. Brands include Ray-Ban, Levi's, Le Coq Sportif, and Pol&Sun.
- Contact Lenses (Lentilles de contact) Contact lenses sold online and in stores, including daily disposables, monthly lenses, color cosmetic lenses, and lens care products. Catalog spans 170+ articles from manufacturers such as Alcon, Johnson & Johnson (Acuvue), CooperVision (Biofinity, MyDay), Bausch & Lomb, and Menicon, with free delivery on lens orders.
- Eye Examination and Prescription Services In-store professional optical services including eye examinations, prescription management, myopia management, and personalized fitting delivered by qualified opticians at AFNOR-certified Lynx Optique stores. Appointments can be booked online via the store locator.
- Virtual Try-On (Cabine d'Essayage Virtuel) Online virtual fitting room that lets shoppers see how frames look on their face using their device camera, available across more than 800 glasses models on the lynx-optique.com website. Helps online customers select frames before purchase.
- YOU DO Value Eyewear Sub-Brand Value-oriented sub-brand of Lynx Optique offering budget-friendly optical packages, fixed-price frames-plus-lenses deals from €9.90, brand-name glasses at €129, web-price sunglasses, a 30-day adaptation guarantee, and a parrainage (referral) program offering gift vouchers. Targeted at price-sensitive consumers.
Quantifiable outcome
- Free shipping on contact lens orders
- +2 more outcomes
Companies that use Lynx Optique Sas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lynx Optique Sas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lynx Optique Sas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Krys GroupcoreLynx Optique and YOU DO are part of the Krys Group network, one of the major optical retail groups in France. Krys Group provides brand identity, centralized services, and operational infrastructure for the retail chain.
- AlconmajorContact lens supplier offering Dailies, Air Optix, Freshlook color lenses, Total 30, and Precision 1 products through Lynx Optique stores and website.
- Johnson & Johnson (Ethicon Vistakon)majorContact lens manufacturer supplying Acuvue brand products including 1-Day Acuvue Moist, Acuvue Oasys, and Acuvue Vita lines.
- CooperVision (Coopervision Osi)majorContact lens supplier providing Biofinity, Bio Air, Clariti, MyDay, Miru, and Biomedics products.
- Bausch & LombmajorContact lens and eye health products manufacturer supplying Biotrue, PureVision, Soflens, Ultra, and Ciro products.
- Health Insurance Providers (Tiers Payant)majorPartnerships with complementary health insurers (mutuelles) to provide tiers payant (direct billing) services, allowing customers to benefit from 100% Santé optical coverage without advance payment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lynx Optique Sas competitors and assessment
Company assessmentEmerging players
- Warby Parker: US-based D2C optical brand combining e-commerce virtual try-on with physical retail, comparable omnichannel and value-positioned model that frames Lynx Optique's direct-to-consumer evolution.
- Polette: French-founded online optical retailer specializing in low-cost prescription frames and lenses with virtual try-on, directly competing with the YOU DO value-priced online offering.
Regional players
- Hans Anders: European value optical retailer (Netherlands, Belgium, Germany, France, Austria) operating on a low-price, high-volume model — directly comparable to Lynx Optique's value-led positioning in adjacent geographies.
Direct peers
- Krys Group: Parent retail network of Lynx Optique, operating the Krys banner directly with the same product mix (prescription eyewear, sunglasses, contact lenses), in-store optical services, and omnichannel sales model across France.
- Specsavers: International optical and audiology retail chain with significant French presence, offering comparable eye exam services, value-priced packages, and designer brand assortment.
- Générale d'Optique: French optical chain (part of GrandVision) competing on price-led prescription packages, store locator convenience, and omnichannel sales. Direct competitor on the value tier in French optical retail.
- Atol les Opticiens: French cooperative optical retail group with comparable geographic coverage, in-store eye exam services, and overlapping value-priced package offerings targeting similar consumer segments.
- Alain Afflelou: Major French optical retail chain with comparable store footprint across France, similar designer-brand assortment, and direct competition on promotions and tiers payant partnerships.
- Mister Spex: European online-led optical retailer with a French site, competing on virtual try-on, broad designer brand assortment, and direct-to-consumer pricing — overlapping with Lynx Optique's e-commerce proposition.
- Optical Center: Large French optical retail chain competing directly on value-priced prescription packages, designer frames, contact lenses, and omnichannel experience. Closest head-to-head competitor on price-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lynx Optique Sas social profiles
Digital presenceLynx Optique Sas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lynx Optique Sas leadership team
Management profileNumber of profiles
Profiles1 record
Lynx Optique Sas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lynx Optique Sas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lynx Optique Sas
What does Lynx Optique Sas do?
Lynx Optique is an omnichannel optical retailer that sells prescription glasses, sunglasses, and contact lenses through physical stores in France, Morocco, and Poland, complemented by an e-commerce site. It delivers in-store professional services such as eye examinations, prescription management, myopia correction, and personalized fitting, and operates a value-focused sub-brand, YOU DO, offering fixed-price eyewear packages starting at €9.90.
Is Lynx Optique Sas a public or private company?
Lynx Optique Sas is a private company. It is classified as corporate owned and is currently operating.
When was Lynx Optique Sas founded?
Lynx Optique Sas was founded in -1.
Where is Lynx Optique Sas based?
Lynx Optique Sas is headquartered in Nanterre, France, in the Europe region.
How does Lynx Optique Sas make money?
Three revenue lines are on record. Retail Optical Sales are the primary driver. The others are E-commerce Sales and optical Services.
Who are Lynx Optique Sas's main competitors?
Emerging players on record are Warby Parker and Polette. Hans Anders is listed as a regional player. Direct peers are Krys Group, Specsavers, Générale d'Optique, Atol les Opticiens, Alain Afflelou, Mister Spex and Optical Center.
Does Lynx Optique Sas have an API?
No public API is recorded for Lynx Optique Sas.
What industry is Lynx Optique Sas in?
Lynx Optique Sas's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.