It All Matters / The Parent Project

What It All Matters / The Parent Project does

Parent Project, Inc. (also known as "The Parent Project" and "It All Matters") is a private California corporation founded approximately 1990 in Los Angeles County that develops evidence-based parent training curricula for families of at-risk and court-involved youth. It was co-founded by a retired police supervisor and a licensed psychologist, and operates three flagship programs: Changing Destructive Adolescent Behavior (CDAB / Parent Project Sr.) for parents of adolescents 11–17, Loving Solutions (Parent Project Jr.) for parents of children ages 5–10, and Preparing Our Kids for Success for transition and family success outcomes. The organization is currently on its 15th curriculum edition and offers Spanish-language versions, supporting broad demographic reach. It is recognized by the American Bar Association as the operator of the largest court-mandated juvenile diversion program in the United States.

The business operates a hybrid B2B/B2C monetization model. Revenue is generated through (1) per-parent class registration fees ranging from $0 to $100, (2) curriculum material sales priced at $36–$600 per set, and (3) facilitator "Train-the-Trainer" certification at $138 and above. The B2B layer monetizes a national network of more than 9,000 trained facilitators across 40 states, while the B2C layer is increasingly served through direct-to-consumer online classes. Institutional customers include 25+ California county probation departments, the Ohio Supreme Court, law enforcement agencies, schools, mental health providers, and faith-based organizations, with research validation supported by partnerships with Biola University and UCLA.

Over 30+ years the organization claims to have served more than 1.5 million parents, and has received Congressional recognition, the ABA National Partnership Award, a California Governor's Award, and OJJDP Model Program designation. Leadership includes Ralph "Bud" Fry (President and retired police supervisor/co-founder), Dr. Roger H. Morgan (co-author and licensed psychologist/co-founder), Robin Mackey (COO), and Diane Nicholson (Program Manager). UCLA-run self-help support groups supplement the facilitator-led core curriculum, and the organization has no disclosed funding rounds, AI/ML capabilities, mobile app, or public API integrations.

Name

It All Matters / The Parent Project

Legal name

Parent Project, Inc.

Website

https://parentproject.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Parent Project, Inc. is a California-based private organization that delivers evidence-based parent training curricula (CDAB, Loving Solutions, Preparing Our Kids for Success) through 9,000+ trained facilitators to courts, probation, schools, and families across 40 states, serving parents of at-risk youth.

Ownership category

akta.pro rank

Product category

Behavioral Parent Training and Juvenile Intervention Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYEDACALAD

Positive Discipline & Behavior Support Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDACALAA

Parenting Skills & Child Development Education

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDACALAK

Parenting Education for Special Needs & Developmental Differences

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDACALAC

Home Visiting & Parent Coaching Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Parent training programs
• Juvenile diversion programs
• Parenting intervention services
• Youth behavior intervention
• Family support services

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parent Class Registration Fees: Individual parents pay registration fees to attend Parent Project classes. Fees vary by location and facilitator, ranging from $0 to $100 per registration. Some classes offer free attendance with free materials subsidized by partner organizations (e.g., city of Dana Point).
2. Curriculum Materials Sales: Sale of program materials including Parent Guides, Teacher Guides, and Value Packages. Products available in English and Spanish.
3. Facilitator Training: Revenue from training facilitators to deliver Parent Project programs. Training is conducted virtually over 5 days. Additional 'Train-the-Trainer' certification for Loving Solutions available at $138.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Parent Project develops and licenses evidence-based parent training curricula for parents raising difficult or out-of-control children, including the Changing Destructive Adolescent Behavior (CDAB) program for adolescents ages 10+, Loving Solutions for children ages 5-10, and Preparing Our Kids for Success for truancy intervention. Programs are delivered through a network of more than 9,000 trained facilitators operating in 40 states, supported by curriculum materials sold directly and through institutional partners such as juvenile courts, probation departments, law enforcement, schools, and mental health organizations.

Product overview

The Parent Project offers three interconnected parent training programs: the flagship Parent Project Senior (Changing Destructive Adolescent Behavior) for adolescents ages 10+, Loving Solutions for younger children ages 5-10, and Preparing Our Kids for Success as a shorter truancy intervention. These programs are delivered through trained facilitators (requiring Facilitator Training certification) and supported by curriculum materials (Parent Guides and Teacher Guides) available in English and Spanish. The programs use a behavioral model, cooperative learning norms, and activity-based instruction to help parents address destructive behaviors, improve family dynamics, and reduce juvenile crime.

Differentiator

Problem solved

Functional benefit

Brands

• Changing Destructive Adolescent Behavior (CDAB): The core 10- to 16-week parent training program for parents raising difficult or out-of-control adolescent children ages 10 and up, addressing destructive behaviors including truancy, drugs, runaways, violence, and gangs.
• Loving Solutions
• Preparing Our Kids for Success

Products and services

• Changing Destructive Adolescent Behavior (CDAB) / Parent Project Sr. A 10- to 16-week parent training program for parents raising difficult or out-of-control adolescent children ages 10 and up. Addresses destructive behaviors including truancy, drugs, runaways, media influences, early teen sex, violence, and gangs. Delivered through trained facilitators in court, school, law enforcement, and community settings.
• Loving Solutions (Parent Project Jr.) A 10-week parent training program for parents raising difficult younger children ages 5-10 years. Uses a behavioral model with special applications to ADD/ADHD issues, employing cooperative learning norms and 'Steps of Success' (S.O.S.) home practice assignments.
• Preparing Our Kids for Success A 2.5-hour trauma-informed truancy intervention parent class specifically designed to augment S.A.R.B. and local Truancy Abatement efforts. Based on cooperative learning norms and activity-based instruction to help parents get children to school and improve performance.
• Facilitator Training Program A 5-day, 20-hour virtual facilitator training program that certifies professionals to teach Parent Project programs. Includes topics on presentation skills, program philosophy, cooperative learning, behavior intervention, and community collaboration. Group discounts available for agencies training 4+ staff.
• Curriculum Materials (Parent Guides, Teacher Guides, Value Packages) Workbooks and instructional materials for Parent Project and Loving Solutions programs, available in English and Spanish. Includes Parent Guides ($36 per family for CDAB; $5 for Preparing Our Kids for Success), Teacher/Facilitator Guides ($10 for Preparing Our Kids for Success; $100 for Loving Solutions), and Value Packages ($600 for Loving Solutions English kit).

Quantifiable outcome

• 76% reduction in juvenile recidivism over 4 years (Shasta County, CA)
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Biola University - Rosemead Graduate SchoolcoreStrategic or Co-development PartnerConducted randomized control group study of Parent Project in conjunction with two large Southern California Juvenile Probation Departments. Study measures include Achenbach Child Behavior Checklist, Empathy measure, Morality Index, and data from probation, schools, and law enforcement contacts. Data collection complete; results being analyzed for Best Practice Model status.
• American Bar Association's Center on Children and the LawcoreStrategic or Co-development PartnerABA conducted national research on family involvement programs for adjudicated youth, identifying Parent Project as largest court-mandated juvenile diversion program in the country; the only program operating in multiple states; the only program with structured published curriculum; and the only program offering 40-hour STC certified training.
• East Los Angeles Parent Project CollaborativemajorStrategic or Co-development PartnerCollaborative including LA County District Attorney, LA County Sheriff's Department, LA County Eastlake Juvenile Court Judges, LA County Juvenile Probation, and LA County Department of Parks and Recreation. Graduated 347 court-mandated parents with only 6.63% rearrest rate and 2.59% incarceration rate.
• OJJDP (Office of Juvenile Justice and Delinquency Prevention)coreStrategic or Co-development PartnerOJJDP published research on Parent Project in Idaho comparison study in their journal. Kern County's Project 180 using Parent Project considered a model program by OJJDP and was invited to present at National Gang Symposium.
• California County Probation DepartmentscoreChannel Partner/ Reseller/ DistributorParent Project adopted by over 25 county departments of juvenile probation in California including Los Angeles, San Bernardino, Riverside, and Santa Clara - the largest counties in the state.
• Supreme Court of OhiocoreChannel Partner/ Reseller/ DistributorOhio Attorney General adopted Parent Project. Ohio State Supreme Court now sponsors training for the program. Many Ohio Juvenile Courts have used the Parent Project for over 15 years.
• Norris Consulting GroupminorOthersProvides grant funding support and publishes monthly email newsletter for Parent Project facilitators.
• University of IdahomajorStrategic or Co-development PartnerDr. Nancy Kuneau conducted qualitative study of parent perceptions of their changes in attitudes and parenting with parent population in rural Northern Idaho (2008 doctoral dissertation). Dr. Collins completed doctoral dissertation on Parent Project effectiveness in 1996.
• Boise State UniversitymajorStrategic or Co-development PartnerDr. Diana Doumas, professor at Boise State University, completed outcome research study published in peer-reviewed Journal of Addictions and Offender Counseling (October 2015). Study showed significant increase in general child management, family involvement, and communication about substance use rules.
• Cal State San BernardinomajorStrategic or Co-development PartnerDr. Heidi Stoltz completed two pieces of research on Parent Project: an 8-week qualitative focus group and a quantitative 10-week pre- and post-program survey at several national sites demonstrating significant positive changes in effective parenting.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Multisystemic Therapy (MST): Intensive home- and community-based intervention for serious juvenile offenders. An alternative to court-mandated parent training programs for high-acuity cases, positioned as a higher-intensity competitor in the same referral pipeline.
• Functional Family Therapy (FFT): Short-term, evidence-based family therapy for at-risk youth, often provided as a court-mandated alternative. Differs in modality (clinician-delivered therapy vs. group-based parent training) but competes for the same juvenile justice referrals.
• Aggression Replacement Training (ART): Cognitive-behavioral intervention for adolescents often delivered alongside Parent Project in juvenile probation settings. Adjacent program rather than direct substitute; often co-implemented in court-mandated cases.

Broad incumbents

• Boys Town (Common Sense Parenting): National youth-services organization with a Common Sense Parenting curriculum used in schools, prisons, and military settings. Comparable focus on parent training for at-risk youth delivered through trained facilitators.
• Triple P (Positive Parenting Program): Globally scaled evidence-based parenting program operating across 30+ countries. Triple P covers prevention through intervention tiers; Parent Project is most comparable as a Tier-3/Tier-4 intensive intervention alternative, especially for court-mandated populations.

Direct peers

• The Incredible Years: Parent, teacher, and child training programs developed by Dr. Carolyn Webster-Stratton for ages 0-12 with behavior challenges. Direct competitor in the evidence-based parent training category, with overlapping delivery via group-based facilitator-led classes.
• Active Parenting Publishers: Publisher of evidence-based parent education curricula (Active Parenting, Middle School, High School) sold to schools, courts, and community organizations. Closest commercial analog with similar curriculum sales GTM and parent class delivery model.
• Guiding Good Choices: Drug-prevention parenting program for parents of early adolescents, distributed by Channing-Bete. Comparable in targeting prevention of adolescent risky behaviors through parent training, often delivered via community-based groups.
• Strengthening Families Program (SFP): Evidence-based family skills training program for high-risk families, with versions for different ages. Direct competitor in the family skills training category, frequently implemented alongside juvenile justice and substance abuse prevention programs.
• Nurturing Parenting Programs: Family-based program curricula for parents of children and adolescents developed by Dr. Stephen Bavolek. Comparable in offering age-tiered parent training programs sold to agencies and delivered through trained facilitators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC58y2c7X8DK0zQGTuvmZsEA
• Facebookfacebook.com/The-Parent-Project-100146012714512
• LinkedInlinkedin.com/company/the-parent-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It All Matters / The Parent Project