N. M. W. Ab
W+ (N. M. W. Ab, formerly Wästberg) is a Sweden-based, XAL Group-owned premium architectural lighting company that designs LED fixtures across 17 collections and sells them globally through dealers, regional sales offices, and its own webshop to offices, hospitality, residential, and museum clients.
- Company typePrivate
- Founded2008
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What N. M. W. Ab does
N. M. W. Ab, operating commercially as W+ (and during its transition as Wastberg+), is a Swedish premium architectural lighting company headquartered in Malmö, Sweden, and a subsidiary of the XAL Group. The company designs and sells LED-based lighting fixtures across 17 named collections spanning ceiling, pendant/suspended, track, wall, table, and floor formats, with proprietary technical features such as 360° friction-joint articulation in the Ion line, integrated zero-glare optics in Linier, COB LED task-light engineering, and DALI-compatible dimming. Products are specified to high performance standards, including CRI ≥90–98, up to 134 lm/W efficiency, and L80/50,000-hour LED lifetimes, and are developed in collaboration with internationally recognized designers and architects including David Chipperfield, John Pawson, Ilse Crawford, Foster + Partners Industrial Design, and Sam Hecht and Kim Colin.
The company monetizes through one-time hardware sales of premium fixtures, with unit prices ranging from approximately €236 to €1,688, distributed via a hybrid model: a direct-to-consumer webshop, an extensive network of hundreds of authorized dealers across Europe, Asia-Pacific, the Middle East, and Latin America, plus regional sales offices handling enterprise and trade orders. End-customer segments are horizontal — offices and workspaces, hospitality, residential/interior design, and museum/cultural institutions — and the brand claims over 60 international design awards supporting its positioning at the high end of the architectural lighting market. Distribution for EU orders is executed from a warehouse in Harelbeke, Belgium, through a related commercial partner, Wever & Ducré BV.
Revenue is not publicly disclosed. The company operates with a small team of 11–50 employees, and strategic positioning is reinforced by its inclusion in the XAL Group, which provides R&D, production, and global distribution leverage while W+ retains its design-led, boutique brand identity. Pricing is published in EUR and SEK, billing is transactional rather than subscription, and the commercial strategy emphasizes design-led content marketing, designer showcases, and trade-channel relationships rather than volume-driven consumer advertising.
N. M. W. Ab firmographics
Firmographics- Name
- N. M. W. Ab
- Legal name
- Wastberg AB
- Website
- https://wastberg.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- W+ (N. M. W. Ab, formerly Wästberg) is a Sweden-based, XAL Group-owned premium architectural lighting company that designs LED fixtures across 17 collections and sells them globally through dealers, regional sales offices, and its own webshop to offices, hospitality, residential, and museum clients.
- Ownership category
- akta.pro rank
N. M. W. Ab industry classification
Industry- Product category
- Architectural Lighting Fixtures
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- akta.pro primary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where N. M. W. Ab is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
N. M. W. Ab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lighting Products Sales: W+ generates revenue through the sale of architectural lighting products including ceiling, pendant, track, wall, table, and floor lamps. Products are sold through the company webshop, authorized dealers, and direct sales to professional customers. The revenue model is primarily one-time hardware purchases with optional accessories and replacement parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing from 236 EUR to 1,688 EUR |
| Other | Multi-year contract | Professional and trade pricing through direct inquiry |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
N. M. W. Ab product offering
Product offeringCore offering
N. M. W. Ab (operating as Wastberg+ or W+) designs, manufactures, and sells premium architectural lighting fixtures for ceilings, walls, tables, floors, and workspaces. The product portfolio comprises 18 designer LED collections (including Pastille, Faro, Cast, Linier, Ion, Lampyre, Ilumina, Winkel, Chipperfield) plus accessories, created in collaboration with internationally acclaimed architects and designers. Products are sold through the company's own webshop, hundreds of authorized dealers worldwide, and direct field sales to professional/trade customers across Europe, Asia-Pacific, the Middle East, and Latin America.
Product overview
W+ (formerly Wästberg) is a Swedish lighting company that creates functional, emotional, sustainable, and affordable lighting products. The portfolio spans 17 distinct design collections including Pastille, Faro Table, Cast Ceiling, Linier Suspended, Ion, Lampyre, Ilumina, Winkel, Alma, Alto, Bell, Chipperfield, Cone, Dalston, Focal, Halo, Île, and Pawson. Products are organized by category: Ceiling (Semi-Recessed, Surface), Pendant/Suspended, Track lights, Wall Surface, Table, Floor, and Accessories. Each collection features LED-based architectural lighting designed in collaboration with leading international designers and architects. The company operates as part of the XAL Group, combining Swedish emotional design heritage with technical lighting expertise. Products are shipped from Harelbeke, Belgium and delivered within the EU via TNT Express.
Differentiator
Problem solved
Functional benefit
Products and services
- Pastille
Quantifiable outcome
- L80 / 50000h lifetime expectancy for LED products
- +3 more outcomes
Companies that use N. M. W. Ab
Customer profileSegments4 records
Ideal customer profiles4 records
N. M. W. Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
N. M. W. Ab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XAL GroupcoreW+ is part of the XAL Group, gaining enhanced access to technology, research and development, production infrastructure, and global distribution. This partnership significantly expands W+'s capabilities and future potential, enabling premium lighting at larger scale while maintaining affordability.
- XAL Group (Parent)coreAs part of XAL Group, W+ benefits from stronger operational and strategic synergies while clarifying its role within the group's broader lighting ecosystem. The partnership provides access to technology, R&D, production infrastructure, and global distribution capabilities.
Scale indicators3 records
N. M. W. Ab competitors and assessment
Company assessmentBroad incumbents
- XAL: XAL is the Austrian parent group of W+ and a larger, broad-line architectural and technical lighting manufacturer. It is a broad incumbent relative to W+ rather than a direct peer, but its scale, R&D, and global production footprint are the platform that gives W+ its distribution and production capabilities.
Direct peers
- Gubi: Gubi is a Danish design brand spanning lighting and furniture with strong designer collaborations and a global design-dealer network. It is a direct peer to W+ on premium Scandinavian positioning and specification-led sales to architects and designers.
- Flos: Flos is an Italian premium architectural and decorative lighting manufacturer collaborating with star designers (Philippe Starck, Jasper Morrison, Patricia Urquiola). It competes head-to-head with W+ in hospitality, residential, and workspace specifications, and is the most directly comparable premium designer-lighting peer.
- Marset: Marset is a Spanish premium contemporary lighting manufacturer with strong designer collaborations and international distribution. It targets the same residential, hospitality, and architectural segments as W+ at comparable price points.
- Vibia: Vibia is a Spanish premium contemporary lighting brand with strong designer collaborations and a global presence in architectural and residential projects. It is a direct peer to W+ on aesthetic positioning, specification channels, and price points.
- Foscarini: Foscarini is an Italian premium decorative and architectural lighting brand working with leading international designers. It targets similar residential, hospitality, and contract segments and competes for the same specification wins.
- Louis Poulsen: Louis Poulsen is a Danish premium lighting brand with a Scandinavian design heritage comparable to W+'s, famous for classics such as the PH lamp. It targets the same architectural, hospitality, and residential specifier market and competes on designer collaborations and timeless aesthetics.
- Muuto: Muuto is a Danish design brand offering premium lighting alongside furniture, with a Scandinavian design heritage and global design-dealer distribution. It is directly comparable to W+ on Nordic design positioning, designer collaborations, and premium contract channels.
- Tom Dixon: Tom Dixon is a British design-led lighting and furniture brand known for premium decorative and architectural pieces sold through design dealers and showrooms worldwide. It is a direct peer to W+ in design credentials, premium residential/hospitality positioning, and dealer-channel distribution.
- Artemide: Artemide is a leading Italian architectural lighting manufacturer with extensive designer collaborations and a global distribution footprint. It is a direct peer to W+ in task, ambient, and architectural lighting for offices, hospitality, and residential projects.
Market position
Strengths5 records
Weaknesses5 records
Key risks7 records
Key highlights7 records
Customer concentration
N. M. W. Ab social profiles
Digital presenceN. M. W. Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
N. M. W. Ab leadership team
Management profileNumber of profiles
Profiles1 record
N. M. W. Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N. M. W. Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N. M. W. Ab
What does N. M. W. Ab do?
N. M. W. Ab (operating as Wastberg+ or W+) designs, manufactures, and sells premium architectural lighting fixtures for ceilings, walls, tables, floors, and workspaces. The product portfolio comprises 18 designer LED collections (including Pastille, Faro, Cast, Linier, Ion, Lampyre, Ilumina, Winkel, Chipperfield) plus accessories, created in collaboration with internationally acclaimed architects and designers. Products are sold through the company's own webshop, hundreds of authorized dealers worldwide, and direct field sales to professional/trade customers across Europe, Asia-Pacific, the Middle East, and Latin America.
Is N. M. W. Ab a public or private company?
N. M. W. Ab is a private company. It is classified as corporate owned and is currently operating.
When was N. M. W. Ab founded?
N. M. W. Ab was founded in 2008. It employs 11 to 50 people.
Where is N. M. W. Ab based?
N. M. W. Ab is headquartered in Malmö, Sweden, in the Europe region.
How does N. M. W. Ab make money?
One revenue line is on record: lighting Products Sales.
Who are N. M. W. Ab's main competitors?
XAL is listed as a broad incumbent. Direct peers are Gubi, Flos, Marset, Vibia, Foscarini, Louis Poulsen, Muuto, Tom Dixon and Artemide.
Does N. M. W. Ab have an API?
No public API is recorded for N. M. W. Ab.
What industry is N. M. W. Ab in?
N. M. W. Ab's product category is Architectural Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting), with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 335139.