Manahei créations

What Manahei créations does

Manahei créations is a private, founder-owned artisanal jewelry brand founded in 2017 in Tahiti, French Polynesia, that designs and produces handcrafted wedding jewelry and hair accessories built around natural Tahitian keshi pearls and complementary materials (freshwater pearls, gold filled chains, Swarovski crystals, Tahiti nacre, silk petals, muslin). The catalog spans back necklaces, body jewelry, earrings, bracelets, hair accessories, and sautoirs, with each piece individually assembled in small batches across production in Tahiti and the brand's main workshop in Normandy, France. Products are priced on a unit basis from 7,500 XPF to 30,000 XPF, with additional bespoke (sur-mesure) services available.

The brand operates a primarily direct-to-consumer go-to-market, supported by its own e-commerce platform, Instagram (@manahei.creations.tahiti), and editorial-style content (inspiration book, wedding hairstyle guides). A core commercial anchor is the exclusive 2022 partnership with Cymbeline Paris bridal boutiques, which carries a dedicated co-branded collection and holds SKU exclusivity on selected pieces. The business also lists physical points of vente for in-person purchase.

The business model is transactional (one-time purchases) with no subscription component; revenue mix is generated across DTC e-commerce, the Cymbeline Paris wholesale/retail partnership, physical resale points, and bespoke commissions. The brand donates 1% of annual turnover to Te Mana o te Moana (marine turtle protection in Tahiti) and operates under a registered trademark. The company is privately held with no disclosed institutional investors, no funding rounds, and a headcount of 1-10.

Name

Manahei créations

Legal name

Manahei Créations

Website

https://manaheicreations.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Manahei créations is a private artisanal jewelry brand founded in 2017 in Tahiti that designs and sells handcrafted poetic wedding jewelry and hair accessories using Tahitian keshi pearls, distributed through DTC e-commerce and an exclusive partnership with Cymbeline Paris bridal boutiques.

Ownership category

akta.pro rank

Product category

Bridal Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industry

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handcrafted bridal jewelry
• Tahitian pearl accessories
• Wedding hair ornaments
• Artisanal keshi jewelry
• Bridal hair accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. E-commerce Jewelry Sales: Direct-to-consumer sales of handmade wedding jewelry through the company's e-commerce website. Products include backless jewelry, necklaces, earrings, hair accessories, bracelets, and body jewelry. Prices range from 7,500 XPF to 30,000 XPF.
2. Bespoke/Sur-Mesure Jewelry: Custom jewelry creation service where customers can request personalized pieces with free custom quotes.
3. Exclusive Retail Partnership: Exclusive collection sold through Cymbeline Paris boutiques, with some pieces available only through their physical retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Manahei Créations designs, handcrafts and sells poetic wedding jewelry and hair accessories using Tahitian keshi pearls, freshwater pearls, gold filled materials, Swarovski crystals and silk/muslin fabrics. The brand produces earrings, necklaces, back jewelry, body jewelry, bracelets and hair ornaments in small artisan batches across workshops in Tahiti and Normandy, France. Distribution is direct-to-consumer via an e-shop plus an exclusive sub-brand collection sold through Cymbeline Paris bridal boutiques.

Differentiator

Problem solved

Functional benefit

Products and services

• Back Necklace Jewelry (Bijoux de Dos)
• Body Jewelry (Bijoux de Corps)
• Wedding Earrings (Boucles d'Oreilles)
• Bridal Necklaces (Colliers)
• Bridal Bracelets (Bracelets)
• Hair Accessories (Accessoires Cheveux)
• Collection Cymbeline Paris (X CYMBELINE PARIS)
• Collection MATARI'I 2025
• Bespoke Sur-Mesure Custom Jewelry Service
• Cadeau Spécial Gift Packaging

Quantifiable outcome

• 1% of annual turnover donated to marine turtle conservation

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cymbeline PariscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive partnership where Manahei Créations creates a dedicated jewelry collection for Cymbeline Paris bridal boutiques. The X CYMBELINE PARIS collection includes pieces designed specifically for Cymbeline wedding dresses. Some products are exclusive to Cymbeline Paris boutiques and cannot be purchased elsewhere. The collaboration features poetic pieces combining Manahei's Tahitian-inspired jewelry with Cymbeline's bridal gown collections.
• Te Mana o te MoanacoreOthers · 1 January 2017Manahei Créations donates 1% of their annual turnover to Te Mana o te Moana, an association dedicated to protecting marine turtles in Tahiti. This 1% for the Planet commitment reflects the brand's connection to the ocean and Polynesian heritage. The partnership logo appears on packaging and product descriptions, reinforcing the brand's environmental values.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lelet NY: Independent designer jewelry and hair accessories brand offering handmade statement pieces with bridal and occasion-wear crossover. Comparable as an independent designer fashion jewelry label with hair accessories overlap and bridal occasion positioning.
• Tania Maras Bespoke: Bespoke bridal accessories designer specializing in custom veils, headpieces, and bridal finishing touches. Comparable as a bespoke bridal accessories specialist with similar scale and target customer (high-end brides).

Direct peers

• Nadia Minkoff Bridal: Bespoke bridal jewelry and accessories designer serving UK and international brides with custom handcrafted pieces. Comparable as an artisan, bridal-specialist jewelry brand offering bespoke services and boutique-channel distribution.
• Twigs & Honey: Independent artisan bridal accessories brand specializing in handcrafted hair pieces, earrings, and veils for brides. Directly comparable as a small-batch designer bridal accessories label with DTC e-commerce and selective bridal-boutique distribution.
• Maria Elena Headpieces: Luxury bridal hair accessories and jewelry atelier producing handmade couture pieces for brides. Comparable as a high-end independent bridal accessories brand with couture positioning and bridal-boutique retail presence.
• Le Voile d'Or: Bespoke bridal accessories house specializing in handmade veils, headpieces, and bridal jewelry. Comparable as a small-batch artisan bridal brand with custom services and curated wedding positioning.
• A.B. Ellie: Boutique bridal accessories brand focused on handcrafted hair accessories, earrings, and ceremonial pieces sold via DTC and select bridal salons. Highly comparable as a small artisan bridal accessories label with curated wedding-focused catalog.
• Britten Weddings: Handcrafted bridal accessories brand offering earrings, hair pieces, belts, and custom designs for brides. Comparable as a small artisan bridal accessories label with DTC and bridal-boutique distribution.

Broad incumbents

• BHLDN: Anthropologie's bridal brand offering a broad assortment of bridal jewelry, hair accessories, and veils at premium price points. Comparable premium bridal positioning and bridal-boutique retail model, though at vastly larger scale and as part of a multi-category retailer.
• Mejuri: Demi-fine jewelry DTC brand with strong e-commerce and influencer-marketing playbook using pearls and gold-filled materials. Comparable premium fashion-jewelry positioning and DTC-first GTM, though serving everyday wear rather than wedding-niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/manahei.creations.tahiti/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manahei créations