Next Dental
Next Dental is a UK-based B2B distributor of dental supplies and equipment, operating an e-commerce platform with over 16,000 product lines serving thousands of dental practices across the United Kingdom from its Sheffield warehouse.
- Company typePrivate
- Founded2013
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Next Dental does
Next Dental is a UK-based B2B distributor of dental supplies and equipment, operating from a single warehouse in Sheffield that holds over 16,000 product lines across 24 categories including anaesthetics, endodontics, orthodontics, filling materials, impression materials, whitening, surgical instruments, handpieces, intra-oral scanners, and used equipment. The company sells third-party branded products from manufacturers such as Kerr, Septodont, Coltene, Ivoclar Vivadent, GC, SDI, NSK, Kulzer, VOCO, DMG, Medit, Dentsply Sirona, 3M, Kavo, and W&H, positioning itself as a single-source procurement platform for dental practices. Customers are individual UK dental practices (SMBs) that register for an account to access tiered discounted pricing, favourites lists, shopping lists, and express reordering by product code.
The business operates a hybrid go-to-market combining a self-serve e-commerce platform (nextdental.com) with a dedicated account manager and area representative model that handles onboarding, price matching against competitors, and sourcing of hard-to-find products. Revenue is generated through one-time product transactions with promotional mechanics including multibuy deals (e.g., Buy 1 Get 1 Free, Buy 4 Get 1 Free), percentage discounts, and short-dated clearance stock at 10-50% off. A Next Rewards loyalty programme adds a secondary engagement layer where customers earn points on purchases redeemable for discounts, free products, or cash rewards. Next Dental is a privately-held limited company registered in England and Wales, with no external institutional investment, parent company, or disclosed revenue, and operates only in the UK market.
Next Dental firmographics
Firmographics- Name
- Next Dental
- Legal name
- Next Dental
- Website
- https://nextdental.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Next Dental is a UK-based B2B distributor of dental supplies and equipment, operating an e-commerce platform with over 16,000 product lines serving thousands of dental practices across the United Kingdom from its Sheffield warehouse.
- Ownership category
- akta.pro rank
Next Dental industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
Keywords
Where Next Dental is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Next Dental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Next Dental generates revenue through the sale of dental supplies, equipment, and consumables to dental practices. Revenue is derived from one-time product transactions with pricing based on order volume, multibuy deals, and customer tier (registered practice accounts receive discounted individual prices). The company also offers a Next Rewards loyalty programme where customers earn points on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Registered Account Pricing |
| Transaction based/ take rate | Pay-as-you-go | Special Offers and Multibuy Deals |
| Subscription | Monthly | Next Rewards Loyalty Programme |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Next Dental product offering
Product offeringCore offering
Next Dental operates an online dental supplies distribution platform (nextdental.com) supplying more than 16,000 product lines of dental and medical consumables, equipment, and devices to dental practices across the UK. The offering combines a transactional e-commerce site with dedicated account managers, next-day delivery, multibuy promotions, a price match guarantee, and a tiered loyalty programme (Next Rewards). Complementary services include a handpiece repair workshop and a used equipment and parts resale channel.
Product overview
Next Dental operates a B2B e-commerce platform for dental supplies, offering over 16,000 product lines across 24 product categories including anaesthetics, burs, disposables, orthodontics, endodontics, filling materials, impression materials, whitening, surgical, instruments, handpieces, intra-oral scanners, and equipment. The platform is complemented by a Next Rewards loyalty program. The company sells third-party branded products including Kerr Dental restorative solutions, Septodont pain management and biomaterials, Coltene consumables, VOCO German-manufactured dental materials, and Kulzer whitening products. Additional services include handpiece repairs and used equipment sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Dental Online Dental Supplies Store E-commerce platform providing UK dental practices with access to a broad catalogue of dental consumables, instruments, equipment, and devices, with account login, multibuy promotions, price match guarantee, free delivery over £50, and next-day delivery.
- Next Rewards Loyalty Programme Tiered loyalty programme for Next Dental customers that rewards ongoing purchasing of dental supplies and equipment, supporting customer retention and repeat orders.
- Handpiece Repair Service Workshop-based repair service for dental handpieces, providing maintenance and repair of handpieces used by dental practice customers.
- Used Equipment and Parts Range of pre-owned dental equipment and parts offered through the Next Dental store for customers seeking refurbished or value-priced equipment alternatives.
- Kulzer Vivida Home Whitening Kit Branded home and professional tooth whitening kit from Kulzer, sold through Next Dental for dental practice customers providing whitening treatments.
- HySolate SyntX Dam (latex-free dental dam) Latex-free dental dam product stocking the Next Dental store, available in Blueberry and Bubble Gum variants, for clinical isolation during dental procedures.
Quantifiable outcome
- 15%+ savings on dental materials/sundries bill per year
- +1 more outcomes
Companies that use Next Dental
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Next Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Next Dental partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- MeditminorNext Dental serves as a UK distributor for Medit intra-oral scanners and related products, featuring Medit promotional banners and dedicated product category on their website.
- KulzercoreNext Dental distributes Kulzer dental products including the Vivida Home Whitening Kit and Vivida Office Prophy Pens. The partnership includes multibuy promotional offers (Buy 4 Get 1 Free).
- Ivoclar VivadentcoreNext Dental distributes Ivoclar Vivadent products including Tetric Plus Flow Cavifil with promotional offers (Buy 4 Get 1 Free).
- KerrcoreNext Dental distributes the full Kerr product range including restorative materials, endodontic files (ZenFlex, K3 NiTi), and adhesives, with dedicated brand page and promotional offers.
- VocominorNext Dental distributes Voco dental products including GrandioSO restorative materials and related offerings.
- SeptodontcoreNext Dental distributes Septodont products including Biodentine, Biodentine XP, Septoject needles, and various endodontic and surgical products with dedicated brand category page.
- ColtenecoreNext Dental distributes Coltene dental products including HySolate dental dams with promotional offers (20% off) and dedicated brand offers page.
- GCcoreNext Dental distributes GC products including everX Flow with promotional multibuy offers (Buy 3 Get 1 Free) and dedicated GC offers page.
- SDIcoreNext Dental distributes SDI products including Stela Primer Refill with promotional Buy 1 Get 1 Free offers and dedicated SDI offers page.
- DMGminorNext Dental distributes DMG products including Icon caries infiltrant, with dedicated DMG offers page.
- NSKcoreNext Dental distributes NSK dental handpieces with promotional buy 2 get 1 free offers.
- Dentsply SironaminorNext Dental distributes Dentsply Sirona products as part of their extensive brand portfolio.
- KurarayminorNext Dental distributes Kuraray dental products as part of their brand portfolio.
- KavominorNext Dental distributes Kavo dental products and equipment as part of their brand offerings.
- 3MminorNext Dental distributes 3M dental products as part of their brand portfolio.
- Durr DentalminorNext Dental distributes Durr Dental products as part of their brand portfolio.
- Bien-AirminorNext Dental distributes Bien-Air dental products and handpieces with dedicated offers page.
- W&HminorNext Dental distributes W&H dental products and equipment with dedicated offers page.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Next Dental competitors and assessment
Company assessmentDirect peers
- Davis Schottlander & Davis: Davis Schottlander & Davis is a UK dental supplies distributor with a long history, distributing consumables, instruments, and equipment to practices. Comparable UK-focused independent dental distributor profile, though with a more traditional sales-led model.
- Wright Dental Group (Dental Sky): Wright Dental Group, which acquired Dental Sky, is one of the UK's leading online dental supply distributors with an extensive multi-brand catalogue. Closely comparable in business model — e-commerce dental supplies, multi-brand distribution, and UK SMB dental practice focus — making it Next Dental's most direct competitor.
- Kent Express: Kent Express is a UK dental supplies retailer/distributor focused on serving dental practices with everyday consumables and small equipment. Comparable target customer (UK dental practices) and product range overlap, with Next Dental differentiated by deeper e-commerce experience and broader brand partnerships.
- Dental Directory (now part of DentalEZ/Skills): Dental Directory is a long-standing UK dental supplies distributor offering a comprehensive catalogue of consumables, equipment, and sundries. Comparable as a multi-brand UK dental distributor, though historically more catalogue/relationship-driven than the digital-first Next Dental model.
- DHB Dental: DHB Dental is a UK-based dental supplies distributor serving practices with consumables, instruments, and equipment. Comparable in scale and target market to Next Dental, both operating as mid-sized independent distributors in a market dominated by larger incumbents.
- Trycare: Trycare is a UK dental supplies distributor offering a broad catalogue of consumables, instruments, and equipment online. Comparable as a UK-focused dental B2B distributor serving independent practices, though with a smaller digital footprint than Next Dental.
Broad incumbents
- Henry Schein (UK operations): Henry Schein is the largest global dental and medical supplies distributor with a substantial UK operation. Directly comparable as a multi-brand dental supplies distributor serving UK practices, though it operates at vastly larger scale and offers practice management software integration that Next Dental cannot match.
- Wright Medical (dental): Wright Medical, through its dental division, operates in dental surgical and implant supply distribution globally. Comparable in the sense of distributing third-party dental brands into practices, but operates at larger scale and in higher-value specialty categories (implants, surgical) than Next Dental's consumables focus.
Others
- Practice Plan: Practice Plan is a UK provider of dental practice support services including patient payment plans and practice marketing. Adjacent rather than directly competitive, but serves the same UK dental practice customer base and represents a potential service-line extension direction for Next Dental.
- Schülke & Mayr (UK dental channel): Schülke is a hygiene and infection-prevention manufacturer that sells into UK dental practices through distributors like Next Dental. Relevant as a brand-partner-side comparable — illustrating the manufacturer-distributor dynamic that both creates opportunity and risk for Next Dental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Next Dental social profiles
Digital presenceNext Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Dental leadership team
Management profileNumber of profiles
Profiles10 records
Next Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Dental
What does Next Dental do?
Next Dental operates an online dental supplies distribution platform (nextdental.com) supplying more than 16,000 product lines of dental and medical consumables, equipment, and devices to dental practices across the UK. The offering combines a transactional e-commerce site with dedicated account managers, next-day delivery, multibuy promotions, a price match guarantee, and a tiered loyalty programme (Next Rewards). Complementary services include a handpiece repair workshop and a used equipment and parts resale channel.
Is Next Dental a public or private company?
Next Dental is a private company. It is classified as unknown and is currently operating.
When was Next Dental founded?
Next Dental was founded in 2013. It employs 11 to 50 people.
Where is Next Dental based?
Next Dental is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Next Dental make money?
One revenue line is on record: product Sales.
Who are Next Dental's main competitors?
Direct peers on record are Davis Schottlander & Davis, Wright Dental Group (Dental Sky), Kent Express, Dental Directory (now part of DentalEZ/Skills), DHB Dental and Trycare. Broad incumbents are Henry Schein (UK operations) and Wright Medical (dental). Others are Practice Plan and Schülke & Mayr (UK dental channel).
Does Next Dental have an API?
No public API is recorded for Next Dental.
What industry is Next Dental in?
Next Dental's product category is Dental Supplies Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces. Its NAICS code is 423450 and its SIC code is 5047.