MEDICAL GRAPHICS UK LTD

What MEDICAL GRAPHICS UK LTD does

Medical Graphics UK Ltd is a Tewkesbury-based, UK-exclusive distributor of cardiorespiratory diagnostic equipment, founded in 2007 as a wholly-owned subsidiary of MGC Diagnostics Holdings (acquired by CAIRE Inc., itself backed by NGK Spark Plug, in January 2023). The company distributes three principal product families: MGC Diagnostics (Platinum Elite body plethysmographs, Ultima PF/PFX/CPX pulmonary function and cardiopulmonary exercise testing systems, CardiO2, CCM Express, Resmon Pro V3) developed since 1977; Medisoft (BodyBox, SpiroAir, HypAir, Micro 5000/6000, Ergocard, Tapis treadmill, FeNO devices); and Ergoline (Ergoselect 1/4/5/200/400/600/1200 ergometers, reclining ergometers, Ergosprint treadmills). It also markets specialty devices (SMART PFT, GoSpiro, Fenom Pro, First oscillometer), consumables (GVS Spiroguard filters at 99.99999% filtration efficiency, NeumoFilt, preVent II, MADA filters, Hans Rudolph V2 masks, LiteAire spacers), and Ergotrics prone support products in the UK.

The technology stack centres on non-invasive pulmonary function and cardiopulmonary gas-exchange measurement, with BreezeSuite software providing one-button test execution, HL7/PAS integration for hospital electronic patient records, and integrations with the Nonin WristOx2 pulse oximeter and Mortara X-Scribe ECG. Equipment is differentiated by accuracy, calibration stability, and integration depth rather than algorithmic novelty.

Revenue is generated through four streams: one-time capital equipment sales (PFT systems, CPET systems, ergometers), recurring consumables (filters, masks, spacers), subscription-style multi-year service and maintenance contracts (customisable under contract or ad-hoc), and professional training services (CPET courses, spirometry training, ARTP masterclasses). Go-to-market is direct enterprise field sales targeting NHS hospitals, private clinics, and UK universities/research institutions, supplemented by active participation in ARTP, CPXI, and Respiratory Professional Care events. Pricing is quote-based and not publicly disclosed; ISO 9001:2015 certified and multi-year ARTP award winner, providing NHS procurement credibility.

Name

MEDICAL GRAPHICS UK LTD

Legal name

Medical Graphics UK Limited

Website

https://medicalgraphicsuk.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Graphics UK Ltd is the exclusive UK distributor of cardiorespiratory diagnostic equipment for MGC Diagnostics, Medisoft, and Ergoline brands, supplying body plethysmographs, spirometers, CPET systems, ergometers, software, and consumables to NHS hospitals, private clinics, and research institutions across the United Kingdom.

Ownership category

akta.pro rank

Product category

Cardiorespiratory Diagnostic Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Lab Furniture, Facilities & Utilities (Benches, Casework, Gas/Water Systems) (HLAGAIAM)

akta.pro secondary industries

Medical Devices & Diagnostics (TLAIALAD), Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF)

Keywords

• Cardiorespiratory diagnostic equipment
• Pulmonary function testing
• Medical equipment distribution
• Spirometry equipment supply
• Exercise testing systems

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Diagnostic Equipment Sales: Sale of cardiorespiratory diagnostic equipment including body plethysmographs, spirometers, CPET systems, and ergometers to healthcare facilities and research institutions.
2. Consumables: Recurring sales of consumable supplies including filters (GVS Spiroguard, NeumoFilt, preVent II, MADA), masks, spacers, and other single-patient use disposables for lung function and exercise testing.
3. Service & Maintenance Contracts: Customisable service and maintenance packages providing ongoing support for installed equipment base, including both contract and ad-hoc support options.
4. Training Services: Educational and training services including full lung function courses, adult/paediatric spirometry courses, CPET courses, masterclasses, and oscillometry training.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Medical Graphics UK distributes, installs, and supports cardiorespiratory diagnostic equipment (body plethysmographs, spirometers, CPET systems, ergometers, ECG, and FeNO monitors) from MGC Diagnostics, Medisoft, and Ergoline to NHS hospitals, private clinics, and research institutions across the United Kingdom. The company complements equipment sales with consumables (filters, masks, spacers), education and training courses in CPET and spirometry, and ongoing service and maintenance contracts.

Product overview

Medical Graphics UK is a specialist distributor of cardio-respiratory diagnostic equipment, offering products across three main sub-brands: MGC Diagnostics (non-invasive diagnostic systems including body plethysmographs, pulmonary function testing, cardiopulmonary exercise testing, and energy expenditure measurement), Medisoft (comprehensive cardio-respiratory diagnostic equipment including body plethysmography, spirometry, and exercise testing), and Ergoline (ergometers including bikes and treadmills for exercise testing). The portfolio includes specialty devices such as oscillometers, FeNO monitors, and six-minute walk test systems, along with consumables including filters, masks, and spacers. The company also distributes GVS Spiroguard filters and Ergotrics prone ventilation products in the UK market.

Differentiator

Problem solved

Functional benefit

Brands

• MGC Diagnostics: Global medical technology company brand dedicated to cardiorespiratory health solutions, providing non-invasive diagnostic systems for detection, classification and management of cardiorespiratory disease.
• Medisoft
• Ergoline

Products and services

• MGC Cardiorespiratory Diagnostic Systems Cardiorespiratory diagnostic platforms including the Platinum Elite body plethysmograph, Ultima PF/PFX/CPX systems for pulmonary function and cardiopulmonary exercise testing, CardiO2 for combined cardiac and metabolic stress testing, CCM Express indirect calorimeter for resting energy expenditure, and the Resmon Pro V3 respiratory monitor, run on the BreezeSuite software platform.
• Medisoft Cardio-Respiratory Equipment Range Medisoft range covering the BodyBox and BodyBox R-Diff cabin plethysmographs, SpiroAir and HypAir lung function devices, Micro 5000 and Micro 6000 spirometers, Ergocard CPET system, and Tapis programmable treadmill for clinical exercise testing.
• Ergoline Ergometer Series Ergoline range of stress and exercise ergometers including the Ergoselect 1, 4, 5, and 200 series, ergoselect reclining ergometers, Ergoselect 100 12-lead stress reclining ergometer, Ergoselect 1200 12-lead stress ergometer, and Ergosprint treadmill for clinical cardiopulmonary exercise testing.
• Specialty Respiratory and Metabolic Diagnostic Devices Specialty diagnostic devices including the Tremoflo C100 oscillometer, NIOX VERO and NObreed FeNO monitors for airway inflammation measurement, Six Minute Walk Test system, GoSpiro ultrasonic spirometer, and SMART PFT Office spirometer with consumables.
• Ergotrics Prone Support Products Ergotrics air-powered prone positioning products (including the Ergotrics Hovertech device) supplied to UK and Irish hospitals to assist with safe prone positioning of patients, particularly in critical and respiratory care settings.
• Lung Function Testing Filters and Consumables Respiratory and lung function testing consumables supplied under the GVS distribution agreement, including bacterial/viral filters, mouthpieces, nose clips, and related items required for spirometry and PFT workflows.
• Respiratory Masks and MDI Spacers Respiratory masks (CPAP and related) and metered-dose inhaler (MDI) spacer devices sourced through the GVS distribution arrangement for UK hospital and clinic customers.
• Education and Training Services Fee-based training courses for clinicians and physiologists covering CPET interpretation, full lung function and spirometry testing (ARTP-aligned), and masterclasses delivered by the Medical Graphics UK clinical training team to NHS staff, university researchers, and private clinic teams.
• Service and Maintenance Contracts

Quantifiable outcome

• Filtration efficiency of 99.99999% up to 0.027 micron for GVS Spiroguard filters
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GVS (Global Value Supply)coreChannel Partner/ Reseller/ Distributor · 1 October 2022Medical Graphics UK and GVS have teamed up to provide a range of Lung Function Testing filters for the UK market. As a UK distributor, Medical Graphics UK holds stock in its warehouse for individual hospital sites with next day delivery. GVS Spiroguard filters offer proven filtration efficiency of 99.99999% up to 0.027 micron, enabling testing without risk of cross contamination.
• CPX International Inc.minorStrategic or Co-development PartnerCPX International Inc. (formerly The International Society for Exercise Intolerance Research and Education - ISEIRE) organises the annual 'European Practicum in Exercise Testing and Interpretation' and teaches the science of Exercise Testing to doctors, scientists and other medical groups. MGUK demonstrates the Ultima Cardio2 at these events.
• ErgotricsminorChannel Partner/ Reseller/ DistributorMedical Graphics UK introduced Ergotrics products to the UK market, including inflatable disposable prone support for spinal surgery, positioning cushions for medical procedures, and prone ventilation support for ICU. Ergotrics is described as the world leader in their field.
• CAIRE Inc.coreOthersCAIRE Inc., a global manufacturer of oxygen therapy and on-site generation systems, completed acquisition of MGC Diagnostics Holdings Inc. (parent company of Medical Graphics UK) in January 2023. CAIRE is backed by NGK SPARK PLUG CO., LTD. The acquisition expands CAIRE's portfolio to include cardiorespiratory diagnostic systems for serving patients throughout pulmonary disease progression.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vyaire Medical: Global respiratory care and diagnostics company formed from BD/Carefusion spin-off, with broad portfolio spanning spirometry, ventilation, and airway management. Comparable product overlap with MGUK in pulmonary function testing but much broader portfolio, larger scale, and global direct sales force versus MGUK's UK-only distribution model.
• BD (Becton Dickinson): Global medical technology company with a Medical Surgical segment that includes respiratory diagnostics, specimen collection, and lab consumables. Overlaps with MGUK via consumables (filters) and broader respiratory diagnostics, but BD operates as a multi-billion-dollar incumbent with direct global distribution rather than a UK specialty distributor.
• Drägerwerk AG: Global medical and safety technology company producing anesthesia, ventilation, and patient monitoring equipment used in hospitals. Comparable as a major incumbent selling respiratory/critical care equipment to the same NHS hospital market, although Dräger's portfolio extends well beyond the diagnostic-only niche MGUK serves.

Direct peers

• NSpire Health Inc. US-based pulmonary function testing company producing body plethysmographs, spirometers, and FeNO devices. Comparable product portfolio (PFT labs) and overlapping clinical customers with MGUK, though NSpire sells primarily through its own direct US/EU presence rather than as a regional distributor.
• Schiller AG: Swiss manufacturer of cardiopulmonary diagnostics including ECG, stress-test systems, and PFT devices. Comparable to MGUK because it sells stress-echocardiography ergometers and integrated cardio-respiratory diagnostic stations that overlap with Ergoline and CardiO2 platforms.
• Clement Clarke International: UK-based manufacturer of respiratory diagnostic devices including spirometers and peak flow meters. Directly comparable as a UK-headquartered specialty respiratory company serving the same NHS hospitals, primary care and occupational health customers as MGUK.
• COSMED Srl: Italian manufacturer of cardiopulmonary exercise testing (CPET) systems, metabolic carts, and pulmonary function testing equipment. Directly comparable as CPET and PFT systems overlapping with MGUK's Ultima CPX, CardiO2 and Ergocard portfolio for hospital exercise physiology and clinical research segments.
• ndd Medizintechnik AG: Swiss manufacturer of EasyOne spirometers and lung function testing devices used in clinical and screening settings worldwide. Closely comparable to MGUK in target customer (pulmonologists, occupational health) and core offerings (portable and PC-based spirometry), though ndd sells globally rather than as a regional distributor.
• Vitalograph: UK-based respiratory diagnostics manufacturer specializing in spirometers and pulmonary function testing equipment. Directly comparable to MGUK in product category (lung function testing), customer base (NHS hospitals, clinics, occupational health), and core business model (specialty respiratory devices).

Others

• CAIRE Inc. Manufacturer of oxygen therapy and on-site oxygen generation systems, now the parent of MGUK's parent MGC Diagnostics Holdings (acquired January 2023). Included as a vertically-related owner of MGUK rather than a direct competitor; CAIRE's product lines complement MGUK's cardiorespiratory diagnostics across the pulmonary disease continuum.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medical-graphics-uk-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDICAL GRAPHICS UK LTD