Los Magos Spirits International Inc.

What Los Magos Spirits International Inc. does

Los Magos Spirits International Inc. (DBA Los Magos Sotol) is a private spirits producer and distributor founded in 2015 that specializes in premium organic sotol, a spirit distilled from the wild-harvested Desert Spoon plant (Dasylirion) native to the Chihuahuan Desert of Chihuahua, Mexico. The company operates as a cross-border entity with production facilities in Chihuahua, Mexico (Denominación de origin Chihuahua) and corporate/administrative functions in Northbrook, Illinois. Its core production technology follows a traditional four-stage craft process: wild harvesting of mature sotol plants with roots left intact for regeneration, roasting of sotol hearts (piñas) in underground wood-fired earth pits lined with volcanic rock for 36–48 hours, open-air fermentation in wooden vats with mineral-rich deep well water for up to 20 days, and triple-distillation. The portfolio centers on two expressions — Sotol Blanco (750mL at $65) and a limited 6 Year Reserva (750mL at $215, capped at 1,000 liters) — extended across 50mL, 375mL, and bundle SKUs. There is no disclosed AI, automation, or proprietary software component; the technology stack is confined to the physical production process and a Shopify-based e-commerce storefront operated by Fulproof.

The business model combines direct-to-consumer e-commerce on losmagossotol.com (adult-signature required, fulfilled by licensed third-party retailers) with wholesale distribution across the USA, Mexico, and Canada through licensed distributors, with Southern Glazer's Wine & Spirits (SGWS) named as a distribution partner. Revenue is generated entirely through unit sales across nine disclosed SKUs ranging from $8 to $350; no subscription, licensing, or recurring revenue streams are present. Customers are premium spirit enthusiasts, cocktail culture participants, and curious consumers seeking a terroir-driven alternative to mainstream tequila and mezcal, with named on-premise presence at Trader Vic's. Marketing relies on earned media (Forbes, Bloomberg, Nasdaq, Esquire, Men's Journal, Town & Country, Imbibe), organic social (Instagram, Facebook), email signup, and a cocktail recipe content library.

The company differentiates on three vectors: a regulatory moat from the Chihuahua denomination of origin, a sustainability claim (wild harvesting with regeneration, positioned as 5x more sustainable than agave), and an additive-free, triple-distilled, 100% organic production profile. Operating scale is micro — 1–10 employees, no disclosed funding rounds, no institutional investors, and a hard production ceiling on the premium Reserva SKU — consistent with an independently held founder-stage brand rather than a venture-backed growth business.

Name

Los Magos Spirits International Inc.

Legal name

Los Magos Sotol

Website

https://losmagossotol.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Los Magos Spirits International Inc. is a private craft spirits producer that wild-harvests and triple-distills premium organic sotol from the Chihuahuan Desert, selling directly to consumers online and through wholesale distributors across the USA, Mexico, and Canada.

Ownership category

akta.pro rank

Product category

Premium Spirits (Organic Sotol)

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Organic sotol spirits
• Premium tequila alternative
• Craft desert spirit
• Triple-distilled sotol
• Cocktail bar program

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through losmagossotol.com. All alcohol sales processed and fulfilled by licensed third-party retailers in compliance with applicable state and federal laws. Adult signature (21+) required upon delivery.
2. Wholesale Distribution: Products distributed through licensed distributors in USA, Mexico, and Canada. SGWS (Southern Glazer's Wine & Spirits) mentioned as distribution partner for certain markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Los Magos Spirits International Inc. produces and distributes premium organic sotol spirits made from wild-harvested Desert Spoon (Dasylirion) plants in the Chihuahuan Desert of Chihuahua, Mexico. The portfolio centers on two expressions — an unaged Sotol Blanco and a 6 Year Reserva — sold through D2C e-commerce, licensed distributors, and on-premise accounts across the USA, Mexico, and Canada. The company also provides cocktail recipes, branded merchandise of the brand story, and supports bar/restaurant partners with featured cocktail programs.

Product overview

Los Magos Spirits International Inc. is a spirits company offering a focused portfolio of premium organic sotol products from Chihuahua, Mexico. The core offerings consist of two main expressions: Los Magos Sotol Blanco (unaged, 750ML at $65) and Los Magos Sotol 6 Year Reserva (aged expression, 750ML at $215). These are complemented by smaller formats (50ML, 375ML) and bundle packages that combine the Blanco with Reserva sizes in various configurations. All products are wild-harvested, triple-distilled, 100% organic, and certified organic spirits made from the Desert Spoon plant native to the Chihuahuan Desert.

Differentiator

Problem solved

Functional benefit

Brands

• Los Magos Sotol Blanco: Premium organic sotol blanco - wild-harvested, open-air fermented, triple-distilled, with notes of citrus, black pepper, and eucalyptus. Sourced from the prairie grasslands of Chihuahua, Mexico.
• Los Magos 6 Year Reserva

Products and services

• Los Magos Sotol Blanco 750ML Wild-harvested, open-air fermented, triple-distilled unaged organic sotol from Chihuahua, Mexico. Features notes of citrus, black pepper, and eucalyptus on the nose, with honey, savory spice, and an herbaceous finish. Packaged in a 750ML bottle for $65.
• Los Magos Sotol 6 Year Reserva 750ML Limited-release, small-batch aged sotol (6 years) with extracted flavors of vanilla, clove, and Christmas spice. Only 1,000 liters produced. Sold at $215 per 750ML bottle; made from 100% sotol without any additives.
• Los Magos Sotol Blanco 50ML 50ML mini-size bottle of 100% pure organic Sotol Blanco, sourced ethically and sustainably from the Denominación de Origen Chihuahua, Mexico. Sold at $8 for sampling or gifting.
• Los Magos Sotol Blanco 375ML Medium-format 375ML bottle of the Los Magos Sotol Blanco expression, providing an intermediate size option between the 50ML sampler and the standard 750ML bottle. Sold at $35.
• Los Magos Sotol 6 Year Reserva 50ML 50ML mini-size of the 6 Year Reserva aged sotol expression, offering a smaller format to sample the vanilla, clove, and Christmas-spice flavor profile. Sold at $15.

Quantifiable outcome

• 5x more sustainable than agave
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Trader Vic'sflagshipStrategic or Co-development PartnerFeatured partner restaurant featuring exclusive cocktail recipe 'El Chuango' - a tribute to Mexico City flavors with Los Magos Sotol infused with smoked pineapple, fresh lime juice, pineapple juice, and al pastor adobo syrup.
• The Italian Mixologist (SGWS Certified)coreStrategic or Co-development PartnerCollaborated on 'Desert Pear' cocktail recipe featuring Los Magos Sotol with prickly pear syrup and basil, demonstrating mixology expertise partnership.
• FulproofcoreTechnology or IntegrationOperates the store and website, providing the e-commerce platform and services for customer shopping experience. Powered by Shopify infrastructure.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Los Magos Sotol online store, enabling product sales, payment processing, and order fulfillment management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bozal Mezcal: Craft mezcal brand with strong bar program penetration, distinctive packaging, and a similar limited-release/rare varietal merchandising approach. Useful comparability in on-premise cocktail strategy.
• 400 Conejos: Mexican craft mezcal with a culturally-rooted brand story and growing U.S. presence. Comparable premium positioning targeting cocktail enthusiasts and alternative-to-mainstream-tequila consumers.

Direct peers

• Desert Door Distillery: Texas-based sotol distillery producing wild-harvested sotol from a similar desert plant. Directly competes in the U.S. sotol category with a comparable craft, terroir-driven brand story.
• Clande Sotol: Mexican sotol brand with a focus on heritage production and U.S. premium spirits distribution. Comparable craft positioning in the same emerging sotol category.
• Hacienda de Chihuahua: Premium Mexican sotol producer also operating under the Chihuahua denomination of origin. Direct category competitor to Los Magos with overlapping production heritage and U.S. distribution ambitions.

Others

• Southern Glazer's Wine & Spirits: Largest North American spirits wholesaler and Los Magos's named distribution partner. Relevant as the channel through which Los Magos reaches national retail and on-premise accounts.

Broad incumbents

• Clase Azul: Iconic ultra-premium tequila brand with decanter-style bottles, heavy PR, and award positioning. Comparable premium price points, DTC e-commerce, and gift/collectible consumer behavior.
• WhistlePig: Premium craft whiskey with farm-to-bottle branding, limited releases, DTC e-commerce, and strong on-premise placement. Comparable three-tier distribution + DTC + allocated limited release playbook.
• Del Maguey: Single-village mezcal producer with a craft, terroir-driven narrative analogous to Los Magos's sotol story. Both target premium cocktail enthusiasts and on-premise mixology programs seeking distinctive agave-adjacent spirits.
• Casa Dragones: Ultra-premium agave spirit (sipping tequila and mezcal) brand with strong DTC, gift, and on-premise presence. Comparable premium pricing architecture ($150–$400+), direct-to-consumer e-commerce model, and gifting/special occasion positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/losmagossotol
• Instagraminstagram.com/losmagossotol
• LinkedInlinkedin.com/company/los-magos-spirits-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Magos Spirits International Inc.