What S.OV GROUP LTD does

OV-Group Management & Training Limited is a privately owned UK hospitality company founded in 2021 and headquartered in Wigan, England (registered office at 1 Bishopgate, WN1 1NL). The company operates a portfolio of eight licensed venues across the North West of England and Cheshire, comprising pubs, bars, hotels, and budget accommodation, with an additional Northern Soul venue (SOUL TIME) listed as an upcoming addition. Beyond direct site operations, OV-Group manages licensed premises on behalf of large breweries (Admiral Taverns is named as a core partner) and independent freehold owners, and markets its services to external hospitality operators.

The company's commercial surface consists of four revenue streams: (1) managed pub services for brewery partners and freehold owners, (2) hospitality consulting, training (Licensing Act 2003, Health & Safety, Compliance), payroll solutions, and HR advisory sold as professional services, (3) own-venue operations (food, beverage, hospitality across Lady Mabel Bar, Cherry Gardens Hotel, Kilcoyne's Irish Bar, The Prince of Wales, The Whitesmiths Arms, The Raven, and Greenland Fishery), and (4) accommodation lettings via The Letting Rooms (single, twin, family, double, and accessible rooms), distributed partly through Booking.com. Internally, OV-Group deploys a proprietary pub management system called "Hopsy" used for site auditing and Licensing Act 2003 compliance. Go-to-market is regional and partnership-led, with no public pricing; venues are promoted through a corporate website and venue-specific Facebook pages.

Leadership is concentrated in two directors — Managing Director Reece Kilcoyne (corporate hospitality background) and Operations Director Jordan Kilcoyne — with a small head-office team covering pub systems/compliance (Paul Walsh) and HR/office administration (Karen Walsh). The leadership claims a combined 50 years of hospitality experience. No external institutional investors, funding rounds, parent entities, or subsidiaries are disclosed.

Name

S.OV GROUP LTD

Legal name

OV-GROUP MANAGEMENT & TRAINING LIMITED

Website

https://ov-group.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

OV-Group Management & Training Limited operates a portfolio of eight licensed pubs, bars, hotels, and budget accommodation venues across North West England and Cheshire, managing licensed premises for brewery partners and freehold owners while offering hospitality consulting, training, payroll, and HR services.

Ownership category

akta.pro rank

Product category

Pub and Hospitality Management

NAICS

Drinking Places (Alcoholic Beverages) (7224), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Services-Facilities Support Management Services (8744), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Pub management services
• Licensed premises operation
• Hospitality consulting
• Venue management
• Budget accommodation

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pub Management Services: Operating licensed premises including hotels on behalf of property owners. OV-Group manages the day-to-day operations of pubs within their network.
2. Hospitality Consulting and Training: Providing external assessments, training (Licensing Act 2003, Health & Safety, Compliance Training), payroll solutions, and HR advice to pub operators and hospitality businesses.
3. Own Venue Operations: Operating their own portfolio of 8 licensed venues including bars, hotels, and accommodation, generating revenue from food, beverages, and hospitality services.
4. Accommodation Lettings: The Letting Rooms provide budget accommodation options including single, twin, family, double, and accessible rooms. Revenue generated through room bookings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OV-Group operates licensed premises including pubs, bars, and hotels in the North West of England, both for its own portfolio and on behalf of brewery partners and independent freehold owners. Alongside site operations, it provides management consulting, Licensing Act 2003 and Health & Safety training, payroll, HR advisory, and estates and lettings services to hospitality operators.

Product overview

OV-Group is a hospitality management company operating a portfolio of 8+ licensed premises including bars, hotels, and accommodation venues across the North West of England (primarily Wigan) and Cheshire. The company's offering combines site operations (pubs, hotels, letting rooms) with professional services including management consulting, staff training, payroll solutions, HR advisory, and business operations management for external clients. The operated venues include Lady Mabel Bar's, Cherry Gardens Hotel, The Letting Rooms, Kilcoyne's Irish Bar, The Prince of Wales, The Whitesmiths Arms, The Raven, and Greenland Fishery, with a new Northern Soul venue (SOUL TIME) in development.

Differentiator

Problem solved

Functional benefit

Brands

• Lady Mabel Bar: Bar located on the grounds of The Cherry Gardens, Wigan offering cocktails, hot beverages, draught products with a heated terrace.
• Cherry Gardens, Hotel
• The Letting Rooms
• Kilcoyne's Irish Bar
• The Prince of Wales
• The Whitesmiths Arms
• The Raven
• Greenland Fishery

Products and services

• Lady Mabel Bar Bar located on the grounds of Cherry Gardens in Wigan offering handcrafted cocktails, hot beverages, draught products, and food with a heated terrace using bifold doors.
• Cherry Gardens Hotel Newly refurbished hospitality venue in Wigan featuring sports, food, quiz nights, live entertainment, and the attached Lady Mabel bar, open seven days a week.
• The Letting Rooms

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Admiral TavernscoreChannel Partner/ Reseller/ DistributorAdmiral Taverns is a large brewery partner that OV-Group works with in operating licensed premises. The partnership gives OV-Group's portfolio a complete and diverse mix of sites, combining large brewery operations with independent freehold venues.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stonegate Group: Largest UK pub operator (~4,500 sites) running managed, leased, and tenanted pubs across multiple brands. Broad incumbent offering an overlapping capability set (multi-site pub operations, brand portfolio, training/compliance infrastructure) but at national scale versus OV-Group's regional focus.
• Marston's: UK brewer and pub operator running both managed and tenanted/leased pubs nationally. Broad incumbent overlapping with OV-Group's brewery-partner operating model and value-led pub positioning.
• JD Wetherspoon: National value-led pub chain with hundreds of sites across the UK. Broad incumbent competing with OV-Group's value-led neighborhood pubs on price and breadth, though operating a fully owned-and-managed estate rather than a leased-operator model.
• Mitchells & Butlers: Owner of multiple UK pub and restaurant brands (e.g., All Bar One, Harvester, Toby Carvery). Broad incumbent with multi-brand pub operations, accommodation, and central training/compliance functions analogous to OV-Group's Hopsy and training services.
• Greene King: Major UK brewer and pub operator with a national estate of managed and tenanted pubs and hotels. Broad incumbent with similar on-trade operating capability, in-house training/compliance infrastructure, and regional site footprint that overlaps OV-Group's North West catchment.

Direct peers

• Admiral Taverns: UK pub operator and brewer with a large leased and tenanted pub estate. Direct peer because OV-Group is an existing Admiral Taverns operating partner and shares the model of managing licensed premises on behalf of owners across regional UK catchments.
• Punch Pubs & Co: UK pub operator focused on leased, tenanted, and managed pub partnerships with independent operators. Direct peer given OV-Group's licensed-premises management model, brewery partnerships, and recruitment of operators to run pubs.

Regional players

• Young's Pub: Historic London-and-South-East pub and brewery operator with managed and tenanted sites. Regional player focused on differentiated, premium-leaning neighborhood pubs — comparable in venue-type mix to OV-Group but serving a different geographic catchment.
• Fuller, Smith & Turner: Historic London-and-South-East brewer and pub operator with a managed and tenanted estate. Regional peer because of similar neighborhood/pub-format focus and licensed-premises operating expertise, though concentrated in a different UK region.
• Daniel Thwaites: North West England brewery and pub operator running managed and tenanted pubs across Lancashire and beyond. Regional peer given overlapping geography with OV-Group's Wigan-area footprint and a similar mix of brewery ownership plus leased-operator partnerships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ov-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.OV GROUP LTD