MAISON FLORET

What MAISON FLORET does

Maison Floret is a Parisian bridal couture house founded in 2015 by Sidonie Floret, operating as SAS Maison Floret (RCS Nanterre 811 508 076) from a single showroom and atelier at 16 rue Charlemagne in the Marais district of Paris. The company designs and produces made-to-measure wedding gowns and related apparel, with each piece handcrafted on order in the Paris workshop using French and Italian noble materials such as crêpe fluide, satin duchesse, organza, dentelle de Calais, and silk.

The core product offering is segmented into three tiers: bespoke sur-mesure gowns (€3,000–€4,700, 6-8 month lead time with 2-4 fitting sessions and unique pattern-making per bride), prêt-à-marier ready-to-wear bridal (€400–€1,950, 6-10 week delivery in standard sizes with optional alterations), and color/evening wear capsules (Party Girl, True Colors, All Tomorrow's Party, Couleur menthe à l'eau). The brand extends into gold-plated brass jewelry (Into the White, La Chamade), and has co-developed accessories through partnerships with Escadrille (espadrilles), Pied de Biche (boots), Mademoiselle Chapeaux (millinery), Anja Paris, and Jicqy.

Revenue is generated almost entirely through direct-to-consumer transactions: private showroom appointments in Paris (€60 consultation fee redeemable against purchase, 50/25/25 staged payment for bespoke), a maisonfloret.com e-commerce shop for accessories and selected ready-to-wear, an exclusive concession at Printemps Haussmann (Printemps de la Mode, 6th floor), and occasional trunk shows such as the Dream It Yourself Montreal partnership. The business is privately held by its founder, with €1,000 SAS capital and no disclosed external funding.

Name

MAISON FLORET

Legal name

SAS Maison Floret

Website

https://maisonfloret.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Floret is a Parisian bridal couture house founded in 2015 that designs and handcrafts made-to-measure wedding gowns (€3,000–€4,700) and ready-to-wear bridal apparel (€400–€1,950) from a Marais atelier, serving individual brides in France with select distribution through Printemps Haussmann and international trunk shows.

Ownership category

akta.pro rank

Product category

Bridal Couture & Wedding Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (458310)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Bespoke bridal gowns
• Made-to-measure wedding dresses
• Ready-to-wear bridal wear
• Haute couture atelier
• Bridal accessories jewelry

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Bridal Gowns (Sur-mesure): Custom-designed and handcrafted wedding gowns with unique patterns for each bride. Process includes initial consultation, measurements, multiple fittings, and final delivery over 6-8 months. Price range €3,000-€4,500 for collection pieces, up to €4,700 for unique creations.
2. Ready-to-Wear Civil Collection (Prêt-à-marier): Ready-to-order civil wedding attire made to standard measurements with optional alterations. Includes dresses, jumpsuits, tops, and skirts. Production lead time 6-8 weeks (3 months for long dresses).
3. Colour & Evening Wear: Colored and evening collections including Party Girl, True Colors, and All Tomorrow's Party capsule collections for special occasions and celebrations
4. Accessories & Jewelry: Jewelry collections (gold-plated brass with fine pearls), veils, capes, bags, and custom accessories to complement bridal and evening wear

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maison Floret designs, handcrafts, and sells made-to-measure bridal gowns (sur-mesure, €3,000–€4,700, 6–8 month lead time) and a ready-to-wear bridal line (prêt-à-marier, €400–€1,950, 6–10 week delivery) from its Paris atelier. It also offers a color and evening wear collection, gold-plated brass jewelry with fine pearls, and accessories such as veils, capes, headpieces, and shoes, with select capsules sold through Printemps Haussmann.

Product overview

Maison Floret is a Parisian bridal couture house offering bespoke custom wedding dresses and ready-to-wear bridal collections. The core offerings include Sur-mesure (custom-made gowns from €3,000-€4,500 with 6-8 month lead time), Prêt-à-marier (ready-to-wear bridal from €400-€1,950 with 6-10 week delivery), and a Color & Evening collection featuring cocktail and party dresses. The brand complements its bridal offerings with jewelry collections (gold-plated brass with fine pearls), accessories (capes, veils, headpieces), and footwear collaborations. Strategic partnerships include exclusive capsules with Printemps, footwear collaborations with Pied de Biche and Escadrille, and previous collaborations with Anja, Jonak, André, Mademoiselle Chapeaux, and Jicqy. All pieces are crafted with French and Italian savoir-faire using noble materials including crepe, duchess satin, georgette, silk muslin, and Calais lace.

Differentiator

Problem solved

Functional benefit

Products and services

• Sur-mesure (Bespoke Wedding Dresses) Custom, made-to-measure wedding gowns with unique patterns for each bride, including 3–4 fitting sessions over 6–8 months. Includes both adaptations of collection models and fully original creations drawn by Sidonie Floret. Prices range from €3,000 to €4,700.
• Prêt-à-marier (Ready-to-Wear Bridal Collection) Ready-to-wear bridal and civil ceremony collection produced to standard sizes with optional alterations; pieces include dresses, jumpsuits/combinaisons, tops, and skirts with 6–10 week delivery and prices from approximately €400 to €1,950.
• Couleur & Soirée (Color & Evening Wear) Color and evening wear collection of dresses, suits, combinations, and kimono sets in deep and pastel tones, plus the All Tomorrow’s Party black-and-gold evening capsule, designed for galas, parties, and celebrations beyond the wedding.
• Collection Bijoux (Gold-Plated Brass Jewelry) House jewelry line of gold-plated brass pieces finished with 24-carat gold and fine pearls, including earrings, necklaces, pendants, bracelets, cuffs, and hair combs, designed to complement bridal and evening looks and produced in small quantities in Le Marais.
• Accessoires (Veils, Capes, Headpieces & Bags) Range of bridal finishing accessories including veils, capes, stoles, headpieces, bags, and pouches, designed to complement both bespoke and ready-to-wear Maison Floret gowns.
• Maison Floret x Printemps Capsule Collections Exclusive capsule bridal and civil collections created for Printemps Haussmann, available for try-on and purchase at the Printemps de la Mode Maria Luisa Mariage space.
• Maison Floret x Pied de Biche (ALMA Boots) Co-developed winter bridal and guest footwear: ALMA golden metallic leather boots with wooden heels, made in Italy/Portugal, designed to be wearable beyond the wedding day.
• Maison Floret x Escadrille (Espadrilles) Co-designed espadrille footwear in two styles (Sienna compensated and Palma flat), inspired by traditional Basque craftsmanship, intended for brides and guests.
• Previous Collaborative Capsules (Jonak, André, Mademoiselle Chapeaux, Anja, Jicqy) Past collaborative capsule products covering footwear, headwear, swimwear, and floral accessories produced with partner brands Jonak, André, Mademoiselle Chapeaux, Anja Paris, and Jicqy.
• Archives (Previous-Season Pieces)

Quantifiable outcome

• Zero inventory waste through made-to-order production model
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Dream It Yourself MontrealminorChannel Partner/ Reseller/ Distributor · 13 December 2018Trunk show partner hosting Maison Floret collections at their Montreal showroom (405 Saint-Jean-Baptiste Suite 5) from December 13-23. Allows Canadian brides to discover and try selections.
• Printemps HaussmanncoreChannel Partner/ Reseller/ Distributor · 21 October 2018Flagship retail partnership featuring Maison Floret wedding and civil collections at Printemps de la Mode, 6th floor, Paris. Includes exclusive capsule collections (La Dolce Vita, Au bonheur des dames) and runway shows under the famous dome. Collection available for try-on and purchase in-store.
• EscadrilleminorStrategic or Co-development PartnerFootwear collaboration creating two styles of espadrilles (Sienna compensated espadrilles in leather, rope and glitter at €147; Palma flat espadrilles in gold leather at €97). Inspired by traditional Basque espadrille craftsmanship, designed for the bride and her guests.
• Pied de BicheminorStrategic or Co-development PartnerFootwear collaboration creating ALMA golden leather boots with wooden heels (€220). Made in Italian metallic leather and handcrafted in Portugal. Designed for winter brides and guests.
• Mademoiselle ChapeauxminorStrategic or Co-development PartnerHeadwear collaboration featuring turbans, crowns, capelines, and other hair accessories to accompany Maison Floret dresses. Includes Winston x Germain Turban, Winston x Elie Crown, and Parker x Basile Comb.
• Anja ParisminorStrategic or Co-development PartnerSwimwear collaboration featuring La Merveilleuse (lightweight cotton wrap dress) and L'Elégant (honeycomb swimsuit) in the Les Merveilleuses collection.
• JicqyminorStrategic or Co-development PartnerFloral accessories collaboration providing decorative floral pieces to accompany bridal looks, including Howard dress with floral accessory.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BHLDN: Anthropologie-owned bridal and occasionwear retailer offering ready-to-wear gowns, bridesmaid dresses, and accessories with strong digital and store presence. Comparable on bridal-and-adjacent occasionwear category but operates at mass-premium rather than bespoke-couture level.
• Vera Wang Bride: Iconic luxury bridal designer with global flagship stores, licensed collections, and strong brand cachet in premium and luxury bridal. Comparable on luxury bridal positioning and bridal-adjacent category extensions (fragrance, ready-to-wear), though at significantly larger scale and price ceiling.
• Pronovias: Global bridal market leader with extensive ready-to-wear and made-to-measure offerings, broad retail and wholesale network, and international brand recognition. Comparable on bridal category focus but vastly larger scale and broader price range.
• Rosa Clará: International bridal and occasionwear brand with ready-to-wear and made-to-measure collections, global retail footprint, and frequent celebrity placements. Comparable on bridal focus and international expansion ambitions though at much larger scale.

Direct peers

• Kaviar Gauche: Berlin-based independent bridal house offering bespoke and ready-to-wear gowns with European couture sensibility, sold via flagship stores and trunk shows. Comparable on independent European designer positioning and dual bespoke/RTW model.
• Delphine Manivet: French independent bridal designer offering made-to-order gowns with Parisian atelier production, plus ready-to-wear options. Comparable positioning on price, made-to-order model, and small-team Parisian couture identity.
• Cortana: Independent European bridal designer with made-to-measure gowns and ready-to-wear bridal lines, sold through trunk shows and selected retailers globally. Comparable on bespoke heritage, atelier-based production, and international bridal positioning.
• Rime Arodaky: Paris-based bridal house specializing in bespoke and ready-to-wear gowns with modern bohemian aesthetic, sold via appointment in Paris and select international stockists. Comparable on city, custom/standard split, and bridal-only focus.
• Laure de Sagazan: Parisian bespoke bridal designer offering made-to-measure gowns with French artisanal craftsmanship and a similarly intimate showroom appointment model. Closest direct comparable by city, business model, and price positioning (mid-thousands of euros per gown).

Emerging players

• Atelier des Modistes: Small-scale French bridal atelier offering made-to-measure gowns with similar artisanal positioning and Paris-based studio model. Comparable on craft-led, founder-run atelier structure though smaller scale and lesser media presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maisonfloret
• LinkedInlinkedin.com/company/maison-floret

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON FLORET