My College Audition
My College Audition is a US-based coaching service that prepares high school performing arts students for college auditions through personalized 1-on-1 coaching, workshops, and events, delivered in Boston and NYC and virtually worldwide.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What My College Audition does
My College Audition (MCA), operating as My College Audition, LLC in Ohio, is a US-based performing-arts college audition coaching service that has been active for 15+ years and was acquired by Acceptd on October 1, 2019. The company delivers 1-on-1 coaching in musical theatre, acting, confidence building, and post-grad/professional preparation, plus group workshops, mock audition events, and a Summer MT Dance Intensive. Delivery is in-person at its Boston/Allston studio with selective NYC offerings, and globally via Zoom; complementary resources include headshot/prescreen filming and music tracks.
The underlying technology is a service-led stack rather than a platform: the website runs on Squarespace, scheduling on Acuity, account/login on Memberspace, and virtual sessions on Zoom, with no proprietary software or AI components. The business model is pure professional services — 55- and 25-minute sessions sold pay-as-you-go with prepaid credits expiring after 12 months, plus group event revenue — delivered by 12+ coaches and consultants described as working industry professionals (Broadway performers, artistic directors, casting associates). Go-to-market is consultation-driven: free intro calls, content marketing (blog, free timeline download, Class of 2027 webinars), and signature in-person events drive lead generation, with cross-promotion via parent Acceptd's 500,000+ artist network, AuditionRoom, and Walk-In Weekends.
The target market is narrow: US and international high school juniors and seniors pursuing BFA/BA performing-arts degrees (musical theatre, acting, dance), with a secondary segment of gap-year, transfer, and post-grad students. Cumulative outcomes claimed include 400+ college acceptances and $2M+ in student scholarship awards; no revenue, headcount, or pricing figures are publicly disclosed.
My College Audition firmographics
Firmographics- Name
- My College Audition
- Legal name
- My College Audition, LLC
- Website
- https://mycollegeaudition.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My College Audition is a US-based coaching service that prepares high school performing arts students for college auditions through personalized 1-on-1 coaching, workshops, and events, delivered in Boston and NYC and virtually worldwide.
- Ownership category
- akta.pro rank
My College Audition industry classification
Industry- Product category
- Performing Arts Education / College Audition Coaching
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK)
- akta.pro secondary industry
- Arts Admissions Counseling (Music/Theater/Visual Arts Auditions & Portfolios) (EDANAEAN)
Keywords
Where My College Audition is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My College Audition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Coaching Services: One-on-one coaching sessions (55-minute and 25-minute formats) for musical theatre and acting audition preparation, including song selection, monologue prep, dance prep, and interview coaching.
- Private Workshops: Group workshop offerings including high school workshops and intensive programs for audition preparation.
- Resources: Additional revenue from resources including headshots, prescreen filming, and music tracks for audition preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 55-minute coaching sessions |
| Other | Pay-as-you-go | 25-minute coaching sessions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
My College Audition product offering
Product offeringCore offering
My College Audition provides one-on-one and group coaching services for high school performing arts students preparing for college musical theatre, acting, and dance auditions. Core offerings span musical theatre & acting coaching, confidence coaching, professional and post-graduate coaching, private workshops, mock audition events, intensives, and supporting resources such as headshots, prescreen filming, and music tracks. Services are delivered virtually (Zoom) and in-person at Boston and NYC locations.
Product overview
My College Audition is a coaching and preparation service for performing arts students applying to college programs. The company operates as a single unified service offering rather than a platform architecture. The core offering consists of personalized coaching services including Musical Theatre & Acting Coaching, Confidence Coaching, Professional & Post-Grad Coaching, and Private Workshops. These are complemented by events (Mock Audition + Masterclass Weekend, Summer MT Dance Intensive), resources (1-on-1 Virtual Mock Auditions, Headshots + Prescreen Filming, Music Tracks, Free College Audition Timeline), and content (MCA Blog, Webinars). Services are delivered both in-person at their Boston and NYC locations and virtually via Zoom. The company was acquired by Acceptd in October 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Musical Theatre & Acting Coaching Personalized one-on-one coaching sessions preparing high school students for musical theatre and acting college auditions, covering repertoire selection, monologue preparation, dance work, and performance technique.
- Confidence Coaching Coaching focused on building student confidence and managing performance anxiety throughout the college audition process, delivered as a standalone coaching engagement.
- Professional & Post-Grad Coaching Coaching services for post-graduates and working professionals seeking to advance their performing arts careers, including audition and career strategy support.
- Private Workshops In-person and virtual group workshop sessions for high school students preparing for college auditions, including intensive and high-school workshop formats.
- Mock Audition + Masterclass Weekend Intensive weekend events featuring mock audition practice and masterclass instruction for performing arts students.
- Summer MT Dance Intensive Summer program focused on dance preparation for musical theatre auditions.
- 1-on-1 Virtual Mock Auditions Individual virtual mock audition sessions delivered online by MCA coaches, available as a standalone auditioner resource.
- Headshots + Prescreen Filming Professional headshot photography and prescreen video filming services used to support college audition applications.
- Music Tracks Music track production services used as accompaniment for audition recordings and live auditions.
Quantifiable outcome
- 100% of students who followed the MCA process were accepted into audition-based programs for MT + Acting
- +3 more outcomes
Companies that use My College Audition
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
My College Audition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
My College Audition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcceptdcoreOn October 1, 2019, My College Audition was acquired by Acceptd. Acceptd connects over half-a-million artists to opportunities worldwide and serves as an advocate along the artist journey. The acquisition allows MCA to offer services to a broader audience while leveraging Acceptd's technology platform. MCA and Acceptd partner on collaborative opportunities including AuditionRoom and Acceptd's Walk-In Weekends.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
My College Audition competitors and assessment
Company assessmentBroad incumbents
- Ivy Coach: Selective college admissions consultancy operating in the same admissions-preparation category at a broader, more academic scale. Comparable consultation-driven, premium-priced service model serving families targeting competitive college outcomes.
- Camp Broadway: Established broader performing-arts education provider for youth, offering workshops and intensives that touch the same student demographic. Comparable as an incumbent in the youth performing arts enrichment space, though not specialized in college audition prep.
- Prep Expert: College admissions and test preparation service with a similar consultation-led, high-touch delivery model targeting families pursuing selective college outcomes. Operates in the same broader admissions-coaching category but with a more academic/test-prep emphasis.
- The Princeton Review: Large incumbent in the test prep and college admissions preparation market. Comparable as a higher-education preparation service targeting the same high-achieving high school demographic, though broader and less specialized in performing arts.
Others
- Acceptd: Direct parent company since the 2019 acquisition and an artist-opportunity platform with overlapping college audition features (AuditionRoom, Walk-In Weekends). Included as an enabling/parent relationship that is materially comparable in mission and audience.
Direct peers
- Stand Out for College: Niche coaching service that prepares high school students for performing arts college auditions (musical theatre, acting), directly overlapping with MCA's core offering, target customer, and 1:1 coaching delivery model.
Regional players
- Broadway Dance Center: New York-based performing arts training facility offering drop-in and program-based dance and theatre classes. Comparable as a performing arts skill-development provider serving aspiring musical theatre students, though operating as a regional training center rather than an audition coaching service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
My College Audition social profiles
Digital presenceMy College Audition financial estimates
Financial estimateRevenue estimate
Valuation estimate
My College Audition leadership team
Management profileNumber of profiles
My College Audition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My College Audition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My College Audition
What does My College Audition do?
My College Audition provides one-on-one and group coaching services for high school performing arts students preparing for college musical theatre, acting, and dance auditions. Core offerings span musical theatre & acting coaching, confidence coaching, professional and post-graduate coaching, private workshops, mock audition events, intensives, and supporting resources such as headshots, prescreen filming, and music tracks. Services are delivered virtually (Zoom) and in-person at Boston and NYC locations.
Is My College Audition a public or private company?
My College Audition is a private company. It is classified as corporate owned and is currently operating.
When was My College Audition founded?
My College Audition was founded in 2010. It employs 1 to 10 people.
Where is My College Audition based?
My College Audition is headquartered in Boston, United States, in the North America region.
How does My College Audition make money?
Three revenue lines are on record. Coaching Services are the primary driver. The others are private Workshops and resources.
Who are My College Audition's main competitors?
Broad incumbents on record are Ivy Coach, Camp Broadway, Prep Expert and The Princeton Review. Acceptd is listed as an others. Stand Out for College is listed as a direct peer. Broadway Dance Center is listed as a regional player.
Does My College Audition have an API?
No public API is recorded for My College Audition.
What industry is My College Audition in?
My College Audition's product category is Performing Arts Education / College Audition Coaching. Its primary akta.pro industry code is EDAMAAAK, Portfolio & Audition Preparation (Arts School Admissions), with a secondary code of EDANAEAN, Arts Admissions Counseling (Music/Theater/Visual Arts Auditions & Portfolios). Its NAICS code is 61161 and its SIC code is 8200.