Mort Meisner Associates
Mort Meisner Associates is a boutique U.S. broadcast TV news talent placement agency, founded 1994 in Royal Oak, Michigan, representing anchors, reporters, meteorologists, sportscasters, and producers at major and mid-market television stations.
- Company typePrivate
- Founded1994
- HeadquartersRoyal Oak, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mort Meisner Associates does
Mort Meisner Associates is a privately held, boutique talent placement agency specializing in U.S. broadcast television news. Founded by Mort Meisner in 1994 and headquartered in Royal Oak, Michigan, the firm represents on-air journalists — anchors, reporters, multi-media journalists, meteorologists, and sportscasters — as well as producers and newsroom managers, matching them with television stations and networks across major markets (Chicago, New York, Los Angeles, Detroit, Cleveland, Houston, Denver, Dallas) and medium-sized markets (Louisville, Columbus, Omaha, Lexington).
The firm's service portfolio comprises three offerings: MMA Services (the core talent placement engagement), Talent Development (coaching and career guidance), and Client Demos (an online portfolio platform organizing talent reels and resumes by category). The business runs on a relationship-driven, commission-based revenue model with no proprietary technology platform, no digital marketplace, and no self-service channels. Placements are sourced through direct outreach to station management, news directors, and recruiting professionals, leveraging Mort Meisner's 30+ years of industry relationships and Steve Koles' two decades of experience as a CBS-affiliate news director.
The agency serves a two-sided market: individual broadcast talent seeking career advancement and network-level placement, and broadcast news organizations (including ABC, CBS, NBC, CNBC, CNN, FOX News, and Dateline) seeking qualified on-air hires. The firm is small — effectively two agents — and is structured as a founder-owned business with no institutional investors, no public revenue disclosure, and no reported M&A activity.
Mort Meisner Associates firmographics
Firmographics- Name
- Mort Meisner Associates
- Legal name
- Mort Meisner Associates
- Website
- https://mortmeisner.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mort Meisner Associates is a boutique U.S. broadcast TV news talent placement agency, founded 1994 in Royal Oak, Michigan, representing anchors, reporters, meteorologists, sportscasters, and producers at major and mid-market television stations.
- Ownership category
- akta.pro rank
Mort Meisner Associates industry classification
Industry- Product category
- Talent Placement Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industry
- Interview Coaching & Hiring Process Preparation (BPACAOAI)
Keywords
Where Mort Meisner Associates is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mort Meisner Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Placement Commission: The agency earns commissions from successful talent placements, representing broadcast journalists including anchors, reporters, meteorologists, sportscasters, and producers to television news organizations across major, medium, and smaller markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mort Meisner Associates product offering
Product offeringCore offering
Mort Meisner Associates is a boutique talent placement agency that represents broadcast journalists—including anchors, reporters, meteorologists, sportscasters, and producers—and places them with television news organizations across major U.S. networks and mid-sized market stations. The firm also operates an online Client Demos platform that allows hiring managers to review candidate reels and resumes, supplementing the agency's relationship-driven recruitment process.
Product overview
Mort Meisner Associates operates as a boutique TV news talent placement agency offering three interconnected services. The core offering is MMA Services, which provides talent placement for anchors, reporters, sportscasters, and meteorologists at broadcast stations nationwide. Supporting this is Talent Development, offering coaching to help talent advance their careers. Client Demos serves as a portfolio platform where available talent can showcase their demo reels and resumes organized by specialty categories. The company specializes in placing talent across major markets (Chicago, New York, Detroit, Los Angeles, Cleveland, Houston, Denver, Dallas) and medium-sized markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast Talent Placement Services
- Client Demos Online Platform
Quantifiable outcome
- Successfully placed talent in top markets including New York, Los Angeles, Chicago, Detroit, Dallas, Houston, Denver, and Cleveland
Companies that use Mort Meisner Associates
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Mort Meisner Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mort Meisner Associates partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Mort Meisner Associates competitors and assessment
Company assessmentOthers
- LinkedIn Talent Solutions: Digital professional network with a talent marketplace and recruiting solutions business. Not a direct competitor, but an alternative channel through which news organizations source broadcast talent directly, representing an indirect substitute for boutique recruiter relationships.
Broad incumbents
- Paradigm Talent Agency: Talent and literary agency with a dedicated on-camera and broadcast representation group. Comparable to MMA in representing broadcast and on-air talent, though Paradigm's portfolio is broader and tilted toward entertainment rather than local TV news.
- Creative Artists Agency (CAA): Global talent and entertainment agency representing on-camera talent, including broadcast personalities and hosts. Comparable to MMA in that it represents talent for placement with media buyers, though CAA's scale, entertainment focus, and breadth of services are far broader.
- United Talent Agency (UTA): Major global talent agency with broadcast and on-camera talent representation. Comparable business model to MMA (commission-based talent representation), but operating at significantly larger scale and across entertainment verticals beyond local TV news.
- Agency for the Performing Arts (APA): Full-service talent agency representing on-camera talent across broadcast and entertainment. Comparable to MMA's commission-based representation model, though APA's portfolio spans entertainment and its on-camera division is part of a much larger agency operation.
- Octagon: Global sports marketing and talent representation firm representing athletes and sportscasters. Comparable to MMA specifically for the sportscaster placement portion of MMA's business, though Octagon primarily serves professional athletes rather than on-air sports broadcasters.
- The Gersh Agency: Full-service talent agency with on-camera and broadcast talent divisions. Comparable to MMA as a commission-based talent representation firm, though Gersh serves a broader entertainment client base rather than specializing in local broadcast news placements.
- William Morris Endeavor (WME): One of the global 'Big Five' talent agencies, representing actors, hosts, and on-camera personalities across entertainment. Comparable to MMA as a talent representation business, though WME operates at vastly larger scale and focuses primarily on entertainment rather than local broadcast news talent.
- Verve Talent and Literary Agency: Talent and literary agency with broadcast and on-camera representation. Comparable to MMA in representing on-air talent for media placements, though Verve operates with broader entertainment scope rather than a local broadcast news specialization.
- Abrams Artists Agency: Talent agency with a dedicated on-camera division representing news anchors, hosts, and broadcast personalities. Closest peer to MMA in terms of representing on-air news talent specifically, though Abrams operates at larger scale and across entertainment verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mort Meisner Associates social profiles
Digital presenceMort Meisner Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mort Meisner Associates leadership team
Management profileNumber of profiles
Profiles2 records
Mort Meisner Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mort Meisner Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mort Meisner Associates
What does Mort Meisner Associates do?
Mort Meisner Associates is a boutique talent placement agency that represents broadcast journalists—including anchors, reporters, meteorologists, sportscasters, and producers—and places them with television news organizations across major U.S. networks and mid-sized market stations. The firm also operates an online Client Demos platform that allows hiring managers to review candidate reels and resumes, supplementing the agency's relationship-driven recruitment process.
Is Mort Meisner Associates a public or private company?
Mort Meisner Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mort Meisner Associates founded?
Mort Meisner Associates was founded in 1994. It employs 1 to 10 people.
Where is Mort Meisner Associates based?
Mort Meisner Associates is headquartered in Royal Oak, United States, in the North America region.
How does Mort Meisner Associates make money?
One revenue line is on record: talent Placement Commission.
Who are Mort Meisner Associates's main competitors?
LinkedIn Talent Solutions is listed as an others. Broad incumbents are Paradigm Talent Agency, Creative Artists Agency (CAA), United Talent Agency (UTA), Agency for the Performing Arts (APA), Octagon, The Gersh Agency, William Morris Endeavor (WME), Verve Talent and Literary Agency and Abrams Artists Agency.
Does Mort Meisner Associates have an API?
No public API is recorded for Mort Meisner Associates.
What industry is Mort Meisner Associates in?
Mort Meisner Associates's product category is Talent Placement Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of BPACAOAI, Interview Coaching & Hiring Process Preparation. Its NAICS code is 7114 and its SIC code is 7361.