People@agency

What People@agency does

People@agency is a privately-held German recruitment and workforce-integration company focused on the "360° Gastwelt" — hotels, gastronomy, the food industry, catering, and hospitality administration. Founded in 2022 and headquartered in Hamburg (Johnsallee 19), it operates as people@agency GmbH with a team of approximately 3 experts spanning recruitment, hotellerie, and gastronomy. The company matches international skilled workers, trainees (Auszubildende), and domestic candidates with German hospitality employers, functioning as a communications bridge between both sides and organizing legal and administrative processes via local cooperation partners.

The core offering is a digital recruitment workflow — an end-to-end application and matching process — extended by a stack of supporting modules: @Academy (a 24/7 online training program accessible from 196 countries), Pre-Boarding (matching verification), Onboarding (job-readiness preparation), Social Services (housing search and social integration for international applicants), and a Community Platform for ongoing peer exchange and belonging among placed workers. Underlying technology is a proprietary digital workflow rather than a marketplace platform; the company also operates a self-serve job portal at people-agency.fabulous-code.com. Distribution is direct-to-enterprise in Germany complemented by global digital self-serve access for applicants.

The business model combines transaction-fee placement revenue with professional-services revenue from training and integration support; no pricing is publicly disclosed and no funding rounds have been announced. The company is founder-owned (CEO Homeira Amiri), with a foundational strategic partnership with the Institute of Culinary Art (ICA) — whose President, Gerhard Bruder, serves as Patron — providing industry legitimacy rather than capital. There is no disclosed investor base, and revenue, placement volumes, and AI/ML capability are not documented in available sources.

Name

People@agency

Legal name

PEOPLE@AGENCY GMBH

Website

https://people-agency.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

People@agency is a Hamburg-based recruitment and workforce-integration firm that matches international skilled workers and trainees with employers across Germany's hospitality, gastronomy, food industry, catering, and administration sectors, using a digital workflow plus @Academy training and post-placement community support.

Ownership category

akta.pro rank

Product category

Hospitality Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Hospitality, Travel & Events Direct Hire (BPACAFAL)

akta.pro secondary industry

Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Hospitality recruitment services
• International staffing solutions
• Apprenticeship placement
• Hospitality workforce training
• Candidate integration services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Recruitment/Placement Services: The company earns revenue by connecting employers with qualified candidates in the hospitality, gastronomy, and food industry sectors. They provide full-service recruitment including candidate sourcing, screening, and matching. The company maintains extensive databases of potential candidates and offers international recruitment services.
2. Training Services (@Academy): Revenue generated from the @Academy online training program that prepares candidates for jobs in the hospitality industry. The digital training program offers specific training, practical exercises, and simulations accessible worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

People@agency provides full-service international recruitment and training for the hospitality, gastronomy, and food industry. Companies engage the firm to source, screen, and place qualified candidates and trainees through a digital application workflow, supported by @Academy online training, pre-boarding, onboarding, social and housing integration services, and a community platform for newly placed employees.

Product overview

People@agency is a recruitment and staffing platform specializing in the 360-degree hospitality world (Hotellerie, Gastronomie, and Foodindustrie). The company operates as a single unified service combining a Digital Workflow platform for recruitment with supporting modules including @Academy (online training), Pre-Boarding, Onboarding, Social Services, and a Community Platform. The core offering connects international skilled workers and trainees with companies in the hospitality sector through simplified, efficient, and digital application processes.

Differentiator

Problem solved

Functional benefit

Brands

• @Academy: Digital online training program that prepares applicants for job placement in hospitality, gastronomy, and food industry. Provides specialized training, practical exercises, and simulations with worldwide 24/7 access.

Products and services

• @Academy Online Training Program Digital training program that prepares applicants for new jobs in the hospitality, gastronomy, and food industry through specific training, deepening of knowledge, practical exercises, and simulations; accessible 24/7 from 196 countries worldwide.
• Digital Recruitment Workflow Digital end-to-end recruitment platform that streamlines hiring for companies and simplifies applications for candidates, enabling efficient matching of requirements and qualifications across the 360° hospitality sector (hotels, gastronomy, food industry, catering).
• Pre-Boarding Services Matching verification process that checks compatibility between candidate and employer before the hiring process begins, ensuring the right fit on both sides.
• Onboarding Services Preparation services that ready new employees for their first work day, ensuring they can perform effectively from the start in their new hospitality role.
• Social Services for International Candidates Support services including accommodation search assistance and social integration support for international applicants and employees going through the recruitment and onboarding process in Germany.
• Community Platform for New Employees Community-based platform that connects newly placed employees, facilitates practical tips, colleague exchange, belonging, and motivation, providing social integration and ongoing support for international workers in the German hospitality sector.

Quantifiable outcome

• 196 countries with access to @Academy training program
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Institute of Culinary Art (ICA)coreStrategic or Co-development PartnerPeople@agency maintains a close partnership with the Institute of Culinary Art, which provides unique understanding of the industry's unique needs and requirements. This partnership was foundational to the company's creation, based on the recognition that the industry needed innovative solutions to its staffing challenges. Gerhard Bruder, President of ICA and Patron of people@agency, actively supports the initiative to reduce skilled worker shortages and improve working conditions in the hospitality sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• DIS AG: German staffing and recruitment firm specializing in permanent placement and workforce solutions across multiple sectors in Germany. Comparable regional scale and B2B recruitment model.
• Persona Service: Major German staffing and personnel services provider with strong presence in hospitality, gastronomy and food industry. Comparable as a regional staffing competitor with overlapping verticals.

Broad incumbents

• Manpower Germany: German arm of ManpowerGroup, providing staffing and recruitment across industries including hospitality and food service. Comparable as a broad incumbent competing for the same German employer clients.
• Adecco Germany: German operations of global staffing firm Adecco, covering hospitality, gastronomy and food industry placements. Broader staffing incumbent with overlapping employer relationships in the same verticals.
• Randstad Germany: Subsidiary of global staffing leader Randstad, offering permanent placement and temporary staffing across Germany including hospitality. Comparable as a competing employer channel; broader portfolio but overlaps on hospitality placements.

Direct peers

• Hcareers: Hospitality-specific job platform serving hotels, restaurants and food service employers with candidate matching. Comparable specialized focus on hospitality recruitment.
• Caterer.com: UK-based hospitality, catering and leisure job board serving employers and job seekers across hotel, restaurant and catering roles. Comparable vertical focus and B2B placement model.
• Hotelcareer: Europe-focused hospitality job platform connecting candidates with hotel, restaurant and catering employers. Closely comparable to People@agency's hospitality-only focus and digital matching model.
• Hosco: Hospitality career and training platform that connects students, professionals and employers in the hotel, restaurant and culinary industries. Comparable to People@agency's combined recruitment-plus-training approach in hospitality.

Emerging players

• WorkGenius: Digital-first staffing platform using technology to match candidates and employers across multiple verticals. Comparable emerging digital-recruitment model with technology-led matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/people-agency-gegen-den-fachkraeftemangel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People@agency