What Opti-consult Gmbh does

Opti-consult GmbH is a German consulting firm founded in 2022 and headquartered in Neustadt an der Weinstraße, Germany, that serves mid-sized companies (Mittelstand) primarily in technical wholesale and industrial sectors. Founded by Götz Aumüller, a former electrical wholesale managing director with more than 30 years of industry experience, the firm combines management consulting (strategy, organization and technology, personnel consulting, and interim management) with two proprietary browser-based SaaS tools. Reference customers include DA Pet Supplies AG, Börner Haustechnik KG, Emil Holzmann GmbH, and Nutz GmbH & Co. KG, indicating a B2B focus on operational consulting and software for trade and industrial operators.

The two in-house products are OptiDashboard, launched in 2023 as a live ERP dashboard integrated with SHCware, and OptiSlotting, launched in 2024 as an AI-supported warehouse slotting and optimization tool. Both run on Oracle APEX, with OptiSlotting additionally leveraging the Anthropic Claude API for AI-generated analytical text and Stripe for payment processing. A strategic co-marketing partnership with KBU-Logistik enables Opti-consult to bundle the KBU-Logistik Standard-LVS warehouse management system into its offering.

The revenue model blends higher-touch professional services fees (consulting engagements and interim management) with lower-touch SaaS subscriptions distributed via freemium entry points and recurring pricing tiers. Distribution is direct and Germany-focused, with regional field consulting combined with self-serve SaaS onboarding. The firm operates with a 1–10 employee team, is founder-led, and is privately held with no disclosed external funding.

Name

Opti-consult Gmbh

Legal name

Opti-Consult GmbH

Website

https://opti-consult.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Opti-consult GmbH is a German consulting firm serving mid-sized Mittelstand companies in technical wholesale and industrial sectors, combining management consulting with two proprietary SaaS tools: OptiDashboard (live ERP dashboard) and OptiSlotting (AI-powered warehouse optimization).

Ownership category

akta.pro rank

Headquarters

HQ city

Neustadt An Der Weinstraße

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services (Beratungsleistungen): Professional consulting services delivered both online via video conference and on-site at client premises. Services cover strategy, organization & technology, and personnel consulting. The company provides qualified personnel and may use subcontractors. Payment is quote-based with prices including VAT (Gesamtpreise), and travel/accommodation costs are billed separately for on-site services.
2. OptiSlotting SaaS Tool: Cloud-based warehouse optimization software delivered as SaaS. Free project creation, data upload and analysis; costs only incurred when results are unlocked. Pricing follows a tiered model based on usage and features. Operated via Oracle APEX platform.
3. OptiDashboard & OptiService: Live ERP dashboard and monitoring services for SHCware environments, likely sold as subscription or per-customer agreements with setup and recurring fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OptiConsult provides management consulting services (Strategy, Organization & Technology, Personal/HR, Interim Management, Oracle APEX development) and proprietary SaaS tools—OptiDashboard for live SHCware ERP monitoring and OptiSlotting for AI-powered warehouse slotting optimization—delivered to mid-sized companies in German technical wholesale and industrial sectors. Revenue derives from project-based consulting fees and SaaS subscriptions, with the consulting team using internally developed tools to deliver measurable warehouse and process improvements.

Product overview

Opti-consult Gmbh is a German consulting firm founded by a former electrical wholesale managing director, offering a hybrid model of proprietary SaaS tools complemented by management consulting services. The product portfolio centers on two proprietary tools — OptiDashboard (live SHCware ERP dashboard) and OptiSlotting (AI-powered warehouse slotting optimization) — plus OptiService & Monitoring and Standard-LVS as add-on service offerings. The consulting arm provides Strategy, Organization & Technology, and HR services, including specialized Oracle APEX development, interim management, and project leadership. The company focuses on mid-market companies in technical wholesale and industrial sectors, with tools designed for pragmatic, quickly implementable deployment without large IT projects.

Differentiator

Problem solved

Functional benefit

Brands

• OptiDashboard: Live ERP dashboard and key performance indicators for SHCware, providing real-time operational steering for warehouse, sales, and IT teams without requiring a new server or IT project.
• OptiSlotting
• OptiService & Monitoring

Products and services

• OptiDashboard Browser-based live ERP dashboard providing real-time KPIs and operational metrics (inventory, sales, IT monitoring) for SHCware users. Requires no server installation or IT project; live within one business day. Targets operational management at mid-sized companies in technical wholesale.
• OptiSlotting AI-powered warehouse slotting optimization SaaS tool that calculates optimal article-to-location assignments based on picking frequency and article affinity data. Runs in browser via Oracle APEX; free project creation and analysis with paid results unlocking. Reduces travel distances by up to 65%, increases picker productivity by ~20%, and reduces error rates by ~50%.
• OptiService & Monitoring Proactive support and monitoring service for SHCware ERP environments. Detects system anomalies before they become critical, provides fast response times and predictable costs, and reduces IT team workload. Built on 20+ years of experience in technical wholesale IT.
• Standard-LVS (Lagerverwaltungssystem) Standardized warehouse management system (LVS) for mid-market companies, developed in partnership with KBU-Logistik. Offers quick implementation with a clear project roadmap, transparent cost structure, and measurable economic effect. Targets technical wholesale and industrial companies.
• Strategie-Beratung (Strategy Consulting) Strategic consulting service covering business succession planning for owner-managed companies, corporate development, and balanced roadmap creation. Includes analysis of family succession options, external management search, or company sale scenarios.
• Organisation & Technologie Consulting Consulting service covering organizational structure analysis, process design with IT systems integration, new tool and method evaluation, and full project leadership from planning to commissioning. Specializes in ERP and LVS introduction projects.
• Personal-Beratung (HR Consulting) HR consulting addressing New Work, demographic change, and digital transformation. Develops customized concepts balancing operational requirements with employee needs, covering workforce planning, leadership concepts, and organizational development for future staffing.
• Interimsmanagement (Interim Management) Temporary executive management service providing immediate availability and flexible deployment in management crisis situations (illness, accident, succession gaps). Covers HR, IT, and finance functions with scope ranging from active daily operations to supervisory accompaniment with veto rights.
• Oracle APEX Entwicklung (Custom Development) Custom application development service using Oracle APEX low-code framework, leveraging existing Oracle licenses without additional infrastructure costs. OptiConsult builds internal applications, dashboards, and operational tools directly within the Oracle database for Oracle-using clients.

Quantifiable outcome

• Up to 65% reduction in warehouse travel paths (Kommissionierwege) through OptiSlotting warehouse healing approach
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KBU-LogistikcoreStrategic or Co-development PartnerPartnership with KBU-Logistik to deliver Standard-LVS (standard warehouse management system) for the Mittelstand market. Combines KBU-Logistik's LVS experience with OptiConsult's process and industry expertise in technical wholesale. Joint offering provides standardized implementation with clear project plan, transparent cost structure and measurable economic effect.
• Oracle CorporationcoreTechnology or IntegrationOracle Corporation provides the database infrastructure (Oracle Cloud/On-Premise) for OptiSlotting SaaS application. APEX low-code framework runs directly in Oracle database. Oracle APEX is already included in many Oracle licenses, making it a cost-effective development platform.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Scheer Group: German management and IT consultancy founded by August-Wilhelm Scheer with process and ERP/digital transformation practices serving Mittelstand and enterprise. Comparable advisory-services positioning to OptiConsult's strategy and organization consulting offerings, though at significantly larger scale.
• Wilken GmbH: German full-service ERP provider for utilities, housing, and industrial Mittelstand with associated consulting practice. Comparable in targeting German Mittelstand digital transformation and ERP introduction, but generally in different sub-verticals than OptiConsult's technical wholesale focus.
• PSI Software AG: German vendor of logistics, production, and energy management software with established WMS/ERP modules for industrial and wholesale customers. Comparable in targeting operational optimization in industrial Mittelstand, though typically at a larger scale than OptiConsult.
• msg systems ag: Major German IT consultancy and software vendor with deep ERP (SAP, insurance, banking) and process optimization practices. Comparable to OptiConsult as a German-speaking management/IT consultancy serving regulated and Mittelstand clients, but with substantially broader scope and scale.
• Allgeier SE: German IT services group with significant Mittelstand-focused ERP, digital transformation, and technology consulting practices. Operates in overlapping customer segments with OptiConsult but at much larger scale and broader service portfolio.
• proALPHA Business Cloud GmbH: ERP vendor and consultancy dedicated to German Mittelstand in industrial, wholesale, and manufacturing. Comparable customer base and digital transformation/ERP introduction services to OptiConsult, though proALPHA is also the software vendor rather than a SHCware specialist.
• Körber AG (Supply Chain): Large German supply-chain software incumbent with broad WMS, WCS, and warehouse-optimization offerings targeting enterprise and mid-market. Overlaps with OptiConsult's OptiSlotting and LVS introduction services but operates at much larger scale across multiple verticals.

Direct peers

• TUP - Theurer Unternehmensberatung + Software GmbH: German mid-market WMS/LVS software and consulting specialist for small and medium-sized warehouses. Directly comparable to OptiConsult's LVS introduction and warehouse optimization offerings, serving similar SME logistics customers.
• Ehrhardt + Partner: German mid-market WMS/LVS specialist offering warehouse management software and consulting for logistics-intensive SMEs. Directly comparable to OptiConsult's LVS introduction practice and warehouse optimization focus, serving similar Mittelstand customers in technical wholesale and industry.
• GWS Gesellschaft für Warenwirtschafts-Systeme mbH: German vendor of merchandise management and WMS software targeting small and mid-sized wholesale companies. Comparable to OptiConsult in customer profile (technical wholesale Mittelstand) and ERP/merchandise-system consulting scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opti-consult Gmbh