New Hanover County Schools
New Horizons Elementary School is a private, non-profit K-5 independent school in Wilmington, North Carolina, founded in 1983, serving Southeastern North Carolina families through a whole-child curriculum combining academic rigor, STREAM instruction, character education, and individualized attention, funded primarily by $11,860 annual tuition.
- Company typePrivate
- Founded1983
- HeadquartersWilmington, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What New Hanover County Schools does
New Horizons Elementary School, referenced in the input as "New Hanover County Schools," is a private, independent K-5 elementary school located at 3705 South College Road in Wilmington, North Carolina. Founded in 1983 by a group of parents and professional educators, the school operates as a non-profit governed by a Board of Directors and serves families in Southeastern North Carolina seeking a private elementary education grounded in a "whole child" philosophy that combines academic rigor with character development, social-emotional learning, and individualized attention.
The school delivers its core K-5 Elementary Education Program on a single campus, anchored by an integrated STREAM (Science, Technology, Reading, Engineering, Arts, and Math) curriculum with twice-weekly dedicated STREAM classes featuring block-based coding and LEGO robotics beginning in Kindergarten. Core academic modules include Language Arts using UFLI (University of Florida Literacy Institute) phonics instruction, differentiated Mathematics, Social Studies, daily Physical Education, and enrichment in Spanish, Music, and Art. The technology infrastructure consists of Interactive Newline Smart Boards in every classroom and a 1:1 device initiative (iPads for K-1, Chromebooks for grades 2-5). Specialized instruction includes Wilson Reading System intervention for struggling readers and a part-time Guidance Coach providing social-emotional support.
The business model is tuition-funded subscription revenue ($11,860 per student annually), supplemented by ancillary fees including a $100 application/registration fee, $900 new student fee, $250 technology fee, ~$600 Chromebook fee, and after-school care charged per hour. Tuition billing is processed through the FACTS tuition management platform, and a non-refundable $1,000 deposit is required at contract submission. The school participates in North Carolina's Opportunity Scholarship and ESA+ state scholarship programs, broadening the addressable market to income-eligible families. Ancillary revenue includes quarterly after-school clubs, summer camps, Spirit Rock rental, and charitable donations accepted via PayPal, Venmo, and check. The GTM motion is direct-to-consumer through campus tours arranged with the Director, online application via email submission, community word-of-mouth referrals, and priority sibling enrollment. Customer testimonials from parents and a track record of feeding local middle schools serve as the primary social proof channel.
New Hanover County Schools firmographics
Firmographics- Name
- New Hanover County Schools
- Legal name
- New Horizons Elementary School
- Website
- https://newhorizonselementary.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Short description
- New Horizons Elementary School is a private, non-profit K-5 independent school in Wilmington, North Carolina, founded in 1983, serving Southeastern North Carolina families through a whole-child curriculum combining academic rigor, STREAM instruction, character education, and individualized attention, funded primarily by $11,860 annual tuition.
- Ownership category
- akta.pro rank
New Hanover County Schools industry classification
Industry- Product category
- Private K-12 Elementary Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Preschool Programs within Private K–12 Schools (EDACABAM)
Keywords
Where New Hanover County Schools is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Hanover County Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tuition Revenue: Annual tuition of $11,860 charged to enrolled families. This is the primary revenue stream, supplemented by various fees including application/registration fees, new student fees, technology fees, and Chromebook fees.
- After School Program Fees: After school care program available for an additional per-hour fee, operating 2:30-5:30 on school days.
- After School Clubs: Afterschool clubs offered in quarterly sessions with separate registration and fees.
- Donations: The school accepts charitable donations via mail-in checks, PayPal, and Venmo to support educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Tuition - $11,860 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
New Hanover County Schools product offering
Product offeringCore offering
New Horizons Elementary School is a private, independent K-5 elementary school in Wilmington, NC delivering a whole-child education that combines academic rigor with character development. Its core academic offering is anchored by an integrated STREAM (Science, Technology, Reading, Engineering, Arts, and Math) curriculum starting in Kindergarten, supplemented by Language Arts, Mathematics, Social Studies, Physical Education, and enrichment subjects (Art, Music, Spanish). The school charges annual tuition of $11,860 plus technology, Chromebook, new-student, and after-school fees, and participates in North Carolina state scholarship programs.
Product overview
New Horizons Elementary School is a private K-5 elementary school offering a comprehensive educational program built on a whole child approach. The core K-5 Elementary Education Program is complemented by the STREAM Curriculum (Science, Technology, Reading, Engineering, Arts, and Math) featuring dedicated twice-weekly STREAM classes, block-based coding, and LEGO robotics. Core academic modules include Language Arts (using UFLI phonics), Mathematics, Social Studies, and Physical Education (five days per week). Enrichment subjects encompass Art, Music, and Spanish. Additional services include After School Care (2:30-5:30), Summer Camps, quarterly After School Clubs, Spirit Rock Rental, and Donation Services. Tuition management is handled through FACTS.
Differentiator
Problem solved
Functional benefit
Products and services
- K-5 Elementary Education Program Private kindergarten through 5th grade school program offering a whole-child educational approach combining academic rigor with character development, enrichment in Art/Music/Spanish, and Physical Education five days a week, for families in Southeastern North Carolina.
- STREAM Curriculum (Science, Technology, Reading, Engineering, Arts, and Math) Integrated STREAM curriculum taught twice weekly, featuring hands-on experimentation, block-based coding, LEGO robotics, and the scientific method / engineering design process starting in Kindergarten. Delivered as part of the K-5 program.
- After School Care Program After school care service operating 2:30-5:30 on school days, including snack, homework time, outdoor play, and indoor activities for enrolled students, charged at a per-hour fee.
- Summer Camps Summer camp programs offering educational and recreational activities for enrolled students during summer break.
- After School Clubs Quarterly after-school club offerings covering various student interests, with sign-ups managed through SignUpGenius and separate registration fees.
- Spirit Rock Rental Rental service for the school's spirit rock, allowing families to display custom messages for celebrations.
- Donation Services Charitable donation options supporting school educational programs, accepting PayPal, Venmo, and mail-in checks.
Companies that use New Hanover County Schools
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
New Hanover County Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Hanover County Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- North Carolina State Education Assistance Authority (NC SEAA)coreNew Horizons Elementary School participates in two North Carolina state scholarship programs administered by NC SEAA: The Opportunity Scholarship Program and The Education Student Accounts (ESA+) Program. These programs provide scholarship funding to eligible North Carolina students to attend participating private schools, expanding access to New Horizons' educational services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
New Hanover County Schools competitors and assessment
Company assessmentEmerging players
- The Lab School of Washington: Independent school serving students with learning differences. Comparable niche positioning in independent education with specialized pedagogy, though focused on special needs rather than general K-5.
Broad incumbents
- Primrose Schools: Nationally franchised private elementary and preschool system. Comparable on private K-5 tuition-funded model and STREAM-style curriculum branding, but operates as a franchise at far greater scale.
- BASIS Charter Schools: Network of high-performing charter and private schools nationally with strong STEM focus. Comparable to New Horizons on curriculum differentiation (STEM emphasis, accelerated academics) but operates at materially larger scale.
- KIPP Charter Schools: National network of college-preparatory public charter schools. Comparable on mission of academic rigor and character development, though operates in the public/charter space rather than private tuition model.
Direct peers
- Cape Fear Academy: Independent private school in Wilmington, NC serving preschool through 12th grade. Direct competitor for Southeastern NC families seeking private education, with overlapping K-5 market and similar whole-child educational philosophy.
- Wilmington Academy of Arts & Sciences: Wilmington-area private K-12 school offering similar small-class, individualized instruction approach. Direct competitor in the same geographic market.
- Coastal Christian School: Private Christian school in Wilmington area serving K-12 students. Competes for the same family demographic seeking faith-informed private education in the Wilmington region.
Regional players
- Saint Andrews-Covenant Preschool: Faith-based preschool in Wilmington referenced in New Horizons' staff backgrounds. Competes for the same preschool feeder families in the Wilmington market prior to K-5 enrollment decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
New Hanover County Schools social profiles
Digital presenceNew Hanover County Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Hanover County Schools leadership team
Management profileNumber of profiles
Profiles7 records
New Hanover County Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Hanover County Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Hanover County Schools
What does New Hanover County Schools do?
New Horizons Elementary School is a private, independent K-5 elementary school in Wilmington, NC delivering a whole-child education that combines academic rigor with character development. Its core academic offering is anchored by an integrated STREAM (Science, Technology, Reading, Engineering, Arts, and Math) curriculum starting in Kindergarten, supplemented by Language Arts, Mathematics, Social Studies, Physical Education, and enrichment subjects (Art, Music, Spanish). The school charges annual tuition of $11,860 plus technology, Chromebook, new-student, and after-school fees, and participates in North Carolina state scholarship programs.
Is New Hanover County Schools a public or private company?
New Hanover County Schools is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Hanover County Schools founded?
New Hanover County Schools was founded in 1983.
Where is New Hanover County Schools based?
New Hanover County Schools is headquartered in Wilmington, United States, in the North America region.
How does New Hanover County Schools make money?
Four revenue lines are on record. Tuition Revenue is the primary driver. The others are after School Program Fees, after School Clubs and donations.
Who are New Hanover County Schools's main competitors?
The Lab School of Washington is listed as an emerging player. Broad incumbents are Primrose Schools, BASIS Charter Schools and KIPP Charter Schools. Direct peers are Cape Fear Academy, Wilmington Academy of Arts & Sciences and Coastal Christian School. Saint Andrews-Covenant Preschool is listed as a regional player.
Does New Hanover County Schools have an API?
No public API is recorded for New Hanover County Schools.
What industry is New Hanover County Schools in?
New Hanover County Schools's product category is Private K-12 Elementary Education. Its primary akta.pro industry code is EDACABAM, Preschool Programs within Private K–12 Schools. Its NAICS code is 6111 and its SIC code is 8200.