What Magdaleon does

Magdaleon is a French pharmacy groupement (cooperative-style grouping) headquartered in Illkirch-Graffenstaden, Alsace, that serves 96 independent member pharmacies across France. The company positions itself as a service platform for pharmacy owners (titulaires), aggregating collective purchasing power to negotiate laboratory conditions, providing commercial animations, retail training visits (3 per year per member), project assistance for pharmacy transfers and acquisitions, an ISO 9001:2015 quality certification support program, and the Les Bonus Magdal\u00e9on customer loyalty program. Its Magda & L\u00e9on private label brand encompasses 8 exclusive product lines manufactured in short supply chains favoring local French industries.

The group's product surface is delivered primarily through the Espace Membre online portal (espacepro.magdaleon.fr), which provides member pharmacies with negotiated laboratory catalogs, partner links, and commercial animation resources. Supporting distribution is anchored by wholesaler partners OCP and Phoenix, with laboratory partnerships spanning EG Labo, Biogaran, Viatris, Alliance, and Ysonut (signed 2021). The public-facing website (magdaleon.fr) functions as the recruitment channel for new independent pharmacies, with a free membership tier advertised.

Magdaleon operates as a SARL (Soci\u00e9t\u00e9 \u00e0 Responsabilit\u00e9 Limit\u00e9e) with a lean team of 6 named employees led by Directeur G\u00e9n\u00e9ral Jean-Pac\u00f4me Romera and Directeur op\u00e9rationnel Constant Kuder. The 250M EUR figure prominently displayed on the company site represents the aggregated turnover of the 96 member pharmacies, not Magdaleon's own revenue. Magdaleon's revenue is generated from membership fees (subscription-style recurring) and margins on Magda & L\u00e9on private label product sales to member pharmacies. No external funding, M&A, or geographic expansion beyond France has been disclosed.

Name

Magdaleon

Legal name

SARL MAGDALEON

Website

https://magdaleon.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Magdaleon is a French pharmacy groupement serving 96 independent pharmacies with collective purchasing negotiations, the Magda & L\u00e9on private label brand, retail training, loyalty programs, and member portal services.

Ownership category

akta.pro rank

Headquarters

HQ city

Illkirch-graffenstaden

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees: Pharmacies pay membership fees to join the groupement and gain access to negotiated pricing, commercial animations, laboratory catalogs, and member services. The membership portal provides exclusive access to partner links and loyalty programs.
2. Private label product sales: Magda & Léon is the company's private label brand with 8 exclusive brands. Products are manufactured in short supply chains favoring local industries, sold to member pharmacies at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Magdaleon is a pharmacy groupement (cooperative) that provides independent pharmacies with collective purchasing power, negotiated laboratory conditions, a private label brand (Magda & Léon with 8 exclusive product lines), commercial animations, a customer loyalty program (Les Bonus Magdaléon), and recurring services including 3 annual training visits and assistance for pharmacy transfers, sales, and partnerships. Members access these offerings through the Espace Membre online portal.

Product overview

Magdaleon is a pharmacy groupement (network/cooperative) operating as a platform that connects affiliated pharmacies and provides them with a suite of integrated services. The core offering includes the Magda & Léon private label brand of short-supply-chain products, combined with commercial animation programs, laboratory catalogs with negotiated conditions, and the Les Bonus Magdaléon loyalty program. Member pharmacies access these services through the Espace Membre online portal, which also provides training resources, partner links, and quality management assistance including ISO 9001:2015 certification support. Additional services include retail accompaniment with 3 annual visits and project assistance for pharmacy transfers, sales, and partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Magda & Léon: Private label brand of Magdaleon. Products are manufactured in short supply chains, prioritizing local industries while respecting standards and quality to guarantee patients the best products at the best prices, with respect for the environment and minimal transport.

Products and services

• Magdaleon Groupement Membership B2B groupement membership for independent pharmacies in France, providing collective purchasing power, negotiated laboratory conditions, private label access (Magda & Léon), commercial animations, the Les Bonus Magdaléon loyalty program, 3 annual training visits, project assistance for transfers/sales/partnerships, and ISO 9001:2015 quality certification support, accessed via the Espace Membre portal.
• Magda & Léon Private Label Brand
• Animations Commerciales
• Catalogue Laboratoires (Negotiated Conditions)
• Programme Fidélité Les Bonus Magdaléon
• Accompagnement Retail (Retail Support)
• Assistance Projets Officine
• Système Qualité ISO 9001

Quantifiable outcome

• 250M EUR annual revenue across the network
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• YsonutminorStrategic or Co-development Partner · 1 April 2021A new partnership agreement was concluded with Ysonut laboratory, with details and additional information available to member pharmacies through the portal.
• EG LabominorStrategic or Co-development PartnerEG Labo (EuroGenerics) is a pharmaceutical laboratory partner visible in the partner logos section. They participate in member communications and events like the 'Rencontres de l'Officine' digital congress.
• OCPminorChannel Partner/ Reseller/ DistributorOCP is a pharmacy wholesaler/distributor partner shown in the partner logos section.
• AllianceminorStrategic or Co-development PartnerAlliance appears as a pharmaceutical partner in the network logo section.
• BiogaranminorStrategic or Co-development PartnerBiogaran is a pharmaceutical laboratory partner shown in the partner logos section.
• ViatrisminorStrategic or Co-development PartnerViatris is a pharmaceutical laboratory partner shown in the partner logos section.
• Phoenix (Groupe Phoenix)minorChannel Partner/ Reseller/ DistributorPhoenix is a pharmacy wholesaler/distributor partner shown in the partner logos section.
• La Centrale Pharma (Lien centrale d'achat)minorChannel Partner/ Reseller/ DistributorLa Centrale Pharma is referenced as a purchasing central/buying group link from the member portal, representing an additional purchasing channel for member pharmacies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Centrale Pharma: French pharmacy purchasing central referenced by Magdaleon's member portal — operates as a buying group serving independent pharmacies with similar collective-purchasing logic.
• Giphar: One of France's largest pharmacy groupements (groupings of independent pharmacies), offering negotiated purchasing, private-label products, and member services — directly comparable to Magdaleon's core cooperative/groupement model.
• Univers Pharmacie: French pharmacy groupement serving independent pharmacies with collective purchasing and member services — a direct comparable in target customer and cooperative/groupement business model.
• Pharmactiv: Major French pharmacy groupement providing purchasing centralization, private-label ranges, and retail support to independent pharmacies — the same playbook Magdaleon executes, at significantly larger scale.
• Aprium Pharmacie: Network of independent French pharmacies offering member services and negotiated supplier terms — directly comparable to Magdaleon's groupement proposition for French officine owners.

Broad incumbents

• OCP Répartition: Major French pharmaceutical wholesaler and operator of pharmacy affiliation programs — broader incumbent that already partners with Magdaleon and competes on the same purchasing-centralization axis.
• Phoenix Group: European pharmaceutical wholesaler with French operations (named 'Groupe Phoenix' in Magdaleon's partner list), offering wholesale services and pharmacy affiliation across broader European geographies.
• Alliance Healthcare France: Large pharmaceutical wholesaler in France (part of Walgreens Boots Alliance) and operator of affiliated pharmacy programs; broader incumbent with overlapping purchasing-negotiation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magdaleon