Musée Gustave Moreau

What Musée Gustave Moreau does

Musée Gustave Moreau is a French national museum (musée national) dedicated to the work of Symbolist painter Gustave Moreau (1826–1898), housed in the artist's preserved 19th-century house and studio at 14 rue de La Rochefoucauld in Paris's 9th arrondissement. Opened to the public in 1903 after Moreau bequeathed his home and entire oeuvre — over 25,000 works including approximately 13,000 drawings in the cabinet d'arts graphiques — to the French state, the museum serves general visitors, art students and researchers, families, and professional event clients through permanent collections, temporary exhibitions, guided tours, concerts, theatre, yoga classes, drawing courses, and space rental for filming and private events.

The museum operates as a public institution (établissement public) under the French Ministry of Culture. Since 1 March 2017 it has been jointly administered with the Musée national Jean-Jacques Henner under the Établissement public des musées nationaux Jean-Jacques Henner et Gustave Moreau (Decree No. 2017-133), sharing back-office functions including communications and ticketing. The commercial and administrative backbone is a Drupal-based website with Diptick online ticketing, PAYZEN PRO payment processing (3D-Secure), Matomo web analytics, and an email newsletter distributed via SIB-forms; a recent RGAA 4.1.2 audit (August 2025) shows 89.47% accessibility compliance.

The business model combines earned income from ticket sales, paid cultural activities, space rental, and bookshop sales with mécénat (corporate patronage) and direct state funding. Go-to-market is direct-to-consumer, primarily through on-site and online ticket sales at billetterie.musee-moreau.fr, supplemented by an event-driven content calendar promoted via the institutional website, Instagram, Facebook, Twitter/X, monthly newsletter, and press coverage. Strategic partnerships with the Manufacture des Gobelins/Manufactures Nationales, the Musée de la Vie romantique, and GrandPalaisRmn extend programming and operational capacity.

Name

Musée Gustave Moreau

Legal name

Musée national Gustave Moreau

Website

https://musee-moreau.fr

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Musée Gustave Moreau is a French national museum in Paris that preserves and exhibits the works of Symbolist painter Gustave Moreau (1826–1898) in his original house-studio, serving visitors, students, researchers, families, and event clients through exhibitions, guided tours, cultural programming, and space rental.

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Heritage Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Art museum services
• Cultural heritage preservation
• Exhibition guided tours
• Art education programming
• Historical house museum

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from entrance tickets to the museum providing access to permanent collections, temporary exhibitions, and studio visits.
2. Cultural Activities: Revenue from paid cultural activities including guided tours, concerts, theater performances, yoga classes, drawing courses, and special events.
3. Space Rental: Revenue from renting museum spaces for filming, photo shoots, and private events.
4. Bookstore/Library Sales: Revenue from the museum bookstore (librairie) selling publications, catalogs, and art-related merchandise.
5. Mécénat/Sponsorship: Corporate sponsorship and patronage program for supporting museum activities and acquisitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Musée Gustave Moreau is a French national museum dedicated to preserving and exhibiting the works of Symbolist painter Gustave Moreau (1826-1898). It offers public visits to permanent and temporary exhibitions of paintings, watercolors, drawings, and wax sculptures housed in the artist's preserved 19th-century house and atelier, complemented by guided tours, cultural programming (concerts, theater, conferences), drawing courses, yoga classes, and educational services. The museum also operates a bookstore, rents its spaces for private events and filming, and accepts corporate sponsorship (mécénat).

Product overview

Musée Gustave Moreau is a French national museum dedicated to Symbolist painter Gustave Moreau (1826-1898), housed in his former residence and studio in Paris's 9th arrondissement. The museum offers physical visits to the historic house-museum, online ticketing for entry and cultural activities, guided tours, yoga classes, and cultural programming including concerts, theater, and conferences. The institution is part of a public establishment that also manages the Musée Jean-Jacques Henner, both being unique among French national museums for being housed in 19th-century artists' homes. The museum maintains extensive collections exceeding 25,000 works, offers educational resources, documentation services, and provides space rental options for events and filming.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Museum Visit Self-guided visit to the Gustave Moreau National Museum, housed in the artist's 19th-century house and studio at 14 rue de La Rochefoucauld, Paris. Visitors explore the apartment, reception rooms, workshops on floors 2 and 3, and the graphic arts cabinet. Open daily (except Tuesdays) from 10h to 18h.
• Online Ticketing (Billetterie) Online ticket sales system for museum entry, cultural activities, guided tours, yoga classes, and special events, with secure PAYZEN PRO payment processing and 3D-Secure protocol.
• Guided Tours Multiple guided tour formats including standard museum tours, English-language tours, imaginary theatrical tours, and outdoor walking tours of the historic Nouvelle Athènes district around the museum.
• Morning Flow Yoga Classes Yoga sessions held at the museum for a wellness and cultural experience, led by named instructors such as Camille Voituriez, at a special rate of €10 per session.
• Cultural Programming (Concerts, Theater, Conferences) Concerts, theater performances, dramatized readings, storytelling tours, conferences, and study days complementing the museum's permanent and temporary exhibitions.
• Drawing Courses Drawing instruction programs held at the museum for various skill levels, leveraging the original artist studio setting.
• Space Rental Rental of the museum's historic 19th-century spaces for private events, filming, and professional photography sessions.
• Bookshop / Librairie On-site retail store selling exhibition catalogs, art books, postcards, and art-related merchandise related to Gustave Moreau and the museum's collection.
• Corporate Mécénat / Sponsorship Program Corporate sponsorship and patronage program supporting museum activities, exhibitions, and acquisitions via the Mécénat framework.
• La Sirène et le Poète Exhibition Accrochage Temporary exhibition presenting a restored drawing by Gustave Moreau preparatory to the 1894 'The Siren and the Poet' tapestry cartoon, organized with Manufactures Nationales (Manufacture des Gobelins) as part of the bicentenary of Gustave Moreau's birth.
• From Plaine Monceau to Nouvelle Athènes Outdoor Tour Outdoor guided walking tour launched in 2026 exploring the historic Plaine Monceau–Nouvelle Athènes district around the museum.

Quantifiable outcome

• Free museum admission includes access to Musée Jean-Jacques Henner within 3 months

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Manufactures Nationales (Manufacture des Gobelins)coreStrategic or Co-development Partner · 25 March 2026Partnership for the exhibition 'La Sirène et le Poète' celebrating the bicentenary of Gustave Moreau's birth. The 1894 tapestry commission is being highlighted following the restoration of preparatory drawings rediscovered at the Mobilier national in 2024.
• Musée Jean-Jacques HennercoreStrategic or Co-development Partner · 1 March 2017Both museums form the Établissement public des musées nationaux Jean-Jacques Henner et Gustave Moreau, established by Decree No. 2017-133. They share administrative services and joint programming. Ticket provides access to both museums within 3 months.
• Musée de la Vie romantiquecoreStrategic or Co-development Partner · 22 July 2003Joint exhibition 'Mythes et Chimères' celebrating the museum's centenary (1903-2003). Both museums located in the Nouvelle Athènes area of Paris.
• GrandPalaisRmn (Réunion des Musées Nationaux - Grand Palais)coreTechnology or IntegrationResponsible for website design, direction of information systems, and website hosting. The general structure of the website, software, and database structure are exclusive property of RMN-GP. Also manages photographic licensing through the GrandPalaisRmn photo agency.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Petit Palais: Paris municipal museum offering free admission, frequently used as a benchmark for Parisian art-museum visitor patterns. Competes indirectly with Moreau for the cultural-tourism segment.
• Musée d'Orsay: Larger national museum on the Left Bank housing the broader 19th-century canon that contextualizes Moreau's Symbolism. Competes for the same international art-tourist visitor pool but at much greater scale.
• Centre Pompidou: Major Paris national museum of modern and contemporary art; absorbs the broader audience that might otherwise visit smaller single-artist museums and frames the modern-art context for Moreau's Symbolist legacy.

Direct peers

• Musée Rodin: Parisian national museum housed in an artist's hôtel particulier with sculpture garden. Closest analogue in scale, single-artist focus, and house-museum format, and a benchmark for space rental and event programming.
• Musée Picasso Paris: National single-artist museum in central Paris, also part of the national museums network. Operates a similar mix of ticketing, exhibitions, bookstore, and cultural programming around one canonical figure.
• Musée de la Vie romantique: Located in the same Nouvelle Athènes neighborhood, the museum partnered with Moreau on the 2003 centenary exhibition "Mythes et Chimères". Comparable small Parisian house-museum with similar programming and visitor base.
• Musée de l'Orangerie: National museum in central Paris focused on Impressionist and post-Impressionist collections; comparable visitor profile and single-venue operating model in a heritage setting.
• Musée de Montmartre: Parisian artist-residence museum dedicated to Renoir and Suzanne Valadon, operating with a similar mix of permanent collection, temporary exhibitions, gardens, and event rental.
• Musée national Jean-Jacques Henner: Parisian national museum housed in a 19th-century artist's home, administered under the same EP since 2017. Same operating model (single-artist house-museum), shared services, and reciprocal ticketing make it the most directly comparable institution.

Others

• GrandPalaisRmn (Réunion des Musées Nationaux): National service operator that manages museum information systems, hosting, and photo licensing for the Musée Gustave Moreau. Comparable peers in commercial-museum services rather than visitor experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MuseeMoreau
• Facebookfacebook.com/pages/Mus%C3%A9e-Gustave-Moreau-Officiel/122251397813649
• Instagraminstagram.com/museegustavemoreau/?hl=fr
• LinkedInlinkedin.com/company/etablissement-public-du-musee-national-jean-jacques-henner-et-du-musee-national-gustave-moreau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée Gustave Moreau