Mauritius Tourism Promotion Authority

Name

Mauritius Tourism Promotion Authority

Legal name

Mauritius Tourism Promotion Authority

Website

https://mauritiusnow.com

Company type

Private

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tourism Promotion and Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing services
• Tourism promotion services
• Travel trade marketing
• Destination information services
• Visitor information services

Headquarters

HQ city

Port Louis

HQ country

Mauritius

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: MTPA operates as a government parastatal organization funded by the Ministry of Tourism and Leisure. The authority does not generate direct revenue but promotes Mauritius to increase tourist arrivals which benefits the broader tourism ecosystem and economy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

The Mauritius Tourism Promotion Authority (MTPA) is the official government parastatal body that promotes Mauritius as an international tourist destination. It conducts global advertising campaigns, trade roadshows, market research, and airline partnership initiatives; provides destination information and travel resources to visitors through the mauritiusnow.com portal; and supports the local tourism ecosystem through B2B trade engagement with tour operators, travel agents, DMCs, and airlines. The authority also administers the Premium Visa long-stay program and orchestrates the "Feel Our Island Energy" destination brand.

Product overview

MTPA operates as a parastatal tourism promotion authority established in 1996, operating the Mauritius Now (mauritiusnow.com) destination website as its primary digital platform. The platform provides comprehensive tourism information across three language versions (English, French, German), featuring accommodation listings, activity guides, regional maps (North, South, East, West coasts), travel advice, and event information. The portfolio includes the 'Feel Our Island Energy' brand campaign with downloadable media kits, the Premium Visa long-stay service, Air Mauritius flight connectivity information, a portfolio of categorized tourism experiences (adventure, golf, wellness, romance, etc.), and 13 live webcam feeds. The website serves as the central hub for destination marketing while actual tourism services (hotels, airlines, activities) are provided by third-party operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Mauritius Now Tourism Platform Official multilingual destination information portal (mauritiusnow.com) providing comprehensive tourism information including accommodation listings, travel advice, regional guides (North, South, East, West, Port Louis, Centre), interactive maps, events calendar, things-to-do categories, and travel news for prospective visitors to Mauritius.
• Premium Visa Long-Stay Service

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Ethiopian AirlinescoreStrategic or Co-development Partner · 1 July 2026Ethiopian Airlines launching new service between Addis Ababa and Mauritius in July 2026, offering convenient connections from Moscow and Russian cities through Ethiopian Airlines' hub network to stimulate Russian market growth.
• Air MauritiusflagshipStrategic or Co-development PartnerAir Mauritius is the national airline and primary air connectivity partner for Mauritius. Operates direct flights to 13 destinations globally and codeshare connections to 70+ destinations. The partnership includes joint marketing initiatives, flight schedule coordination, and trade events. MTPA and Air Mauritius jointly host events like the London press conference under the 'We are Mauritius' campaign.
• EmiratescoreChannel Partner/ Reseller/ DistributorEmirates operates flights between Dubai and Mauritius with Air Mauritius as the marketing carrier. Emirates Russian office participates in MTPA trade events in Russia market.
• Kenya AirwayscoreChannel Partner/ Reseller/ DistributorKenya Airways operates flights between Nairobi and Mauritius with Air Mauritius as the marketing carrier, providing African connectivity.
• Saudi Arabian AirlinescoreChannel Partner/ Reseller/ DistributorSaudi Airlines operates flights between Jeddah and Mauritius with Air Mauritius as the marketing carrier.
• Heritage & Veranda ResortscoreStrategic or Co-development PartnerPremier Mauritian resort brand participating in MTPA Russia roadshow and other international trade events.
• Sunlife HotelscoreStrategic or Co-development PartnerMauritian hotel group participating in MTPA international trade outreach programs.
• Shangri-La Le Touessrok MauritiuscoreStrategic or Co-development PartnerLuxury resort property participating in MTPA Russia market roadshow.
• The Lux CollectivecoreStrategic or Co-development PartnerLuxury hospitality group featuring multiple properties in Mauritius, active in MTPA trade events.
• RIU Hotels & ResortscoreStrategic or Co-development PartnerInternational hotel chain with Mauritius properties participating in MTPA Russia roadshow.
• Happy Planet DMCcoreChannel Partner/ Reseller/ DistributorDestination management company participating in MTPA Russia trade events.
• 16 Mauritian Tourism Partners (South Africa Roadshow)coreStrategic or Co-development PartnerCollection of luxury resorts, boutique accommodation providers, airlines and destination management companies representing the island's tourism offering in South Africa roadshow.
• 26 Mauritian Tourism Representatives (India Roadshow)coreStrategic or Co-development PartnerDelegation from Mauritius tourism ecosystem including DMCs, luxury hotels and resorts, experience and activity providers, and airlines participating in India roadshow across Bengaluru, Mumbai, and Indore.
• Association des Hôtels de CharmeminorStrategic or Co-development PartnerAssociation of charming/small hotels participating in MTPA Russia market activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barbados Tourism Marketing Inc. Statutory NTO for Barbados with a small-island, premium positioning similar to Mauritius. Comparable focus on luxury, romance/weddings, and long-stay programs alongside traditional beach tourism.
• Tourism Fiji: NTO for Fiji, an island destination with similar dependence on long-haul source markets, airline connectivity, and beach/adventure positioning. Comparable structure of international roadshows, B2B trade events and destination digital platform.
• Seychelles Tourism Board: Government NTO for the Seychelles islands, a direct Indian Ocean competitor to Mauritius. Comparable operating model (destination marketing, trade engagement, premium positioning) and overlapping leisure, honeymoon and diving audiences.
• Bermuda Tourism Authority: Statutory destination marketing organization for a small island, with a similarly narrow source-market mix and reliance on air lift. Directly comparable as a compact NTO that markets a premium island experience.
• Jamaica Tourist Board: Government NTO for Jamaica, a Caribbean island destination with comparable product mix (beach, culture, weddings, adventure) and parallel reliance on diaspora source markets and long-haul airline partnerships.
• Visit Maldives (Maldives Marketing & Public Relations Corporation): National tourism promotion authority for the Maldives, a competing Indian Ocean island destination. Directly comparable structure (government-backed NTO, destination marketing mandate, multi-source-market trade outreach) and overlapping target segments (luxury, honeymoon, diving).

Broad incumbents

• Singapore Tourism Board: Statutory board promoting Singapore as a destination for leisure and MICE. Comparable in being a government-backed destination marketing organization with a strong focus on trade engagement and experience-led positioning, but at materially larger scale.
• Brand USA: Destination marketing organization for the United States, structurally analogous to MTPA as a national-level government-backed tourism marketing entity running international trade shows, media campaigns and trade partnerships.
• Sri Lanka Tourism Development Authority: National tourism authority for Sri Lanka, a competing Indian Ocean destination with broader product (beach, culture, wildlife, wellness) and larger scale. Comparable in mandate and in dependence on long-haul feeder markets.
• Tourism Authority of Thailand: Large, well-established NTO for Thailand with a much broader mandate and budget, but operating a comparable mix of international trade shows, roadshows, digital platform and brand campaigns targeting global leisure source markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seemauritius
• YouTubeyoutube.com/user/VideosMauritius
• Facebookfacebook.com/seemauritius
• LinkedInlinkedin.com/company/mauritius-tourism-promotion-authority
• Instagraminstagram.com/mauritius.tourism
• TikToktiktok.com/@mauritius.tourism

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauritius Tourism Promotion Authority