Motorsync Ltd

What Motorsync Ltd does

Motorsync Ltd is a UK-based private technology company that operates MIRA, an AI-powered automotive retail platform connecting car buyers with verified UK dealerships. The company is registered in England & Wales (Company No. 12700123), headquartered at 5 Maltby Court, Leeds, and runs with a 1-10 person team. The platform is delivered through three core products: the MIRA App (a free iOS/Android mobile application for car buyers), the MIRA Business Portal (a web-based dealer management dashboard), and the MIRA Marketplace (an aggregated used-car listing site).

The underlying technology combines proprietary AI features — including license plate recognition, AI-driven document scanning with OCR, the MIRA AI chat assistant, geo-fenced visitor check-in tracking, and a secure digital vehicle handover with dispute protection — with outsourced capabilities such as Azure AI Vision for facial recognition and OpenStreetMap for location data. A proprietary machine-learning pipeline aggregates and classifies vehicle listings from publicly accessible dealer websites to power marketplace search. The platform advertises 99.9% uptime and an average secure-handover completion time of under 2 minutes.

Revenue is generated through a dual-sided freemium model. Consumers use the app at no cost; dealers access the portal via a Free Plan or a Premium subscription (monthly, annual with Direct Debit, or Enterprise bank-transfer). Additional revenue takes the form of affiliate/referral fees from finance partner Choose My Car Ltd (an FCA-authorised broker), and from quote partners ClickMechanic (service/repair), GID Ltd (insurance) and Motorway (vehicle selling). Motorsync also pays dealers a £100 referral fee when a consumer acquired at the showroom subsequently purchases via MIRA within 90 days, framing that as an acquisition cost rather than revenue. Customer segments span independent car dealers, motor groups, finance brokers, lenders and UK car buyers.

Name

Motorsync Ltd

Legal name

Motorsync Ltd

Website

https://motorsync.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorsync Ltd operates MIRA, an AI-powered UK automotive retail platform connecting car buyers with verified dealerships via a consumer mobile app, a dealer management portal, and an aggregated used-car marketplace, monetising through dealer subscriptions and partner referral fees.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Used Car Dealers (44112), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive retail platform
• Dealer management software
• AI vehicle ecosystem
• Car buyer marketplace
• Digital vehicle handover

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription (MIRA Business): Dealers pay monthly or annual subscription fees for access to MIRA Business dealer portal with advanced features including CRM, visitor analytics, push notifications, and staff management. Subscriptions auto-renew at end of each billing period.
2. Freemium Model: Free Plan provides core features at no cost indefinitely to attract consumers and dealers. Premium features upsold to dealers requiring additional functionality. Free Plan never auto-upgrades without explicit consent.
3. Dealer Referral Fees: Motorsync pays participating dealerships a £100 referral fee when a consumer first downloads MIRA at a participating showroom and subsequently completes a vehicle purchase through MIRA within 90 days. This is a cost of acquisition rather than revenue.
4. Finance Facilitation: Finance applications are routed to FCA-authorised broker partner Choose My Car Ltd (FRN 829450). Motorsync facilitates connections but does not process, handle, or store finance applications. Revenue may include referral fees from finance partners.
5. Service Partner Referrals: When users request quotes from ClickMechanic (service/repair), GID Ltd (insurance), or Motorway (vehicle selling), data is shared with these partners, generating referral revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Motorsync develops MIRA, an AI-powered automotive platform that connects UK car buyers with verified dealerships. It operates a consumer-facing mobile app (MIRA App) for dealer discovery, check-in, and vehicle browsing, alongside a B2B dealer portal (MIRA Business) with CRM, real-time forecourt visitor tracking, and secure digital handover. The platform also runs a used-car marketplace aggregating stock from verified dealers and routes finance, insurance, service, and vehicle-selling enquiries to FCA-authorised partner providers.

Product overview

MIRA is an intelligent vehicle ecosystem by Motorsync Ltd consisting of two primary products: the MIRA App (consumer-facing mobile application for iOS and Android) and MIRA Business Portal (dealer management web platform), connected through the MIRA Marketplace for used car sales. The ecosystem bridges car buyers with trusted UK dealerships through AI-powered features including instant dealer check-in via GPS, real-time visitor tracking, personalised push notifications, AI chat assistance, document scanning with OCR, license plate recognition, and secure digital handover with video verification. The platform also integrates third-party services for finance applications, insurance quotes, service/repair quotes, and vehicle selling.

Differentiator

Problem solved

Functional benefit

Products and services

• MIRA App Consumer-facing mobile application (iOS and Android) for UK car buyers. Provides GPS-powered dealer discovery, instant check-in at dealerships, digital showroom for browsing exclusive stock, car reels video showcases, smart notifications for MOT and service reminders, vehicle document storage, and ongoing direct communication with the dealer.
• MIRA Business Portal Web-based dealer management platform for automotive retailers. Includes real-time forecourt visitor tracking with geo-fenced check-in, AI-powered MIRA Assistant for stock and customer queries, market price insights, sales analytics, push notifications, secure digital handover with video proof, post-sale customer engagement tools, loyalty programme management, staff performance tracking, and multi-site management.
• MIRA Marketplace Online used-car marketplace aggregating thousands of vehicles from verified UK dealers. Allows filtering by make, model, price, mileage, fuel type, body type, engine size, colour, and location, with transparent pricing and representative finance estimates on eligible vehicles.

Quantifiable outcome

• Industry average customer retention is 28%; MIRA claims to help dealers achieve significantly better retention through post-sale engagement tools
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Choose My Car LtdcoreGTM or Marketing PartnerFCA-authorised broker partner (FRN 829450) that receives finance applications directly from MIRA. When users submit finance enquiries, their application data is routed to Choose My Car Ltd for processing. Motorsync does not store complete finance applications. This is a core GTM integration enabling finance-related transactions on the platform.
• ClickMechanicsupportingGTM or Marketing PartnerService and repair quote partner. When users tap 'Get Quote' or similar action buttons for service and repair, their data is shared with ClickMechanic to provide quotes. Marketing cookies require explicit consent.
• GID LtdsupportingGTM or Marketing PartnerInsurance quote partner. When users interact with insurance quote services by clicking 'Get Quote' or similar action buttons, data is shared with GID Ltd. Requires explicit user consent through marketing cookies.
• MotorwaysupportingGTM or Marketing PartnerVehicle selling quote partner. When users click to get vehicle selling quotes, their data is shared with Motorway. Part of marketing partner ecosystem requiring user consent.
• OpenStreetMapsupportingTechnology or IntegrationLocation and place data provider powering GPS-based dealer discovery and geo-fenced check-in features. Attribution: OpenStreetMap and its contributors. Used for mapping functionality across the MIRA platform.
• Azure AI Vision (Microsoft)coreTechnology or IntegrationFacial recognition technology provider for secure account access and identity verification for finance applications. Azure AI Vision powers the facial verification feature used during secure digital handover and account identity verification processes.
• Google AnalyticssupportingTechnology or IntegrationAnonymised usage statistics and feature engagement tracking across MIRA services. Analytics cookies are can be disabled by users in app settings.
• Firebase (Google)supportingTechnology or IntegrationFirebase Analytics provides app performance and user behaviour analysis. Firebase Crashlytics handles crash reporting and stability monitoring. Both are can be disabled via analytics cookies in app settings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarGurus: Online automotive marketplace operating in the UK with transparent pricing and dealer lead-gen, directly overlapping with MIRA Marketplace's used-car listing aggregation and dealer acquisition model.
• Heycar: UK used-car marketplace backed by Volkswagen Group, focusing on verified quality stock. Directly comparable to MIRA Marketplace and competes for the same dealer listings and consumer search demand.
• Carwow: UK online car marketplace that connects car buyers with dealers via a price-discovery and lead-generation model. Most directly comparable to MIRA Marketplace and the buyer-dealer facilitation flywheel on which Motorsync is built.

Emerging players

• Motorway: UK platform for selling used cars by auctioning them to dealers; both a strategic partner of Motorsync (part-exchange referrals) and a potential marketplace substitute, addressing the same buyer-to-dealer listing flow.
• ClickMechanic: UK online marketplace for car servicing and repair quotes, listed as a service partner of Motorsync. Comparable as an adjacent automotive consumer marketplace in the same buyer funnel where MIRA competes for post-purchase attention.

Broad incumbents

• Cox Automotive (DealerSocket / AutoTrader platforms): Large incumbent provider of dealer SaaS, CRM, and inventory management tools (DealerSocket, Kelley Blue Book, Autotrader). Most directly comparable in the MIRA Business portal tier (dealer CRM, analytics, multi-site management).
• Carvana: US online used-car retailer known for full-stack digital purchase, delivery, and handover. Conceptually comparable to MIRA's vision of a fully digital buying/ownership journey, though Carvana itself is vertically integrated rather than a marketplace.
• Auto Trader: Largest UK used and new car marketplace, listed on the London Stock Exchange with a deep dealer subscription business. Competes with MIRA Marketplace for dealer marketing spend and consumer car-buying intent, while operating at vastly greater scale.

Regional players

• CarDekho: India's largest automotive marketplace and SaaS provider for dealers (including UsedCar, Insurance, and Finance services). Comparable to Motorsync in operating a dual consumer-and-dealer platform with multiple monetization streams, but geographically distinct.
• Droom: India-headquartered online used-vehicle marketplace with AI-driven pricing and dealer tools, serving as a regional analogue and useful benchmark for MIRA's AI-meets-marketplace playbook outside the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motorsync

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsync Ltd