Moor Kids Kinderfysiotherapie B.v.

What Moor Kids Kinderfysiotherapie B.v. does

MOOR Kids Kinderfysiotherapie B.V. is a private Dutch pediatric physiotherapy and exercise therapy practice (B.V.) headquartered in Zwolle, Netherlands, operating 15+ physical locations across 16 municipalities in the Zwolle, Flevoland, and Veluwe regions, supplemented by home visits in uncovered municipalities such as Oldebroek and Swifterbant. The practice delivers specialized care for children aged 0-18 across motor development delays, Developmental Coordination Disorder (DCD) treated via Neuromotor Task Training, three-dimensional scoliosis therapy using the Katharina Schroth method, sensory information processing disorders, pediatric neurorehabilitation, and handwriting difficulties. It also operates four structured group programs: Fitkids (chronic illness/fitness, ages 6-18), Cool2BFit (obesity/overweight, ages 8-13, 1.5-year duration), Peutermoves (toddlers 2-4), and Kleutermoves (preschoolers 4-7). All clinicians hold post-HBO specializations and BIG/Keurmerk credentials, and the practice operates an internal Expertisecentrum with an Academy, a training practice (Opleidingspraktijk), and a structured school-collaboration program.

The business model is direct-to-consumer with no GP referral required, supported by healthcare provider referrals (pediatricians, GPs, youth healthcare doctors, GGD) and direct patient acquisition via the moor-kids.nl website and telephone. Standard pricing is €55 per pediatric physiotherapy/exercise therapy session plus a €12.50 completion surcharge; the first 18 treatments per calendar year are covered by the Dutch basic health insurance for children under 18, with additional treatments reimbursed via supplementary insurance. The practice holds contracts with nearly all Dutch health insurers and declares treatment costs directly to them. Specialized programs carry small parent co-payments (e.g., €15/month for Cool2BFit over 1.5 years). MOOR Kids joined Fysiogroep Nederland (FGN) in 2019 as the first pediatric physiotherapy practice in a network of eight regional practices operating 120+ locations nationally, and partners with Topfit Fysiotherapie to form FGN Flevoland.

The company's competitive positioning rests on a specialized talent pool (all clinicians are pediatric-certified), an integrated expertise center model combining clinical delivery with training and innovation, multi-credentialing (PLUS-praktijk, Keurmerk Fysiotherapie, HKZ, Kwaliteitsregister Paramedici), and a 9.3/10 customer satisfaction rating across 193 Qualizorg reviews. Strategic growth vectors include geographic expansion through the FGN network, scaling of group programs, deepening of school-based early-identification channels, and continued investment in workforce development via the Opleidingspraktijk and Academy.

Name

Moor Kids Kinderfysiotherapie B.v.

Legal name

MOOR kids kinderfysiotherapie B.V.

Website

https://moor-kids.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MOOR Kids is a Dutch pediatric physiotherapy and exercise therapy practice operating 15+ locations across Zwolle, Flevoland, and Veluwe, treating children aged 0-18 for motor development, DCD, scoliosis, and chronic conditions, reimbursed via Dutch health insurers.

Ownership category

akta.pro rank

Product category

Pediatric Physiotherapy Services

NAICS

Educational Support Services (611710)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM), Physical Therapy (Early Intervention) (EDACAFAD), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Pediatric physiotherapy services
• Children's exercise therapy
• Motor development therapy
• Scoliosis treatment children
• Pediatric neurorehabilitation

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Pediatric Physiotherapy and Exercise Therapy Sessions: MOOR kids provides pediatric physiotherapy and pediatric exercise therapy sessions for children aged 0-18. The first 18 treatments per calendar year are covered by the basic health insurance in the Netherlands for children under 18. Additional treatments are covered by supplementary insurance. MOOR kids has contracts with nearly all health insurers and directly declares to insurance companies.
2. Specialized Group Programs: Specialized group programs including Fitkids (fitness program for children with chronic conditions), Cool2BFit (1.5-year overweight program with €15/month co-payment), Peutermoves, and Kleutermoves. These programs are partially or fully covered by health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MOOR Kids is a pediatric physiotherapy and pediatric exercise therapy practice treating children aged 0–18 across 15 locations in the Zwolle, Flevoland, and Veluwe regions of the Netherlands. Core services include one-on-one physiotherapy for motor development delays, DCD, scoliosis (Schroth method), sensory processing, neurorehabilitation, and handwriting difficulties, plus structured group programs (Fitkids, Cool2BFit, Peutermoves, Kleutermoves) and home visits. The practice operates as a registered training practice and runs the MOOR Kids Academy for innovation and continuing education.

Product overview

MOOR Kids is a pediatric physiotherapy and exercise therapy practice offering a comprehensive range of services for children aged 0-16 years. The core offering consists of pediatric physiotherapy (Kinderfysiotherapie) and pediatric exercise therapy (Kinderoefentherapie), delivered through 15+ locations across the Zwolle and Flevoland regions. The practice specializes in conditions including positional preference, writing difficulties (Schrijfmotoriek), gross motor development, sensory processing, DCD, scoliosis (Schroth method), and pediatric neurorehabilitation. Group programs include Fitkids for chronically ill children, Cool2BFit for overweight children, and Peutermoves/Kleutermoves for toddlers and preschoolers with motor delays. The practice operates as an Expertisecentrum with training programs for students and continuous professional development through the MOOR Kids Academy.

Differentiator

Problem solved

Functional benefit

Brands

• MOOR Kids Expertisecentrum: An expert centre pillar of MOOR Kids focused on training, education, school partnerships, and internal academy initiatives for professional development and knowledge sharing.
• MOOR Kids Academy
• MOOR Kids Opleidingspraktijk
• Cool2BFit
• Fitkids
• Peutermoves
• Kleutermoves

Products and services

• Kinderfysiotherapie (Pediatric Physiotherapy) for Children 0–4 years Pediatric physiotherapy for infants and toddlers aged 0–4 years addressing motor development delays, positional preference, neurological conditions, and early motor milestone concerns, delivered by registered BIG Kinderfysiotherapeuten.
• Kinderfysiotherapie (Pediatric Physiotherapy) for Children 4–16 years Pediatric physiotherapy for school-age children addressing fine and gross motor development, handwriting difficulties, DCD, coordination disorders, postural issues, and sport injuries.
• Kinderoefentherapie (Pediatric Exercise Therapy) Pediatric exercise therapy for children aged 4 and older focusing on fine and gross motor problems, delivered by Cesar Mensendiek-trained Kinderoefentherapeuten registered in the Kwaliteitsregister Paramedici.
• Fitkids Group Program Supervised fitness and exercise program for children aged 6–18 with chronic illness, disability, or long-term conditions (asthma, cystic fibrosis, Down syndrome, diabetes, juvenile rheumatism, DCD, autism, congenital heart defects), combining individual equipment training and group sports under pediatric physiotherapist supervision.
• Cool2BFit Program 18-month (1.5-year) structured sports and lifestyle program for children aged 8–13 with overweight or obesity, combining twice-weekly sports sessions, parent-child coaching, and lifestyle education in collaboration with a psychologist, dietitian, and sports instructor. Largely covered by Dutch health insurers with a €15/month co-payment.
• Peutermoves (Toddler Gym) Supervised toddler gym for children aged 2–4 with a developmental question regarding motor development and a mild motor delay, including intake, motor testing, and guided group activities led by pediatric physiotherapists.
• Kleutermoves (Kindergarten Gym) Supervised kindergarten gym for children aged 4–7 (school groups 1 and 2) with mild motor developmental delays, including intake, motor assessment, and guided group activities.
• Three-Dimensional Scoliosis Treatment (Schroth Method) Specialized three-dimensional scoliosis therapy using the Katharina Schroth method, including breathing-based corrections, postural correction, and muscle activation for children with idiopathic scoliosis (spinal curvature >10 degrees).
• DCD (Developmental Coordination Disorder) Treatment Task-oriented treatment for Developmental Coordination Disorder using Neuromotor Task Training (NTT), focusing on improving motor coordination, planning, strength, balance, and confidence through training of specific activities the child finds difficult.
• Pediatric Neurorehabilitation Multidisciplinary pediatric neurorehabilitation for children with congenital or acquired neurological conditions (cerebral palsy, spina bifida, acquired brain injury), aimed at supporting functional independence and participation in daily life.

Quantifiable outcome

• Customer satisfaction rating of 9.3 out of 10
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fysiogroep Nederland (FGN)coreStrategic or Co-development Partner · 1 January 2019In 2019, MOOR kids became the first pediatric physiotherapy practice to join Fysiogroep Nederland (FGN), a network of 8 regional practices operating more than 120 locations throughout the Netherlands. FGN positions itself as a qualitative market leader in physiotherapy by bundling shared knowledge and experience. MOOR kids and Topfit Fysiotherapie together form FGN Flevoland.
• Topfit FysiotherapiecoreStrategic or Co-development PartnerMOOR kids and Topfit Fysiotherapie together form FGN Flevoland. Topfit Fysiotherapie has over 30 years of experience with practices in Almere-Haven, Dronten, Harderwijk, Lelystad, Ermelo, Zeewolde, and Zwolle, providing MOOR kids access to a broad professional network.
• Dutch Primary SchoolscoreStrategic or Co-development PartnerMOOR kids builds sustainable collaborations with primary schools through direct contact and short lines. They contribute to the development of gross and fine motor skills and handwriting of children both in the classroom and outside, help with early identification, and provide tailored support.
• Stichting Keurmerk FysiotherapieminorImplementation/ SI/ Consulting PartnerMOOR kids is a member of Keurmerk Fysiotherapie, which provides an independent complaints procedure and quality assurance through Stichting Keurmerk Fysiotherapie.
• Cool2BFit Partner OrganizationsminorStrategic or Co-development PartnerCool2BFit program in Elburg/Oldebroek involves collaboration with Praktijk Vivre (psychologist), Vérian (dietitian), and Goed Bezig Oldebroek/Stichting Wiel (sports instructor). In Emmeloord, partners include GZ-psycholoog Cisca Mulder van Praktijk voor opvoeden, dietitian Marjolein Bakker, and sports instructor Carrefour.
• Stichting FitkidsminorStrategic or Co-development PartnerMOOR kids participates in the Fitkids program, a protocolled fitness and exercise program for children with chronic illness, disability, or long-term conditions, established by Stichting Fitkids. Each Fitkids center has an involved pediatric physiotherapist.
• Dutch Health InsurerscoreChannel Partner/ Reseller/ DistributorMOOR kids has contracts with nearly all Dutch health insurers. They directly declare treatment costs to insurers on behalf of patients, simplifying the payment process for families.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stichting Fitkids: Founding body of the Fitkids protocolled fitness program for children aged 6-18 with chronic illness or disability that MOOR kids delivers at its locations. Targets the same pediatric chronic-condition segment with a structured exercise intervention, making it directly comparable in use case.
• Topfit Fysiotherapie: MOOR kids' direct partner under FGN Flevoland; operates 7+ multi-disciplinary physiotherapy locations across Almere-Haven, Dronten, Harderwijk, Lelystad, Ermelo, Zeewolde, and Zwolle. Same regional footprint, similar multi-site operational model, and shared network benefits make it the closest comparable practitioner.

Others

• Nederlandse Vereniging voor Kinderfysiotherapie (NVFK): Specialist pediatric physiotherapy association within the KNGF umbrella, sets the post-HBO specialization standards that all MOOR kids pediatric physiotherapists meet. Directly comparable as the specialty professional body defining MOOR kids' clinical credentials and training pathways.
• KNGF (Koninklijk Nederlands Genootschap voor Fysiotherapie): Royal Dutch Society for Physiotherapy and the professional association governing physiotherapy guidelines (including the KNGF/NVFK guidelines MOOR kids follows for handwriting motor skills). Comparable as the industry-association counterpart that sets clinical and reimbursement policy.
• Stichting Keurmerk Fysiotherapie: Dutch quality mark and complaints-handling body for physiotherapy practices; MOOR kids has been a member since 2017. Comparable as the ecosystem-level quality assurance and certification standard that governs MOOR kids' clinical practice and reputation framework.

Emerging players

• Cool2BFit: National program for children aged 8-13 with overweight or obesity that MOOR kids delivers locally in Elburg/Oldebroek and Emmeloord alongside dieticians, psychologists, and sports instructors. Directly comparable lifestyle-intervention program targeting the same childhood-obesity use case.

Broad incumbents

• Fysiogroep Nederland: National physiotherapy network and parent affiliation of MOOR kids, encompassing 8 regional practices operating 120+ locations across the Netherlands. Operates as a broader umbrella that shares knowledge and back-office resources, making it the natural incumbent comparison for scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moor-kids-kinderfysiotherapie-b-v

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moor Kids Kinderfysiotherapie B.v.