What Noema Viaggi Srl does

Noema Viaggi Srl is an Italian incoming destination management company (DMC) founded in 1984 and headquartered in Palermo, Sicily, with branch offices in Taormina and Cefalù. The company acts as a B2B intermediary between international travel agencies/tour operators and Sicilian ground services, providing hotel accommodations (luxury to B&B), transfers, car rentals, guided daily excursions, MICE event organization, and nine packaged tour itineraries (Archeological, Charming, Classic, Culinary, Inspector Montalbano, West, Wine, Family Adventure, and Self Drive from Palermo). Its primary customers are European travel trade partners, with weekly charter traffic from 15+ countries including Luxembourg, UK, Ireland, Netherlands, Germany, Finland, France, Estonia, Czech Republic, Bulgaria, Sweden, Slovenia, Hungary, and Russia. A consumer-facing brand, Sicily Excursions, handles direct bookings of daily activities.

The core technology is the TOWeRS XML booking platform and B2B extranet, which gives travel agencies real-time access to Sicilian hotel inventory and tour packages, with voucher printing, booking history, modification/cancellation, and invoicing capabilities. The platform launched in May 2021 and operates alongside the consumer-facing Sicily Excursions website. Revenue is generated through commissions on hotel bookings and ground services (transaction fees), B2B access via the XML extranet (subscription/recurring), and MICE-related professional services. Pricing is quote-based and B2B; no public pricing is disclosed.

The company is family-owned and privately held (Italian Srl, VAT IT02980840827), with 1-10 employees and no disclosed funding events, institutional investors, or audited financials. Marketing is executed through trade shows (ITB Berlin 2024), the company website, and the B2B portal. The business is operating but exhibits no disclosed growth signals in headcount, funding, or revenue.

Name

Noema Viaggi Srl

Legal name

Noema Viaggi Srl

Website

https://noemaviaggi.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Noema Viaggi Srl is a Sicilian destination management company, founded in 1984, that provides B2B travel agencies and tour operators with hotel bookings, transfers, excursions, and packaged tours in Sicily via its TOWeRS XML booking platform.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

Keywords

• Destination management services
• Incoming tour operator
• B2B travel booking
• Sicily tour packages
• Hotel booking services

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tour and Travel Services Commission: Commissions from hotels, farmhouses, all-inclusive resorts, and ground services (transfers, excursions, car rentals) provided to travel agencies and tour operators. B2B margins through XML booking system.
2. XML Booking System Services: B2B XML service for travel agencies providing competitive rates, voucher printing, booking history, modifications, cancellations, and invoicing through extranet portal.
3. MICE and Group Services: Organization of meetings, incentives, conferences, and events in Sicily, including team building and special activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Noema Viaggi Srl is a family-owned incoming destination management company (DMC) based in Palermo, Sicily, providing B2B travel services to international travel agencies and tour operators. The company books accommodations (luxury hotels, farmhouses, B&Bs, resorts), ground transportation (transfers, car rentals), daily and multi-day guided excursions, MICE events, and a portfolio of themed tour packages across Sicily through its XML booking system and TOWeRS extranet portal, supported by branch offices in Taormina and Cefalù.

Product overview

Noema Viaggi Srl is an incoming destination management company (DMC) founded in 1984, offering a portfolio of tour packages and travel services centered on Sicily. The core offering consists of a B2B XML Booking Services platform and TOWeRS extranet portal for travel trade partners, complemented by hotel accommodations (from luxury to B&B), daily excursions, transfers, car rental, and MICE services. The company provides nine distinct tour packages: Archeological Tour (12 days), Charming Tour (8 days), Classic Tour, Culinary Tour, Inspector Montalbano Tour, West Tour, Wine Tour, Family Adventure Tour, and Self Drive from Palermo. All services are supported by branch offices in Palermo, Taormina, and Cefalù, with direct hotel contracting for competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• XML Booking Services (TOWeRS Extranet Portal) B2B XML booking platform accessed via the TOWeRS extranet portal that gives travel agencies and tour operators real-time access to hotel inventory, tour packages, transfers, and car rentals in Sicily, with voucher printing, booking history, modifications, cancellations, and invoicing functionality.
• Hotels Accommodation booking service in Sicily offering luxury hotels, SPA hotels, all-inclusive resorts, farmhouses, bed & breakfasts, and charming boutique hotels with directly contracted competitive rates available to B2B partners.
• Daily Excursions Regular daily and tailor-made guided tours with multilingual guides and transportation across Sicily operated from April to October, available through the dedicated Sicily Excursions booking platform.
• Transfer Services Private transfer arrangements across Sicily from airports to hotels, including individual and group transfers via car, minibus, or bus.
• Car Rental Car rental coordination services offering competitive rates from major airport and hotel pickup locations across Sicily.
• MICE Services Meetings, Incentives, Conferences, and Events program organization including events, congresses, team building activities, and incentive travel experiences throughout Sicily.
• Sicily Excursions Direct consumer online booking platform for daily tours, activities, and things-to-do in Sicily with special net prices for tour operators and travel agencies.
• Archeological Tour 12-day/11-night comprehensive tour covering archaeological sites including Agrigento Valley of Temples, Selinunte, Segesta, Villa Romana del Casale, Siracusa, and Mount Etna.
• Charming Tour 8-day/7-night tour featuring Sicily's highlights including Siracusa, Agrigento Valley of Temples, Cefalù, Taormina, and Mount Etna with Alcantara gorges.
• Classic Tour Multi-day tour covering major Sicilian destinations including Taormina, Etna, Palermo, Monreale, Segesta, Erice, Selinunte, Agrigento, and Siracusa.
• Culinary Tour 8-day culinary experience featuring Sicilian cuisine, local wine tasting at Etna wineries, traditional dishes, and regional food specialties across Sicily.
• Inspector Montalbano Tour

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global platform connecting travelers with tours, excursions, and local experiences, including extensive Sicily offerings. Comparable as a distribution channel that competes for direct consumer bookings of activities Noema also supplies.
• Viator (Tripadvisor): World's largest online marketplace for tours, activities, and attractions, including a wide Sicily inventory. Overlaps with Noema's daily excursions and tour packages at the consumer-distribution layer.
• TUI Musement: Global tours, activities, and experiences platform owned by TUI, distributing Sicily excursions and multi-day tours to a massive international audience. Competes for the same Sicily activity bookings that Noema supplies to B2B partners.
• Booking.com: Global OTA distributing Sicily accommodation, airport transfers, and attraction tickets. Competes at the hotel-booking and activity layer that Noema accesses via its B2B channel for resellers.

Direct peers

• The Thinking Traveller: UK-based luxury villa and DMC specialist focused on Sicily and southern Italy. Comparable as a Sicily-centric incoming operator combining accommodation, ground services, and concierge-style itineraries for international tour operators and FIT travelers.
• Dimore Italiane DMC: Italian incoming DMC organizing tailor-made tours, hotels, transfers, and MICE across multiple Italian regions including Sicily. Comparable in DMC service portfolio, B2B distribution, and use of themed multi-day itineraries.
• SecretSicily: Boutique Sicily DMC curating high-end experiences, private guided tours, and accommodation. Comparable as a destination-specialist operator targeting similar FIT and small-group segments with local expertise.
• Slow Sicily Travel: Sicily-focused tour operator offering self-drive, culinary, and cultural itineraries. Comparable in destination specialization and curated multi-day package structure aimed at international travelers.
• Trinakria Sicily Tours: Sicily-based DMC providing tours, transfers, hotel bookings, and bespoke itineraries for international travel agencies and individual travelers. Same incoming operator model with overlapping source markets in Europe.
• GoSicily: Sicilian incoming tour operator and DMC offering hotels, transfers, excursions, and tailor-made itineraries across the island. Directly comparable in destination focus, B2B/B2C mix, and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noema-viaggi-s-r-l-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noema Viaggi Srl