LineSmarts Ltd

What LineSmarts Ltd does

LineSmarts Ltd is a privately held New Zealand software and engineering services firm founded in 2014 in Dunedin, specializing in remote measurement and analysis of overhead electricity distribution lines. It builds mobile applications that convert consumer smartphones and tablets, augmented with a laser rangefinder, into measurement tools capable of determining conductor tension, sag, ground and vegetation clearances, pole lean, structure dimensions, span orientation, and exclusion zones — all without requiring work at height or proximity to energized conductors. The company's flagship product is the LineSmarts Android app, with Axonic serving as its next-generation cloud-based successor spanning Android, iOS, and Windows PC, positioned as a data collection and asset management platform for the electricity distribution industry.

The firm's core technology combines device cameras, inertial sensors, and proprietary catenary-mathematics algorithms backed by a device-specific camera calibration system. Reported measurement accuracy is span length within ±0.5% and conductor tension within ±3% at one standard deviation. LineSmarts operates a dual-track business model: a product-led go-to-market via Google Play and the Apple App Store using a freemium-to-paid mobile subscription (monthly or annual, plus organizational/team tiers), alongside a sales-led services track delivering structural and asset management engineering consultancy and bespoke software development to New Zealand electricity distribution utilities. The consultancy arm is New Zealand-focused, while the software products are distributed globally in English, Russian, and Simplified Chinese.

The company serves electricity distribution utilities as its primary segment, with adjacent segments including engineering consultants and designers, field service organizations (vegetation management, maintenance crews), and conductor manufacturers. Industry positioning is established through publications in Transmission and Distribution, Electricity+Control, Energy News, and Energize, and a 2014 presentation at the Electricity Engineers' Association Conference. The company remains founder-operated with 1-10 employees, no disclosed external funding, and limited citable enterprise customers, with Carl Rathbone (a chartered professional engineer with 20 years of overhead line design and asset management experience) as the named contact.

Name

LineSmarts Ltd

Legal name

LineSmarts Limited

Website

https://linesmarts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LineSmarts Ltd, founded in 2014 in Dunedin, New Zealand, develops mobile applications that use smartphone cameras and sensors to remotely measure overhead power line conductor tension, sag, clearances, and structure dimensions, serving electricity distribution utilities, engineers, and field service crews globally via app stores and offering NZ-based engineering consultancy.

Ownership category

akta.pro rank

Product category

Utility Asset Management Software

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electric Services (4911)

akta.pro industry

PRIMARYEUADADAL

Line Monitoring & Sensors (DLR, conductor temperature/sag, fault passage, vibration/icing sensors)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Overhead Lines, Underground Cables & Line Hardware

SECONDARYEUADADAF

Poles, Towers & Structures (wood/steel/concrete poles, lattice towers, monopoles, crossarms)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Overhead Lines, Underground Cables & Line Hardware

SECONDARYIMAGAAAF

Transmission & Distribution Line Equipment (Bushings, Insulators, Arresters, Conductors, Hardware)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Power Generation & Grid Equipment (Transformers, Switchgear, Substations)

SECONDARYEUADADAK

Line Protection & Clearance Products (covered conductors, spacer cable, wildlife/bird diverters, line markers)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Overhead Lines, Underground Cables & Line Hardware

Keywords

• Overhead line measurement
• Conductor tension analysis
• Asset management software
• Electricity distribution engineering
• Mobile field inspection

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile App Subscriptions: Freemium model with free version limited to 5 measurements and exports. Paid monthly or annual subscriptions unlock unlimited usage, full resolution exports and advanced features.
2. Organizational Subscriptions: Team/organizational subscriptions providing multiple users access to LineSmarts and Axonic platforms with admin controls.
3. App Store Purchases: Revenue from Google Play and Apple App Store transactions for app purchases and subscriptions.
4. Engineering Consultancy Services: Structural and asset management engineering services including overhead line design, failure investigation, specialized inspections, and condition assessment program development for NZ electricity distribution industry.
5. Custom Software Development: Bespoke software solutions development for electricity distribution industry companies, leveraging existing LineSmarts and Axonic platform capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

LineSmarts Ltd develops mobile applications (LineSmarts and Axonic) that use smartphone cameras combined with device sensors and laser rangefinders to remotely measure overhead electricity distribution line parameters such as conductor tension, sag, ground and vegetation clearances, pole lean, and structure dimensions, without physical contact. The company complements its software products with engineering consultancy services for New Zealand's electricity distribution industry and bespoke software development for utilities worldwide.

Product overview

LineSmarts Ltd offers a portfolio of specialized software products and engineering services for the electricity distribution industry. The core offerings consist of the LineSmarts mobile app (Android) for overhead line measurement and analysis, and Axonic - a next-generation cloud-based data collection and asset management system available on Android, iOS, and Windows PC. These products are complemented by engineering consultancy services and custom software development services. LineSmarts was initially released in 2014 as a conductor tension measurement tool, with Axonic serving as its successor with expanded data collection capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Axonic: Next generation cloud-based software system for the electricity distribution industry, available on Android, iOS, and Windows PC. Designed as a data collection tool with features for conductor measurement, asset failure/defect data collection, and pole condition assessments.

Products and services

• LineSmarts App A mobile application that converts Android smartphones and tablets into measurement and analysis tools for overhead electricity distribution lines, using remote photography-based measurement to extract conductor tension, sag, ground clearances, pole dimensions and related parameters for electricity distribution engineers, designers, linesmen, and asset managers.
• Axonic A cloud-based data collection and asset management system for the electricity distribution industry, available on Android, iOS, and Windows PC, with pre-built forms compliant with NZ electricity industry standards, built-in quality assurance, and progressively integrating LineSmarts measurement capabilities for utility asset managers and field crews.
• Consultancy Services Engineering consultancy services for the electricity distribution industry covering overhead line design, asset management, failure investigation, specialized inspection, condition assessment program development, and software-related support, training, and customization for Axonic and LineSmarts users.
• Software Development Services Custom software development services for electricity distribution industry companies, leveraging experience with the LineSmarts and Axonic platforms to build tailored solutions for specific utility operational needs.

Quantifiable outcome

• Span length measured to precision of ±<0.5% at one standard deviation
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths6 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/linesmarts
• LinkedInlinkedin.com/company/linesmarts-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LineSmarts Ltd