National Network For Children

What National Network For Children does

National Network for Children (Национална мрежа за децата, NMD) is a Sofia-based non-profit civil society coalition founded in 2006 that advocates for children's rights and well-being in Bulgaria. It operates as a federation of approximately 130 member NGOs, supported by a stated core staff of 1-10 employees and a broader ecosystem of pro-bono lawyers, youth participants, and corporate partners. Its primary beneficiaries are Bulgarian children and families, with measurable reach of 150,000 parents and children supported annually and 6,000 specialists working with children engaged through the network.

NMD's product portfolio centers on advocacy outputs and program services rather than commercial technology. Flagship programs include the annual Belezhnik (Report Card) monitoring tool assessing government child-welfare performance, the Megaphone youth civic-education program (since 2010), the Legal Aid Network coordinating 32+ jurists and 40+ volunteer lawyers, the Lex Talks and VoiceIt forums, the Golden Apple Awards, the Make Magic Christmas book campaign, and the Vote for Children parliamentary engagement campaign. The organization is currently constructing the five-floor House of Children community center in Sofia under an EU Regional Development Programme 2021-2027 grant of BGN 10,011,999.92, scheduled for completion September 2028, which will add a social enterprise revenue line (hostel, cafeteria, event spaces) and employ youth leaving institutional care.

The revenue model is multi-stream and grant-dependent: individual donations, corporate partnerships (notably repeat donations from Procter & Gamble Bulgaria), foundation grants (OAK Foundation, Velux, Lachezar Tsotsorkov Foundation), EU programme funding, and the emerging social enterprise. NMD operates without commercial pricing tiers. Strategic positioning has shifted toward international scalability with the 2026 EUIPO registration of the 'Company Friend of the Child' certification mark, whose first international licensee is the Kosovo Children's Network, and toward supranational litigation following the European Court of Human Rights' admission of NMD as a third-party intervener in the Tsarigradsko and Others v. Bulgaria case.

Name

National Network For Children

Legal name

Сдружение „Национална мрежа за децата" (Association "National Network for Children")

Website

https://nmd.bg

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

National Network for Children is a Sofia-based civil society coalition of approximately 130 Bulgarian NGOs advocating for children's rights through policy campaigns, legal aid, youth programs, and the annual Belezhnik government-monitoring report, serving 150,000 children and families annually.

Ownership category

akta.pro rank

Product category

Child Welfare Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Child and Youth Services (624110), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Child Rights & Protection (BPADAGAG)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Child rights advocacy
• Child welfare coalition
• Policy advocacy services
• Civil society network
• NGO coalition services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute regular or one-time donations to support NMD's advocacy campaigns and programs for children and families in Bulgaria. NMD operates a donor profile system tracking donation history.
2. Corporate Partnerships: Corporate partners support NMD through the 'Company Friend of the Child' certification program, direct donations, and cause-related marketing campaigns. Procter & Gamble has donated multiple times.
3. Foundation Grants: NMD receives funding from international foundations including OAK Foundation and Velux for the House of Children construction project, and Programme 'Development of Regions' 2021-2027 for the House of Children initiative.
4. Social Enterprise Revenue: The House of Children will function as a social enterprise, employing youth leaving institutions, with a hostel, cafeteria, and event spaces generating revenue for long-term sustainability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

National Network for Children (NMD) is a Bulgarian civil society coalition that unites approximately 130 member NGOs to advocate for children's rights through policy work, public campaigns, free legal assistance, monitoring reports, and youth participation programs. The organization produces the annual Belezhnik (Report Card) monitoring government performance on child welfare, coordinates the Legal Aid Network for free legal assistance, runs the Megaphone youth civic education program, and is building the House of Children community center. Its core function is advocacy and capacity-building rather than commercial product delivery.

Product overview

National Network For Children operates as a broad advocacy and civil society network rather than a technology product company. The organization offers a portfolio of advocacy programs, publications, and community initiatives including: the annual 'Бележник' (Report Card) monitoring report; the 'Мегафон' youth participation program; the 'Мрежа за правна помош' legal aid network; the 'Къща на децата' community center project; 'VoiceIt' youth forums; 'Lex Talks' legal discussion forums; 'Златна ябълка' awards; 'Направи магия' book donation campaign; and the 'Гласувай за децата' parliamentary advocacy campaign. These are advocacy, awareness, and service programs, not technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Belezhnik (Бележник): Annual monitoring report assessing government performance on children's rights and well-being, published since 2012.
• Megaphone Programme (Мегафон)
• Legal Aid Network (Мрежа за правна помощ)
• House of Children (Къща на децата)
• VoiceIt
• Lex Talks
• Golden Apple Awards (Златна ябълка)

Products and services

• Бележник (Belezhnik Report Card) Annual independent monitoring report published since 2012 that evaluates how the Bulgarian government and administration have fulfilled state commitments to children in the past calendar year, providing a critical civil society perspective on child policies across child well-being, justice, health, education, and early childhood development.
• Мегафон (Megaphone Youth Program) Non-formal civic education program for children and youth aged 14-16 that trains participants on their rights and how to advocate on issues affecting their lives at local, national, and international levels, with 400+ children and youth having passed through the program.
• Мрежа за правна помощ (Legal Aid Network) Network of volunteer lawyers, human rights defenders, and civil activists providing free legal assistance to NGOs and citizens on children's rights cases, conducting strategic court cases to change legislation and policies across Bulgaria, with 32 jurists and human rights defenders currently participating.
• Къща на децата (House of Children Community Center) Five-floor community center project for early childhood development and a national training and advocacy center on children's rights, designed to serve as a social enterprise with hostel, cafeteria, and event spaces employing youth leaving institutions, with capacity for approximately 600 users annually.
• VoiceIt Youth Forum Annual youth forum bringing together young people and politicians in direct conversation about issues important to children, described as the largest platform in Bulgaria for child and youth participation in policy dialogue.
• Lex Talks Legal Discussion Forum Legal discussion forum for common dialogue on cases in juvenile justice with participation of lawyers, advocates, judges, civil organizations, human rights defenders, institutions, students, and youth.
• Златна ябълка (Golden Apple Awards) Awards program created to recognize and encourage organizations and individuals who contribute to the lives and well-being of Bulgarian children.
• Направи магия (Make Magic Book Donation Campaign) Annual Christmas campaign collecting children's wishes to receive their dream book as a holiday gift, with 20,000 children having received dream books through the campaign over 6 years with 8,000+ donors.
• Гласувай за децата (Vote for Children Campaign) Advocacy campaign inviting parliamentary candidates to sign a 'Defender of Children' declaration, committing to work for children's rights, measures to overcome child poverty, quality healthcare and education, child-friendly justice, and protection from all forms of violence.
• Company Friend of the Child Certification (Компания „Приятел на детето") Child-friendly workplace certification program for companies committed to children's welfare, enabling corporate partners to demonstrate CSR commitment through donations, cause-related marketing, and employee volunteering; now registered as a European trademark.

Quantifiable outcome

• 550+ children and adults gained access to NHIS-reimbursed life-saving enteral nutrition following NHIS adoption of 2 new codes
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Procter & Gamble BulgariacoreGTM or Marketing PartnerProcter & Gamble has donated to the National Network for Children on multiple occasions, including a third-time donation in January 2026. The partnership demonstrates corporate commitment to children's welfare causes in Bulgaria.
• UniCredit BulbankcoreGTM or Marketing PartnerUniCredit Bulbank is listed as a partner supporting NMD's mission and activities, contributing to the network's funding base and corporate social responsibility initiatives.
• Ministry of Labour and Social PolicycoreStrategic or Co-development PartnerGovernment ministry serving as a key institutional partner for NMD's advocacy work, legislative initiatives, and social policy reforms affecting children and families.
• Ministry of Education and Science (MON)coreStrategic or Co-development PartnerGovernment ministry collaborating with NMD on educational reforms, school return policies, and policies affecting children's access to quality education.
• EurochildcoreStrategic or Co-development PartnerEuropean network of organizations working with and for children in which NMD actively participates. Joint initiatives include the 'Children Researchers' program. NMD supported the candidacy of Bulgarian youth representatives to Eurochild's Children Council.
• Regional Center for Support of Inclusive Education Process - SofiaminorStrategic or Co-development PartnerPartner in the House of Children project (Project No. BG16FFPR003-1.001-0052), contributing to inclusive education support.
• Concordia Bulgaria FoundationminorStrategic or Co-development PartnerPartner in the House of Children project, contributing social enterprise expertise to the initiative.
• MSD BulgariaminorGTM or Marketing PartnerPharmaceutical company listed as a partner supporting NMD's activities and campaigns for children's health.
• DHL BulgariaminorGTM or Marketing PartnerLogistics company listed as a partner contributing to NMD's operations and campaigns.
• Borika Bankserviz ADminorGTM or Marketing PartnerPayment services company listed as a partner supporting NMD.
• Postenska BankaminorGTM or Marketing PartnerBanking institution listed as a partner of NMD.
• BNT (Bulgarian National Television)minorGTM or Marketing PartnerNational broadcaster listed as a media partner of NMD.
• JC DecauxminorGTM or Marketing PartnerOutdoor advertising company listed as a partner, potentially providing advertising space for campaigns.
• Ucha.seminorGTM or Marketing PartnerOnline educational platform that provided 100 one-year subscription codes for children from NMD member organizations in February 2026.
• Centre Dinamika (Ruse)minorStrategic or Co-development PartnerRuse-based NGO that partnered with NMD to launch the 'PACT' project - Change in Policies Through Strategic Court Cases, starting April 2026.
• Dnevnik.bg (Parent's Diary)minorGTM or Marketing PartnerParenting media outlet listed as a partner, supporting communication about children's issues.
• Kosovo Children's NetworkminorStrategic or Co-development PartnerFirst international partner to adopt the 'Company Friend of the Child' certification model following its European trademark registration. Megaphone youth participation program was also adapted and introduced in Kosovo.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eurochild: European network of organizations working with and for children, of which NMD is an active member. Joint initiatives include the 'Children Researchers' program and NMD's support of Bulgarian youth representatives to Eurochild's Children Council. Direct peer in child-rights advocacy and policy lobbying at the EU level.
• Save the Children Bulgaria: International NGO with Bulgarian presence focused on child welfare, education access, and child protection. Direct peer in advancing children's rights through program delivery and policy advocacy in Bulgaria, with overlapping concern areas (education, health, juvenile justice).
• For Our Children Foundation (Фондация „За нашите деца")": Leading Bulgarian child welfare NGO focused on deinstitutionalization and family-based care. Directly comparable because both operate in Bulgaria on child welfare, family support, and policy reform, and both are referenced in connection with the country's deinstitutionalization agenda.
• SOS Children's Villages Bulgaria: Bulgarian arm of SOS Children's Villages, focused on alternative care for children without parental care and youth transition programs. Direct peer in the deinstitutionalization and youth-leaving-care space that NMD addresses through the House of Children social enterprise.
• World Vision Bulgaria: Bulgarian office of World Vision International, focused on child welfare, child protection, and community development. Direct peer in program delivery for vulnerable children and families in Bulgaria, with comparable donor-funded and project-based models.
• Kosovo Children's Network: Kosovo's umbrella child-rights coalition, NMD's first international partner for the 'Company Friend of the Child' certification and Megaphone program. Direct peer in the regional child-rights coalition model, demonstrating NMD's replication path.

Broad incumbents

• UNICEF Bulgaria: UN agency operating in Bulgaria on child rights, child protection, and policy advocacy. Comparable as a much larger institutional player working the same child-rights advocacy space in Bulgaria, though with global reach and very different funding structure.
• ChildFund International: International child-focused NGO working on child protection, education, and youth development. Comparable as a multi-country child-rights organization that often partners with national coalitions, similar in structure to how NMD works with member organizations.
• Terre des Hommes: European federation of child-focused NGOs working on child protection, child rights, and humanitarian aid. Comparable as a larger, established player in the same child-rights advocacy space, with overlapping programs in juvenile justice and child participation.

Regional players

• Bulgarian Helsinki Committee: Bulgaria's leading human rights organization, which awarded NMD with the Person of the Year 2025 nomination. Comparable as a Bulgarian advocacy NGO using legal tools and strategic litigation, and influenced NMD's development of its Legal Aid Network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyMrN3uA-xwajeIL3Difutw
• Facebookfacebook.com/nmdbg
• Instagraminstagram.com/nmd.bg
• LinkedInlinkedin.com/company/nmdbg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Network For Children