Max et Zoe

What Max et Zoe does

Max et Zoe is a French-language recipe and food blog operating at maxetzoe.fr, founded in 2016 and headquartered in Boulogne-Billancourt, France. The site publishes daily editorial content organized into three categories — Recettes (recipes), Aliments (food and product coverage), and Actualités (news, including food safety and recall alerts) — and serves French-speaking home cooks seeking everyday recipes, food preservation techniques, seasonal cooking inspiration, and practical household tips. Content is freely accessible to visitors, with no paywall, subscription, or e-commerce functionality.

The platform runs on a standard WordPress content management system with no disclosed proprietary features, applications, APIs, or SDKs. The editorial operation involves at least two named contributors — a 'Rédacteur' using the byline Top10 and a 'Rédactrice' using the byline Lucie — and the entity is privately held, with no disclosed institutional investors, funding rounds, parent company, or leadership changes. Distribution is digital-only, centered on the website and supported by SEO-driven organic search and social sharing; an email/newsletter channel is also used for reader retention.

Monetization is based on display advertising and sponsorships: the contact page explicitly invites advertisers ('Vous souhaitez... annoncer sur notre portail'). There are no disclosed enterprise customers, no SaaS product, no mobile app, and no published advertising rate card or traffic metrics. The firm reports an employee range of 11–50 and has shown continuous publishing activity into Q3 2025, but no financial figures, headcount trends, or audience-scale data are available in the provided sources.

Name

Max et Zoe

Legal name

Max et Zoe

Website

https://maxetzoe.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Max et Zoe is a privately held French-language recipe and food blog (maxetzoe.fr) founded in 2016, publishing daily articles on recipes, food products, and food safety news for French-speaking home cooks and monetizing via advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsorships: The blog accepts advertising and sponsorship opportunities. The contact page explicitly states 'Vous souhaitez... annoncer sur notre portail' (You wish to advertise on our portal), indicating advertising is a primary revenue stream. Display ads and sponsored content likely monetize the site's traffic.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Max et Zoe is a French-language recipe and food blog that publishes daily editorial content across three main categories: Recettes (recipes), Aliments (food products, preservation, and recommendations), and Actualités (food news including product recall alerts). The site provides free access to cooking techniques, seasonal recipes, food preservation methods, kitchen cleaning tips, and food safety information targeted at French-speaking home cooks in France.

Product overview

Max et Zoe is a French-language recipe and food blog (Le blog 100% recettes de cuisine) offering daily editorial content across three main content streams: Recettes (recipes), Aliments (food topics and product coverage), and Actualités (news). The site functions as a content platform publishing articles on cooking techniques, seasonal recipes, food product information including recall alerts, and household/kitchen tips. There are no paid SaaS products, apps, or commercial offerings — the entity is a content publishing site.

Differentiator

Problem solved

Functional benefit

Products and services

• Max et Zoe Blog A French-language recipe and food blog (Le blog 100% recettes de cuisine) publishing daily editorial content organized into three main categories: Recettes (recipes), Aliments (food products and preservation), and Actualités (food news and recall alerts). Content covers cooking techniques, seasonal recipes, food preservation methods, kitchen organization tips, and food safety alerts, freely accessible to all visitors without registration or payment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Regional players

• Allrecipes: One of the world's largest recipe and food communities; comparable ad-supported content model targeting home cooks, but operates primarily outside France and does not directly compete for French-language traffic.

Broad incumbents

• Cuisine Actuelle: French food magazine brand (Prisma Media) publishing recipes, food news, and cooking advice. Larger incumbent with overlapping French food-content audience and stronger monetization infrastructure.
• Régal: Established French food magazine site covering recipes, food trends, and food news for home cooks. Comparable content verticals with the backing of a major publishing group.

Direct peers

• Marmiton: France's largest recipe and food content platform. Directly comparable to Max et Zoe as a French-language recipe/cookbook site monetized through advertising and audience reach.
• 750g: Major French-language recipe site with editorial content, recipes, and cooking tips for home cooks. Direct competitor in the same French recipe-content niche.
• Chef Simon: French-language cooking site featuring recipes and cooking technique videos from a professional chef. Comparable French recipe/food-content publisher targeting home cooks.
• Papilles et Pupilles: Well-known French personal food blog publishing recipes, food photography, and travel content for a French-speaking home-cook audience. Closest analog in scale and editorial style to Max et Zoe.
• CuisineAZ: Established French recipe portal offering thousands of recipes, cooking tips, and meal-planning content. Same audience (French home cooks) and same ad-supported content model as Max et Zoe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max et Zoe