M_A/D

What M_A/D does

M_A/D is a London-headquartered architecture and design practice founded in 2010 by Herman Morgan and Fola Morgan, with a secondary office in Barbados serving Caribbean projects. The studio delivers professional architecture services across residential, hospitality and mixed-use developments, alongside masterplanning, special projects (memorials, pavilions, public realm), and a small catalogue of product design pieces including furniture (Hollo Bench, U-Series, L02 Concept Chair) and the SSL01 Solar Street Light. The practice combines architecture, masterplanning, design research, product design and sculpture under a multi-disciplinary model, with technical leadership from Ian Ramsay and a stated emphasis on passive environmental strategies, tropical microclimate design and integration of local craftsmanship with contemporary design.

The firm generates revenue through project-based commissions covering feasibility, concept and detailed design, planning applications and project oversight, with fees quoted per project rather than on a standardised pricing basis. Its go-to-market relies on direct client engagement, architectural competitions and developer partnerships, anchored by a core strategic relationship with Cove Bay Developments across the Tapia Cabins modular hospitality concept, Parula House and the new Gros-Islet scheme in St Lucia. Client mix spans private developers, government bodies and non-profits, including Greater London Authority, Solihull Metropolitan Borough Council, Habitat for Humanity and the European Business Chamber in Trinidad and Tobago.

M_A/D's competitive positioning rests on a Caribbean-tropical specialisation, founder pedigree from Adjaye Associates, Arup, Rogers Stirk Harbour + Partners, Grimshaw and HOK Sport (Populous), and proprietary concepts such as Tapia Cabins. Geographic reach spans the UK, Caribbean (Trinidad and Tobago, Barbados, St Lucia), Europe (Greece), the Middle East (Qatar, Saudi Arabia), Africa (Ghana) and Asia (South Korea), with recent commissions extending Mediterranean residential work via the Crete series.

Name

M_A/D

Legal name

M_A/D

Website

https://m-ad.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Industrial Design Services (541420)

akta.pro industry

PRIMARYBPAHAKAK

Building Information Modeling (BIM) & Digital Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Architecture design services
• Residential architecture
• Hospitality design
• Mixed-use masterplanning
• Sustainable tropical design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Professional architecture and design services for residential, hospitality, and mixed-use projects. Revenue is generated through project-based commissions including feasibility studies, concept design, detailed design, planning applications, and project oversight.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

M_A/D is an architecture and design practice delivering professional services across feasibility studies, concept design, detailed design, planning applications, and project oversight for residential, hospitality, mixed-use, and special projects. The studio also designs and produces a small range of branded products including the Hollo Bench, U-Series Seating, L02 Concept Chair, and SSL01 Solar Street Light, and has developed the Tapia Cabins modular hospitality retreat concept.

Product overview

M_A/D is a London-based architecture and design practice established in 2010, working internationally on residential, hospitality, and mixed-use projects. The studio offers architectural services across masterplanning, special projects (memorials and pavilions), and design products including furniture pieces (Hollo Bench, U-Series Seating, L02 Concept Chair) and lighting systems (SSL01 Solar Street Light). Additionally, they have developed Tapia Cabins, a modular hospitality retreat concept for the Caribbean market. The portfolio spans from private houses and refurbishments to major mixed-use masterplanning and urban design projects across Europe, the Caribbean, Middle East, Africa, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tapia Cabins A modular hospitality retreat concept focused on re-thinking Caribbean lifestyle and the traditional hotel concept, featuring pre-fabricated suites with smart technology integration adaptable to varied coastal and inland terrains.
• Oceanside North & South A mixed-use development forming the core of the Plymouth Peninsula masterplan, hosting residential and hospitality environments within a new public realm amenity in Tobago.
• Hollo Bench A modular bench combining concepts of sculpture and transparency through a tactile, fluid form with the ability to perform in numerous configurations and spaces, constructed using a powder-coated aluminium frame with a pre-cast concrete base.
• SSL01 Solar Street Light A low-cost solar powered pedestrian and motorist lighting system for urban areas, submitted with a local lighting manufacturer as part of a renewable energy initiative by the Ministry of Housing and the Environment, Trinidad and Tobago.
• U-Series Seating (S, M, L) A range of sculptural seating designed for British upholstery manufacturer Hitch Mylius, combining simplicity in form with varying enclosing forms responding to the need for privacy within public spaces.
• L02 Concept Chair A concept chair designed for short-run manufacture, constructed from high durability foam, 100% wool upholstery, and high performance fibreboard tubing.
• Memorial to the Victims of the Transatlantic Slave Trade A shortlisted memorial proposal for the Greater London Authority located at West India Quay, London, conceived as a scarred landscape representing the lasting impact of forced migration and enslavement.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cove Bay DevelopmentscoreStrategic or Co-development Partner · 1 January 2019Long-term strategic partnership for hospitality and residential development projects in Tobago and the Caribbean. Cove Bay Developments serves as development partner for Tapia Cabins modular hospitality retreat concept and Parula House residential project. The partnership combines M_A/D's architectural expertise with Cove Bay's development and commercialization capabilities.
• Fereday Pollard ArchitectsminorImplementation/ SI/ Consulting Partner · 1 January 2017Consultant relationship on Solihull Railway Station project where M_A/D provided architectural services as part of the Fereday Pollard team. Completed as consultant for Fereday Pollard Architects.
• Grimshaw ArchitectsminorImplementation/ SI/ Consulting Partner · 1 January 2017M_A/D founder Herman Morgan worked on London Euston HS2 Station project with Grimshaw Architects, bringing architectural expertise as part of the project team.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adjaye Associates: Global architecture practice founded by David Adjaye, with deep expertise in cultural, residential, and mixed-use projects across Africa, the Caribbean, the UK, and the US. Co-founder Herman Morgan worked here directly, and the firm shares M_A/D's tropical/international focus and cultural-institution credentials, but at significantly larger scale.
• Grimshaw Architects: Major international architecture firm with strong transport, infrastructure, and mixed-use portfolio. Co-founder Herman Morgan worked there on London Euston HS2 and Crossrail projects; shares M_A/D's UK base and project types but operates at much larger scale.
• Foster + Partners: One of the largest global architecture firms, operating across mixed-use, transport, hospitality, and masterplanning. Competes with M_A/D for major international commissions and masterplanning briefs, but at vastly larger scale and breadth.
• Zaha Hadid Architects: Global architecture firm with strong cultural, residential, and masterplanning portfolio. Competes for high-profile international commissions in similar typologies to M_A/D, but at mega-firm scale.
• BIG (Bjarke Ingels Group): Global architecture and design firm with significant mixed-use, residential, and masterplanning work. Comparable in working across multiple project scales and types, but operates as a much larger international practice.

Direct peers

• SAOTA: South African architecture studio focusing on luxury tropical and coastal residential, hospitality, and mixed-use projects globally. Shares M_A/D's design-led approach to climate-responsive, high-end residential and hospitality, with comparable boutique scale and international footprint.
• Heatherwick Studio: London-based design studio working across architecture, masterplanning, and product design with cultural and public-realm projects globally. Closely comparable to M_A/D's multi-disciplinary practice (architecture + product design + sculpture) and similar boutique size.
• Hopkins Architects: UK architecture practice with strong transport, civic, and mixed-use portfolio including railway stations (parallel to M_A/D's Solihull Railway Station work). Similar in scale and design-led positioning to M_A/D.
• David Chipperfield Architects: UK-headquartered architecture practice known for cultural, residential, and masterplanning projects internationally. Comparable to M_A/D in UK base, design excellence positioning, and breadth across architecture and cultural commissions.
• Studio MK27: Brazilian architecture and design studio specializing in tropical residential and hospitality projects with a strong international portfolio. Comparable to M_A/D in boutique scale, tropical climate expertise, and focus on context-driven residential/hospitality design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ma-d

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M_A/D